关于“贝兜”的报告
艾媒咨询｜2021-2022年中国低度酒行业现状与发展趋势研究报告
本报告涉及的案例/品牌/企业：RIO、兰舟
在新生代群体的消费理念和休闲放松需求驱使下，低度酒市场在近年发展迅猛。iiMedia Research（艾媒咨询）数据显示，2017-2021年，中国低度酒销售市场规模整体保持高速增长态势，预计2022年将突破5000亿元。艾媒咨询分析师认为，在供给侧，传统品牌和新品牌都在纷纷布局低度酒市场，市场供给充裕；在消费侧，Z时代已经成为社会消费的新力军，低度酒在产品形态、品牌营销等方面都与Z时代消费理念相契合，市场发展前景一片利好。
Driven by the consumption concept and relaxation demand of the new generation groups, the low-alcohol market has developed rapidly in recent years. According to data from iiMedia Research, from 2017 to 2021, the overall sales scale of China's low-alcohol wine will maintain a high-speed growth trend, and it is expected to exceed 500 billion yuan in 2022. According to the analyst opinion of iiMedia Research, on the supply side, traditional brands and new brands are laying out the low-degree wine market, and the market supply is abundant； on the consumption side, the Z era has become a new force in social consumption, and the low-alcohol wine is in line with the Z-era consumption concept in terms of product form and brand marketing. The market development prospects are favorable.-
艾媒咨询｜2024-2025年中国羊奶粉市场消费趋势洞察报告
因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势，越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下，羊奶粉市场发展迅速升温，各大乳企龙头纷纷布局欲抢占先机。iiMedia Research（艾媒咨询）数据显示，2023年中国羊奶粉市场规模为167.1亿元，同比增长12.7%；预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化，成人羊奶粉消费者中，41-60岁的中老年消费者占比更高，为69.9%；而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年，占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识，54.4%消费者认为羊奶粉优势在于富含矿物质和维生素，47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速，行业竞争激烈，产品全年龄段覆盖率加深，品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下，奶源地的建设与供应链的完善，是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market. -
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艾媒咨询|2021年上半年新中式面馆行业趋势及消费者行为洞察报告
本报告研究涉及企业/品牌/案例：西贝莜面村
2021年中国中式面馆市场营收规模将达3120.9亿元，预计2024年营收规模将突破4300亿元，在消费升级和产品多元化的带动下，行业呈现快速发展的势头。面馆行业投融资状况活跃，2021年1-8月面馆行业融资超13亿。艾媒咨询分析师认为，中国新式面馆行业在资本的助推下，同质化竞争已逐步呈现，如何在品质、价格、品牌及便利等因素中迅速赢得消费者青睐，扩大市场份额，是未来资本获利的关键。
In 2021, the revenue scale of China's Chinese noodle market will reach 312.09 billion yuan. It is expected that the revenue scale will exceed 430 billion yuan in 2024. Driven by consumption upgrading and product diversification, the industry shows a momentum of rapid development. The investment and financing status of noodle restaurant industry is active. From January to August 2021, the financing of noodle restaurant industry exceeded 1.3 billion. AI media consulting analysts believe that with the help of capital, homogeneous competition has gradually emerged in China's new noodle restaurant industry. How to quickly win the favor of consumers and expand market share among factors such as quality, price, brand and convenience is the key to capital profit in the future. -
艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例：贝泰妮，珀莱雅，丸美股份
数据显示，2021年8月阿里平台护肤及化妆品类GMV为199.1亿元，同比下降5.0%，其中护肤类GMV140.0 亿元，同比下降0.8%，彩妆类GMV59.2亿元，同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%，购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元，同比增长43%。其中，护肤销售额达 755 亿元，同比增长 45%；美妆彩妆销售额为 154 亿元，同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出，商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period. -
艾媒咨询|2020年中国营销SaaS行业发展专题研究报告
本报告研究涉及企业/品牌/案例：Adobe、询盘云、赛诺贝斯。
iiMedia Research（艾媒咨询）数据显示，2020年中国SaaS行业市场规模预计达到253.4亿元，其中CRM市场发展迅速，2019年规模达到36.9亿元。营销SaaS作为CRM的重要分支，其发展潜力不容小觑。而目前广告投放渠道中，数字广告，特别是移动广告渠道重要性愈加突出，即使在海外市场，也有94%的营销人员更偏好使用Facebook等社媒平台进行投放。因此营销SaaS平台也在实现多渠道、多平台投放服务，同时发挥数据中台作用，为业务应用场景落地提供统一的数据输出与数据分析能力支持。
