关于“电视节目”的报告
-
-
-
-
艾媒咨询|2021H1中国在线音频产业运行监测调研报告
本报告研究涉及企业/品牌/案例：喜马拉雅，Clubhouse，蜻蜓FM，荔枝
随着线上娱乐发展以及音频技术的创新，以及线上音频社交的逐渐兴起，在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示，2020年中国在线音频用户规模达5.7亿人，预计2022年整体用户规模达到6.9亿人。目前，在线音频行业正向全生态发展，内容布局也不断拓展广泛，未来在线音频行业将逐渐精细化，头部平台将更有机会提供优质资源，在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition. -
艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒咨询|2020年5-6月中国家电行业市场运行及典型企业分析双月度报告
本报告研究涉及企业/品牌/案例：格力，美的。
从2020年一季度的数据看，中国家电行业国内市场销售规模为1172亿元，同比下降36.1%。同时，一季度家电累计出口规模为736亿元，同比下降12.7%。艾媒咨询分析师认为，随着疫情对中国影响的逐步减弱，以及夏季对空调、冰箱等制冷设备需求的季节性增长，特别是家电直播电商等形式的逐步成熟，预计第二季度家电行业的国内销售会逐步回暖，但出口形势依然不容乐观。
From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic. -
艾媒报告|2020中国智能硬件行业发展全景研究报告
本报告研究涉及企业/品牌/案例：小米，科沃斯，网易有道，乐心，蔚来，任e行；其他提及企业/品牌：华为，OPPO，vivo，魅族，中兴，联想，苹果，海信，创维，长虹，TCL，海尔，飞利浦，三星，酷开，康佳
iiMedia Research(艾媒咨询)数据显示，中国智能硬件市场规模大，增长迅速，2020年市场规模预计达到10767.0亿元。随着居民人均收入和人均支出的提高、消费主力人群的变化，对智能产品的消费需求日益增加。智能家居，消费电子及智能交通等细分领域都得到了较快发展，iiMedia Research(艾媒咨询)数据显示，中国智能家居2020年市场规模预计达到1820亿元，中国可穿戴设备出货量2020年预计突破1亿件，2035年全球智能汽车规模预计将达到1180万辆。目前，消费电子领域成长型产业整体渗透率不高，潜在用户规模大，发展前景广阔，将成为智能硬件行业新的增长点。
As the data of iiMedia Research showed, the scale of intelligent hardware market in China is large and growing rapidly，which is expected to reach 1.0767 trillion yuan in 2020. With the increase in pre capital income and expenditure of residents, the changes in the main consumer groups, consumer have more demand for intelligent product. Intelligent home equipment, consumer electronics and intelligent transportation have achieved rapid development. As the data of iiMedia Research shows that, the scale of intelligent home equipment market in China is expected to reach 182 billion yuan in 2020，the shipment of wearable device will exceed 100 million in 2020，the scale of global intelligent vehicle is expected to reach 11.8 million in 2035. At present, the overall penetration rate of growth industries in the field of consumer electronics is not high, the scale of potential users is large, and the development prospect is broad, which will become a new growth point for the intelligent hardware industry of China. -
艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告
本报告研究涉及企业/品牌/案例：美的，格力，华帝，苏泊尔，格兰仕，志高；其他提及企业/品牌：苏宁易购，京东，天猫，京东，拼多多，淘宝，ME GO，五星，海尔，万和，万家乐，统帅，法迪欧，松下电器，奥克斯，TCL，海信，长虹，索尼，康佳，夏新，创维，奔腾，九阳，伊莱特，三洋，威力
2020年4月13日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外，报告探讨产业上下游的运营模式，结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析，对家电行业总体运行情况进行分析，并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大，并且居民的消费支出中居住消费占比较高，这都为家电行业发展奠定了基础，并且推动家电向智能化、专业化发展，预计到2020年，中国智能家居市场规模将接近1820亿元。
In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例：人民网，华谊兄弟，腾讯音乐集团，阅文集团，哔哩哔哩，抖音，虎牙直播，腾讯游戏；其他提及企业/品牌：人民在线，人民视讯，环球网，幸福蓝海影视文化集团，中央广播电视台，中视传媒股份有限公司，中影集团，上影集团，光线传媒，华谊兄弟，博纳影业，万达影视传媒，腾讯，百度，阿里巴巴，考拉FM，QQ音乐，酷狗音乐，酷我音乐，全民K歌，虾米音乐，网易云音乐，猫眼娱乐，QQ阅读，起点中文网，新丽传媒，天方听书网，喜马拉雅，懒人听书，AcFun，搜狐视频，乐视视频，次元社，微信，支付宝，豌豆荚，百度应用，中国移动，中国电信，华为，美图手机，阿里云视频，快手，梨视频，腾讯微视，斗鱼直播，YY直播，王者荣耀，QQ游戏，网易游戏，百度，字节跳动，企鹅影视，淘票票，优酷视频，UC浏览器，书旗小说，阿里体育，百度贴吧，爱奇艺，梨视频，百度问答，今日头条，西瓜视频，火山小视频，懂车帝，皮皮虾视频，芒果TV
本报告主要通过文娱行业的投融资数据，对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究，并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析，以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐，媒体仍占据文娱投资细分领域的头部地位，影视、动漫在数字技术帮助下，优势明显。而互联网大企业依托自身业务，进行文娱生态布局，掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage.
- 1
- 2
