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艾媒咨询|2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告
本报告研究涉及企业/品牌/案例:美菜网,叮咚买菜,谊品生鲜,盒马鲜生,兴盛优选,中粮我买网,顺丰优选,多点,每日优鲜
2019年迎来生鲜电商发展“寒冬”,行业频出企业倒闭新闻;2020年初受疫情影响,生鲜电商平台用户激增,行业依然保持强者恒强的局面;2021年上半年生鲜电商资本领域火热,叮咚买菜完成D轮融资,每日生鲜、美菜网、多点等多家平台纷纷竞争“生鲜赛道第一股”,赛道下半场的竞争序幕已拉开。虽然行业内各模式的供应链、品控等问题依然存在,但短期内生鲜电商市场将依然保持多维发展的火热态势,预计2021年中国生鲜电商行业市场规模将超过3000亿元。
2019 ushered in the "cold winter" of fresh food e-commerce development, and the industry frequently broke news of corporate closures; in early 2020, affected by the epidemic, fresh food e-commerce platform users increased sharply, and the industry still maintained its strong position as a strong one; fresh food in the first half of 2021 The e-commerce capital field is hot, Dingdong Maicai completed the D round of financing, and many platforms such as Daily Fresh, Meicai.com, and Duodian competed for the "first share of the fresh track". The prelude to the second half of the track has begun. Although the supply chain and quality control problems of various models in the industry still exist, the fresh food e-commerce market will continue to maintain a multi-dimensional development trend in the short term. It is expected that the market size of China's fresh food e-commerce industry will exceed 300 billion yuan in 2021. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒报告| 2020Q1中国生鲜电商平台数据监测报告
本报告研究涉及企业/品牌/案例:盒马鲜生,每日优鲜;其他提及企业/品牌:蔬菜网,佳沃,新希望六和,圣龙集团,好当家,大洋世家,蒙牛,伊利,阿里,京东到家,腾讯,沃尔玛,大润发,苏宁生鲜,喵鲜生,顺丰速运,天天果园,美菜,宋小菜,我买网,7Fresh,安鲜达,美团买菜等。
iiMedia Research(艾媒咨询)数据显示,2020年生鲜电商行业市场规模将达到2638.4亿元。电商渗透、“宅经济”兴起、巨头入驻、技术赋能,中国生鲜电商行业将迎来高速发展。经历早期的萌芽与探索期,目前生鲜电商平台以前置仓模式、自建店模式为主要模式,下沉市场同步发展社交电商模式。除传统生鲜电商外,互联网公司、线下商超纷纷布局生鲜业务。巨头入驻进一步加剧行业竞争,头部效应初现。与此同时,需求激增之余,如何维稳供应链、转增量用户为存量成为生鲜电商平台持续发展的关键。艾媒咨询分析师认为,生鲜电商市场竞争加剧,供应链成为制胜关键。与此同时,疫情催生“无接触配送”、“共享员工”、冷链配送及“直播+”新模式,赋能生鲜电商产业发展。可以预计,短期内生鲜电商市场将依然保持多维发展的火热态势。
According to the statistics of iiMedia Research, Chinese online fresh food platform industry keeps the sustainable development trend, market scale of that has reached 1600 billion yuan in 2019. Gone through the emergence as well as the start-up stage, online fresh food platforms primarily concentrate on centered warehouse mode and offline store mode, developing social e-business mode in sinking market at the same time. Apart from the traditional platform, Internet companies, offline hypermarkets are starting to embark on online fresh food filed. There’s no doubt that it would intensify the fierce competition, head effect comes into being. Meanwhile, though demands soar, how to maintain the supply chain management and keep the new customers grows into the key point. iiMidia consulting analyst believes that, supply chain management comes first as the fierce competition among the industry. Meanwhile, “touchless delivery”, “sharing employees”, cold chain logistics and “online streaming plus” etc. concepts which are created by the Cov-19 are about to contribute to the industry. It’s expectable that the online fresh food industry would keep the prosperity and diversity in short-term. -
艾媒报告|2020年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告
本报告研究涉及企业/品牌/案例:美菜网,叮咚买菜,谊品生鲜,谊品生鲜,盒马鲜生,兴盛优选,中粮我买网,顺丰优选;其他提及企业/品牌:饿了么,美团买菜,欢乐番薯,果然优,歌德盈香,谊品生鲜,菜上菜,呆萝卜,食行生鲜,本来生活,洪九果品,妙生活,钱大妈,朴朴超市,苏鲜生,顺丰优选,e万家,大润发优鲜,7RRESH,百优品,极速鲜,小象生鲜
