艾媒咨询 | 2024年中国婚恋交友市场发展状况及用户行为分析报告

随着社会经济的快速发展，青年群体婚恋观念正发生改变，单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高，中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国婚恋交友市场发展状况及用户行为分析报告》数据显示，2014至2023年间中国互联网婚恋交友行业市场规模整体呈上升趋势，从2014年26.9亿元起步，至2023年达到93.8亿元，年复合增长率约为15%。
艾媒咨询分析师认为，随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展，婚恋社交服务行业已逐渐由婚恋网站转向社交APP。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest "2024 China Dating Market Development and User Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's Internet dating industry shows an overall rising trend from 2014 to 2023. Starting from 2.69 billion yuan in 2014, it will reach 9.38 billion yuan in 2023, with a compound annual growth rate of about 15%.
Analysts from iiMedia Consulting believe that with the change of the concept of marriage and love among young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage websites to social apps.

艾媒咨询｜2024-2025年中国婚恋社交服务市场研究报告

随着社会经济的快速发展，青年群体婚恋观念正发生改变，单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高，中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国婚恋社交服务市场研究报告》数据显示，2014-2023年中国互联网婚恋交友行业市场规模呈增长态势，由26.9亿元增至93.8亿元。2024年，超半数消费者对相亲呈积极态度，其倾向于通过亲友介绍（45.2%）、线上结识（42.1%）、发展老同学老朋友（41.8%）等方式找寻婚恋对象，四成以上消费者对婚恋平台表示担忧，主要担忧方面为婚恋对象信息虚假、营销套路、隐私泄露等，分别占比42.0%、41.6%、41.3%。随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展，婚恋社交服务行业已逐渐由婚恋网站转向社交APP，行业呈现去中心化趋势。未来，行业将拓宽服务渠道与服务方式，逐步建立起行业规范与监管体系。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest Research Report on the Development of China marriage social services market research report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's Internet dating industry showed a growing trend in2014-2023, from 2.69 billion yuan to 9.38 billion yuan. In 2024, more than half of the consumers have a positive attitude toward dating, and they tend to find marriage partners through relatives and friends (45.2%), online acquaintances (42.1%), old classmates and old friends (41.8%), etc. More than 40% of the consumers are worried about marriage platforms, and the main concerns are false information about marriage partners, marketing methods, and privacy disclosure. They accounted for 42.0%, 41.6% and 41.3% respectively. With the change of the concept of marriage and love of young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage and love websites to social apps, and the industry shows a trend of decentralization. In the future, the industry will broaden the service channels and service methods, and gradually establish the industry norms and supervision system.

艾媒咨询｜2024年中国国潮经济发展状况及消费行为调查报告

3月15日，“电商赋能国货‘潮品’新消费”活动在福建厦门举办。本次活动得到了国家市场监管总局办公厅、国家市场监督管理总局网络交易监管司的指导与支持，由厦门市市场监督管理局、厦门市消费者权益保护委员会、《中国质量万里行》杂志社主办。艾媒咨询分析师受邀出席了本次活动，并携手中国质量万里行于现场发布了《2024年中国国潮经济发展状况及消费行为调查报告》。随着中国经济的快速发展和人民生活水平的不断提高，消费者对品质和个性化的要求越来越高，国潮产品逐渐赢得消费者的青睐。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）和《中国质量万里行》杂志社最新发布的《2024年中国国潮经济发展状况及消费行为调查报告》数据显示，2023年中国国潮经济市场规模为20517.4亿元，同比增长9.44%，预计2028年将突破30000亿元。近年来，国潮品牌在产品创新和品牌营销上持续发力，不断创造出新的消费潮流，行业发展前景广阔。
On March 15, the "E-commerce enables the new consumption of Domestic 'Fashion goods'" event was held in Xiamen, Fujian Province. The event was guided and supported by the General Office of the State Administration for Market Regulation and the Department of Online Transaction Supervision of the State Administration for Market Regulation, and hosted by Xiamen Municipal Administration for Market Supervision, Xiamen Consumer Rights and Interests Protection Committee, and China Quality Miles Magazine Publisher. IImedia Consulting analysts were invited to attend the event, and together with China Quality Miles released the "Survey Report on China's China-Chic Economic Development and Consumption Behavior in 2024" on the site. With the rapid development of China's economy and the continuous improvement of people's living standards, consumers have higher and higher requirements for quality and personalization, and Guochao products have gradually won the favor of consumers. According to the latest "Survey Report on China's China-Chic Economic Development and Consumption Behavior in 2024" released by iiMedia Research and China Quality Miles Magazine Publisher, the market size of China's Guochao economy in 2023 was 2051.74 billion yuan, up 9.44% year-on-year, and is expected to exceed 3,000 billion yuan in 2028. In recent years, the national tide brand in product innovation and brand marketing continues to make efforts to create new consumer trends, the industry has broad prospects for development.

