艾媒咨询 | 2023年全球及中国淋浴房行业发展白皮书

随着人口老龄化加剧和人们以健康、舒适为核心的消费观念提升，人们越来越重视个人健康和舒适度，淋浴房因能够提高人们的洗浴体验和心情，市场需求不断提升。iiMedia Research（艾媒咨询）数据显示，2022年全球淋浴房行业市场规模2258.9亿元，2026年有望达2975.3亿元，预计未来中国继续成为全球淋浴房的主要增量市场。数据显示，产品的质量和安全性是消费者购买淋浴房的重要考虑因素。未来高端品质的淋浴房需求将有所增加，吸引更多的购买人群。目前，简约的装修风格凭借其简洁、大方、实用的特点，成为了当下的时尚选择。随着现代人对简约、精致的生活追求不断提高，极窄边框淋浴房、全景门这一类极简风格的家装市场前景也将更加广阔。
With the intensification of population aging and the improvement of people's consumption concept centered on health and comfort, people are paying more and more attention to personal health and comfort. As shower rooms can improve people's bathing experience and mood, market demand is constantly increasing. According to data from iiMedia Research, the global shower room industry market size was 225.89 billion yuan in 2022, and is expected to reach 297.53 billion yuan in 2026. It is expected that China will continue to become the main incremental market for global shower rooms in the future. Data shows that product quality and safety are important considerations for consumers when purchasing shower rooms. The demand for high-end quality shower rooms will increase in the future, attracting more buyers. At present, the minimalist decoration style has become a fashion choice due to its simplicity, generosity, and practicality. With the increasing pursuit of simplicity and delicacy in modern life, the market prospects for minimalist style home decor such as narrow frame shower rooms and panoramic doors will also be broader.

艾媒报告|2020-2021后疫时代中国家用陶瓷行业产业环境与市场发展机会调查分析报告

本报告研究涉及企业/品牌/案例：蒙娜丽莎，悦心健康，惠达卫浴，帝欧家居，四通股份；其他提及企业/品牌：国瓷红叶，冠福股份，华光陶瓷，银凤陶瓷，长城世家，硅元瓷器，顺祥陶瓷，红玫瑰陶瓷，九牧卫浴，浪鲸卫浴，辉煌厨卫，恒通卫浴，益高卫浴，帝王洁具，箭牌卫浴，恒洁卫浴，尚高卫浴，马可波罗瓷砖，东鹏瓷砖，冠珠陶瓷，欧神诺陶瓷，诺贝尔瓷砖，萨米特瓷砖，博德瓷砖，唯美陶瓷，新中源陶瓷

中国陶瓷行业发展面临严重困境。数据显示，2018年中国137家规模以上建筑陶瓷企业倒闭，几大主要瓷砖产区都有停产情况发生，其中河南和广东的产量下滑明显。受新冠疫情影响，2020年全球陶瓷行业面临危机，并且中国陶瓷在第一季度产量有所下降，外贸出口也收到影响，因此企业营业收入资金流入大幅减少，中小企业现金流面临着极大挑战。

The development of China's ceramic industry is facing serious difficulties. Data show that in 2018 China's 137 large-scale construction ceramics enterprises closed down, and several major ceramic tile production areas have ceased production. Among them, the output of Henan and Guangdong declined significantly. Affected by the new crown epidemic, the global ceramic industry is facing a crisis in 2020, and the output of Chinese ceramics has declined in the first quarter, and foreign trade exports have also been affected. Therefore, the company ’s operating income capital inflow has been greatly reduced, and the cash flow of SMEs is facing great challenges .

艾媒报告|2020中国男性颜值经济发展专题研究报告

本报告研究涉及企业/品牌/案例：MARTIN马丁，李宁；其他提及企业/品牌：美力德，多德士，妮维雅，欧莱雅，花花公子，柒牌，芭曲发型机构，海澜之家，雅戈尔，森马服饰，安踏体育

