艾媒咨询 | 2026年中国睡眠健康产品创新及消费洞察报告

　　在国民睡眠问题凸显、健康中国政策引导、消费升级和AI技术赋能的背景下，国内睡眠健康行业告别初级发展阶段，由传统寝具单品时代迈向硬件-软件-医疗服务一体化的全周期睡眠健康管理时代，行业规模稳步扩容。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国睡眠健康产品创新及消费洞察报告》数据显示，2025年中国睡眠经济行业市场规模达到5737.2亿元，同比增长7.3%；行业增长态势稳健，预计2030年将进一步攀升至7904.3亿元，长期发展空间广阔。从消费者的睡眠状况来看，易醒（51.4%）、多梦（42.7%）、入睡困难（42.1%）是最为常见的睡眠质量问题。长期睡眠质量不佳还会引发多重身心负面影响，对居民身心健康、日常生活与工作状态造成显著干扰。在睡眠问题带来的主要后果中，情绪不稳定的占比最高，达到47.6%，其次为记忆力下降（43.4%）与抵抗力下降（42.9%）。面对睡眠困扰，72.4%的消费者有明确的助眠产品购买意愿，并且多数消费者会优先选择基础寝具类产品来改善睡眠状况。艾媒咨询分析师认为，随着国民健康意识持续深化、大众睡眠消费需求不断细化、场景化诉求持续增多，睡眠健康行业产品创新逻辑持续迭代，逐步从传统的单一功能改善，向精细化适配、个性化定制、全场景覆盖的综合睡眠解决方案升级。(《艾媒咨询 |2026年中国睡眠健康产

艾媒咨询 | 2026-2027年中国个护用品行业上市公司经营情况数据分析报告

个人护理用品行业是兼具日常刚需、健康养护与形象管理属性的民生消费品赛道，涵盖面部与身体清洁、口腔护理、头发护理、剃须及除臭等多元护理场景。作为高频复购的消费领域，个护行业展现出较强的抗周期性与市场韧性。近年来，中国个护行业市场规模持续扩大，整体保持稳健增长态势，全球市场亦同步扩张。行业正经历深刻变革：消费需求从基础清洁向功效化、细分化、个性化跃迁，消费者对成分安全、使用体验和情感价值的关注度显著提升；国货品牌凭借对本土消费文化的深入洞察和敏捷的供应链响应迅速崛起，市场话语权不断增强，逐步打破外资品牌长期主导的格局；同时，监管政策持续升级，行业标准体系日趋完善，对产品质量、功效宣称和安全生产提出更高要求。在流量红利逐渐褪去、消费理念趋于理性的背景下，行业增长逻辑正从单纯依赖流量扩张转向品牌力锻造、产品创新与盈利质量并重的高质量发展阶段，企业间的竞争重心回归至产品本质与长期用户价值的构建。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国个护用品行业上市公司经营情况数据分析报告》数据显示，个护用品行业呈现出显著的区域集聚特征。华东华南构成行业两大核心产业集群，集中了全国绝大部分的产能和产业链资源。华南地区已构建起涵盖原料供应、配方研发、代工生产到品牌运营的完备产业生态链条；华东地区则依托较强的消费市场和资本优势形成另一极。在企业分布上，个护板块主要扎堆于高能级城市，深圳、上海、厦门等城市市值排名靠前，但整体呈多点发散格局；二线城市企业平均市值表现突出，反映出区域产业梯度转移和下沉市场潜力释放的趋势。
资本市场方面，个护用品板块呈现市值规模整体偏小、成长性显著分化的特征。板块估值分层明显，拥有强势品牌、独家原料和稳定现金流的头部企业享有相对合理的估值溢价，而代工贴牌、产品同质化严重的中小企业估值长期承压。盈利端呈现利润向头部集中的态势，头部企业凭借规模效应和品牌壁垒构筑一定护城河；利润增速虽有亮眼表现，但季度间波动较大，增长的可持续性尚需持续跟踪。资金流向呈现集中化趋势，个股间资金分化明显。研发投入方面，头部企业投入力度较大，但行业整体研发强度仍有提升空间，当前行业整体处于从制造驱动向品牌与研发双轮驱动的转型过渡期。
行业内企业路径各异，竞争格局日趋分化。稳健医疗采取“医疗+消费”双主业协同模式，医疗耗材与消费品业务双轮驱动，经营业绩保持稳健增长，盈利水平持续改善；上海家化贯彻聚焦核心品牌、核心品类、核心渠道和核心区域的战略，线上渠道贡献显著提升，显现出战略调整的积极成效；百亚股份在深耕核心市场的同时加速外围省份拓展，市场增长迅猛，展现出较强的市场渗透能力和渠道扩张成效。
整体来看，个护用品行业正处于从外资主导到国货崛起、从规模扩张到质量驱动的转型升级关键期。在消费升级与理性回归并存的新阶段，品牌建设、研发创新、渠道效率与财务健康度将成为企业决胜未来的核心变量，行业有望在良性竞争中实现更高质量的发展。

