-
艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例:泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌:腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展,用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下,艺人内核进一步泛化,名人转型、网红出道、虚拟偶像等相继涌现,并逐渐向多元化方向发展,艺人市场的竞争更为激烈。数据显示,2020年,中国艺人经纪市场规模达到千亿元级别,未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒报告|2020Q1中国跨境电商行业趋势研究报告
本报告研究涉及企业/品牌/案例:天猫国际,奥买家,洋码头。
伴随着国民经济的高速发展,中国消费者的消费需求不断升级,同时在国家大力支持跨境贸易,改善跨境电商整体配套设施,优化市场发展环境下,中国跨境电商行业市场规模不断扩大,2020年中国跨境电商的市场交易规模预计达到10.3万亿元。但在2020年第一季度期间,受到全球疫情影响,中国跨境电商受到一定程度的冲击,消费红利较2019年同期明显下降。为了解决疫情带来的负面影响,中国各大跨境电商平台积极布局,抢占市场、留存用户,了解用户需求与喜好成为各大跨境电商平台的关注焦点。iiMedia Research(艾媒咨询)数据显示,有72.7%的受访用户认为 “正品保障”是他们选择平台时所考虑的主要因素。同时,在疫情期间有超8成受访用户关注平台疫情期间的公益活动,并且超九成的受访用户购买意愿会因为疫情期间平台的公益行为而提高。
Along with the high-speed development of national economy, China's consumer demand grows, at the same time in the country's strong support for cross-border trade, improve the cross-border electricity integral supporting facilities, optimize the environment of market development, cross-border electricity industry in China has been expanding its market, in 2020 China's cross-border electricity market scale is expected to reach 10.3 trillion yuan. However, in the period of the first quarter of 2020, due to the impact of the global epidemic, China's cross-border e-commerce was impacted to a certain extent, and the consumption dividend decreased significantly compared with the same period in 2019.In order to solve the negative impact brought by the epidemic, China's major cross-border e-commerce platforms have actively deployed to seize the market, retain users, and become the focus of attention of major cross-border e-commerce platforms to understand user needs and preferences. As the data of iiMedia Research showed, 72.7% of the surveyed users believe that "quality assurance" is the main factor they consider when choosing a platform. At the same time, more than 80 percent of the surveyed users paid attention to the public welfare activities of the platform during the epidemic, and more than 90 percent of the surveyed users would increase their purchase intention due to the public welfare activities of the platform during the epidemic. -
艾媒咨询|2020H1中国直播电商行业主播职业发展现状及趋势研究报告
本报告研究涉及企业/品牌/案例:谦寻文化,青藤文化,Drama TV。
其他提及企业/品牌:淘宝,抖音,快手,京东,亚马逊,YouTube,Instagram,Facebook,美ONE,蚊子会,无忧传媒,薇龙文化,美腕,蜂群文化,风马牛传媒,妃鱼,至尊宝物,101名师工厂,泰洋川禾,特抱抱,歪研会,言止传媒,无锋科技,构美,梨视频,快买他,迈吉客科技等。
2020年5月27日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国直播电商行业主播职业发展现状及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在直播电商行业的主播情况进行深度分析,剖析主播薪酬、主播能力、主播与MCN机构博弈等的关键信息,总结当前的主播发展业态并且预判2020-2021年中国直播电商行业主播职业发展趋势及风险。艾媒咨询分析师认为,“门槛低”“薪资高”“需求大”,电商直播行业持续吸引大量人才加入赛道,带货主播行业竞争激烈。但商家或者MCN机构主要通过隐性能力严格筛选综合能力强的高效性人才,因而并非所有网红都能胜任。
During the outbreak, the mainity industry generated a large recruitment demand. But from the professional structure, waist anchors occupy the majority, they grew up on a meagre base salary to live and red slow, psychological pressure. Moreover, the main broadcaster generally faces no traffic, traffic but no sales, sales but not money and other difficulties, the need for relevant government departments to issue a certain industry norms to promote the long-term professional development of the industry. -
艾媒咨询|2020H1全球及中国跨境电商运营数据及典型企业分析研究报告