在中国居民收入不断提高和消费升级的推动下，中国男性颜值经济规模不断扩大。同时，为解决男性客户群中的诸多痛点，男性颜值企业通过跨界融合、技术加持等手段实现转型，男性美容零售规模预计在2020年将突破167亿元。iiMedia Research(艾媒咨询)数据显示，65.1%的受访男性对提升颜值持积极态度，男性颜值消费具有精致化、低龄化、消费升级等特点。同时, 男性在选购颜值产品时具有“务实”的特点，对产品不了解是阻碍部分男士购买颜值产品的主要原因。除此之外，女性也是男性颜值经济爆发的助推器。艾媒咨询分析师认为，中国男性颜值经济市场可挖掘空间巨大，目前部分产品个性化特征仍不明显，未来将继续深化细分领域发展。同时，男性颜值产品设计需紧跟潮流，市场竞争重点仍在于产品质量和认可度。因此，男性颜值产品应当继续与其他产业深度融合，实现优势互补。

Driven by the rising income of Chinese residents and the upgrading of consumption, the scale of China male appearance economy has been expanding. At the same time, in order to solve the pain points of male customer base, male appearance companies have achieved transformation through cross-border integration and technology blessing. The scale of Male Grooming Retail Sales is expected to exceed 16.7 billion yuan in 2020. As the data of iiMedia Research showed, 65.1% of the men surveyed have a positive attitude towards improving their appearance, and male appearance consumption has the characteristics of refinement, aging, and consumption upgrading. Apart from this, men have a ‘pragmatic’ feature when buying male appearance products, and ignorance of the products is the main reason that prevents amount of men customer from buying appearance products. In addition, women are also the boosters of the economic explosion of male appearance. Analyst of iiMedia believes that China male appearance economy has huge room to explore. At present, the personalized characteristics of some products are still not obvious. In the future, this industry will continue to deepen the development of subdivided fields. What’s more, the design of male appearance products needs to keep up with the trend, and the focus of market competition is still on product quality and recognition. Therefore, male appearance economy should continue to be deeply integrated with other industries to achieve complementary advantages.

艾媒报告|2020中国智能硬件行业发展全景研究报告

本报告研究涉及企业/品牌/案例：小米，科沃斯，网易有道，乐心，蔚来，任e行；其他提及企业/品牌：华为，OPPO，vivo，魅族，中兴，联想，苹果，海信，创维，长虹，TCL，海尔，飞利浦，三星，酷开，康佳

iiMedia Research(艾媒咨询)数据显示，中国智能硬件市场规模大，增长迅速，2020年市场规模预计达到10767.0亿元。随着居民人均收入和人均支出的提高、消费主力人群的变化，对智能产品的消费需求日益增加。智能家居，消费电子及智能交通等细分领域都得到了较快发展，iiMedia Research(艾媒咨询)数据显示，中国智能家居2020年市场规模预计达到1820亿元，中国可穿戴设备出货量2020年预计突破1亿件，2035年全球智能汽车规模预计将达到1180万辆。目前，消费电子领域成长型产业整体渗透率不高，潜在用户规模大，发展前景广阔，将成为智能硬件行业新的增长点。

As the data of iiMedia Research showed, the scale of intelligent hardware market in China is large and growing rapidly，which is expected to reach 1.0767 trillion yuan in 2020. With the increase in pre capital income and expenditure of residents, the changes in the main consumer groups, consumer have more demand for intelligent product. Intelligent home equipment, consumer electronics and intelligent transportation have achieved rapid development. As the data of iiMedia Research shows that, the scale of intelligent home equipment market in China is expected to reach 182 billion yuan in 2020，the shipment of wearable device will exceed 100 million in 2020，the scale of global intelligent vehicle is expected to reach 11.8 million in 2035. At present, the overall penetration rate of growth industries in the field of consumer electronics is not high, the scale of potential users is large, and the development prospect is broad, which will become a new growth point for the intelligent hardware industry of China.

艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告

本报告研究涉及企业/品牌/案例：美的，格力，华帝，苏泊尔，格兰仕，志高；其他提及企业/品牌：苏宁易购，京东，天猫，京东，拼多多，淘宝，ME GO，五星，海尔，万和，万家乐，统帅，法迪欧，松下电器，奥克斯，TCL，海信，长虹，索尼，康佳，夏新，创维，奔腾，九阳，伊莱特，三洋，威力

2020年4月13日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外，报告探讨产业上下游的运营模式，结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析，对家电行业总体运行情况进行分析，并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大，并且居民的消费支出中居住消费占比较高，这都为家电行业发展奠定了基础，并且推动家电向智能化、专业化发展，预计到2020年，中国智能家居市场规模将接近1820亿元。

In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model.

