艾媒咨询|2020年中国临期食品行业市场分析及消费者研究报告

本报告研究涉及企业/品牌/案例：好食期,甩甩卖,善食者联盟,钱大妈

从供给侧来看，2020 年中国零食行业总产值规模超过3万亿元，即使按1%的库存沉淀计算，临期食品行业市场规模也会突破300亿元，临期食品市场潜力巨大。从消费端来看，中国相当一部分人群对商品价格仍然具有很高的敏感性，以“低价、去品牌化、物美价廉、基本功能”为特征的消费降级已成为不可忽视的现象，所以2020年中国消费者购买临期食品的主要驱动力是低价购买到需要的商品，性价比较高。

From the perspective of supply side, the total output value of China's snack industry will exceed 3 trillion yuan in 2020. Even if calculated by 1% of inventory precipitation, the market scale of temporary food industry will exceed 30 billion yuan, and the potential of temporary food market is huge. From the consumer side, a considerable number of Chinese people are still highly sensitive to commodity prices. The consumption degradation characterized by "low price, de branding, high quality and low price, and basic functions" has become a phenomenon that can not be ignored. Therefore, the main driving force for Chinese consumers to buy on-the-spot food in 2020 is to buy the needed goods at low price, with high cost performance.

艾媒咨询|2020上半年中国移动支付行业研究报告

本报告研究涉及企业/品牌/案例：华为钱包、美团支付。

随着数字化转型的加速和移动支付技术的发展创新，移动支付逐渐成为社会主流支付模式。数据显示，2019年中国移动支付用户规模为7.33亿人，市场渗透率不断加大，预计2020年规模将达7.90亿人。在新冠疫情的影响下，中国移动支付交易规模增速明显下降，2020年第一季度交易规模为90.8万亿元，同比增速4.8%，但长期来看消费服务线上化将促进规模持续增长。iiMedia Research（艾媒咨询）数据显示，中国移动支付平台用户最常使用移动支付平台的三个场景分别为餐饮消费、小型实体店/便利店消费和电商平台网购，移动支付场景呈现细分多元化发展。在选择移动支付平台时，62.4%的用户优先考虑支付便捷性，提供高效便捷的服务成为移动支付平台发展的关键。

With the acceleration of digital transformation and the development and innovation of mobile payment technology, mobile payment has gradually become the mainstream payment mode in society. Data shows that in 2019, the scale of mobile payment users in China was 733 million, and the market penetration rate is increasing. It is expected that the scale will reach 790 million in 2020. Under the influence of the COVID-19, the growth rate of China mobile payment transaction scale has dropped significantly. In the first quarter of 2020, the transaction scale was 90.8 trillion yuan, with a year-on-year growth rate of 4.8%, but in the long run, consumption and services to online will promote continuous growth in scale. As the data of iiMedia Research showed, the three most common payment scenarios of China mobile payment platform users are catering consumption, small physical store/convenience store consumption, and online shopping on e-commerce platforms. The mobile payment scenario presents a segmented and diversified development. When choosing a mobile payment platform, 62.4% of users give priority to payment convenience. Providing efficient and convenient services has become the key to the mobile payment platforms development.

艾媒报告|2020年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告

本报告研究涉及企业/品牌/案例：美菜网，叮咚买菜，谊品生鲜，谊品生鲜，盒马鲜生，兴盛优选，中粮我买网，顺丰优选；其他提及企业/品牌：饿了么，美团买菜，欢乐番薯，果然优，歌德盈香，谊品生鲜，菜上菜，呆萝卜，食行生鲜，本来生活，洪九果品，妙生活，钱大妈，朴朴超市，苏鲜生，顺丰优选，e万家，大润发优鲜，7RRESH，百优品，极速鲜，小象生鲜

2020年3月17日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国生鲜电商行业及其上下游产业链进行分析。并且，本研究通过对生鲜电商的八大运营模式以及各种模式的代表企业，例如美菜网、叮咚买菜、谊品生鲜、盒马鲜生、兴盛优选、中粮我买网、顺丰优选等平台进行典型案例分析，以此对生鲜电商行业的发展进行预判。艾媒咨询分析师认为，中国生鲜电商行业经历了多年的高速发展，原本已进入发展的平台期，2019年还遭遇生鲜电商的发展“寒冬”，但2020年初，受疫情影响，线上买菜刺激生鲜电商的发展，居民消费习惯逐步养成现阶段，生鲜市场的新一轮混战已然开始。

The size of China's fresh e-commerce market will maintain a stable growth of 29.2% in 2019 and is expected to reach 263.84 billion yuan by 2020. iiMedia Research believe that as the Internet giants continue to enter the fresh e-commerce, the fresh e-commerce industry has entered a bottleneck period of development due to fierce competition. The epidemic has become a recurring opportunity for fresh e-commerce providers, absorbing and cultivating a number of new users. However, it should also be noted that as the impact of the epidemic gradually subsides, fresh e-commerce providers may also face the dilemma of a sudden drop in users.

