艾媒咨询 | 2024-2025年中国婚庆行业市场及消费行为调研报告

婚姻被视为人生中最重要的里程碑之一。随着社会经济的快速发展和人们生活水平的不断提高，新人对于婚礼的期望和要求也在不断提升，婚礼不再仅仅是简单的仪式，而是成为展示个人品位、情感表达和家庭文化的重要舞台。与此同时，科技的进步和互联网的普及进一步推动了婚庆行业在视觉设计、摄影摄像等方面的发展，也为婚庆市场带来了诸多挑战。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国婚庆行业市场及消费行为调研报告》数据显示，目前中国20-39岁的适婚人口总量约为4.3亿人，大量的适婚人口，为中国婚庆市场增加了潜在客户。物质的极大丰富和年轻人与时俱进的观念使得消费者对婚庆的需求内容呈现多样化，花费也持续走高。2024年中国狭义婚庆行业市场规模达到2.84万亿元，广义市场规模达到14.32万亿元。艾媒咨询分析师认为，适婚人群90后和00后结婚意愿有所下降，中国婚庆市场或将迎来更大的挑战；婚庆行业消费的区域性较强，尚未形成具有全国性影响力的规模婚庆品牌，缺乏知名婚庆企业；一站式婚庆公司将成为消费者首选，婚庆领域或将诞生独角兽企业；婚礼类型呈现多元化局面，中式传统婚礼最受欢迎；数字化技术普及逐步催生线上婚礼消费增加。
Marriage is regarded as one of the most important milestones in life. With the rapid development of the social economy and the continuous improvement of people's living standards, the expectations and requirements of the newlyweds for the wedding are also constantly improving, the wedding is no longer just a simple ceremony, but has become an important stage to show personal taste, emotional expression and family culture. At the same time, the progress of science and technology and the popularity of the Internet have further promoted the development of the wedding industry in visual design, photography and other aspects, and also brought many challenges to the wedding market. According to the latest "2024-2025 China wedding industry market and consumer behavior survey report" released by iiMedia Research, data show that the total number of marriageable people between the ages of 20 and 39 in China is about 430 million. A large number of marriageable people, adding potential customers to the Chinese wedding market. The great wealth of materials and the concept of young people to keep pace with The Times have diversified consumers' demand for wedding content, and the cost has continued to rise. In 2024, the market size of China's narrow wedding industry will reach 2.84 trillion yuan, and the broad market size will reach 14.32 trillion yuan. The iiMedia consulting analysts believe that China's wedding market may face greater challenges as the post-90s and post-00s have shown a decline in their willingness to marry. The wedding industry has a strong regional consumption, has not yet formed a large-scale wedding brand with national influence, and lacks a well-known wedding enterprise; The one-stop wedding company will become the first choice of consumers, and the wedding field will be born unicorn enterprises; The wedding types show a diversified situation, Chinese traditional wedding is the most popular; The popularization of digital technology has gradually led to an increase in online wedding consumption.

艾媒咨询 | 2025-2029年中国锂电池行业研究报告

在全球能源结构加速转型与“双碳”目标引领的时代浪潮下，锂电池行业已成为支撑新能源产业发展的核心力量，中国锂电池行业更是凭借政策、技术和产业链等优势在全球市场中占据重要地位。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2029年中国锂电池行业研究报告》数据显示，2024年中国锂电池市场规模已达到17500亿元，同比增长25.0%，预计2029年将超过5万亿元。艾媒咨询分析师认为，在全球产业智能化与绿色化转型的浪潮下，低空经济、电动车等战略性新兴产业的蓬勃发展，正成为驱动锂电池需求爆发式增长的核心引擎。
In the era of accelerated transformation of the global energy structure and the guidance of the "dual carbon" goals, the lithium battery industry has become a core force supporting the development of the new energy industry. China's lithium battery industry has occupied an important position in the global market by virtue of its advantages in policy, technology and industrial chain. According to the latest "China lithium battery industry research report from 2025 to 2029" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the market size of lithium batteries in China has reached 1,750 billion yuan in 2024, with a year-on-year growth of 25.0%. It is expected to exceed five trillion yuan by 2029. Analysts from iiMedia Research believe that under the global wave of industrial intelligence and green transformation, the vigorous development of strategic emerging industries such as low-altitude economy and electric vehicles is becoming the core engine driving the explosive growth of lithium battery demand.

力量钻石：2021年第三季度报告

艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告

本报告研究涉及企业/品牌/案例：淘宝，蘑菇街，抖音，快手，阿里巴巴1688，批批网，一手APP，红豆角APP，一件直播购

在明星带货热潮与疫情等众多因素推动下，中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示，2020年中国社会消费品零售总额为391981亿元，较2019年下降3.9%，其中网络零售额达117601亿元，占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓，2019年同比增长3.6%，批发市场进入瓶颈期;截止2021年4月，愿意选择批发电商的用户达有90%，消费者普遍认为，批发电商上的商品价格更便宜以及种类更多，其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点，越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce.