艾媒研报|2019小米集团运行状况及行业趋势研究报告

本报告研究涉及企业/品牌/案例：小米集团，顺为资本，晨兴资本，IDG资本，启明创投，高通创投，淡马锡，DST Global，厚朴投资，云锋基金，All-Stars ，GIC，百度，海尔，华为，京东，谷歌，科大讯飞，中兴，中国移动，中国电信，中国联通，创维，水晶光电

5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询）数据显示，2019年上半年国内手机市场总体出货量1.86亿部，同比下降5.1%， 4G手机出货量为1.78 亿部，同比下降 4.2%。与此同时，中国5G手机新机型加速上市，新一轮换机潮前奏已经开始，手机行业面临洗牌。AIoT领域，iiMedia Research (艾媒咨询）数据显示，2018年中国AIoT智能硬件市场规模达5000亿元，呈高速增长态势，预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略，虽然小米在5G手机以及AIoT领域已经取得一定成绩，但面对巨头环伺的激烈竞争环境，小米未来的发展道路仍充满挑战，核心技术壁垒有待进一步提升。

The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved.

艾媒报告 |2019年“新国牌时代”中国品牌发展专题研究报告

本报告研究涉及企业/品牌/案例：中国李宁，故宫IP，华为，vivo,OPPO,小米，严选，小米有品，回力，天猫，京东，太平鸟，波司登，百雀羚，红旗汽车，德邦快递，迪士尼，kindle，大疆

新国牌指中国企业通过技术创新、业务模式创新、品牌形象重塑、传统文化元素的挖掘与再现等手段，为中国消费者提供优质的创新商品的品牌。新国牌时代以新国货、国潮、国民IP为主要表现。随着中国经济不断发展，国牌品质得到进一步的提升。以网易严选、中国李宁、故宫IP为代表的中国品牌吸收现代元素，融合传统文化，持续为消费者提供高性价比的优质商品。文化环境上，中国人重拾文化自信也使得传统文化衍生品在市场中受到热捧。同时，中美贸易摩擦强化了群众的爱国情怀，国人对国牌发展支持意愿强烈，中国品牌重新崛起。iiMedia Research（艾媒咨询）数据显示，新国牌在网民中的认知度水平达较高水平，且超九成受访网民表示愿意支持新国牌产品。更高性价比是受访网民对新国牌的核心期待。艾媒咨询分析师认为，品质提升是中国品牌逆势崛起的关键，未来新国牌应继续保持高性价比、高品质的优势，同时通过更广泛的创新来提升其核心竞争力。

New national brand refers to a brand that provides Chinese consumers with high-quality innovative products through technological innovation, business model innovation, brand image reconstruction, and the mining and reproduction of traditional cultural. The new national goods, national fashion, national IP are the main characters of the new national brand era. With the development of economy, the quality of national brand has been improved. National brands such as Yanxuan, China Li Ning and Palace Museum IP absorb modern elements, integrate traditional culture, and continue to provide high-quality products with low price for consumers. In terms of cultural environment, Chinese people's renewed cultural confidence also makes traditional cultural derivatives popular in the market. At the same time, the trade friction between China and the United States has strengthened the patriotic feelings, thus Chinese people are strongly willing to support the development of the national brand. As the data of iiMedia Research showed, the cognition degree of new national brand among Internet users is relatively high, and more than 90% of Internet users expressed their willingness to support new national brand. Higher cost performance is the core expectation to the new national brand. iiMedia analysts believe that quality improvement is the key to the rise of Chinese brands. In the future, new national brand should maintain its advantages of high cost performance and high quality, and enhance its core competitiveness through broader innovation.（” iiMedia Report | 2019 China National Brand Develop-ment Research Report” full version has 44 pages .please click the button at the bottom of the article to download the report）

艾媒报告 |2019年中国直销行业发展状况与政策舆论环境监测报告

本报告研究涉及企业/品牌包括:权健、华林酸碱平、无限极、然健环球、康宝莱、天狮、佳莱、绿之韵集团、铸源、和治友德、康婷、清晨、玫琳凯、金诃藏药、炎帝生物、NATURES SUNSHINE、安利、完美、隆力奇、尚赫