本报告研究涉及企业/品牌/案例:敦煌网,阿里巴巴国际,考拉海购,小红书,shoppe,MercadoLibre。
其他企业/品牌:奥买家,京东全球购,速卖通,腾讯,蚂蚁金服,lazada,苏宁国际,京东国际,海豚家,KK馆,豌豆公主,洋码头,天猫国际,海囤全球等。
2020年5月29日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对跨境电商的行业发展和运营进行深度分析,通过对中国B2B、B2C两大类跨境电商的运营数据和企业案例分析,以及用户的跨境电商购物行为调研,剖析中国跨境电商行业的当前状况,并且本报告还关注到东南亚、拉美等跨境电商发展较快的地区,通过对全球总体态势的总结,预判2020-2021年中国跨境电商的发展趋势。艾媒咨询分析师认为,疫情对跨境电商有一定的影响,但总体而言跨境电商仍将保持增长态势。目前跨境电商市场的竞争非常激烈,并且已经开始从中国向东南亚、拉美等地区扩张,加上用户的消费态度变化,跨境电商企业重点从过去的山寨、无品牌的产品转变为品牌竞逐。
The epidemic has a huge impact on the global economy and trade, and cross-border e-commerce companies are also generally faced with many problems such as cancellation or extension of on-hand orders, difficulties in signing new orders, and poor logistics and transportation. iiMedia Research believe that cross-border e-commerce has received policy support and has also cultivated a large number of user markets. Although cross-border e-commerce will be subject to some objective impact in the short term, cross-border e-commerce will remain in the long run Increase vitality. -
艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告
本报告研究涉及企业/品牌/案例:美的,格力,华帝,苏泊尔,格兰仕,志高;其他提及企业/品牌:苏宁易购,京东,天猫,京东,拼多多,淘宝,ME GO,五星,海尔,万和,万家乐,统帅,法迪欧,松下电器,奥克斯,TCL,海信,长虹,索尼,康佳,夏新,创维,奔腾,九阳,伊莱特,三洋,威力
2020年4月13日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外,报告探讨产业上下游的运营模式,结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析,对家电行业总体运行情况进行分析,并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大,并且居民的消费支出中居住消费占比较高,这都为家电行业发展奠定了基础,并且推动家电向智能化、专业化发展,预计到2020年,中国智能家居市场规模将接近1820亿元。
In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model. -
艾媒报告|2019中国跨境电商发展趋势专题研究报告
本报告研究涉及企业/品牌/案例:阿里巴巴,环球资源,全球速卖通,敦煌网,天猫国际,奥买家,考拉海购,小红书,苏宁国际,考拉工厂,京东国际,唯品会,聚美优品,豌豆公主,蜜芽,洋码头,黑色星期五,拼多多,小米有品,亚马逊,iHerb
iiMedia Research(艾媒咨询)数据显示,2020年中国海淘用户规模将突破2亿人。随着跨境电商市场的逐渐扩大,跨境电商行业内竞争日趋激烈,针对获客成本高、用户体验不足等问题,双线融合发展、直播带货、传播社交化逐渐成为跨境电商行业发展的新趋势。
在消费升级背景下,用户对于消费体验的追求日益增加,新消费群体更加依赖意见领袖(KOL)的引导,线下门店、海淘直播、社交化传播拉近了用户与商品间的距离,从不同角度弥补传统海淘的不足,全面升级用户消费体验。iiMedia Research(艾媒咨询)数据显示,56.6%的消费者认为比起线上渠道,线下海淘门店能够提供更舒适的购物体验。双线融合发展能够起到增强用户信任感、双线引流的作用,已经成为目前跨境电商行业发展的必然趋势。此外,近六成海淘用户会在海淘观看直播后购买相关产品,海淘直播带货更直观、生动,现阶段对于用户消费的转化效果较好,预计在将来会成为跨境电商的主要营销手段之一。
In the context of consumption upgrading, users are increasingly pursuing consumption experience, and new consumer groups are more dependent on the guidance of key opinion leaders (KOL). Offline stores, overseas online shopping live broadcasting and social communication narrow the distance between users and products, make up for the shortcomings of traditional overseas online shopping from different perspectives, and comprehensively upgrade user consumption experience. As the data of iiMedia Research showed, 56.6 percent of consumers believe that online stores can provide a more comfortable shopping experience than online channels. Dual-channel integrated development can enhance users' trust and double channels drainage, which has become an inevitable trend in the development of cross-border e-commerce industry. In addition, nearly 60% of overseas online shopping users will buy relevant products after watching live broadcast on overseas online shopping. Overseas online shopping live delivery is more intuitive and vivid, and has a good conversion effect on user consumption at the present stage, which is expected to become one of the major marketing methods of cross-border e-commerce in the future.