艾媒咨询|2020年中国饰品行业发展现状及消费者习惯分析报告

本报告研究涉及企业/品牌/案例：老凤祥、周大生、蒂芙尼、宝格丽、潘多拉、施华洛世奇。

为推动饰品行业发展，从中央到地方政府出台了一系列政策，从产业支持、资金扶持等方面为饰品行业提供了更广大的发展空间。然而受到疫情影响，2020年1-7月，中国金银珠宝类消费品零售总额为1150亿元，同比减少20.0%。随着国内疫情防控态势持续好转和各项促消费政策的落地生效，下半年中国金银珠宝类市场有望回暖。

In order to promote the development of the jewelry industry, a series of policies have been issued from the central and local governments to provide a broader development space for the jewelry industry in terms of industrial support and financial support. However, affected by the epidemic, from January to July 2020, China's total retail sales of gold, silver and jewelry consumer goods was 115 billion yuan, a year-on-year decrease of 20.0%. With the continuous improvement of the domestic epidemic prevention and control situation and the implementation of various consumer promotion policies, China's gold, silver and jewelry market is expected to pick up in the second half of the year.

艾媒舆情|2020年9-10月中国旅游行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2020年上半年期间，投诉在线旅游的用户主要集中地前三依次为广东省、江苏省、上海市，占比分别为14.6%、11.5%、10.8%。

艾媒咨询|2020年中国新经济独角兽&准独角兽TOP200榜单解读及标杆企业研究报告

本报告研究涉及企业/品牌/案例：丁香园、叮当快药、字节跳动、小象大鹅、小红书、豌豆公主、阿里云、蜜蜂科技-BEEPLUS、盒马网络、回收宝、商汤科技、珞石科技、猿辅导、编程猫。

在产业数字化及居民消费升级的推动下，新经济产业蓬勃发展，培育出多家独角兽及准独角兽企业。在2020年中国新经济独角兽及准独角兽两百强榜单中，分别有39.5%和42.0%的独角兽及准独角兽企业分布在华东地区，并有71.0%及75.0%的独角兽及准独角兽企业分布在北上广，体现出北上广作为超一线城市在培育独角兽企业上具有明显优势。iiMedia Research(艾媒咨询)数据显示，在两百强名单中，企业服务领域分布了20家独角兽企业及49家准独角兽企业，体现出在新经济发展环境下，各类崭新的商业模式和领域被挖掘，同时也存在更多市场主体对企业服务存在需求，也推动更多企业服务企业跻身独角兽/准独角兽行列。

Driven by the industrial digitalization and increasing consuming power, the new economy industry is growing rapidly, and cultivated lots of unicorn and quasi unicorn enterprises. In the 2020 China New Economy Unicorn and Quasi Unicorn Enterprise Top200 List, 39.5% and 42.0% of the unicorn and quasi unicorn enterprises are located in the eastern China respectively, while 71.0% and 75.0% are located in Beijing, Shanghai and Guangzhou, which showed that as super tier one cities, Beijing, Shanghai and Guangzhou have the clear advantage in terms of cultivating unicorn enterprises. As the data of iiMedia Research showed, within the Top200 list, there are 20 unicorn enterprises and 49 quasi unicorn enterprises in the field of enterprise service, which showed that under the growth of new economy, new types of business models and fields are discovered, and there are more market entities that have demand on enterprise services, which pushed more enterprise service enterprises into the ranks of unicorn/quasi unicorn.

艾媒报告|2020“新冠疫期”中国智能制造行业社会责任感专题分析报告

本报告研究涉及企业/品牌/案例：隆力奇，巨石集团，浪潮公司

iiMedia Research(艾媒咨询)数据显示，疫情期间智能制造行业网络热度维持较高水平，展现出强大的成长潜力。智能制造借助无人化、智能化的技术支持和产品体系，助力我国口罩日产破亿;机器人不仅能协助医护人员缓解医院人手压力，也可以在帮助企业复工复产的同时保证生产安全与效率;工业云在协助涉疫物资供需匹配、云办公、搭建疫情防控系统等方面也有出色的表现。艾媒数据显示，疫情期间“智能制造”网络口碑值达78.5，而智能制造行业防疫表现树立公众信心，超五成网民表示对行业前景态度有所改善。智能制造在疫情期间展现出的强大生命力，将加速“中国制造”向“中国智造”的发展。

