艾媒咨询 | 2024-2025年中国婚庆行业市场及消费行为调研报告

婚姻被视为人生中最重要的里程碑之一。随着社会经济的快速发展和人们生活水平的不断提高，新人对于婚礼的期望和要求也在不断提升，婚礼不再仅仅是简单的仪式，而是成为展示个人品位、情感表达和家庭文化的重要舞台。与此同时，科技的进步和互联网的普及进一步推动了婚庆行业在视觉设计、摄影摄像等方面的发展，也为婚庆市场带来了诸多挑战。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国婚庆行业市场及消费行为调研报告》数据显示，目前中国20-39岁的适婚人口总量约为4.3亿人，大量的适婚人口，为中国婚庆市场增加了潜在客户。物质的极大丰富和年轻人与时俱进的观念使得消费者对婚庆的需求内容呈现多样化，花费也持续走高。2024年中国狭义婚庆行业市场规模达到2.84万亿元，广义市场规模达到14.32万亿元。艾媒咨询分析师认为，适婚人群90后和00后结婚意愿有所下降，中国婚庆市场或将迎来更大的挑战；婚庆行业消费的区域性较强，尚未形成具有全国性影响力的规模婚庆品牌，缺乏知名婚庆企业；一站式婚庆公司将成为消费者首选，婚庆领域或将诞生独角兽企业；婚礼类型呈现多元化局面，中式传统婚礼最受欢迎；数字化技术普及逐步催生线上婚礼消费增加。
Marriage is regarded as one of the most important milestones in life. With the rapid development of the social economy and the continuous improvement of people's living standards, the expectations and requirements of the newlyweds for the wedding are also constantly improving, the wedding is no longer just a simple ceremony, but has become an important stage to show personal taste, emotional expression and family culture. At the same time, the progress of science and technology and the popularity of the Internet have further promoted the development of the wedding industry in visual design, photography and other aspects, and also brought many challenges to the wedding market. According to the latest "2024-2025 China wedding industry market and consumer behavior survey report" released by iiMedia Research, data show that the total number of marriageable people between the ages of 20 and 39 in China is about 430 million. A large number of marriageable people, adding potential customers to the Chinese wedding market. The great wealth of materials and the concept of young people to keep pace with The Times have diversified consumers' demand for wedding content, and the cost has continued to rise. In 2024, the market size of China's narrow wedding industry will reach 2.84 trillion yuan, and the broad market size will reach 14.32 trillion yuan. The iiMedia consulting analysts believe that China's wedding market may face greater challenges as the post-90s and post-00s have shown a decline in their willingness to marry. The wedding industry has a strong regional consumption, has not yet formed a large-scale wedding brand with national influence, and lacks a well-known wedding enterprise; The one-stop wedding company will become the first choice of consumers, and the wedding field will be born unicorn enterprises; The wedding types show a diversified situation, Chinese traditional wedding is the most popular; The popularization of digital technology has gradually led to an increase in online wedding consumption.

艾媒咨询|2021年中国婚庆行业市场及消费行为调研报告

本报告研究涉及企业/品牌/案例：周大福，花嫁丽舍，铂爵旅拍

目前中国20-40岁的适婚人口总量约为4.47亿人，大量的适婚人口，为中国婚庆市场增加了潜在客户。数据显示，2020年的婚庆行业市场规模有小幅度下跌，但随着国内疫情逐渐得到控制，婚庆市场将会重回增长态势，预计2022年中国狭义婚庆行业市场规模将突破4万亿元，广义市场规模将超过24万亿元。如今，“速食”备婚成为了年轻新人的刚需，加上当代年轻人更加遵从自己的喜好，一站式、个性化主题婚礼或将受到年轻新人的欢迎。
At present, the total number of marriageable people aged 20-40 in China is about 447 million. A large number of marriageable people have added potential customers to China's wedding market. The data show that the market scale of the wedding industry decreased slightly in 2020, but with the gradual control of the domestic epidemic, the wedding market will return to the growth trend. It is expected that the market scale of China's narrow wedding industry will exceed 4 trillion yuan and the broad market scale will exceed 2.4 trillion yuan in 2022. Nowadays, "fast food" wedding preparation has become the just need of young couples. In addition, contemporary young people are more in line with their preferences. One stop and personalized theme wedding may be welcomed by young couples.

