苏州固锝：2021年第三季度报告

艾媒咨询|2021年中国月饼市场与消费趋势调查报告

本报告研究涉及企业/品牌/案例：广州酒家，华美食品，苏州稻香村

数据显示，2020年中国月饼市场销售规模已超200亿元，随着疫情防控常态化、国民对传统节日重视提高，走亲访友的需求将继续复苏，预计2021年中国月饼销售规模将达218亿元。在行业快速发展的同时，市场消费也呈现出新的特点，2021年中国月饼消费自吃需求增多、送礼需求相对降低，保证月饼味道与品质，将成为月饼品牌持续发展的立足之本。从月饼制作企业来看，主要有餐饮企业布局食品生产业务、烘焙企业推出应季产品与以借势营销为主要目的的跨界品牌三种企业。总体而言，在市场竞争加剧、月饼消费需求变化等因素推动下，中国月饼市场将会朝着规范化、口味持续创新、包装风格本土化等方向发展。
According to data, the sales scale of China's mooncake market in 2020 has exceeded 20 billion yuan. With the normalization of epidemic prevention and control and the masses' emphasis on traditional festivals, the demand for visiting relatives and friends will continue to recover. It is estimated that the sales scale of mooncakes in China will reach 20 billion yuan in 2021. 21.8 billion yuan. With the rapid development of the industry, market consumption has also shown new characteristics. In 2021, the demand for self-catering mooncakes in my country will increase, and the demand for gifts will relatively decrease. Ensuring the taste and quality of mooncakes will become the basis for the sustainable development of mooncake brands. From the perspective of moon cake manufacturers, there are three main types of companies: catering companies that deploy food production business, bakery companies that launch seasonal products, and cross-border brands that focus on the market. In general, driven by factors such as intensified market competition and changes in moon cake consumer demand, the Chinese moon cake market will develop in the direction of standardization, continuous innovation in taste, and localization of packaging styles.

艾媒咨询|2020年中国月饼市场与消费者行为研究报告

近年来民众对于传统节日的重视程度逐渐加深，对月饼的消费需求持续增加，推动月饼市场规模不断扩大。iiMedia Research（艾媒咨询）数据显示，2020年中国月饼销售额规模超过200亿元，继续稳定增长。但目前出于个人喜好而购买月饼的消费群体正在变小，应节和送礼已成为中秋月饼消费主要驱动因素。超过半数消费者购买月饼的原因为亲友送礼，22.4%的消费者为商务送礼，45.4%的消费者购买月饼作为应节食品。而面对消费者市场需求逐渐转变，各月饼品牌也积极寻求创新。目前品牌方主要通过月饼产品结构和营销方式创新来适应市场转变。产品结构方面，月饼品牌产品注重口味和食材创新，特别注重健康化和口味新颖化来满足不同的消费群体；营销方式方面企业则主要采用跨界营销吸引消费者，同时更加注重通过互联网传达品牌文化和历史。

In recent years, more and more attention are paid to traditional festivals, and the consumption demand for mooncakes continues to increase, which promotes the continuous expansion of the market scale of mooncakes. As the data of iiMedia Research showed, sales volume of mooncakes in China will exceed 20 billion yuan in 2020, continuing the steady growth. However, the amount of consumers who buy mooncakes for personal preference is becoming smaller and smaller. Festival celebration and gift presenting have become the main driving factors of mooncake consumption. More than half of the interviewed consumers buy mooncakes for giving gifts to relatives and friends, and 22.4% for business partners. And 45.4% of the interviewees buying mooncakes for festival celebrating. In the face of the gradual change of consumer market demand, the mooncake enterprises are also actively seeking innovation. At present, the mooncake brands mainly adapts to the market change of through innovation of mooncake product structure and marketing mode. In terms of product structure, mooncake brand products focus on taste and food material innovation, especially on health and taste novelty to meet different consumer groups. In terms of marketing methods, enterprises mainly adopt cross-border marketing to attracting consumers, and pay more attention to convey brand culture and history through online channels.

艾媒报告|2020年中国医用防护物资产业运行、监管及机遇分析报告

2020年4月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国医用防护物资产业运行、监管及机遇分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国医用防护物资及其细分领域进行分析。特别针对2020年3月商务部等联合发布的《关于有序开展医疗物资出口的公告(2020年第5号)》新规定，对2020-2021年的中国医疗物资行业的发展趋势进行分析预判。截至北京时间2020年4月3日10时，全球共累计确诊1010702人。口罩、防护服等医疗防护用品已成为全球紧缺的必需品，但应注意疫情过去之后医疗防护用品可能面临产能过剩等问题，如何平衡行业产能是相关企业需要考虑的问题。

Medical protective equipment is a global necessity during the epidemic. This has become a new opportunity for Chinese companies and brands to go overseas. However, we must pay attention to the quality control of Chinese brands. In the future, branding and specialization will become the core competitiveness of domestic medical protective equipment manufacturers. .

