艾媒咨询 | 2024年中国电视剧行业消费行为调研分析报告

电视剧已成为现代生活不可或缺的娱乐方式，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国电视剧行业消费行为调研分析报告》数据显示，34.03%的观众观看电视剧时间占空闲时间的比例为40%-60%，24.09%的观众则有20%-40%的空闲时间用于观看电视剧。在剧情偏好方面，动作冒险类（33.45%）、爱情都市类（33.27%）以及悬疑警匪类（32.91%）剧集尤为受到观众青睐。至于观剧平台的选择，头部平台优势明显，腾讯视频与爱奇艺占据了市场的较大份额。艾媒咨询分析师认为，目前电视剧观众的剧情偏好呈现出多元化的特点。制片方与剧组应当摒弃一味追求高流量和同质化的传统思维，鼓励多题材作品的繁荣发展，并依据不同平台的受众特征进行精准投放，以实现内容与平台的最佳匹配。
TV series have become an indispensable entertainment mode in modern life. According to the latest "2024 China TV drama industry consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 34.03% of the audience watch TV series accounted for 40%-60% of their free time, and 24.09% of the audience spend 20%-40% of their free time watching TV series. In terms of plot preference, action-adventure series (33.45%), love-city series (33.27%) and suspense police series (32.91%) were particularly favored by viewers. As for the choice of viewing platforms, the head platform has obvious advantages, and Tencent Video and iQiyi occupy a large share of the market. Analysts from IImedia Consulting believe that the current drama audience preferences show diversified characteristics. Producers and crews should abandon the traditional thinking of blindly pursuing high traffic and homogenization, encourage the prosperity and development of multi-theme works, and accurately deliver according to the audience characteristics of different platforms, so as to achieve the best match between content and platforms.

艾媒咨询 | 2023-2024年中国微短剧市场研究报告

中国网络微短剧市场在2023年间呈现出火爆的态势，各类型题材的短剧爆发式增长，逐渐在娱乐产业中占据重要地位。数据显示，2023年中国网络微短剧市场规模为373.9亿元，同比增长267.65%，2027年市场规模有望达到1000亿元。
艾媒咨询分析师认为，中国网络微短剧市场目前正处于爆发式增长阶段，其中亦存在过快发展所带来的后遗症。中国网络微短剧市场未来仍需不断地完善和优化。(《艾媒咨询 | 2023-2024年微短剧市场研究报告》完整高清PDF版共47页，可点击文章底部报告下载按钮进行报告下载）

艾媒咨询 | 2023-2024年中国健康瘦身行业市场运行及投资布局监测分析报告

中国健康瘦身市场起步较早，受到内外因素驱动。2022年中国功能性瘦身食品市场规模为3387.1亿元，同比增长21.2%；2022年中国健身器材市场规模为628.5亿元，同比增长15%，中国健身市场整体呈稳步发展态势。现阶段，中国网民健身方式发生改变，饮食瘦身、居家健身兴起。健身器材以及健康瘦身食品迎合当下趋势，健康瘦身行业发展空间广阔。

艾媒咨询 | 2023年中国螺蛳粉行业发展现状及消费行为分析报告

iiMedia Research(艾媒咨询)数据显示，2022年柳州螺蛳粉全产业链销售收入达600.7亿元，同比增长19.8%。未来柳州螺蛳粉产业将保持增长态势，预计2025年达889.9亿元。艾媒咨询分析师认为，一个日趋完善的柳州螺蛳粉产业链和多元的产业新业态正在柳州加速形成，不断带动原材料和衍生产品的发展，形成多赢局面。

艾媒咨询｜2022-2023年全球及中国饮料市场发展趋势及消费行为数据监测报告

2020年受疫情影响全球软饮料行业的投融资数量出现短暂下滑，但随着全球经济特别是中国经济的复苏，饮料行业呈现良好增长态势。

艾媒咨询|2021年中国在线音频行业发展及用户行为研究报告

本报告涉及的案例/品牌/企业：荔枝，喜马拉雅，懒人听书，Clubhouse

得益于内容的创新和多元化的应用场景，在线音频市场规模近年均呈现快速上升态势。iiMedia Research(艾媒咨询)数据显示，2021年中国在线音频市场规模将达到220.0亿元，同比增长67.9%。随着“在线音频+同好社交”模式的兴起，用户越来越重视双向互动，未来在线音频行业将会朝更多元化领域方向发展，社交属性功能逐步加强。
Thanks to the innovation of content and diversified application scenarios, the scale of online audio market has increased rapidly in recent years. According to iimedia research, China's online audio market will reach 22 billion yuan in 2021, a year-on-year increase of 67.9%. With the rise of the "online audio + social networking" model, users pay more and more attention to two-way interaction. In the future, the online audio industry will develop in a more diversified field, and the social attribute function will be gradually strengthened.