艾媒咨询｜2024-2025年中国婚恋社交服务市场研究报告

随着社会经济的快速发展，青年群体婚恋观念正发生改变，单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高，中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国婚恋社交服务市场研究报告》数据显示，2014-2023年中国互联网婚恋交友行业市场规模呈增长态势，由26.9亿元增至93.8亿元。2024年，超半数消费者对相亲呈积极态度，其倾向于通过亲友介绍（45.2%）、线上结识（42.1%）、发展老同学老朋友（41.8%）等方式找寻婚恋对象，四成以上消费者对婚恋平台表示担忧，主要担忧方面为婚恋对象信息虚假、营销套路、隐私泄露等，分别占比42.0%、41.6%、41.3%。随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展，婚恋社交服务行业已逐渐由婚恋网站转向社交APP，行业呈现去中心化趋势。未来，行业将拓宽服务渠道与服务方式，逐步建立起行业规范与监管体系。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest Research Report on the Development of China marriage social services market research report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's Internet dating industry showed a growing trend in2014-2023, from 2.69 billion yuan to 9.38 billion yuan. In 2024, more than half of the consumers have a positive attitude toward dating, and they tend to find marriage partners through relatives and friends (45.2%), online acquaintances (42.1%), old classmates and old friends (41.8%), etc. More than 40% of the consumers are worried about marriage platforms, and the main concerns are false information about marriage partners, marketing methods, and privacy disclosure. They accounted for 42.0%, 41.6% and 41.3% respectively. With the change of the concept of marriage and love of young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage and love websites to social apps, and the industry shows a trend of decentralization. In the future, the industry will broaden the service channels and service methods, and gradually establish the industry norms and supervision system.

艾媒咨询 | 2024年中国婚恋交友市场发展状况及用户行为分析报告

随着社会经济的快速发展，青年群体婚恋观念正发生改变，单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高，中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国婚恋交友市场发展状况及用户行为分析报告》数据显示，2014至2023年间中国互联网婚恋交友行业市场规模整体呈上升趋势，从2014年26.9亿元起步，至2023年达到93.8亿元，年复合增长率约为15%。
艾媒咨询分析师认为，随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展，婚恋社交服务行业已逐渐由婚恋网站转向社交APP。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest "2024 China Dating Market Development and User Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's Internet dating industry shows an overall rising trend from 2014 to 2023. Starting from 2.69 billion yuan in 2014, it will reach 9.38 billion yuan in 2023, with a compound annual growth rate of about 15%.
Analysts from iiMedia Consulting believe that with the change of the concept of marriage and love among young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage websites to social apps.

艾媒咨询|2021年中国宠物经济产业研究报告

本报告研究涉及企业/品牌/案例：朝云集团，汉欧生物科技，麦富迪

在当前的新消费模式下，宠物经济呈现新的特点。一是线上线下双发展，约九成消费者在线下进行宠物消费，同时也有超过八成消费者在线上进行宠物消费;二是国货品牌更受青睐，三是资本入驻，宠物品牌积极开拓竞争力，寻找可持续发展空间。这一时期如朝云集团、汉欧生物发展思路良好，脱颖而出。
Under the current new consumption model, the pet economy presents new characteristics. The first is the dual development of online and offline. About 90% of consumers consume pets offline, and more than 80% of consumers consume pets online; second, domestic brands are more popular; third, capital is settled, and pet brands are actively developing their competitiveness , Looking for sustainable development space. During this period, Zhaoyun Group and Hanou Biology had good development ideas and stood out.