2018年，权健、无限极、康宝莱等负面舆情频发令直销行业再次成为舆论焦点。2019年1月1日，国家将继续加大直销行业处罚力度，15家直销企业被商务部勒令整改。iiMedia Research(艾媒咨询)数据显示，直销违规事件影响了69.6%消费者的相关选购需求，其中，30.4%消费者表示再也不会购买涉案企业商品。短期看来，直销行业持牌企业增长率将放缓，同时直销行业中的母婴、保健品类产品监管将加强。

The latest data of the State Administration for industry and Commerce show that in 2017, the National Chamber of Commerce, industry and market supervision total 52 cases of direct sales violations, a fine of 32 million yuan. Among them, false publicity has become the most common business problem in the operation of direct selling enterprises. 2018 to Quanjian, Infinity, Compaulay, health Global, waring acid and alkali equality of a number of direct sales enterprises suspected of violations, contusion the purchase confidence of 69.6% of consumers. Among them, abandoning the purchase of all products involved in the Enterprise (30.4%) and abandoning the purchase of direct selling industry involved in the category (41.3%) became the choice of the majority. In the future, the regulatory environment will be further tightened, with the growth of licensed companies slowing. At the same time, the reform of direct selling enterprise management mode becomes an inevitable requirement.

艾媒报告丨2019中国养老产业发展剖析与发展趋势分析报告

本报告研究涉及企业/品牌/案例包括:祥颐养老、华人照护、颐寿养老、朗高养老、普亲养老、永安林业、双箭股份、尚荣医疗、新华保险、中国平安、鱼跃医疗、海南椰岛、安邦人寿、泰康之家、亲和源、诚和敬、乐成养老、日月星、欧葆庭、椿萱茂

中国养老产业处于高速发展阶段，iiMedia Research(艾媒咨询)数据显示，2018年中国养老产业市场规模将已达6.57万亿元，医养结合成为行业发展新热点，预计2021年医养结合行业市场规模将突破1万亿元。目前，中国养老产业已形成成熟的产业链和六大主要商业模式，但同时也面临着体制性障碍、供需结构失衡、养老服务体系不健全等发展问题。

Driven by policy support, technological development, social changes and market demand, China's pension industry is developing rapidly. According to iiMedia Research, the national pension industry market has reached 6.57 trillion yuan in 2018, and is expected to reach 8.81 trillion yuan in 2021. At present, China's pension industry has formed an industrial chain including resource suppliers such as raw materials and energy, pension suppliers, pension real estate providers and pension service providers, and individual and institutional consumers. The industry is developing well and some pensions enterprise revenue reached 100 million yuan in 2018. Under the vigorous promotion of the Chinese government, the reform of the community pension model, the continuous advancement of wisdom and pension, and the combination of medical care have become hot spots in the industry. It is expected that the market scale of the combination of medical and nursing industry will exceed 1 trillion yuan in 2021. At this stage, China's pension industry, including monthly fee system, property sales, after-sales leaseback, membership system, insurance pension and community pay-as-you-go, has gradually developed and improved. The industry has broad prospects for development, but it also faces institutional Development problems such as obstacles, imbalanced supply and demand structure, and inadequate pension service system. iiMedia Consulting analysts believe that in the future, a new pension service system based on home-based, community-based, institutional supplement, and medical care will be gradually formed, and the development of pension financial market will be more perfect.

艾媒报告 |2018-2019中国商业航天产业研究与商业投资决策分析报告

在全球商业航天市场发展的大背景下，中国创新技术、政策支持和市场需求共同推动中国民营商业航天事业发展。2018年，星际荣耀、零壹空间与蓝箭航天竞相角逐太空。iiMedia Research（艾媒咨询）数据显示，中国民营商业航天企业总体口碑较好，其中，零壹空间言值最高为54.9。

The global aerospace economy continued to grow steadily, reaching $383.5 billion in 2017, of which commercial space revenue accounted for more than 80%. China's commercial space has started late, and there is still much room for development compared with the world level. In terms of commercial spacecraft launch, China has only launched six times, and it has opened up with the United States (224 times) and Europe (57 times) larger gap. Driven by a sound policy, technological and market environment, China's commercial aerospace industry continues to develop, and many private commercial aerospace companies have gained capital recognition. The national commercial aerospace industry aerospace science and technology also won a $182 million Series A financing. China's commercial aerospace industry is developing well, but there are still widespread problems such as imperfect business closed-loop festivals, profit models and unclear industrial structures. In the future, China's commercial aerospace industry should focus on the development of the industry chain and foster the vertical capability of the end-to-end industry chain.