艾媒咨询 | 2024年中国数字中台市场研究报告

随着云计算、大数据、物联网、人工智能等技术的创新发展，传统产业数字化转型不断加快，数据安全和隐私问题成为用户和企业的关切点，企业对灵活、高效解决方案的需求持续增加，生态合作将成为行业发展趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国数字中台市场研究报告》数据显示，2022年中国数字经济总体规模达50.2万亿元，同比增长10.3%。随着传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，预计2025年达70.8万亿元。中国零售企业在物料管理、销售管理中使用到信息系统较多；零售企业使用的数字化工具主要有数字系统（75.9%）和数字营销（57.6%）；有75.4%的零售企业在接受数字中台服务商服务后经营效率提升6%-25%。数字中台市场集中度较高，大厂技术设施健全，优势明显。当前中台的行业格局由竞争转向竞合，以协同生态为核心，集众所长，企业中台趋向云化、智能化、生态化、全渠道化。
With the innovative development of cloud computing, big data, Internet of Things, artificial intelligence and other technologies, the digital transformation of traditional industries is accelerating, data security and privacy issues have become the concern of users and enterprises, and enterprises' demand for flexible and efficient solutions continues to increase, and ecological cooperation will become the development trend of the industry. According to the latest China digital market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the overall scale of China's digital economy reached 50.2 trillion yuan in 2022, with a year-on-year growth of 10.3%. As the digital transformation of traditional industries continues to accelerate, the digital economy infrastructure has achieved leapfrog progress, and it is expected to reach 70.8 trillion yuan by 2025. Chinese retail enterprises utilize a wide range of information systems in material management and sales management. The primary digital tools employed by retail enterprises include digital systems (75.9%) and digital marketing (57.6%). After receiving services from digital middle-platform service providers, 75.4% of retail enterprises have witnessed a 6% to 25% increase in operational efficiency. The digital middle-platform market exhibits a high degree of concentration, with large companies boasting comprehensive technical facilities and notable advantages. Currently, the middle-platform industry landscape is shifting from competition to cooperation, centered on collaborative ecosystems. It integrates the strengths of various parties, driving enterprise middle-platforms towards cloudification, intelligence, ecologization, and omni-channel development.

艾媒咨询| 2021年中国网络安全产业发展报告

近年来，网络安全建设受到国家层面高度重视，陆续推出了《网络安全法》《数据安全法》《个人信息保护法》等多项法律法规，为中国网络安全产业的发展注入了有力的政策支持。iiMedia Research(艾媒咨询)数据显示，2021年，中国网络信息安全市场规模达到926.8亿元。随着政策刺激的持续兑现与技术的进步，未来中国网络信息安全市场规模增幅将进一步扩大，预计2023年市场规模将突破1400亿元。
In recent years, the construction of network security has been highly valued at the national level. A number of laws and regulations such as the network security law, the data security law and the personal information protection law have been successively introduced, which has injected strong policy support into the development of China's network security industry. According to iiMedia Research, the scale of China's network information security market reached 92.68 billion yuan in 2021. With the continuous implementation of policy incentives and technological progress, the scale growth of China's network information security market will further expand in the future. It is expected that the market scale will exceed 140 billion yuan in 2023.

艾媒咨询|2020中国移动应用市场生态洞察报告

本报告研究涉及企业/品牌/案例：移动认证，华为应用市场，App Store，应用宝。

随着通信技术水平的迅速发展及电信业务的普及，中国移动应用产业链逐渐完善，行业发展速度加快。产业上游方面，2020年截至7月，中国在架移动应用达到357万款，厂商更加注重对用户便捷、安全体验的满足。中游方面，移动应用分发渠道发展产生了重要变化。iiMedia Research（艾媒咨询）数据显示，2020年中国小程序用户规模预计达到8.3亿人，新兴渠道对传统应用商店分发模式形成冲击。另一方面，在中美关系紧张的情况下，华为推进的HMS生态系统建设有望对标iOS及安卓，未来该系统有机会成为开发厂商竞争新赛道。下游方面，移动应用在应用场景方面也往更加垂直化的方向发展，如电商、文娱等领域催生出更加细分的场景，也从更多维度满足用户需求，在总体移动应用用户规模增速放缓的情况下，挖掘新的发展机会。

With the rapid development of communication technology and the popularization of telecom business, China Mobile APP industry chain is gradually improved, and the growth of market is accelerated. As for the upstream, by July 2020, the amount of in-store APP in China has reached 3.57 million, and the enterprises are paying more attention to the satisfaction of user convenience as well as security experience. In the midstream, the development of APP distribution channels has undergone important changes. As the data of iiMedia Research showed, user scale of mini-program in China is expected to 830 million in 2020. And the emerging channels will have an impact on the distribution mode of traditional APP stores. On the other hand, under the tense relationship between China and United States, Huawei’s HMS ecosystem construction is expected to be benchmarked with iOS and GMS. In the future, the system has the opportunity to become a new race track for developers to compete. On the downstream side, the industry is developing in a more vertical direction in terms of application scenarios. Fields like e-commerce, entertainment, etc. give birth to more subdivided scenarios, and meet users’ needs from more dimensions. In the case of slowing down of the overall growth rate of APP users, new development opportunities are explored.

艾媒报告|2020年中国手机APP隐私权限测评报告

本报告提及企业/品牌：淘宝，拼多多，QQ，微博，工行融e联，京东金融，携程旅行，高德地图，抖音，快手，新浪新闻，咪咕阅读，芒果TV，腾讯视频，虎牙直播

APP违规索权仍比较普遍，iiMedia Research（艾媒咨询）数据显示，97.0%的APP默认调用相机权限，35.0%的APP默认调用读取联系人权限。其中，移动社交类和短视频类APP调用联系人读取权限情况较为突出、移动理财读类APP调用拨打电话权限用情况较为严重。
中国手机网民隐私保护意识虽然有所提升，过半手机网民主动辨别APP权限调用，但在APP隐私条款方面较被动。艾媒咨询分析师认为，规范条例加快落地的同时，用户需重视手机隐私权限管理，及时维护个人隐私权益，运营者也须重视数据安全及用户隐私管理。

The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved，more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management.

艾媒报告 | 2018中国手机APP隐私权限测评报告

对于网购类、社交类、旅游类、理财类手机APP，这些类别的APP涉及用户日常生活的各个方面，需获取用户较多个人信息完成相应功能。艾媒咨询分析师认为，读取通话记录、联系人、短信、彩信等行为对于这些类别APP正常运作所起作用有限，对该部分信息的读取涉及疑似越界行为，其中在读取联系人方面疑似越界较严重。

广东省通信管理局|广东省移动智能终端应用软件（APP） 2020 安全白皮书

2021年3月11日，广东省通信管理局APP个人信息保护监管成果发布会在广州举行，会上发布了《广东省移动智能终端应用程序(APP)2020安全白皮书》。该白皮书内容丰富、数据详实、案例典型，专业性强，是第一个由省级信息通信管理部门编写发布的APP安全白皮书。白皮书披露了广东省通信管理局APP监管平台2020年监测相关数据，分别从隐私合规、恶意程序、安全漏洞等方面分析了APP的安全态势，从应用数量、行业类别和地域分布等维度展示了全国及广东省APP的发展状况，为社会各界研究移动互联网发展和个人信息保护提供了宏观、权威的数据参考。