艾媒咨询 | 2025年中国母婴市场消费行为调查数据

当下母婴产品市场机遇与挑战并存，市场规模呈稳定增长态势。但随着消费者越来越追求科学育儿，对母婴产品和服务的需求向高品质、个性化、多元化转变，不仅关注产品功能，更看重成分、配方等专业性，还期待在消费中获得情绪价值。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国母婴市场消费行为调查数据》数据显示，母婴行业的主要消费群体是怀孕中后期和1岁以下的宝妈，合计占比超过50%。同时，消费者在怀孕及育儿过程中最关注的是科学育儿知识和孕期保健知识。母婴消费者在使用各类平台时，会更注重平台的专业性、资讯真实性和互动性。新生代妈妈引领的消费升级潮流，正重塑着市场格局。母婴产品市场将在创新与变革中持续进化，不断满足家庭对高品质育儿生活的向往，成为推动社会消费升级、助力家庭幸福的重要力量，孕育出更多商业机遇与社会价值。
　Currently, the baby and maternity product market is faced with both opportunities and challenges, and the market size is showing a steady growth trend. However, as consumers increasingly pursue scientific parenting, their demands for baby and maternity products and services are shifting towards high quality, personalization, and diversification. They not only pay attention to product functions but also attach great importance to the professionalism of ingredients, formulas, etc., and also expect to obtain emotional value during consumption. According to the latest "Survey data on consumer behavior in China's maternal and infant market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the main consumer groups in the baby and maternity industry are expectant mothers in the middle and late stages of pregnancy and mothers with babies under 1 year old, with a combined proportion of over 50%. At the same time, during pregnancy and parenting, consumers are most concerned about scientific parenting knowledge and pregnancy health care knowledge. When using various platforms, baby and maternity consumers pay more attention to the professionalism, authenticity of information, and interactivity of the platforms. The consumption upgrade trend led by new-generation mothers is reshaping the market pattern. The baby and maternity product market will continue to evolve through innovation and change, continuously meet families' yearning for a high-quality parenting life, become an important force in promoting social consumption upgrading and helping family happiness, and breed more business opportunities and social value.

艾媒咨询 | 2025年中国月子中心消费者行为调查数据

近年来，随着消费者对科学坐月子理念的认知提升，二、三线城市月子中心市场也迅速崛起，市场规模持续扩大，服务品质和管理水平不断提升。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国月子中心消费者行为调查数据》数据显示，在 2025 年针对中国消费者对月子中心的了解情况调研中，高达 87.41% 的消费者明确表示知晓月子中心，这一占比在各项反馈中居于首位，清晰地彰显出月子中心于中国消费者群体里已具备较高的普及程度。而在消费者对月子中心服务的关注点方面，对宝宝的专业照护以 37.65% 的占比拔得头筹，这一数据直观且有力地表明，消费者最为看重月子中心在照料宝宝方面所展现出的质量 。艾媒咨询分析师认为，随着政府对月子中心行业监管力度的加强，行业规范化发展将成为必然趋势。未来，政府将出台更加严格的行业标准和规范，加强对月子中心的审批、监管和评估，推动月子中心行业健康、有序发展。同时，行业协会将发挥更大作用，加强行业自律，促进企业之间的交流与合作，共同提升行业整体服务水平。
In recent years, with the improvement of consumers' awareness of the concept of scientific confinement, the central market of the second and third-tier cities has also risen rapidly, the market size has continued to expand, and the service quality and management level have continued to improve. According to the latest "Data from the China month center consumer behavior survey in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, according to the data, in 2025, the understanding of Chinese consumers about maternity centers is investigated. Up to 87.41% of consumers clearly know the maternity center, which ranks first in the feedback, clearly showing that the maternity center has a high degree of popularity in the Chinese consumer group. In terms of consumers' focus on maternity center services, professional care for babies topped the list with 37.65%, which intuitively and strongly indicates that consumers value the quality of maternity center care for babies the most. Ai Media Consulting analysts believe that with the strengthening of the government's supervision of the maternity center industry, the standardized development of the industry will become an inevitable trend. In the future, the government will introduce more stringent industry standards and norms, strengthen the approval, supervision and evaluation of the maternity center, and promote the healthy and orderly development of the maternity center industry. At the same time, the industry association will play a greater role in strengthening industry self-discipline, promoting exchanges and cooperation between enterprises, and jointly improving the overall service level of the industry.

