关于“抢红包”的报告
-
艾媒报告 |2019中国居民春节消费专题研究报告
2019年春节假期, 全国旅游总收入达到5139亿元，同比增长8.2%，保持高速增长的趋势。而据商务部监测，除夕至正月初六(2月4日至10日)，全国零售和餐饮企业实现销售额约10050亿元，比去年春节黄金周增长8.5%。当前国内消费内需将不断扩大，国内经济由高速增长向高质量发展转变，新产业、新模式、新业态的发展势头将更加强劲。
According to the ministry of commerce monitoring, the national retail and catering enterprises achieved sales of about 1005 billion yuan, increased 8.5% compared with last year's Spring Festival golden week . In addition, watching movies during the Spring Festival has become a must for many people in their Spring Festival entertainment activities. In terms of box office, the cumulative box office of films from February 5 to February 12 reached 6.868 billion yuan. At present, domestic consumption demand will continue to expand, the domestic economy will shift from high-speed growth to high-quality development, and the development momentum of new industries, new models and new business forms will be stronger. -
-
-
-
-
艾媒咨询|2021年中国春节网络红包专题研究报告
2021年春节期间，各大互联网平台发放红包金额超180亿元，春节网络红包活动“含金量” 再创新高。网络红包活动成为春节重要节目之一，多家平台相继与央视春晚合作，进行品牌推广效应和新户获取。2021年春节，在政策、经济、社会等环境因素的影响下，各大互联网平台爆发网络红包分发混战，抖音率先公布分发20亿网络现金红包，快手、拼多多随后加码红包分发金额。iiMedia Research(艾媒咨询)数据显示，2021年春节期间收到或发送红包的数量有所提升的用户，以及收到或发送红包的金额有所提升的用户均约为五成。参与平台网络红包后，近八成用户选择绑定银行卡;绑定银行卡后，超五成用户没有解绑银行卡的打算。春节网络红包的活动已经成为了各大平台支付业务布局的重要一环。依托于春节网络红包的超高流量以及与支付场景紧密的关联性，平台旨在实现支付业务的有效拉新。
During the Spring Festival of 2021, the number of red envelopes issued by major Internet platforms exceeded 18 billion yuan, and the "gold content" of the online red envelope activities during the Spring Festival hit a new high. Online red envelope activities have become one of the important programs of the Spring Festival. Many platforms have cooperated with CCTV Spring Festival Gala to carry out brand promotion effects and new account acquisition. In the Spring Festival of 2021, under the influence of policy, economic, social and other environmental factors, major Internet platforms erupted in online red envelope distribution. Douyin was the first to announce the distribution of 2 billion online cash red envelopes. Kuaishou and Pinduoduo subsequently increased the amount of red envelope distribution. According to data from iiMedia Research, about 50% of the users who received or sent red envelopes during the Spring Festival in 2021, and the number of users who received or sent red envelopes increased. After participating in the platform network red envelopes, nearly 80% of users chose to bind their bank cards; after binding their bank cards, over 50% of users did not intend to unbind their bank cards. The Spring Festival network red envelope activities have become an important part of the payment business layout of major platforms. Relying on the ultra-high traffic of the Spring Festival network red envelopes and the close relevance to the payment scenario, the platform aims to achieve effective innovation of payment services.
