随着人们生活水平的提高，以及互联网行业的快速发展，在线电影票务平台增多，行业竞争逐渐激烈。数据显示，2021年4-12月中国电影票房整体不低于20亿元，在“十一黄金周”期间，中国总票房达到最高值为7.5亿元，同比增长273.4%。电影行业的发展，为在线电影购票的发展提供了基础。

此次报告涉及到的品牌/企业/案例包括：灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括：乘风破浪的姐姐，芒果超媒，爱奇艺，腾讯，优酷，芒果TV，这就是街舞，中国好声音，妻子的浪漫旅行，青春有你，向往的生活，朋友请听好，创造营2020，少年之名，明日之子，中国新说唱，王牌对王牌，偶像练习生，乐队的夏天。

iiMedia Research（艾媒咨询）数据显示，2020年下半年，主流平台网络综艺题材方面，观察体验类综艺节目热度不减，音乐、选秀竞技类节目战火延续，电商、时尚的兴起，潮流综艺迎来小高潮，直播带货格外火热，直播带货节目也同步落地开花。

iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering.

本报告研究涉及企业/品牌/案例：人民网，华谊兄弟，腾讯音乐集团，阅文集团，哔哩哔哩，抖音，虎牙直播，腾讯游戏；其他提及企业/品牌：人民在线，人民视讯，环球网，幸福蓝海影视文化集团，中央广播电视台，中视传媒股份有限公司，中影集团，上影集团，光线传媒，华谊兄弟，博纳影业，万达影视传媒，腾讯，百度，阿里巴巴，考拉FM，QQ音乐，酷狗音乐，酷我音乐，全民K歌，虾米音乐，网易云音乐，猫眼娱乐，QQ阅读，起点中文网，新丽传媒，天方听书网，喜马拉雅，懒人听书，AcFun，搜狐视频，乐视视频，次元社，微信，支付宝，豌豆荚，百度应用，中国移动，中国电信，华为，美图手机，阿里云视频，快手，梨视频，腾讯微视，斗鱼直播，YY直播，王者荣耀，QQ游戏，网易游戏，百度，字节跳动，企鹅影视，淘票票，优酷视频，UC浏览器，书旗小说，阿里体育，百度贴吧，爱奇艺，梨视频，百度问答，今日头条，西瓜视频，火山小视频，懂车帝，皮皮虾视频，芒果TV

本报告主要通过文娱行业的投融资数据，对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究，并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析，以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐，媒体仍占据文娱投资细分领域的头部地位，影视、动漫在数字技术帮助下，优势明显。而互联网大企业依托自身业务，进行文娱生态布局，掌握了一定的先发优势。

The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage.

本报告研究涉及企业/品牌/案例：星期六,极米传媒科技,天龙集团,引力传媒,日出东方,元隆雅图,国旅联合,美盛文化,网达软件,粤传媒,中广天择,黑芝麻,中昌数据,拉芳家化,日播时尚,天创时尚,芒果超媒,安奈儿,南极电商,电声股份,搜于特,沉浸文化,大鹅文化,婉锐(上海)电子商务,网星梦工厂,杭州微念科技,灰斑马,彦祖文化,小象互娱,五月美妆,泰洋川禾,光风霁月,papitube,薇娅,李佳琦,李子柒,办公室小野,张大奕,毒角SHOW,吴佳煜,幸猴儿,留几手,张雪峰老师,Papi酱,祝晓晗,花一村,快递员吴彦祖,米未传媒,微博,微信,今日头条,抖音,网易,火山小视频,西瓜视频,快手,易车,汽车之家,bilibili,马蜂窝,小红书,京东,淘宝,蘑菇街，楼氏传播，蜂群传媒，陌陌，爱奇艺，虎牙直播，斗鱼直播，大禹，青藤文化，二更,新片场,三感 video,罐头视频,小题影视,洋葱视频,末那传媒,橘子娱乐,飞博共创,杭州宸帆,如涵控股,美嗖文化,达人说,美 ONE,军武科技,有狐文化,鹿角熊,无忧传媒,星匠联盟,贝壳视频,灵魂有香气的女子,日日煮,十二栋文化,震惊文化,吾皇的白茶,幕星社,Drama TV,YouTube等