2020年3月17日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国生鲜电商行业及其上下游产业链进行分析。并且,本研究通过对生鲜电商的八大运营模式以及各种模式的代表企业,例如美菜网、叮咚买菜、谊品生鲜、盒马鲜生、兴盛优选、中粮我买网、顺丰优选等平台进行典型案例分析,以此对生鲜电商行业的发展进行预判。艾媒咨询分析师认为,中国生鲜电商行业经历了多年的高速发展,原本已进入发展的平台期,2019年还遭遇生鲜电商的发展“寒冬”,但2020年初,受疫情影响,线上买菜刺激生鲜电商的发展,居民消费习惯逐步养成现阶段,生鲜市场的新一轮混战已然开始。
The size of China's fresh e-commerce market will maintain a stable growth of 29.2% in 2019 and is expected to reach 263.84 billion yuan by 2020. iiMedia Research believe that as the Internet giants continue to enter the fresh e-commerce, the fresh e-commerce industry has entered a bottleneck period of development due to fierce competition. The epidemic has become a recurring opportunity for fresh e-commerce providers, absorbing and cultivating a number of new users. However, it should also be noted that as the impact of the epidemic gradually subsides, fresh e-commerce providers may also face the dilemma of a sudden drop in users. -
艾媒报告|2019中国生鲜电商行业商业模式与用户画像分析报告
本报告研究涉及企业/品牌包括:美菜网、懒龙龙、宋小菜、朴朴超市、谊品生鲜、每日优鲜、天天果园、京东、联华超市、易果生鲜、美团点评、高鑫零售、永辉超市、华润集团、逸刻新零售、阿里巴巴、饿了么、安鲜达、天猫生鲜、欧尚、大润发、新华都、三江购物、联华超市、盒马生鲜、淘咖啡
2018年中国生鲜电商市场规模持续增长,生鲜电商行业投融资情况趋于稳定,行业市场格局初步确立。同时电商巨头也在发力布局生鲜电商,阿里联合传统零售,布局生鲜新场景,同时腾讯也在联手京东,打造生鲜创新平台。生鲜行业的产业链普遍较长,生鲜电商重在降低成本。目前中国生鲜电商行业已形成垂直平台类、综合平台类、O2O类、创新平台类等发展模式,不同模式各有优劣。iiMedia Research(艾媒咨询)数据显示,生鲜类产品月活渗透率均不足一成,生鲜电商用户相对年轻化,购买力较强。受线下门店和刚需本质影响,用户男女比例相近。目前生鲜电商行业仍面临产品非标化、品控难、产品损耗率高等问题。未来,随着大众逐渐接受线上购买生鲜的观念,生鲜电商市场规模将进一步扩大,生鲜产品的仓储管理模式也需要引进新的技术和模式,进一步完善。同时,线上与线下结合的创新模式也将进一步扩展,社区团购将成为新切入点。
In 2018, the market size of China's fresh food e-commerce market continued to grow. The investment and financing situation of the fresh food e-commerce industry tended to be stable, and the industry market pattern was initially established. At the same time, e-commerce giants are also making efforts to enter the fresh food e-commerce industry, Ali is in line with traditional retail, and layouts new scenes. At the same time, Tencent is also cooperating with Jingdong to create a innovative fresh food e-commerce platform. The industrial chain of the fresh food industry is generally long, and the fresh food e-commerce focuses on reducing costs. At present, China's fresh food e-commerce industry has formed development models such as vertical platform, integrated platform, O2O, and innovation platform. Different models have their own advantages and disadvantages. According to iiMedia Research, the monthly penetration rate of fresh food products is less than 10%, and the fresh food e-commerce users are relatively young and have strong purchasing power. Affected by the offline store and the immediate need, the ratio of male to female is similar. At present, the fresh food e-commerce industry still faces problems such as non-standardization of products, difficulty in quality control, and high rate of product loss. In the future, as the public gradually accepts the concept of online purchase of fresh food, the market size of fresh food e-commerce will be further expanded. Introducing new technologies and models,The storage management model of fresh food products also needs to further improve. At the same time, the innovative model of online and offline integration will be further expanded, and community group purchase will become a new entry point.
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