(以下为节选页,完整版共56页) -
艾媒报告|2020中国独角兽TOP100榜单及标杆企业研究报告
本报告研究涉及企业/品牌/案例:乂学教育-松鼠Ai 1对1,每日优鲜,美菜网,微医,联影医疗,快手,云从科技,滴滴出行,小鹏汽车,菜鸟网络,苏宁金融,柔宇科技,奇安信;其他提及企业/品牌:阿里巴巴,腾讯,京东,蚂蚁金服,京东数科,橙行智动,字节跳动 ,智者天下,度小满,小桔科技,商汤科技,喜马拉雅,地平线,陆金所,云杉世界,搜车网 ,满帮集团,云从科技,深兰科技 ,威马汽车,银联商务,车和家,大疆创新,微医云,小船出海,悦易网络,微众银行,优必选,猿力教育,寒武纪元,比特大陆,柔宇科技,行吟信息,拜腾汽车,小屋信息 ,优客工场,准时达,车好多,自如,智车优行,依图科技,葆扬投资,彬讯科技,钱大妈,一起作业,呯嘭智能,涂鸦科技,奥比中光,洋码头,麒麟合盛,途家在线,密境和风,图森未来,蚂蜂窝,纳恩博,悦畅科技,特斯联,新潮传媒,优行科技,第四范式,碳云智能,同盾科技,一点网聚,云知声,随手科技,八戒网络,数梦工场,首约科技,小马智行,虫极科技,联易融,诺禾致源,魅族,博鳌纵横,找钢网,圆心科技,影谱科技,氪空间,越海全球,花旺在线,快跑信息,丰巢科技,医云科技,淘友天下,华云数据,沪江教育,酒仙网,易动纷享,羽扇智,适赫物流,辣妈帮,贝贝集团,斑马网络,初速度,汇通天下,连尚网络
iiMedia Research(艾媒咨询)数据显示,2020年中国独角兽TOP100企业中,地域方面,北京、上海和深圳分别出现39、20和15家独角兽企业,总占比达74%;行业领域方面,人工智能与电商零售领域的独角兽企业发展较为迅速,上榜企业达33家。受益于新兴技术以及庞大的消费人群,与大众消费相关的独角兽企业发展较快,数量占到46%。艾媒咨询分析师认为,在2020年新冠疫情的影响下,中国宏观经济下行压力加剧,独角兽企业也将面临全新的机遇和挑战,一方面不少独角兽企业将受益于国家新老基建投资以及内需扩容提质等政策刺激快速发展,另一方面在全球经济增速放缓的情况下独角兽企业也将面临更激烈的竞争,生存发展压力加剧。
Among the unicorn TOP100 companies in China in 2020, Beijing, Shanghai and Shenzhen have 39, 20, and 15 unicorn companies accounted for 74% of the total; in the field of industry, unicorn companies in the field of artificial intelligence and e-commerce retail developed rapidly, with 33 companies on the list. Benefiting from emerging technologies and a large consumer population, unicorn companies related to mass consumption have developed rapidly, accounting for 46% of the total. iiMedia Consulting analysts believe that under the influence of the new crown epidemic in 2020, China's macroeconomic downward pressure will increase, and unicorn companies will also face new opportunities and challenges. On the one hand, many unicorn companies will benefit from national infrastructure Policies such as investment and domestic demand expansion and quality spur rapid development. On the other hand, with the global economic growth slowing down, unicorn companies will also face more intense competition and intensify the pressure on survival and development. -
艾媒报告|2020-2021中国 MCN产业运行大数据监测及趋势研究报告
本报告研究涉及企业/品牌/案例:星期六,极米传媒科技,天龙集团,引力传媒,日出东方,元隆雅图,国旅联合,美盛文化,网达软件,粤传媒,中广天择,黑芝麻,中昌数据,拉芳家化,日播时尚,天创时尚,芒果超媒,安奈儿,南极电商,电声股份,搜于特,沉浸文化,大鹅文化,婉锐(上海)电子商务,网星梦工厂,杭州微念科技,灰斑马,彦祖文化,小象互娱,五月美妆,泰洋川禾,光风霁月,papitube,薇娅,李佳琦,李子柒,办公室小野,张大奕,毒角SHOW,吴佳煜,幸猴儿,留几手,张雪峰老师,Papi酱,祝晓晗,花一村,快递员吴彦祖,米未传媒,微博,微信,今日头条,抖音,网易,火山小视频,西瓜视频,快手,易车,汽车之家,bilibili,马蜂窝,小红书,京东,淘宝,蘑菇街,楼氏传播,蜂群传媒,陌陌,爱奇艺,虎牙直播,斗鱼直播,大禹,青藤文化,二更,新片场,三感 video,罐头视频,小题影视,洋葱视频,末那传媒,橘子娱乐,飞博共创,杭州宸帆,如涵控股,美嗖文化,达人说,美 ONE,军武科技,有狐文化,鹿角熊,无忧传媒,星匠联盟,贝壳视频,灵魂有香气的女子,日日煮,十二栋文化,震惊文化,吾皇的白茶,幕星社,Drama TV,YouTube等
2020年1月22日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国MCN产业运行大数据监测及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国MCN产业的发展现状、产业链细分领域以及MCN业态细分领域进行深度分析,并且以如涵控股、美ONE等具有影响力的MCN公司作为典型进行商情分析,深入探究运行模式和发展趋势。2018年有59.3%的MCN完成过融资,其中半数以上融资轮次集中在A轮(28.6%)和天使轮(23.8%),行业融资类型以早期轮次为主,MCN商业模式仍处于成长期。艾媒咨询分析师认为,MCN机构商业变现形式单一、红人孵化机制不成熟、内容同质化、行业版权保护意识薄弱、负面舆情多等成为中国MCN产业发展面临的主要难题与挑战。未来,中国MCN将要进一步加强行业监管力度、融入互联网行业新兴技术、继续深耕内容垂直行业,同时积极开拓国外市场。
