艾媒咨询｜2021-2022年中国低度酒行业现状与发展趋势研究报告

本报告涉及的案例/品牌/企业：RIO、兰舟

在新生代群体的消费理念和休闲放松需求驱使下，低度酒市场在近年发展迅猛。iiMedia Research（艾媒咨询）数据显示，2017-2021年，中国低度酒销售市场规模整体保持高速增长态势，预计2022年将突破5000亿元。艾媒咨询分析师认为，在供给侧，传统品牌和新品牌都在纷纷布局低度酒市场，市场供给充裕；在消费侧，Z时代已经成为社会消费的新力军，低度酒在产品形态、品牌营销等方面都与Z时代消费理念相契合，市场发展前景一片利好。
Driven by the consumption concept and relaxation demand of the new generation groups, the low-alcohol market has developed rapidly in recent years. According to data from iiMedia Research, from 2017 to 2021, the overall sales scale of China's low-alcohol wine will maintain a high-speed growth trend, and it is expected to exceed 500 billion yuan in 2022. According to the analyst opinion of iiMedia Research, on the supply side, traditional brands and new brands are laying out the low-degree wine market, and the market supply is abundant； on the consumption side, the Z era has become a new force in social consumption, and the low-alcohol wine is in line with the Z-era consumption concept in terms of product form and brand marketing. The market development prospects are favorable.

艾媒咨询 | 2023-2024年中国酒类行业发展状况与竞争态势分析报告

随着中国酒水行业发展愈加成熟，行业企业将继续加快产业结构调整和产品升级调整步伐，围绕“去产能+高端化” 转型。酒水市场竞争也由拼市场时代进入精耕利润时代，稳固大众市场，深耕中高端市场，优化产能，品质至上和价值回归将成为未来酒水企业发展的主要方向。

艾媒咨询×雪花啤酒×美团闪购 | 中国即时零售啤酒品类趋势白皮书

即时零售推动线下零售与线上流量入口深度融合，扩大了实体零售的服务半径，为中国零售业注入了新活力，也为品牌商家开辟了一条全新赛道。近几年来，诸多啤酒品牌纷纷加码即时零售赛道，谋求发展新路径。在未来，伴随即时零售啤酒品类日益丰富，啤酒消费者的即时饮用需求将进一步释放，啤酒市场也将迎来新一轮的增长机遇。

青岛啤酒股份有限公司2021年第三季度报告

艾媒咨询| 2020年中国酒类新零售市场研究报告

本报告研究涉及企业/品牌/案例：挖酒网,1919酒类直供,酒仙网

随着新零售概念普及，酒类新零售平台与传统酒类市场将趋于结合，该趋势也推动着中国酒类新零售市场规模和用户规模不断扩大。酒类新零售市场在2020年的规模约为1167.5亿元，预计2021年市场规模将增长16.8%至1363.1亿元。同时，酒类新零售平台通过发挥专业化仓储物流的技术优势，并加速线上线下渠道推广引流，进而优化用户购酒体验、强化用户线上购物习惯，因此行业用户规模有着一定的基础，2020年用户规模达到了4.63亿人。iiMedia Research(艾媒咨询)数据显示，46.4%的受访网民倾向于线上购买酒类商品，同时, 分别有51.7%和56.8%的受访网民认为价格优惠和正品保障是吸引他们到线上购买酒类商品的原因。酒类新零售平台融合线上、线下、物流的新零售模式成为激活零售市场的关键步骤，通过连接传统酒企和消费者，并发挥其渠道互通、数字化、场景化等优势特点，为消费者带来种类多、价格低、有保障的购酒体验，推动中国酒水行业步入新阶段。

With the popularization of the New Retai, the liquor-based new retail platform will combine with the traditional liquor market. This trend also promotes the continuous expansion of the market and user scale of China liquor-based new retail market. The scale of the liquor-based new retail market in 2020 is about 116.75 billion yuan, and it is expected that the market scale will increase by 16.8% to 136.31 billion yuan in 2021. At the same time, the liquor-based new retail platform optimizes users’ liquor purchasing experience and strengthens their online shopping habits by giving scope to the technical advantages of specialized warehousing and logistics and accelerating the promotion of online and offline channels. Hence, the user scale of the industry will reach 463 million in 2020. As the data of iiMedia Research showed, 46.4% of the netizens surveyed tend to buy liquor products online. Meanwhile, 51.7% and 56.8% of the netizens surveyed think that preferential price and authentic products guarantee are the reasons to attract them to buy liquor products online. The liquor-based new retail platform integrates the New Retailing model of online, offline and logistics, which has become a key step to activate the retail market. By connecting traditional liquor enterprises and consumers, and giving full play to the advantages of channel intercommunication, digitization and scene, the platform can bring consumers a multiple, low price and guaranteed liquor purchasing experience, and promote China's liquor industry into a new stage.