艾媒咨询｜2023年中国苏打酒行业发展及消费需求洞察报告

随着健康意识的兴起，消费者越来越注重所饮用产品的营养成分和健康价值。苏打酒倡导更健康、更适度的饮酒方式，低糖、无糖的配方满足了消费者对健康饮品的追求。当代年轻人对饮酒的观念发生了显著的转变，更注重社交的场景、饮酒的口感和口味。苏打酒在这一背景下，成为了满足年轻一代对于高品质口感饮品需求的理想选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《中国苏打酒行业发展及消费需求洞察报告》数据显示，中国低度酒市场规模整体保持高速增长态势，2023年达到6341.7亿元，预计2028年达8929.4亿元。艾媒咨询分析师认为，当前中国酒类消费正在不断升级，呈现出低度微醺化、社交化、品质化、健康化的发展趋势。苏打酒作为低度酒近年来增长较快的品类之一，产品低糖低卡的特征满足消费者对优质饮酒体验的需求，市场增量空间可观。
With the rise of health awareness, consumers are increasingly paying attention to the nutritional content and health value of the products they drink. Soda advocates a healthier and more moderate way of drinking, and the low sugar, sugar free formula satisfies consumers' pursuit of healthy drinks. Contemporary young people have undergone a significant shift in their perception of drinking, with a greater emphasis on social settings, the taste and taste of alcohol. In this context, soda has become an ideal choice to meet the demand of the younger generation for high-quality and flavorful beverages. According to the latest "Insight Report on the Development and Consumer Demand of China's Soda Industry" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall scale of China's low alcohol liquor market has maintained a high-speed growth trend, reaching 634.17 billion yuan in 2023 and is expected to reach 892.94 billion yuan in 2028. Analysts from iMedia Consulting believe that the current consumption of alcoholic beverages in China is constantly upgrading, showing a development trend of low alcohol consumption, socialization, quality, and health. Soda, as one of the fastest-growing categories of low alcohol beverages in recent years, meets the demand of consumers for a high-quality drinking experience with its low sugar and low calorie characteristics. The market growth space is considerable.

艾媒咨询 | 2025年全球及中国动漫产业现状剖析及前景预判投资分析报告

随着文化消费水平的提升和市场需求的扩大，全球动漫IP特色化趋势明显，并逐渐衍生出“谷子经济”等产业。此外，中国动漫头部企业纷纷向产业链上下游延伸，打造全产业链动漫经济。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年全球及中国动漫产业现状剖析及前景预判投资分析报告》数据显示近年来本土动画实现突破式增长，中国动漫产业总值由2019年的760亿元增长至2023年的4000亿元。2025年中国泛二次元周边市场规模预计达6521亿元，2029年有望达8344亿元。中国动漫市场正值爆发式增长时期，本土动画亦受到正向影响。艾媒咨询分析师认为，中国动漫市场近年来经历了快速的发展和变革，呈现出“青年化”“IP化”和“数字化”的明显趋势。动漫市场要加强原创内容创作，深化IP开发和运营，推动数字化转型，通过跨界合作，实现资源共享和互利共赢，以此来实现持续健康发展。
With the improvement of cultural consumption level and the expansion of market demand, the trend of global animation IP characteristics is obvious, and gradually derived the "millet economy" and other industries. In addition, China's animation head enterprises have extended to the upstream and downstream of the industrial chain to build the animation economy of the whole industrial chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "Investment analysis report on the status quo and prospects of global and Chinese animation industry from 2025 to 2026", which shows that local animation has achieved breakthrough growth in recent years. The total value of China's animation industry has increased from 76 billion yuan in 2019 to 400 billion yuan in 2023. In 2025, the scale of China's pan-secondary peripheral market is expected to reach 652.1 billion yuan, and it is expected to reach 834.4 billion yuan in 2029. Chinese animation market is in the period of explosive growth, and local animation is also affected positively.
Analysts from iMedia Consulting believe that Chinese animation market has experienced rapid development and change in recent years, showing a clear trend of "youth", "IP" and "digital". The animation market should strengthen original content creation, deepen IP development and operation, promote digital transformation, and realize resource sharing and mutual benefit and win-win through cross-border cooperation, so as to achieve sustainable and healthy development.