2020年1月22日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国MCN产业运行大数据监测及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国MCN产业的发展现状、产业链细分领域以及MCN业态细分领域进行深度分析，并且以如涵控股、美ONE等具有影响力的MCN公司作为典型进行商情分析，深入探究运行模式和发展趋势。2018年有59.3%的MCN完成过融资，其中半数以上融资轮次集中在A轮(28.6%)和天使轮(23.8%)，行业融资类型以早期轮次为主，MCN商业模式仍处于成长期。艾媒咨询分析师认为，MCN机构商业变现形式单一、红人孵化机制不成熟、内容同质化、行业版权保护意识薄弱、负面舆情多等成为中国MCN产业发展面临的主要难题与挑战。未来，中国MCN将要进一步加强行业监管力度、融入互联网行业新兴技术、继续深耕内容垂直行业，同时积极开拓国外市场。

On January 22, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the“Research Report on Big Data Monitoring and Trends of China's MCN Industry Operation 2020-2021”.In 2018, 59.3% of MCNs completed financing, of which more than half of the financing rounds were concentrated in round A (28.6%) and angel rounds (23.8%). The type of industry financing was mainly in early rounds, and the MCN business model is still in its growth stage . Ai Media Consulting analysts believe that the single form of commercial realization of MCN institutions, the immature incubation mechanism of reds, the homogeneity of content, the weak awareness of copyright protection in the industry, and the negative public opinion have become the main problems and challenges facing the development of China's MCN industry. In the future, China's MCN will further strengthen industry supervision, integrate emerging technologies in the Internet industry, continue to cultivate vertical content industries, and actively explore foreign markets.

本报告研究涉及企业/品牌/案例：中国电影集团公司，光线传媒，万达影业，华谊兄弟，博纳影业集团，上海电影集团有限公司，乐视影业，阿里巴巴，华策影视，华夏电影，优酷，爱奇艺，腾讯视频，中影南方，大地数字影院，金逸影城，淘票票，猫眼电影，大众点评，豆瓣，成都可可豆动画，彩条屋，北京文化，郭帆文化，北京登峰，欢喜传媒，坏猴子影业，北京映月，博纳影业，果麦文化，上海亭东，天津猫眼，河南电影，拍拍文化，中汇影视，天津磨铁，喀什嘉映，好好看文创，满满额娱乐，《哪吒之魔童降世》，《流浪地球》，《复仇者联盟4：终局之战》，《我和我的祖国》，《中国机长》，《疯狂的外星人》，《飞驰人生》，《烈火英雄》，《少年的你》，《速度与激情：特别行动》，《红海行动》，《唐人街探案2》，《我不是药神》，《西红市首富》，《复仇者联盟3：无限战争》，《捉妖记2》，《毒液》，《海王》，《侏罗纪世界2》，《前任3：再见前任》，《催眠·裁决》，《误杀》，《使徒行者2：谍影行动》，《反贪风暴4》，《扫毒2天地对决》，《“大”人物》，《犯罪现场》，《南方车站的聚会》，《沉默的证人》，《廉政风云》，《风中有朵雨做的云》，《追龙2》，《比悲伤更悲伤的故事》，《诛仙1》，《白蛇·缘起》，《大约在冬季》，《一吻定情》，《下一任：前任》，《只有芸知道》，《被时光抓走的人》

2019年的电影票房与题材、档期和演员关系密切。从题材看，2019年票房前50的国产电影中，按类型分，故事类型影片数量最多，共有37部，其中，体现主流意识形态的传记类型电影契合时代主题，与观众的爱国之情产生共鸣，获得了较好的票房收入。从档期看，2019年“贺岁档”及“暑期档”电影发力不足往年，而今年适逢新中国成立70周年，“国庆档”有较多高质量、高口碑的主旋律电影涌现，10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year.

