关于“销售费用”的报告
艾媒咨询 | 2025年中国企业数字化使用行为调查数据
当前中国企业数字化呈现出良好发展态势，数字化投入持续加大，数字化基础不断夯实。超九成企业在生产经营中广泛应用信息化管理系统、电子商务、云计算等技术，不同行业各有特色，信息传输、软件和信息技术服务业企业应用水平领先，在管理、采购、销售等环节普及度高，生产、研发环节应用逐步深入。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国企业数字化使用行为调查数据》，已有86.19%的企业考虑并实施了数字化转型，说明数字化转型已成为企业经营规划中的重要组成部分。其中，制造业在数字化转型企业中占比最高，达到14.74%。其次是信息传输、计算机服务和软件业，占比14.32%。在企业数字化转型的主要困难中，组织层面缺乏整体规划的问题最为突出，其次是数据治理体系不完善和传统IT平台及架构带来的负担。未来，企业数字化转型的前景广阔，同时也挑战重重。随着这些挑战被克服，企业数字化转型将释放更大潜能，推动产业结构优化升级，助力中国经济在数字时代实现高质量发展 。（《艾媒咨询 |2025年中国企业数字化使用行为调查数据》完整高清PDF版共30页，可点击文章底部报告下载按钮进行报告下载）
Currently, the digitalization of Chinese enterprises is showing a favorable development trend with continuous increases in digital investment and continuous consolidation of the digital foundation. More than 90% of enterprises widely apply technologies such as information management systems, e-commerce, and cloud computing in their production and operation. Different industries have their own characteristics. Enterprises in the information transmission, software, and information technology service industries lead in the application level, with high popularity in management, procurement, sales, and other links, and the application in production and R&D links is gradually deepening. According to the latest "Survey data on digital usage behavior of Chinese enterprises in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 86.19% of enterprises have considered and implemented digital transformation, indicating that digital transformation has become an important part of enterprise operation planning. Among them, the manufacturing industry accounts for the highest proportion, reaching 14.74%, among the enterprises undergoing digital transformation. Followed by the information transmission, computer services, and software industry, accounting for 14.32%. Among the main difficulties in the digital transformation of enterprises, the lack of overall planning at the organizational level is the most prominent issue, followed by the imperfect data governance system and the burden brought by traditional IT platforms and architectures. In the future, the prospects for the digital transformation of enterprises are broad, but there are also numerous challenges. As these challenges are overcome, the digital transformation of enterprises will unleash greater potential, promote the optimization and upgrading of the industrial structure, and help China's economy achieve high-quality development in the digital era.-
艾媒咨询｜2024-2025年中国茶饮料行业发展及消费洞察报告
随着经济的不断发展与健康消费理念深入人心，消费者对茶饮的需求逐渐从传统调味包装茶转向无糖茶、养生茶等。消费者对产品附加值及健康化的需求，以及茶饮市场产品构成变革共同促进了茶饮料行业的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶饮料行业发展及消费洞察报告》数据显示，2023年中国新式茶饮市场规模达3333.8亿元，同比增长13.5%；养生茶饮市场规模为411.6亿元，同比增长27.3%；无糖饮料市场规模达401.6亿元，同比增长101.2%，随着健康消费趋势凸显，茶饮料相关产品市场规模将进一步扩大。2024年，49.3%的中国茶饮料消费者通过内容分享平台了解包装茶饮品牌，46.9%的消费者偏好零糖零卡零脂类包装茶饮。随着健康消费趋势凸显，无糖低糖产品受到众多消费者青睐，无糖茶将进一步扩充市场容量，为茶饮料行业提供新增量。
With the continuous development of the economy and the concept of healthy consumption, consumers' demand for tea drinks has gradually shifted from traditional flavored packaged tea to sugar-free tea and health tea. Consumers' demand for added value and health of products, as well as changes in the composition of tea market products, have jointly promoted the development of tea beverage industry. According to the latest Research Report on the Development of China Tea Beverage Industry Development and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's new tea drink will reach 333.38 billion yuan, an increase of 13.5% in 2023. The market size of health tea drink was 41.16 billion yuan, an increase of 27.3%; Sugar-free beverage market size reached 40.16 billion yuan, an increase of 101.2%, with the health consumption trend highlighted, tea beverage related products market size will further expand, is expected to 2025 new tea market size of 374.93 billion yuan. In 2024, 49.3% of Chinese tea beverage consumers learned about packaged tea brands through content sharing platforms, and 46.9% of consumers preferred zero-sugar, zero-calorie and zero-fat packaged tea drinks. With the prominent trend of healthy consumption, sugar-free and low-sugar products are favored by many consumers, and sugar-free tea will further expand the market capacity and provide new additions to the tea beverage industry. 
艾媒咨询｜2024年中国即冲即食山药片市场产品创新专题研究报告
居民健康饮食意识提升，这极大地推动了山药制品的市场需求。山药作为一种营养丰富、具有保健功效的食材，其制品因食用便利和健康价值，受到了越来越多消费者的青睐。山药粉长时间的高需求吸引了众多参与者，加之行业增长缓慢导致对市场份额的争夺激烈，山药粉赛道内部竞争加剧，竞争者数量较多且竞争力量大抵相当，以及竞争对手提供的产品或服务大致相同，难以体现明显差异，在山药粉激烈的竞争下，即冲即食山药片新赛道开始崛起。
The rising awareness of healthy eating among the population has greatly boosted the market demand for yam products. As a nutritious ingredient with health benefits, yam products are favored by more and more consumers due to their ease of consumption and health value. The high demand for yam powder for a long period of time has attracted many participants, coupled with the slow growth of the industry leading to intense competition for market share, increased competition within the yam powder track, a larger number of competitors with roughly equal competitive forces, as well as competitors offering roughly the same products or services, making it difficult to reflect significant differences, the new track of instant yam slices has begun to rise in the face of intense competition in the yam powder track.-
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