艾媒咨询｜2024年中国养生茶饮行业现状研究及消费者洞察报告

国民健康需求的升级、养生文化的盛行、国家政策的支持与法令法规的准允，为药食同源产业的蓬勃发展提供了有力保障，也为养生茶饮的市场扩容注入了强劲动力。养生茶饮作为健康食疗的一种，结合了拥有数千年的历史底蕴与广大的群众基础的传统中医养生文化，被赋予着“寓医于食”的温和而个性化的天然优势。随着现代生活节奏加快和健康观念普及，养生茶饮成为了健康生活的新宠。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国养生茶饮行业现状研究及消费者洞察报告》数据显示，2023年中国养生茶饮市场规模为411.6亿元，同比增长27.3%；预计2028年将突破千亿元。超九成消费者在每月养生茶饮的消费支出上超过了50元，而消费者消费养生茶饮时最重视的因素为口感与口味，其比例为65.2%。在消费群体年轻化已成趋势、健康理念成消费升级新需求的大背景下，养生茶饮企业需加强产品创新与技术升级为产业提质升级，并扩宽渠道可能，同时努力开拓年轻化的健康消费市场，创新传承中医养生文化来迎合市场需求，方可扩大市场影响力，抓住赛道机遇。
The enhancement of national healthcare needs, the promotion of health culture, the backing of national policies and the enactment of laws and regulations provide a robust assurance for the dynamic growth of the pharmaceutical and food industry, as well as inject a powerful impetus for the market expansion of healthy herbal beverage industry. Healthy herbal beverage, as a form of nutritious diet, integrates traditional Chinese medicine health culture with millennia-old history and broad public support, and is endowed with the gentle and personalized natural advantages of "integrating medicine into food". With the accelerated pace of modern life and widespread adoption of health concepts, healthy herbal beverage has emerged as a new favorite in healthy living.According to the latest Research Report 2024 China Health Herbal Beverage Industry Status Research and Consumer Insight Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's healthy herbal beverage market size is projected to reach 41.16 billion yuan by 2023, representing a 27.3% increase. It is expected to surpass 100 billion yuan by 2028. Over 90% consumers spend more than 50 yuan per month on healthy herbal beverages, with taste being cited as the most important factor at 65.2%. Against this backdrop where younger consumer groups are gaining prominence and wellness concepts are driving consumption upgrades, healthy herbal beverage companies need to bolster product innovation and technological advancement to enhance quality while expanding potential channels. Simultaneously they should strive to tap into the younger demographic's interest in wellness products through innovative approaches that uphold traditional Chinese medicine culture in order to meet market demand effectively expand their influence.

艾媒咨询 | 2023-2024年中国大学城商圈生态研究与消费行为调查报告

目前，中国大学城的整体规划和开发力度仍较为欠缺，仍未充分利用到大学城的辐射影响。艾媒咨询分析师认为，随着大学城综合体量的快速增长，如何形成集餐饮、娱乐、出游、观赏、购物等业态的环大学城半小时生活圈，形成多业态融合的消费场景，建立多元丰富的大学城商圈消费矩阵，满足大学城商圈主要消费者日益个性化、品质化、新潮化、体验化的消费需求，是未来大学城商圈发展的重要趋势。

艾媒咨询 | 2023-2024年中国付费自习室行业发展现状与消费趋势调查分析报告

随着付费自习室的逐步推广，用户市场对付费自习室的接受程度会逐渐增强，付费自习室的用户结构将由原来单一的白领、学生逐步演变成各种用途、各种需求的用户群体。iiMedia Research（艾媒咨询）数据显示，预计2023年付费自习室的用户恢复快速增长趋势，用户规模将达880万人，2025年有望突破1000万人。

艾媒咨询｜2022年中国新国货消费行为监测与商业趋势研究报告

调研数据显示，六成以上新青年消费者会以取悦自我、提升幸福感为消费核心，从而购买兴趣消费类产品。兴趣消费、意义消费已经成为了年轻世代消费的关键词，颜值、性价比也是影响消费决策的重要因素，国货品牌需迎合消费者需求进行升级，才能够得到消费者的青睐。

艾媒咨询｜2022-2023年全球养老产业发展及中国市场趋势研究报告

人口老龄化已经成为全球共同面对的不可逆现象，国家积极部署“十四五”期间的老龄事业和养老服务发展任务，其中上海、北京、重庆等城市的养老产业发展迅速。iiMedia Research（艾媒咨询）数据显示，2021年中国养老产业的市场规模达8.8万亿元，预计2022年市场规模或将达到10.3万亿元。