On January 22, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the“Research Report on Big Data Monitoring and Trends of China's MCN Industry Operation 2020-2021”.In 2018, 59.3% of MCNs completed financing, of which more than half of the financing rounds were concentrated in round A (28.6%) and angel rounds (23.8%). The type of industry financing was mainly in early rounds, and the MCN business model is still in its growth stage . Ai Media Consulting analysts believe that the single form of commercial realization of MCN institutions, the immature incubation mechanism of reds, the homogeneity of content, the weak awareness of copyright protection in the industry, and the negative public opinion have become the main problems and challenges facing the development of China's MCN industry. In the future, China's MCN will further strengthen industry supervision, integrate emerging technologies in the Internet industry, continue to cultivate vertical content industries, and actively explore foreign markets. -
艾媒报告|2019-2020年中国新零售产业研究报告
本报告研究涉及企业/品牌/案例:宝贝格子,盒马鲜生,瑞幸咖啡;其他提及企业/品牌:永辉超市,苏宁易购,华润万家,沃尔玛,每日优鲜,天虹,居然之家,支付宝,京东支付,京东物流,日日顺,顺丰速运,圆通速递,拼多多,云集,贝店,活动行,恰克,淘宝直播,启博软件,京喜,阿里巴巴,聚划算,小红书,洋码头,什么值得买,花生日记,淘集集,万色城,微信,抖音,快手,天猫,云闪付
数据显示,中国社会消费品零售规模稳步增长,2019年达到41.2万亿元。网络零售额占比也不断上升,2019年网络零售额达到10.6万亿元,占社会消费品零售总额25.7%。在消费升级和新兴技术推动下,新零售产业蓬勃发展,万亿市场规模加速形成。当前,新零售产业线上线下加速融合,新式营销层出不穷,整体呈现全渠道、数字化、社群化等特点。由数据、供应链、物流、支付、金融组成的新零售生态系统不断完善,促使面向细分人群、细分品类、细分市场的多种新零售业态快速发展,随之涌现出一批较具发展潜力的新零售标杆企业。艾媒咨询分析师认为,新零售挑战与机遇并存。短期,互联网人口增长红利趋尽,行业竞争日趋激烈,对新零售产业链上下游玩家提出更高要求,考验营销能力、精细化运营能力;长期,借助5G、大数据、人工智能等新兴信息技术手段,新老零售企业将被赋予更多能力,产业整体效率有望大幅提升,市场规模也将加速扩大。
Data show that the retail scale of China's social consumer goods has steadily increased, reaching 41.2 trillion yuan in 2019. The proportion of online retail sales has also continued to rise. In 2019, online retail sales reached 10.6 trillion yuan, accounting for 25.7% of total retail sales of consumer goods. Driven by consumption upgrades and emerging technologies, the new retail industry is booming, and the trillion-dollar market is accelerating. At present, the new retail industry is accelerating the integration of online and offline, new marketing is emerging endlessly, and the overall characteristics of omnichannel, digitalization, and community are presented. The new retail ecosystem consisting of data, supply chain, logistics, payment, and finance has been continuously improved, prompting the rapid development of a variety of new retail formats for segments, categories, and markets, and a number of more new retail benchmarking company with development potential. iiMedia Consulting analysts believe that new retail challenges and opportunities coexist. In the short term, the dividends of the growth of the Internet population are exhausting, and competition in the industry is becoming increasingly fierce. It places higher requirements on upstream and downstream players in the new retail industry chain to test marketing capabilities and refined operation capabilities. In the long term, it will use emerging information technologies such as 5G, big data, and artificial intelligence Means, new and old retail companies will be given more capabilities, the overall efficiency of the industry is expected to increase significantly, and the market size will also accelerate.
- 1
- 2
- 3
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告