艾媒咨询|2021H1中国在线音频产业运行监测调研报告

本报告研究涉及企业/品牌/案例：喜马拉雅，Clubhouse，蜻蜓FM，荔枝

随着线上娱乐发展以及音频技术的创新，以及线上音频社交的逐渐兴起，在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示，2020年中国在线音频用户规模达5.7亿人，预计2022年整体用户规模达到6.9亿人。目前，在线音频行业正向全生态发展，内容布局也不断拓展广泛，未来在线音频行业将逐渐精细化，头部平台将更有机会提供优质资源，在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition.

艾媒咨询|2021年中国在线音乐车载端应用价值探析专题研究报告

本报告研究涉及企业/品牌/案例：酷我音乐，QQ音乐，网易云音乐，酷狗音乐，咪咕音乐

iiMedia Research(艾媒咨询)数据显示，2020年中国数字音乐用户规模已达到7.7亿人。在线音乐行业用户渗透率高，但整体增长缓慢。因此随着车联网市场发展加快，技术应用加强，车载场景成为头部平台重要布局方向。总体而言，车载端在线音乐用户更为成熟、月均收入更高，且对同一平台的使用粘性高，用户质量较好，因此更有利于平台挖掘其潜在的商业价值。另一方面，车载端场景导致用户在产品使用上与移动端存在差异性，因此头部在线音乐平台车载端技术应用加强也有利于提升用户体验。总体上，在线音乐车载端发展对平台及用户都具有重要价值，市场也处于不断扩大的过程中。
As the data of iiMedia Research showed, User Scale of Digital Music Industry in China has reached 770 million in 2020. The overall growth of online music user scale is slow even though its penetration rate is high. Therefore, with the rapid development of the Internet of Vehicle market and the strengthening of technology application, vehicle scene has become an important layout direction of the head platforms. In general, vehicle users of online music industry are more mature, with higher average monthly income, high stickiness to the user of the same platform, and better user quality, so it is more conducive to tap the potential commercial value of the platform. On the other hand, vehicle scene lead to the different usage experience compared to the one with mobile terminals. Therefore, strengthening the application of the technology in vehicles by head online music platforms is also conducive to improving the user experience. On the whole, the development in the vehicles of online music products has important value to the platforms as well as the users, and the market is also in the process of expanding.

艾媒咨询|2020上半年中国在线音频市场研究报告

本报告研究涉及企业/品牌/案例：荔枝，喜马拉雅。

中国在线音频行业从1997年开始起步，受益于互联网及其后的移动互联网的普及，于2011年以后开始逐渐成熟，平台分化为UGC和PGC两大类，二者在商业模式、内容来源等方面有较大区别。在线音频行业的用户增长稳定，iiMedia Research(艾媒咨询)数据显示，2019年在线音频用户数量为4.9亿，相较于2018年增加了14.0%，预计到2020年用户数量可以达到5.4亿。同时，新一代年轻人拥有多样化的需求，注重个性和体验且支付意愿较强，使得在线音频行业拥有较强的增长潜力。未来，随着5G、IoT等通讯技术的增长，用户在手机、电脑、智能家居、车载音箱等多个设备和多个场景的体验会更好，在线音频的应用有望更加深入。与此同时，播客也会由小众走向大众，能满足人们各种休闲娱乐需求的娱乐类音频也会拥有较大的增长空间。

China's online audio industry started in 1997, benefited from the popularity of the Internet and the mobile Internet , and gradually matured after 2011. The platform is divided into UGC and PGC, which are quite different in business model and content source and so on. The growth of users in the online audio industry is stable. As the data of iiMedia Research showed, the number of online audio users in 2019 is 490 million, an increase of 14.0% compared with that in 2018. It is estimated that the number of users can reach 540 million by 2020. At the same time, the new generation of young people have diversified needs, pay attention to personality and experience, and have strong willingness to pay, which makes the online audio industry have strong growth potential. In the future, with the growth of 5G, IoT and other communication technologies, users will have better experience in mobile phones, computers, smart home, car speakers and other devices and scenes, and the application of online audio is expected to be more in-depth. At the same time, Podcasts will also become popular . Entertainment audio, which can meet people's various leisure and entertainment needs, will also have greater space for growth.

艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告

本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。

在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%

Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years.