艾媒报告|2020年中国新春远程办公行业热点专题报告

本报告研究涉及企业/品牌/案例：企业微信,钉钉,三五互联,会畅通讯,二六三,致远互联,齐心集团,真视通,苏州科达,华平股份,阿里巴巴,华为云WeLink,腾讯文档,字节跳动,飞书,苏宁科技,苏宁豆芽,阿里钉钉,百度,网易,酷狗,滴滴,京东,快手,印象笔记,百度云网盘,小鱼易连,全时云会议

iiMedia Research(艾媒咨询)数据显示，2020年新春期间中国远程办公人员超过3亿人，远程办公企业规模超过1800万家。在远程办公情况调查中，近五成受访用户开启了远程办公模式，且主要集中在互联网行业；44.4%的受访用户使用了远程办公的“在线沟通”功能；63.4%的受访用户认为远程办公的优势在于工作地点灵活自由；63.5%的受访用户表示看好远程办公行业发展前景。艾媒咨询分析师认为，中国远程办公普及率相对较低，存在较大发展空间。受此次疫情催化，远程办公需求短期激增，新春期间云办公概念股在二级市场中走势强盛。但中国远程办公用户习惯尚未养成，疫情之后应更加注重培养用户习惯，保障信息安全，凸显协同办公优势，增加用户粘性。
According to the data from iiMedia Research, during the Spring Festival of 2020, there are more than 300 million remote office workers in China, and the number of companies using teleworking exceeds 18 million. In the survey of teleworking, nearly 50% of the interviewees used teleworking, which was mainly concentrated in the Internet industry ; 44.4% of the interviewees used the "online communication" function of teleworking; 63.4% of the interviewees believed that the advantage of remote office lies in the flexibility and freedom of the work place; 63.5% of the interviewees expressed optimism about the development prospects of the remote office industry. iiMedia Consulting analysts believe that the penetration rate of remote office in China is relatively low, and there is the large developmental space in teleworking industry. Catalyzed by the epidemic, the demand for remote offices surged in the short term, and cloud office concept stocks have been trending strongly in the secondary market during the Spring Festival of 2020. However, the habits of remote office users in China have not yet been established. After the epidemic, more attention should be paid to cultivating user habits, ensuring information security, highlighting the advantages of collaborative office, and increasing user stickiness.

艾媒报告|2019年2~3月中国产业园区双月报

本报告涉及企业/品牌包括：上海临港、亿达中国、招商蛇口、启迪协信、东湖高新、中发展集团、星河产业、金科产业、荣盛发展、张江高科、联东集团、外高桥、华夏幸福、碧桂园、中节能实业、中电光谷、华为、中国移动、中国电信、中国联通

2019年2~3月，政府层面多次在重大会议上肯定中国产业园区的经济贡献，并表示未来将继续大力支持产业园区的发展。3月，工信部出发布两份与园区节能相关的文件，未来产业园区的发展需要更注重绿色环保。针对工业互联网、能源汽车、智能网联车和超高清视频产业，工信部分别发布了相应的指导文件。在新建园区方面，5G产业园成为新焦点，3月期间共有4个5G产业园开园或拟建。产业园区的数量方面，截至2019年3月，中国产业园区总量超过3000家。从分布地区来看，广东省、浙江省和上海的产业园区数量位列前三。截至4月1日，科创板受理的31家企业，注册地信息显示其中28家受理企业在产业园区，占比超过90%。产业园区新引进项目多与智能制造等高新技术相关，如德国弗劳恩霍夫应用研究促进协会将在上海临港成立智能制造项目中心。航天科工光量子技术及应用总体部在东湖高新区正式挂牌。

In 2019, the government has repeatedly affirmed the economic contribution of China's industrial parks at major conferences, and said it will continue to vigorously support the development of industrial parks in the future. In march, the ministry of industry and information technology released two documents related to energy conservation in industrial parks, saying that future industrial parks need to pay more attention to environmental protection. The ministry of industry and information technology has issued corresponding guidance documents for industrial Internet, energy vehicles, intelligent network vehicles and ultra-high definition video industries. In terms of new parks, 5G industrial park has become the new focus. During march, a total of 4 5G industrial parks were opened or planned. In terms of the number of industrial parks, as of March 2019, the total number of industrial parks in China exceeded 3,000. In terms of distribution, Guangdong province, Zhejiang province and Shanghai rank top three in terms of the number of industrial parks. As of April 1, the registration information of 31 enterprises accepted by the board shows that 28 of them are in the industrial park, accounting for more than 90%. The newly introduced projects in the industrial park are mostly related to high and new technologies such as intelligent manufacturing. For example, the German fraunhofer institute for applied research and promotion will set up the intelligent manufacturing project center in Lingang, Shanghai. The general department of aerospace science, industry, light and quantum technology and application was officially listed in the east lake high-tech zone.

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固德威:2021年第三季度报告

德固特：2021年第三季度报告