艾媒咨询｜2024年“理想MEGA被抹黑”事件舆情监测分析报告

2024年3月1日，理想MEGA正式上市，网络上却出现了非常多针对理想MEGA的负面言论，之后接连曝出该事件疑似网络水军恶意攻击、警方介入事件调查等，引发了全网对理想MEGA、理想创始人李想以及网络水军的讨论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年“理想MEGA被抹黑”事件舆情监测分析报告》数据显示，截至4月26日，“理想MEGA”的网络口碑由3月1日的62.0降至4月26日的44.3。最受网民热议的话题从理想MEGA的外观，转向理想MEGA的定价、配置、网络水军、理想创始人李想以及小鹏汽车等问题。iiMedia Research（艾媒咨询）调研数据显示，超半数网友认为针对网络水军应该加强监管，严厉打击。未来，需要网民与企业携手营造清朗网络环境，促进汽车行业健康发展。
On March 1, 2024, the IDEAL MEGA was officially listed, but there were a lot of negative comments against the IDEAL MEGA on the network, and then it was successively exposed that the incident was suspected to be a malicious attack by the network water army, and the police were involved in the investigation of the incident, which triggered the discussion of the whole network on the IDEAL MEGA, the IDEAL founder Li Xiang and the network water army. Global new economy industry third party data mining and analysis institution iiMedia Research recently released the "2024 'IDEAL MEGA is discredited' event public opinion monitoring and analysis report" data shows that as of April 26, The online reputation of "IDEAL MEGA" dropped from 62.0 on March 1 to 44.3 on April 26. The most hotly debated topic among netizens has changed from the appearance of the IDEAL MEGA to the pricing, configuration, network water army of the IDEAL MEGA, ideal founder Li Xiang and Xiaopeng Automobile. According to iiMedia Research, more than half of netizens believe that supervision should be strengthened to crack down on online water soldiers. In the future, Internet users and enterprises need to work together to create a clear network environment and promote the healthy development of the automobile industry.

艾媒报告 |2019年中国生物医药产业发展及舆论焦点分析报告

本报告研究涉及企业/品牌包括:Takeda、GSK、Sanofi、Celgene、Novartis、宝洁、CVC Fund VII、Shire、诺华OTC、Bioverativ、Juno Therapeutics、AveXis、Impact Biomedicines、Tesaro、Ablynx、默克OTC、Recordati控股公司FIMEI、复星医药、海正药业、康弘药业、泰合健康、齐鲁制药、复宏汉霖、信达生物、张江生物、恒瑞医药、三生国健、嘉和生物、百奥泰、深圳龙瑞、天坛生物、华兰生物、博雅生物、上海莱士、卫光生物、辽宁成大、智飞生物、康泰生物、沃森生物、利德曼、交大昂立、华润双鹤、力生制药、海欣股份、联环药业、白云山、中源协和、普洛药业

随着生物医药技术不断突破，中国生物医药产业快速发展，2018年，单抗、血液制品、疫苗等生物医药相关领域多家头部上市企业营收均超亿元，实现同比增长。iiMedia Research(艾媒咨询)监测发现，生物医药产业网络言值指数为49.7，网民评价态度偏向正面，上海网民对生物医药产业的关注度最高。未来，随着中国生物医药行业上市公司数量增多，行业与企业间竞争将更加激烈。

The scale of China's bio-pharmaceutical industry continues to grow, and the proportion of bio-pharmaceutical output in the pharmaceutical industry continues to rise. In 2017, the total output value of the bio-pharmaceutical industry in China's park was about 1.5 trillion yuan. At present, China's biomedical industry has formed three major clusters, including the Bohai Rim region, the Yangtze River Delta region and the Pearl River Delta region, and the industrial agglomeration effect is outstanding. China's bio-pharmaceutical industry is in a stage of rapid development. In 2018, many head-to-head listed companies in biomedical related fields such as monoclonal antibodies, blood products and vaccines all exceeded 100 million yuan, achieving year-on-year growth. According to iiMedia Research, netizens in Shanghai are most concerned about the biomedical industry, and 40.9% of netizens surveyed support the application of transgenic technology in the pharmaceutical field. Among the heads of monoclonal antibodies, blood products and vaccines, Fuhong Hanlin as well as Weiguang Bio and Lidmanthe has the best online reputation,iiMedia Consulting analysts believe that in the future, the combination of artificial intelligence with new drug research and the fierce competition among head enterprises is an important trend in the development of China's biomedical industry.

