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艾媒咨询 | 2025年中国汽车消费市场调研与消费行为调查数据
近年来,在“双碳”目标持续推进、智能科技加速迭代与居民消费需求不断升级的时代背景下,中国汽车消费市场正经历前所未有的深刻变革与蓬勃发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国汽车消费市场调研与消费行为调查数据》数据显示,2024年中国民用汽车拥有量为35268.00万辆。未来,随着经济持续发展、交通基础设施不断完善以及汽车智能化、电动化的推进,民用汽车拥有量有望继续增加。在2025年中国汽车消费者购车行为中,51.36%的消费者表示为首次购车,37.19%的消费者表示为旧车置换新车。这表明中国汽车消费市场仍然存在大量潜在消费者,市场潜力依旧巨大。在购买/计划购买汽车动力系统类型中,44.04%的消费者选择电动,37.54%的消费者选择油电混合,说明在汽车市场消费者更倾向于选择更加环保节能的电动车和混动车。在汽车消费者购买/计划购买汽车预算中,40.85%的消费者预算为15-20万元,10-15万元的消费者占比也有25.62%。这说明大部分消费者在购买/计划购买汽车时选择的价位一般为中等价位或中低价位的汽车。艾媒咨询分析师认为,未来,中国汽车行业需聚焦技术创新与用户体验优化。车企应加大研发投入,提升新能源汽车续航、充电速度等关键性能,完善智能驾驶技术;同时,要优化销售与售后服务体系,满足消费者多元化需求,挖掘下沉市场潜力,推动汽车消费市场持续健康发展。
In recent years, against the backdrop of the continuous advancement of the dual carbon goals, the accelerated iteration of intelligent technologies, and the constant upgrading of residents' consumption demands, China's auto consumption market has been undergoing unprecedented profound changes and vigorous development. According to the latest "iiMedia Report | Research data on China's auto consumption market and consumer behavior survey in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the number of civilian vehicles in China will be 352.68 million in 2024. In the future, with the continuous economic development, the continuous improvement of transportation infrastructure, and the advancement of automotive intelligence and electrification, the number of civilian vehicles is expected to continue to increase. It indicates that the future prospects of the Chinese automotive market are broad. In the car purchase behavior of Chinese car consumers in 2025, 51.36% of the consumers indicated that it was their first car purchase, and 37.19% of the consumers indicated that they were trading in their old cars for new ones. This indicates that there are still a large number of potential consumers in China's auto consumption market, and the market potential remains huge.Among the types of automotive power systems purchased or planned to be purchased, 44.04% of consumers choose electric ones, and 37.54% of consumers choose hybrid ones. The above-mentioned survey indicates that in the automotive market, consumers are more inclined to choose electric vehicles and hybrid vehicles that are more environmentally friendly and energy-efficient. Among the budgets of car consumers for purchasing or planning to purchase a car, 40.85% of the consumers have a budget of 150,000 to 200,000 yuan, and the proportion of consumers with a budget of 100,000 to 150,000 yuan is also 25.62%. This indicates that the majority of consumers generally choose medium-priced or mid-to-low priced cars when purchasing or planning to purchase them.Analysts from iiMedia Research believe that in the future, China's automotive industry needs to focus on technological innovation and user experience optimization. Automakers should increase investment in research and development, enhance key performances such as the range and charging speed of new energy vehicles, and improve intelligent driving technologies. At the same time, it is necessary to optimize the sales and after-sales service system, meet the diversified demands of consumers, tap the potential of the lower-tier markets, and promote the sustained and healthy development of the automotive consumption market.艾媒咨询 | 2025年中国二手车行业市场消费行为调查数据
随着二手车产业数字化进程的持续升级,其价值链条不断延伸重构,立体化的发展格局正推动行业从传统价差模式向全周期汽车资产管理平台转型。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国二手车行业市场消费行为调查数据》数据显示,49.08%的消费者选择购买二手车的主要原因是“价格较便宜”,反映出高性价比仍是驱动市场增长的核心要素。在消费偏好方面,消费者更倾向选择一年以内车龄的二手车,该区间占比达59.88%,其较新的技术配置与合理折旧率形成显著吸引力。消费者决策时最关注养护成本(44.40%),但在交易过程中普遍担忧“信息真实性”(39.31%)与“定价合理性”(47.95%)问题。当前二手车市场仍面临车况信息透明度不足、定价机制缺乏标准、售后服务保障体系薄弱等发展瓶颈。艾媒咨询分析师建议,行业需构建区块链车况溯源系统强化信任基础,建立AI估值模型提升定价科学性,并通过线上线下融合服务网络完善售后保障体系,同时针对新能源二手车特性开发定制化检测标准,以技术赋能推动行业规范化发展。
With the continuous upgrading of the digitalization process of the used car industry, its value chain continues to extend and restructure, and the three-dimensional development pattern is promoting the transformation of the industry from the traditional price spread model to the full-cycle automotive asset management platform. According to the latest "Market consumption behavior survey data of China's second-hand car industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 49.08% of consumers choose to buy used cars mainly because of "cheaper prices". Reflecting that high cost performance is still the core factor driving market growth. In terms of consumption preference, consumers are more inclined to choose used cars less than one year old, which accounts for 59.88%, and its newer technical configuration and reasonable depreciation rate form a significant attraction. Consumers are most concerned about maintenance cost (44.40%), but they are generally concerned about "information authenticity" (39.31%) and "pricing rationality" (47.95%) during the transaction process. At present, the second-hand car market is still facing bottlenecks such as insufficient transparency of vehicle information, lack of standard pricing mechanism, and weak after-sales service guarantee system. iiMedia Research suggest that the industry needs to build a blockchain vehicle traceability system to strengthen the foundation of trust, establish an AI valuation model to enhance the scientific pricing, and improve the after-sales support system through the online and offline integration service network, while developing customized testing standards for the characteristics of new energy used cars, and promote the standardized development of the industry with technology enabling.
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