中国出台的政策注重内容端的输出、存量流量竞争加大的背景下，影视行业的作品和创作者迎来规范化发展，影视IP产业链的变现能力有待充分挖掘。数据显示，2021年中国影视行业市场规模为2349亿元，同比增长23.2%。

本报告研究涉及企业/品牌/案例：斗鱼直播，虎牙直播，now直播，淘宝直播，快手，咪咕视频，花椒直播，新东方在线，腾讯课程，环球网校，伯索云学堂，云朵课程，微吼，顶播，盟主直播，诺云直播，目睹，企鹅电竞，映客直播

iiMedia Research(艾媒咨询)数据显示，预计2019年中国在线直播用户规模将继续保持增长态势，增至5.01亿人，但增速趋于平缓。随着用户规模增速放缓，直播行业人口红利逐渐消失，内容将是推动利润进一步增长的关键。各平台积极布局“直播+”，在丰富平台内容的同时赋能其他行业创新发展，“直播+公益”、“直播+教育”成为热点。iiMedia Research(艾媒咨询)数据显示，超过八成用户愿意观看公益及教育直播。此外，直播造星继续火热，平台通过造星计划培育优质主播，为主播发展提供平台，同时可以提高创作内容的质量，用优质内容吸引用户并推动平台成长，形成良性循环。

As the data of iiMedia Research showed, the scale of China online live streaming users will continue to grow to 501 million people in 2019, but the growth rate will slow down. As the result, the demographic dividend of online live streaming industry gradually disappears. For online live streaming company, content will be the key to promote their further profit growth. Each platform actively arranged ‘online live streaming +’ to enrich the content of the platform and help other industries innovate. ‘Online live streaming + public welfare’ and ‘online live streaming + education’ became the spots. As the data of iiMedia Research showed, more than 80% of users are willing to watch online live streaming of public welfare and education. In addition, the trend of cultivating stars in online live streaming industry is still going on. The platform cultivates high-quality broadcasters through star creation plans, which provide anchors with platforms to become popular and attract more users with high-quality content.

本报告研究涉及企业/案例/品牌：爱奇艺，腾讯互娱，林氏兄弟，五元文化，互影科技，Netflix，豆瓣，百度贴吧，微信，优酷，中餐厅，芒果TV，Youtube

中国互动剧产业当前处于探索发展的早期阶段，产业规模及用户认知度都较低。iiMedia Research（艾媒咨询）数据显示，仅有37.9%的受访网民表示对互动剧有所了解，超四成网民对互动剧多种结局及交互式剧情体验较感兴趣；40.8%受访网民未来观看意愿较积极。艾媒咨询分析师认为，互动剧的产生，为视频行业带来技术和内容方面的创新，在满足受众多元化、个性化的观赏需求同时，也能推动传统影视剧行业进行升级，带动需求方和供给方的双向增长。未来在产业投资增加、5G技术不断成熟、行业标准逐渐完善的作用下，互动剧剧作数目快速增加，用户规模随之增长，预计2020年互动剧用户规模将突破1亿人。

China's interactive drama industry is currently in the early stage of exploration and development, with low industrial scale and user awareness. According to iiMedia Research, only 37.9% of the netizens surveyed said they knew about the interactive drama, and more than 40% of the netizens were more interested in the multiple endings and interactive plot experience of the interactive drama; 40.8% of the netizens surveyed had more active willingness to watch in the future. iiMedia consulting analysts believe that the emergence of interactive drama brings technological and content innovation to the video industry. It can not only meet the diverse and personalized viewing needs of the audience, but also promote the upgrading of traditional film and television drama industry, and drive the two-way growth of the demand side and the supply side. In the future, driven by the increase of industrial investment, the continuous maturity of 5G technology and the gradual improvement of industrial standards, the number of interactive dramas will increase rapidly, and the user scale will increase accordingly. It is estimated that the user scale of interactive dramas will exceed 100 million in 2020.