艾媒报告|2020-2021年中国酒类行业发展状况与竞争态势分析报告

本报告研究涉及企业/品牌/案例：张裕集团，通葡股份，青岛啤酒，重庆啤酒；其他提及企业/品牌：贵州茅台，五粮液，泸州老窖，洋河股份，华致酒行，中粮酒业，山西汾酒，百威，威龙葡萄酒，酒鬼酒，哈尔滨啤酒，福佳，雪花啤酒，燕京啤酒，喜力，凯旋1664，科罗娜，爱士堡，奔富，长城，拉菲，张裕，黄尾袋鼠，杰卡斯，干露，智象，王朝，桃乐丝，古井贡酒，今世缘，顺鑫农业，口子窖，水井坊，迎驾贡酒，老白干酒，舍得酒业，金徽酒，伊力特，青青稞酒，金种子酒，ST岩石，ST皇台，青花汾酒，舍得，洋河梦之蓝，沱牌系列，口子窖，老白干青花，今世缘，金徽酒，通葡股份，西部创业，通天酒业，ST中葡股份，莫高股份，楼兰酒庄，怡园酒业，伊珠股份，芳香庄园，珠江啤酒，重庆啤酒，惠泉啤酒，兰州黄河，ST西发等。

2020年1月15日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国酒类行业发展状况与竞争态势分析报告》。报告根据艾媒咨询商业情报数据库、北极星互联网产品分析系统、艾媒商情舆情数据监测系统基础数据，将青岛啤酒、重庆啤酒、通葡股份、张裕集团、贵州茅台、五粮液、泸州老窖、洋河股份等酒类上市公司作为典型案例进行商情分析，深入研究中国三大酒类商业运作模式。iiMedia Research(艾媒咨询)数据显示，2019年1-11月规模以上企业白酒产量698.0万千升(折65度，商品量)，同比增长0.5%;啤酒产量3524.7万千升，同比增长1.0%;葡萄酒产量37.2万千升，同比下降12.1%。葡萄酒产量出现显著下滑，与进口葡萄酒的竞争和挤压有关。
The report includes Tsingtao Beer, Chongqing Beer, Tongpu, Changyu Group, Guizhou Maotai, Wuliangye, Luzhou Laojiao, Yanghe As a typical case, listed liquor companies such as stocks conduct business analysis, and in-depth study of China's three major liquor business operation models. According to data from iiMedia Research, from January to November 2019, the liquor production of enterprises above the designated size was 6.978 million kiloliters (65 degrees off, commodity volume), a year-on-year increase of 0.5%; beer production was 35.247 million kiloliters, a year-on-year increase of 1.0%. ; Wine output was 372,000 thousand liters, a year-on-year decrease of 12.1%. The significant decline in wine production is related to competition and squeeze from imported wines.

艾媒报告|2020-2024年中国润滑油行业市场需求预测与投资战略规划报告

本报告研究涉及企业/品牌/案例：中国石油，埃克森美孚，广西北海玉柴马石油高级润滑油有限公司，青岛康普顿科技股份有限公司，江苏龙蟠科技股份有限公司，西安石油大佳润实业有限公司，路路达润滑油（无锡）有限公司，卡松科技股份有限公司，福建莱克石化有限公司，上海高桥加德士润滑油有限公司，出光润滑油（中国）有限公司，石家庄中石鑫达润滑油有限公司，德国福斯集团，雪佛龙公司，韩国SK株式会社

润滑油行业的产业链相对完善，分为上游的石油初级炼制行业和添加剂行业，中游的润滑油制造，下游的汽车工业、船舶制造、工程机械、能源化工等润滑油应用行业。根据2013-2018年的数据看，中国润滑油行业的工业总产值与GDP增长情况基本保持一致。艾媒咨询分析师认为，随着国家对环境的关注度提高(如国六排放标准)，发动机技术的进步、延长发动机油换油期、降低对尾气处理装置及对排放影响、提高燃油经济性以及进一步严格的环保法规，都将继续推动车用润滑油质量的发展。未来润滑油行业的竞争将逐步摒弃低端的价格竞争，变为产品和品牌的竞争，客户的需求逐渐向定制化、精细化转化，给润滑油企业带来了技术服务能力的新挑战。

The industrial chain of the lubricant industry is relatively complete, divided into the upstream petroleum refining industry and the additive industry, the lubricant manufacturing in the middle reaches, the downstream automotive industry, shipbuilding, engineering machinery, energy and chemical industries. According to the data of 2013-2018, the industrial output value of China's lubricant industry is basically consistent with GDP growth. Ai Media Consulting analysts believe that as the country's attention to the environment (such as the national six emission standards), engine technology advances, extend the engine oil change period, reduce the impact on the exhaust gas treatment device and emissions, improve fuel economy As well as further strict environmental regulations, the quality of automotive lubricants will continue to be promoted. In the future, the competition in the lubricant industry will gradually abandon the low-end price competition and become the competition of products and brands. The customer's demand will gradually be customized and refined, bringing new challenges to the lubricant service enterprises.

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