As the data of iiMedia Research showed, the market scale of China SaaS industry is expected to reach 25.34 billion yuan in 2020, of which the CRM market is developing rapidly, reaching 3.69 billion yuan in 2019. As an important branch of CRM, marketing SaaS has great potential. Among all the current advertising channels, digital advertising, especially mobile advertising, is becoming more and more important. Even in overseas markets, 94% of marketing staffs prefer to use social media platforms such as Facebook to launch advertisements. Therefore, the marketing SaaS platform is also realizing advertising services for multi channels and multi platforms, and playing the role of data center to provide unified data output and data analysis capability support for the implementation of business application scenarios. -
艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例：贝因美、飞鹤、英式、健合集团。
2019年中国婴幼儿配方奶粉进口34.55万吨，同比增长6.5%。艾媒咨询分析师认为，婴幼儿奶粉及辅食基本是刚性需求，特别是在电商、跨境电商和直播带货等形式的普及下，中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。
In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic. -
艾媒咨询|2020年3-4月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例：戴维医疗、仟源医疗、贝贝网、宝宝树。
2020年疫情期间，在线上的母婴产品购物占比10.1%，其中宝宝树平台的全网月活渗透率最高。艾媒咨询分析师认为，在直播电商等购物模式的发展下，各大母婴门店在有节奏地部署线上转型，但从目前的消费习惯来看，线下渠道依旧是母婴产品消费的主要战场。
During the 2020 epidemic, online shopping for maternal and child products accounted for 10.1%, and the Babytree platform had the highest monthly active penetration rate across the entire network. iiMedia Research believe that under the development of live e-commerce and other shopping models, major maternal and child stores are gradually deploying online transformation, but from the current consumption habits, offline channels are still maternal and child product consumption Main battlefield. -
艾媒报告|2019-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例：济南馨福圆,爱博恩医学月子会所,喜喜母婴,新寰亚月子会所,馨月汇月子会所,悦悦满月子会所,超宝汇月子会所,人文国际月子会所,优宸国际月子中心,悠月母婴一站式月子会所,喜喜月子,知爱母婴CHERISH,贝瑞佳BABYSKY,悦子阁,悦笙YUESHENG,萌诺母婴养生,诗安国际月子会所,巍阁月子中心,禧月阁月子中心,宝月阁月子中心,圣贝拉母婴护理中心,杰玛家月子会所,禧月会月子中心,仕馨月子会所,悦宝荟月子会所,中端月子中心,莉泽产后护理中心,天玥府母婴护理中心,澳玥月子中心,禧月荟月子中心,爱帝宫,月来悦美月子中心,宝生月子中心,爱贝蕊恩韩式月子护理中心,壹心月子会所,谊远安丽,瑞和锦江,万达,建国,蓝海,开元,格兰云天,世纪金源,雷迪森,君澜,明宇等。
近年来，中国月子中心行业吸引不少资本投入，门店数量呈快速增长的态势。尤其在2016至2018年，在国家二孩政策的刺激下，中国所有大小规模的月子会所数量增长速度达50%-60%左右，预计2019年月子中心门店数量将突破4400个。
iiMedia Research（艾媒咨询）数据显示，自2013年的17.8亿元到2018年的142.2亿元，中国月子中心的市场规模年均复合增长率在50%左右。结合中国当前人口生育率情况来看，2021年后人口生育率可能有下降趋势，因此，月子中心的市场规模也会受到影响，但仍将保持近300亿元的市场规模。此外，艾媒咨询（iiMedia Research）调研显示，2019年，约有42.32%的消费者对国内的月子中心比较满意或非常满意。艾媒咨询分析师认为，目前月子中心正处于蓬勃发展阶段，预计未来一段时间仍保持增长趋势；但是由于行业水平参差不齐，并且还没有形成完备的市场监管标准，因此在2019-2020年月子服务行业会处于调整期，增速放缓。
According to iiMedia Research, from 1.78 billion yuan in 2013 to 14.22 billion yuan in 2018, the average annual compound growth rate of the market scale of China's monthly child center is about 50%. In view of China's current fertility rate, the population fertility rate may decline after 2021. Therefore, the market size of Yuezi Center will also be affected, but it will still maintain a market size of nearly 30 billion yuan. In addition, a survey by iiMedia Research shows that in 2019, about 42.32% of consumers are satisfied or very satisfied with the domestic month center. Ai Media Consulting analysts believe that the current month child center is in a booming stage and is expected to maintain a growth trend in the future; however, due to the uneven level of the industry and the lack of complete market regulatory standards, it is expected The confinement service industry will be in an adjustment period and the growth rate will slow down.
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