本报告研究涉及企业/品牌/案例：万达电影，中国电影，光线传媒，华谊兄弟，华策影视，捷成股份，横店影视，奥飞娱乐，文投控股，北京文化，阿里影视，大地影视，联合，中影南方，中数，中影星美，横店，金逸，幸福蓝海，腾讯视频，优酷，爱奇艺，芒果TV,哔哩哔哩，咪咕视频，搜狐视频，暴风影音，360影视大全，乐视视频，

2015年开始，全球电影产业进入高速发展阶段，3D电影逐渐普及并吸引用户踏入影院，以获得更好的视觉体验。2018年，全球数字银幕数量达到18.2万块，同年电影票房达到411亿美元。艾媒咨询分析师认为，全球电影产业的高速发展，也得益于技术推动和中国市场贡献。2009-2017年中国电影票房保持快速增长态势，复合增长率为27.2%，这一方面得益于国家队电影及相关文化产业的扶持和资本入驻，另一方面电影购票等APP应用普及功不可没。特别是移动互联网应用的普及，令中国电影产业链体系完善并未来朝向数字化的方向发展。

Beginning in 2015, the global film industry has entered a stage of rapid development, and 3D movies have become popular and attracted users to enter the theater for a better visual experience. In 2018, the number of global digital screens reached 182,000, and the box office of the same year reached $41.1 billion. Ai Media Consulting analysts believe that the rapid development of the global film industry has also benefited from technology promotion and contribution from the Chinese market. In 2009-2017, the box office of Chinese movies maintained a rapid growth trend with a compound growth rate of 27.2%. This is due to the support of the national team film and related cultural industries and the capitalization of the capital. On the other hand, the application of APP for ticket purchases is not available. No. In particular, the popularity of mobile Internet applications has made the Chinese film industry chain system perfect and the future toward digitalization.

本报告涉及企业/品牌包括：猫眼，淘票票

iiMedia Research （艾媒咨询）数据显示，2019年第一季度，中国内地电影票房达到186.1亿元，春节档全国电影票房共产出58.4亿元，同比增长2.04%，移动支付迅速普及后，线上已经成为购票主渠道，线下渠道仅占电影购票市场份额的14.3%。iiMedia Research（艾媒咨询）数据显示，猫眼及淘票票分别占据中国电影购票市场份额42.6%和31.5%，其中淘票票的月活跃用户数最多，女性用户占比59.54%，猫眼24岁及以下的用户较多，占比53.77%。两大平台分别背靠阿里和腾讯，各自具有发展特点，未来两大平台之间的竞争将会长期存在。电影市场经历爆发增长后，观众电影购票消费开始回归理性。

As the data of iiMedia Research showed, in the first quarter of 2019, the box office of mainland China reached 18.61 billion yuan, and the national box office of the Spring Festival Film reached 5.84 billion yuan, with an increase of 2.04% year on year. After the rapid popularization of mobile payment, online channels has become the main channel of ticket purchasing, and offline channel accounts for only 14.3% of the market share of movie ticket purchasing. As the data of iiMedia Research showed, Maoyan and Taopiaopiao accounted for 42.6% and 31.5% of the Chinese movie ticket market respectively. Among them, the most active monthly users were Taopiaopiao, with 59.54% female users. Maoyan has the most proportion of users aged 24 or younger, accounting for 53.77%. The two platforms are backed by Alibaba and Tencent respectively, which have their own development characteristics. The competition between the two platforms will exist for a long time in the future. After the explosive growth of the film market, the audience's consumption for movie tickets begins to return to rationality.