艾媒舆情 | 2018上半年中国房地产行业品牌形象感知与危机处置分析报告

2018上半年，中国房产行业面临调控升级、监管加强、安全事故等负面新闻频发的困境。艾媒舆情（yq.iimedia.cn）监测发现，万科、碧桂园、保利等传统地产企业在应对舆情的同时，也尝试通过集团更名而跳出“地产”，探索转型之路。长租公寓和联合办公两种探索形式引起高度关注，但近期长租公寓接连爆发的负面舆情令这一模式面临严峻考验。

艾媒报告 |2019中国饰品产业发展状况与消费者行为变化监测调查报告

本报告涉及企业/品牌包括：卡地亚、蒂凡尼、宝格丽、梵克雅宝、海瑞·温斯顿、宝诗龙、御木本、施华洛世奇、布契拉提、百达翡丽、爱彼、宝珀、江诗丹顿、宝玑、伯爵、积家、劳力士、Noonoo Fingers、JUEM、J.estina、冠城钟表珠宝、时间由你、英皇钟表珠宝、飞亚达、时计宝、东方表行、宝光实业、冠亚商行、先施表行、周大福、老凤祥、谢瑞麟、周生生、六福珠宝、周大生、明牌首饰、潘朵拉、蒂凡尼、至尊宝物、玉龙云集、囤宝科技、涅尔瓦纳珠宝、翡标奢品、隐奢、柚子黄金、超级金店、中国珠宝云、衣表堂堂、Fantor、聚鱼网络、有表、EoneTimepieces、坚力创建、表友贸易、手表之家、美时美刻、鸿时钟表、TIME100、齐表网、GQWATCH睿士表、表团网、 德瑞亨、万表网、美格尔、福康寿表
2018年，中国饰品的消费需求总人口为10.0亿人，同比增长3.1%，中国饰品消费市场发展潜力巨大。腕表市场方面，中国高端腕表市场仍被进口品牌占据，2018年中国腕表进口量增长22.7%，突破3000万只，二线城市的中青年更关注高端腕表。珠宝饰品市场方面，珠宝饰品消费年轻化、大众化、私人化，黄金饰品仍是饰品消费主流，2018年中国黄金消费量中黄金首饰有736.3吨，同比增长5.7%。

In 2018, the total population of China's accessory demand is 1 billion, up by 3.1% year on year. China's accessory market has huge potential for development. In terms of the wristwatch market, China's high-end wristwatch market is still occupied by imported brands. In 2018, China's wristwatch import volume increased by 22.7% to more than 30 million, and the potential customers of which are young and middle-aged people in second-tier cities. In terms of jewelry market, jewelry consumption is younger，more popular and more personal, and gold jewelry is still the mainstream of jewelry consumption. In 2018, China's gold consumption accounted for 736.3 tons of gold jewelry, with a year-on-year growth of 5.7%.

艾媒咨询 | 2025-2026年中国婴幼儿托育市场运行数据及趋势报告

随着生育政策调整，许多家庭尤其是双职工家庭面临婴幼儿照护的现实困境。国家卫生健康委提出规划目标，至2025年，中国每千人口拥有的3岁以下婴幼儿托位数将达到4.5个，并新增普惠性托位66万个。iiMedia Research（艾媒咨询）数据显示， 2024年中国婴幼儿托育市场规模达1518.1亿元，预计到2030年将进一步攀升至2323.1亿元。问卷调研显示，近半数家长对托育服务有需求。受访者对当前婴幼儿托育服务不满意的首要因素包括费用高（37.89%）和师资力量不足（35.79%）；与此同时，托育机构的安全性与环境设施等问题也引发普遍顾虑。未来，托育机构需重点从“降成本、强师资、保安全”三方面着手，提升用户信任度与满意度。
With the adjustment of the fertility policy, many families, especially dual-income families, are facing the practical predicament of infant and toddler care. The National Health Commission has set a planning goal that by 2025, the number of childcare places for children under the age of 3 per 1,000 people in China will reach 4.5, and an additional 660,000 inclusive childcare places will be added. iiMedia Research data shows that shows that the scale of China's infant and toddler care market reached 151.81 billion yuan in 2024 and is expected to further rise to 232.31 billion yuan by 2030. A questionnaire survey shows that nearly half of the parents have a demand for childcare services. The primary factors that respondents are dissatisfied with regarding the current infant and toddler care services include high costs (37.89%) and insufficient teaching staff (35.79%). Meanwhile, issues such as the safety and environmental facilities of childcare institutions have also raised widespread concerns. In the future, childcare institutions need to focus on three aspects: reducing costs, strengthening teaching staff, and ensuring safety, to enhance users' trust and satisfaction.