关于“纳什空间”的报告
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艾媒咨询|2021年中国付费自习室行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例：去K书，时不我待，自喜空间
随着付费自习室的逐步推广，用户市场对付费自习室的接受程度会逐渐增强，付费自习室的用户结构将由原来单一的白领、学生逐步演变成各种用途、各种需求的用户群体。调研数据显示，付费自习室用户近7成为非学生用户群体，并且48.6%的用户到付费自习室做求职准备。然而，新冠疫情对付费自习室的冲击较大，付费自习室的用户增长放缓。iiMedia Research(艾媒咨询)数据显示，2019年和2020的用户规模增速分别为170.6%和34.8%，增幅收窄。但随着疫苗注射人群规模扩大，预计2021年付费自习室的用户恢复快速增长趋势，用户规模超过500万人，增幅为74.4%。
With the gradual promotion of the paid study room, the user market will gradually enhance the acceptance of the paid study room. The user structure of the paid study room will gradually evolve from the original single white-collar workers and students to the user groups with various uses and needs. According to the survey data, nearly 7% of the paid study room users become non student users, and 48.6% of them go to the paid study room to prepare for the job. However, the impact of COVID-19 on the tuition study room is relatively large, and the growth of users in the tuition learning room is slowing down. According to the data of iimedia research, the growth rate of user scale in 2019 and 2020 will be 170.6% and 34.8% respectively, and the growth rate will narrow. However, with the expansion of vaccination population, it is estimated that in 2021, the number of users in paid study rooms will return to the trend of rapid growth, with the number of users exceeding 5 million, an increase of 74.4%. -
艾媒咨询|2020-2021年中国联合办公行业白皮书
本报告研究涉及企业/品牌/案例：梦想加,氪空间,ATLAS 寰图
2022年中国联合办公市场规模预计将达到2273.5亿元，未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级，行业市场规模将继续扩张。在此基础上，中国联合办公行业将进一步整合，市场资源向少数头部企业聚集，精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大，中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道，寻求多元化盈利模式转变，将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示，51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务，超七成用户表示会继续使用联合办公行业空间服务，且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展，联合办公行业精细化的服务品质将得到发展，对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved. -
艾媒咨询|2020年9-10月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：蚊子会、头条易、遥望网络。
10月中旬开始，随着线上购物节“双11”的临近，各主要平台竞相开启各式各样的预热活动，直播电商网络热度逐渐回升。2020年10月，直播电商总观看次数达到249.09亿次，同比增长1.48%;开播主播总数11.44万人，其中店铺主播占比依旧最大，而达人主播数量则从8月份的0.69万家降低到10月的0.49万家，占比33%。艾媒咨询分析师认为，随着直播电商不再只是粗放型低价促销，而逐渐走向垂直化和精细化，直播电商行业将逐步朝向规范化方向发展。
From the middle of October, with the approach of online Shopping Festival "double 11" , major platforms are competing to open a variety of warm-up activities, live e-commerce network fever gradually pick up. In October 2020,24.909 billion views were viewed by direct-broadcast merchants, up 1.48 percent year-on-year. Of the 114,400 anchorpersons on-air, store anchorpersons still accounted for the largest share, the number of "the voice" hosts dropped from 6,900 in August to 4,900 in October, accounting for 33 percent of the total. Ai Media consulting analysts believe that with the direct broadcast e-commerce is no longer just extensive low-price promotions, but gradually move to the vertical and refined, the direct broadcast e-commerce industry will gradually move to the direction of standardization. -
艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告
本报告研究涉及企业/品牌/案例：IFOffice、创富港、ATLAS寰图。
2020年新冠疫情对全球经济造成严重冲击，中小企业经营困难，加上线上办公发展，联合办公行业也受到了影响。iiMedia Research（艾媒咨询）数据显示，45.4%的受访联合办公用户认为相较疫情前，空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓，市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡，其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务，为客户提供垂直化服务，寻求盈利模式转变，摆脱目前“承租运营”商业模式的局限。
Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model. -
艾媒咨询|2020年中国网络综艺行业热点及平台发展分析报告
此次报告涉及到的品牌/企业/案例包括：灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括：乘风破浪的姐姐，芒果超媒，爱奇艺，腾讯，优酷，芒果TV，这就是街舞，中国好声音，妻子的浪漫旅行，青春有你，向往的生活，朋友请听好，创造营2020，少年之名，明日之子，中国新说唱，王牌对王牌，偶像练习生，乐队的夏天。
iiMedia Research（艾媒咨询）数据显示，2020年下半年，主流平台网络综艺题材方面，观察体验类综艺节目热度不减，音乐、选秀竞技类节目战火延续，电商、时尚的兴起，潮流综艺迎来小高潮，直播带货格外火热，直播带货节目也同步落地开花。
iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering. -
艾媒咨询|2020H1付费自习室行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例：去K书，时不我待，自喜空间。
iiMedia Research（艾媒咨询）调查数据显示，超七成消费者对付费自习室持认可态度，然而在体验过付费自习室的用户中，有62.9%的消费者体验过不止一家。艾媒咨询分析师认为，当前付费自习室的消费习惯还没有完全形成，后续如何进一步培育消费市场，留住并且尽量提升用户消费频率，是行业亟需解决的重要问题。
According to the iiMedia Research survey, more than 70% of consumers approve of paid self-study rooms, while 62.9 per cent of those who have experienced paid self-study rooms have experienced more than one. iiMedia Research believes that the current pay-for-study room consumption habits have not yet been fully formed, how to further cultivate the consumer market, retain and maximize the frequency of user consumption, is the industry urgently need to solve the important issues. -
艾媒咨询|2020年5-6月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：宸帆、构美、纳斯。
2020年618购物节期间，各电商平台战绩再创新高。艾媒咨询分析师认为，直播电商引领618购物节消费狂潮，淘宝直播凭借其线上平台与头部主播的流量资源，在直播电商行业居于领先地位，但是随着越来越多的平台的入局，直播电商行业竞争越发激烈。
During the 2020 618 Shopping Festival, the e-commerce platforms recorded a new high. iiMedia Research believes that live e-commerce led the 618 shopping festival consumption frenzy, Taobao live with its online platform and head anchor traffic resources, in the live e-commerce industry in the leading position, but with more and more platforms into the market, live e-commerce industry competition is becoming more intense. -
艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例：瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌：铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析，着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域，以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加，在宠物食品消费外，宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式，极大地推动了宠物产业链服务市场的发展。目前，如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧，新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY.
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