As the data of iiMedia Research showed, during the epidemic, the network enthusiasm of the intelligent manufacturing industry maintained a high level, showing strong growth potential. Intelligent manufacturing uses unmanned, intelligent technical support and product systems to help China ’s daily output of masks reach 100 million yuan; robots can not only help medical staff to relieve the pressure on hospital staff, but also help enterprises resume work and resume production while ensuring production safety and efficiency; The Industrial Cloud also has outstanding performance in assisting the supply and demand matching of epidemic-related materials, cloud office, and building an epidemic prevention and control system. According to Ai Media data, the network reputation of "smart manufacturing" during the epidemic period reached 78.5, and the performance of the intelligent manufacturing epidemic has established public confidence. Over 50% of netizens said that they have improved their attitudes to the industry's prospects. The strong vitality exhibited by intelligent manufacturing during the epidemic will accelerate the development of "Made in China" towards "Chinese Intelligent Manufacturing".

艾媒报告|2020年中国钢材市场运行大数据与市场发展趋势研究报告

本报告研究涉及企业/品牌/案例：宝钢股份，华菱钢铁，河钢股份，沙钢股份；其他提及企业/品牌：钢之家，兰格钢铁，我的钢铁，找钢，荷钢网，中国联合钢铁网，东方钢铁，在线海鑫钢网，中拓钢铁网，中钢在线，运钢网，嘀嘀拼钢，斯迪尔，欧浦智网，三钢闽光，新兴铸管，重庆钢铁，山东钢铁，南钢股份，马钢股份

2020年4月1日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国钢材市场运行大数据与市场发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国钢铁行业及其细分领域的粗钢、螺纹钢等进行分析。此外，报告探讨产业上下游的运营模式，结合对宝钢股份、华菱钢铁、河钢股份和沙钢股份四家典型企业的案例分析，对钢铁行业总体运行情况进行分析，并结合新冠疫情对2020-2021年钢铁产业发展进行趋势预判。数据显示，2019年钢材产销率基本稳定在99%以上。但是2018年，中国钢铁产业集中度仅为35.3%。产业集中度偏低成为中国钢铁行业进一步发展的巨大障碍，一定程度上限制了中国钢铁企业的国际竞争力。艾媒咨询分析师认为。2019年中国钢材的国内需求增长强劲，特别是疫情影响下2020年新基建建设、智能汽车发展等需求将进一步拉动钢材的行业增长。

China's domestic demand for steel products has grown strongly in 2019, and rebar, as one of the essential raw materials for infrastructure construction, also occupies an important position in the financial market. Data show that in 2019, the average weekly rebar output in China was 3.49 million tons, an increase of 10.4% year-on-year. In addition, with the continuous improvement of the e-commerce platform and the logistics industry, the market share of steel e-commerce will continue to increase. It is expected that the growth rate of steel e-commerce will remain above 38% in the next three years.

艾媒报告|2020年中国后疫时代医疗防护行业及细分领域分析报告

本报告研究涉及企业/品牌/案例：欣龙控股，振德医疗，奥美医疗，尚荣医疗，际华集团，蓝帆医疗，兵装集团；其他提及企业/品牌：金三发科技，中国石油，赢合科技，鑫台铭，斯凯瑞，CM朝美，华东医药，爱马斯，海王星辰，北京同仁堂，拼多多，天猫，京东，上海通用五菱，比亚迪，龙头股份，华纺股份，水星家纺，红豆股份

2020年4月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国后疫时代医疗防护行业及细分领域分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国医疗防护行业及其细分领域的口罩、防护服、手套、护目镜等进行分析。此外，报告探讨产业上下游的运营模式，结合对欣龙控股、振德医疗、奥美医疗、尚荣医疗、际华集团、蓝帆医疗和兵装集团等典型企业的案例分析，对钢铁行业总体运行情况进行分析，并结合新冠疫情对2020-2021年中国医疗防护产业发展进行趋势预判。相较于发达国家，中国的医疗防护行业起步晚，防护水平低，由于医疗防护用品属于低值耗材，所以国内市场的品牌化理念也不强。但是，随着近些年中国经济的发展，国内的医疗防护市场逐渐升温，新老企业都有了品牌意识。在未来的发展道路上，品牌化和专业化将成为国内医疗防护用品生产企业的核心竞争力。

The outbreak of new crown pneumonia has raised awareness of personal protection, and the market potential for medical protective supplies is huge, and China's demand for medical protective equipment such as masks and gloves is expected to grow rapidly. In addition, the global outbreak of the new crown has also become a great opportunity for the export of China's medical protection products. As the first region to erupt in the outbreak, China has the first advantage of medical protective supplies, and the production capacity of medical protective supplies can be exported overseas.