艾媒咨询 | 2024年中秋“三只羊月饼”事件舆情监测分析报告

2024年9月12日，抖音头部主播疯狂小杨哥和三只羊旗下直播间售卖的香港美诚月饼被曝在香港买不到，“三只羊月饼”事件在各种媒体平台广泛传播，网友最关心的问题还是“香港美诚月饼”是否涉嫌“虚假宣传”。iiMedia Research（艾媒咨询）调研数据显示，对于三只羊在直播间使用“香港高端月饼”这一描述，用以介绍一款并非在香港地区销售的美诚月饼的行为，82.4%的消费者认为三只羊这种做法属于虚假宣传。在三只羊主播直播夸大宣传的争议中，48.9%的消费者认为带货平台监管力度不足是问题背后的根本原因，32.6%的消费者则将问题归咎于品牌方。直播电商经济快速发展，行业规模越来越大，但行业的发育水平、健康程度仍然不达预期。有关部门应从平台监管和主播两方面入手，推动行业健康发展，同时对涉嫌虚假宣传的商家进行查处，严厉打击“伪境外品牌”的乱象，营造一个公平、透明、健康的消费环境。

艾媒咨询｜2024年“农夫山泉舆论风波”事件舆情监测分析报告

2024年三月初，一个被网友认为缺乏诚意的花圈悼念，引起了全网对农夫山泉以及农夫山泉创始人钟晱晱的议论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年“农夫山泉舆论风波”事件舆情监测分析报告》数据显示，截至3月12日，“农夫山泉”的网络口碑由3月1日的58.1降至3月12日的32.0。最受网民热议的话题从创始人的故事，转向农夫山泉的包装与钟晱晱儿子的国籍问题。iiMedia Research（艾媒咨询）调研数据显示，超半数网友认为企业的社会责任感已然成为影响一个品牌的关键因素。未来，以本土文化宣扬企业品牌形象，也许是更贴近民众的选择。
In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan. According to the latest "Public Opinion Monitoring Report on the 'Nongfu Spring Public Oopinion Storm' Incident in 2024" Nongfu Spring Public Opinion Storm "released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry,  Nongfu Spring Tiktok official flagship store sales fell by more than 90%. As of March 12th, the online reputation of "Nongfu Spring" dropped from 58.1 on March 1st to 32.0 on March 12th. The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan's son. According to iiMedia Research, more than half of netizens believe that a company's sense of social responsibility has become a key factor affecting a brand. In the future, promoting the corporate brand image with local culture may be a choice closer to the people.

艾媒咨询｜“小天才平板涉黄涉暴”事件舆情监测报告

近期，小天才儿童平板电脑应用商店内，下载的部分游戏、漫画等APP含有色情、血腥、暴力等内容，一经媒体曝光便引发了广大网友的讨论和争议。各大新闻媒体，如澎湃新闻、中国消费报都对此事进行了报道，使舆论进一步发酵。目前，小天才品牌已在其官网回复，提出了相关整改措施，并且还接受了京津冀三地消协的约谈。

艾媒咨询｜2022年“雪糕刺客”事件舆情监测报告

近期，“雪糕刺客”事件在网络上掀起网民的广泛讨论，各大官媒纷纷下场批评，话题热度在网络上持续飙升。随着舆论的发酵，部分网友继续深挖“雪糕刺客”相关品牌，发现钟薛高等“雪糕刺客”的雪糕烧不化。新闻一经曝出，引发广大消费者对雪糕添加剂等安全性的质疑。

艾媒舆情|2021年2月货拉拉“女生跳车”事件舆情监测报告

2021年2月6日晚，一名湖南女用户通过货拉拉平台叫车搬家。但在行驶途中，司机称该“女生跳窗自杀”并拨打110和120；然而，经抢救无效，该女生于10日上午离世。涉事司机涉嫌过失致人死亡罪，被长沙警方刑事拘留，事件进入刑侦环节。截至2021年2月22日17时，相关微博热搜话题形成7.9亿次阅读、3.5万次讨论。