艾媒报告|2019年中国社区生鲜行业市场运行监测报告

本报告研究涉及企业/品牌/案例：美团买菜,每日优鲜,三蛋生鲜,腾讯,肉联邦,钱大妈,朴朴超市,谊品生鲜,生鲜传奇,妙生活,鲜生友请,顺丰优选,邻里生鲜,永辉生活,京东,阿里巴巴,美团,华润万家,本来鲜

iiMedia Research(艾媒咨询)数据显示，2019年中国生鲜市场交易规模突破两万亿元，社区生鲜门店拥有中国生鲜市场约1/3的消费者群体。作为产业转型升级的必然结果，社区生鲜具有消费便捷、产品新鲜与惠民程度高的竞争优势，由此赢得了商业资本的密集进驻，同时也倒逼着传统生鲜企业和部分生鲜电商品牌加快创新的脚步。中国人口基数庞大，未来国内生鲜市场还有巨大的伸展空间，多路市场力量的蜂拥集结将会造就出社区生鲜十分鲜明的商业走势，如需求端线下消费热度不减，连锁品牌呈区域割据之势；降低成本成为经营重心；加码冷链物流和生鲜供应链投资，要素配置向供应链上游移动；从依赖流量思维转向客户运营思维，场景体验与精准定制大行其道等。
As the data of iiMedia Research showed, the transaction scale of fresh food market in China exceeded 2 trillion yuan in 2019, and community fresh food stores accounted for about one third of the consumers in the fresh food market in China. As the inevitable result of industrial transformation and upgrading, community fresh food stores have the competitive advantages of convenient consumption, fresh products and high degree of benefit to the people, thus winning the intensive entry of commercial capital, but also forcing traditional fresh food enterprises and some fresh electric commodity brands to accelerate the pace of innovation. China's population base is huge, which leads to the huge space to expand in the domestic fresh food market in the future, the multichannel market forces will create a very bright community fresh business trend, for example, consumers' enthusiasm for offline purchase continues to increase, and chain brands show a trend of regional fragmentation; cost reduction becomes the focus of business; increase cold-chain logistics and fresh supply chain investment, factor allocation to the upstream of the supply chain; from thinking of relying on traffic to thinking of customer operation, scene experience and precise customization are popular and so on.

艾媒研报 |2019年瑞幸咖啡(Luckin coffee)燃烧的资本，暴走的“小蓝杯”

中国咖啡市场存量小，市场潜力大。上游和中游的初加工、深加工技术落后，下游缺乏本土知名品牌，未来现磨咖啡增长潜力巨大。瑞幸咖啡凭借低价策略+多元化精准营销，并通过线下密集布局自营店，精准定位咖啡的刚需人群，获取了大量用户。截至2018年底，瑞幸咖啡线下门店总数突破2000家，消费人数达1254万人，销售量超过8968万杯。但瑞幸目前的管理和发展模式正在面临一系列的挑战。主要挑战：(1)中国茶文化底蕴深厚，现磨咖啡刚需市场小;(2)管理粗糙，咖啡品质参差不齐;(3)短期内资金缺口大，盈利成难题。

China's coffee market has a small stock and a large market potential. The Primary and deep processing technologies of the upstream and midstream are backward, and the downstream link lack local famous brands. With the low price strategy + diversified precision marketing strategy, Luckin Coffee has acquired a large number of users through the densely-distributed self-operated stores. By the end of 2018, the total number of stores under the Luckin Coffee line exceeded 2,000, with a consumption of 12.54 million and a sales volume of over 89.68 million. However, Luckin's current management and development model is facing a series of challenges. The main challenges: (1) China's tea culture is profound, freshly brewed coffee just has a small market; (2) Management is rough, quality of coffee is uneven; (3) Short-term funding gap is large, and profitability becomes a problem.

艾媒咨询：2015年中国“互联网+”金融研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

2015年中国互联网金融市场研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

2014年中国互联网金融用户研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

万向钱潮：2021年第三季度报告

艾媒舆情 | 2017-2018中国互联网金融行业舆情监测分析报告

艾媒大数据舆情监测系统显示，在过去的一年里，互联网金融行业整体上的舆情热度较高，其中网络借贷是互联网金融行业的热点所在，其搜索热度远高于第三方支付、互联网理财等；受校园贷、套路贷等负面事件的影响，网民对网络借贷行业带有负面的标签化认知。政策监管的加强、部分处于模糊地带的互金业务、用户对互金行业的刻板印象等因素带来了互联网金融企业的舆情困局。