关于“红包”的报告
艾媒咨询 | 2024-2025年中国婚庆行业市场及消费行为调研报告
婚姻被视为人生中最重要的里程碑之一。随着社会经济的快速发展和人们生活水平的不断提高，新人对于婚礼的期望和要求也在不断提升，婚礼不再仅仅是简单的仪式，而是成为展示个人品位、情感表达和家庭文化的重要舞台。与此同时，科技的进步和互联网的普及进一步推动了婚庆行业在视觉设计、摄影摄像等方面的发展，也为婚庆市场带来了诸多挑战。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国婚庆行业市场及消费行为调研报告》数据显示，目前中国20-39岁的适婚人口总量约为4.3亿人，大量的适婚人口，为中国婚庆市场增加了潜在客户。物质的极大丰富和年轻人与时俱进的观念使得消费者对婚庆的需求内容呈现多样化，花费也持续走高。2024年中国狭义婚庆行业市场规模达到2.84万亿元，广义市场规模达到14.32万亿元。艾媒咨询分析师认为，适婚人群90后和00后结婚意愿有所下降，中国婚庆市场或将迎来更大的挑战；婚庆行业消费的区域性较强，尚未形成具有全国性影响力的规模婚庆品牌，缺乏知名婚庆企业；一站式婚庆公司将成为消费者首选，婚庆领域或将诞生独角兽企业；婚礼类型呈现多元化局面，中式传统婚礼最受欢迎；数字化技术普及逐步催生线上婚礼消费增加。
Marriage is regarded as one of the most important milestones in life. With the rapid development of the social economy and the continuous improvement of people's living standards, the expectations and requirements of the newlyweds for the wedding are also constantly improving, the wedding is no longer just a simple ceremony, but has become an important stage to show personal taste, emotional expression and family culture. At the same time, the progress of science and technology and the popularity of the Internet have further promoted the development of the wedding industry in visual design, photography and other aspects, and also brought many challenges to the wedding market. According to the latest "2024-2025 China wedding industry market and consumer behavior survey report" released by iiMedia Research, data show that the total number of marriageable people between the ages of 20 and 39 in China is about 430 million. A large number of marriageable people, adding potential customers to the Chinese wedding market. The great wealth of materials and the concept of young people to keep pace with The Times have diversified consumers' demand for wedding content, and the cost has continued to rise. In 2024, the market size of China's narrow wedding industry will reach 2.84 trillion yuan, and the broad market size will reach 14.32 trillion yuan. The iiMedia consulting analysts believe that China's wedding market may face greater challenges as the post-90s and post-00s have shown a decline in their willingness to marry. The wedding industry has a strong regional consumption, has not yet formed a large-scale wedding brand with national influence, and lacks a well-known wedding enterprise; The one-stop wedding company will become the first choice of consumers, and the wedding field will be born unicorn enterprises; The wedding types show a diversified situation, Chinese traditional wedding is the most popular; The popularization of digital technology has gradually led to an increase in online wedding consumption.-
艾媒咨询|2021年中国春节网络红包专题研究报告
2021年春节期间，各大互联网平台发放红包金额超180亿元，春节网络红包活动“含金量” 再创新高。网络红包活动成为春节重要节目之一，多家平台相继与央视春晚合作，进行品牌推广效应和新户获取。2021年春节，在政策、经济、社会等环境因素的影响下，各大互联网平台爆发网络红包分发混战，抖音率先公布分发20亿网络现金红包，快手、拼多多随后加码红包分发金额。iiMedia Research(艾媒咨询)数据显示，2021年春节期间收到或发送红包的数量有所提升的用户，以及收到或发送红包的金额有所提升的用户均约为五成。参与平台网络红包后，近八成用户选择绑定银行卡;绑定银行卡后，超五成用户没有解绑银行卡的打算。春节网络红包的活动已经成为了各大平台支付业务布局的重要一环。依托于春节网络红包的超高流量以及与支付场景紧密的关联性，平台旨在实现支付业务的有效拉新。
During the Spring Festival of 2021, the number of red envelopes issued by major Internet platforms exceeded 18 billion yuan, and the "gold content" of the online red envelope activities during the Spring Festival hit a new high. Online red envelope activities have become one of the important programs of the Spring Festival. Many platforms have cooperated with CCTV Spring Festival Gala to carry out brand promotion effects and new account acquisition. In the Spring Festival of 2021, under the influence of policy, economic, social and other environmental factors, major Internet platforms erupted in online red envelope distribution. Douyin was the first to announce the distribution of 2 billion online cash red envelopes. Kuaishou and Pinduoduo subsequently increased the amount of red envelope distribution. According to data from iiMedia Research, about 50% of the users who received or sent red envelopes during the Spring Festival in 2021, and the number of users who received or sent red envelopes increased. After participating in the platform network red envelopes, nearly 80% of users chose to bind their bank cards; after binding their bank cards, over 50% of users did not intend to unbind their bank cards. The Spring Festival network red envelope activities have become an important part of the payment business layout of major platforms. Relying on the ultra-high traffic of the Spring Festival network red envelopes and the close relevance to the payment scenario, the platform aims to achieve effective innovation of payment services.-
艾媒报告 |2019中国居民春节消费专题研究报告
2019年春节假期, 全国旅游总收入达到5139亿元，同比增长8.2%，保持高速增长的趋势。而据商务部监测，除夕至正月初六(2月4日至10日)，全国零售和餐饮企业实现销售额约10050亿元，比去年春节黄金周增长8.5%。当前国内消费内需将不断扩大，国内经济由高速增长向高质量发展转变，新产业、新模式、新业态的发展势头将更加强劲。
According to the ministry of commerce monitoring, the national retail and catering enterprises achieved sales of about 1005 billion yuan, increased 8.5% compared with last year's Spring Festival golden week . In addition, watching movies during the Spring Festival has become a must for many people in their Spring Festival entertainment activities. In terms of box office, the cumulative box office of films from February 5 to February 12 reached 6.868 billion yuan. At present, domestic consumption demand will continue to expand, the domestic economy will shift from high-speed growth to high-quality development, and the development momentum of new industries, new models and new business forms will be stronger. -
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