艾媒咨询 | 2026年中国智能水杯行业发展趋势研究报告

2026年，中国智能水杯行业迈入提质转型关键阶段，消费升级与技术迭代成为发展主旋律。集成电路、低功耗传感技术推动智能水杯生产步入标准化量产阶段，使其在安全防护、健康监测层面与传统保温杯形成差异化竞争优势。与此同时，日用智能硬件行业相关规范持续落地完善，叠加居家、校园、办公等场景需求持续释放，共同构筑行业稳定发展根基。产业链在上游不锈钢产能支撑、线下商超渠道拓展及线上电商内容流量赋能下稳步扩容，而消费者选购困扰的集中暴露则牵引产品加速向耐用化、场景化方向演进。
在这一阶段，智能水杯行业迎来消费端与产业端双重转型节点：一方面，未成年健康安全防护、居家健康监测、银发消费、户外消费等细分场景持续释放市场红利，线上内容电商、线下商超整装等渠道不断推出适配智能水杯品类的扶持运营方案；另一方面，电子元器件安全、食品级材质、电池续航等相关行业规范持续落地，倒逼企业强化硬件品控与标准化生产。需求扩容引导与行业标准约束并行的发展格局，意味着行业彻底脱离同质化功能堆砌的初级阶段，正式步入安全、耐用、场景化协同发展的精细化运营周期。
市场数据充分印证行业长期向好的成长韧性。数据显示，2025年中国保温杯产量达12.0亿只，庞大的传统杯具产能为智能水杯行业的转型升级、规模化量产奠定了坚实的产业供给基础，也为本土品牌依托成熟供应链实现产品智能化迭代、成本优化与市场下沉创造了有利条件。(《2026年中国智能水杯

艾媒咨询 | 2026-2027年中国情趣用品市场消费趋势研究报告

近年来，中国情趣用品行业在消费观念持续开放与产业数字化升级的双重作用下加速扩容，内销与外销市场均呈现稳健增长态势，同时消费群体结构、消费动机及产品偏好也呈现出鲜明的多元化与健康化特征。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国情趣用品市场消费趋势研究报告》显示，2025年中国情趣用品市场规模为2081.3亿元，同比增长7.2%；预计到2030年有望达到2771.4亿元，行业整体保持强劲的增长动能。
当前国内情趣用品市场核心痛点集中在认知层面与产品本身，科普不足叠加产品同质化、质量问题，同时价格、假货等问题也凸显行业规范仍待完善。消费者对情趣用品的核心需求已从基础功能转向隐私保护与体验升级，行业需在安全合规、技术升级与用户隐私保护上重点发力。多数用户在选购情趣用品时倾向于优先选择知名度高、口碑好的头部品牌。
艾媒咨询分析师认为，情趣用品行业规模的持续高速扩张与稳步增长，反映该市场已从早期的小众萌芽阶段迈入快速发展的成长期，消费者认知度与接受度显著提升，市场消费需求持续释放并呈现多元化、品质化升级态势。未来市场竞争将更聚焦于产品功能创新、品牌形象塑造、用户隐私安全保障以及全渠道运营模式优化，以把握行业高速增长带来的广阔市场机遇。
In recent years, China's adult products industry has accelerated its expansion under the dual effects of the continuous liberalization of consumer attitudes and the digital transformation of the industry. Both the domestic and export markets have shown a steady growth trend, while consumer demographic structure, consumption motivations and product preferences have also presented distinct characteristics of diversification and health orientation. According to the latest "Research Report on Consumption Trends of China's Adult Products Market from 2026 to 2027" released , the world's leading third-party data mining and analysis institution for the new economy industry, the market size of China's adult products industry maintained a continuous and rapid upward trend from 2016 to 2025, growing from 44.05 billion yuan to 208.127 billion yuan, representing a more than 3.7-fold increase in market size over the decade, and the industry as a whole has maintained strong growth momentum.
At present, the core pain points of the domestic adult products market are concentrated both at the cognitive level and in the products themselves. Inadequate popular science education is compounded by product homogenization and quality issues, while problems such as pricing irregularities and counterfeit goods also highlight that the industry's regulatory framework still needs improvement. Consumers' core demands for adult products have shifted from basic functions to privacy protection and experience upgrading, and the industry needs to focus its efforts on safety compliance, technological upgrading and user privacy protection. Most users tend to prioritize leading brands with high visibility and good reputation when purchasing adult products.
iiMedia Research analysts believe that the sustained and rapid expansion and steady growth of the adult products industry reflect that the market has moved from the early niche and embryonic stage to a rapid growth phase. Consumer awareness and acceptance have increased significantly, and market consumption demand continues to be released and shows a trend of diversification and quality upgrading. Future market competition will focus more on product function innovation, brand image building, user privacy and security protection, and omni-channel operation model optimization to seize the vast market opportunities brought by the industry's rapid growth.

艾媒咨询 | 【演讲版】从“卖香味”到“卖共鸣” 香氛创业者的用户价值破局之路

当下香水行业发展持续向好，消费需求不断升级，行业正从单纯售卖香氛产品，转向情感价值与精神共鸣的深度输出。以往市场以香味体验为核心竞争点，如今消费者不再局限于嗅觉享受，更注重香气承载的审美态度、情绪表达与自我标签。小众香氛与国风香氛持续走红，个性化、场景化用香成为主流趋势。品牌跳出单一香味售卖逻辑，依托文化内涵、情绪叙事打造产品内核，强化情感联结。渠道多元发展，内容营销加速审美渗透，行业整体告别同质化竞争，朝着精细化、情感化、价值化方向稳步转型。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《从“卖香味”到“卖共鸣” 香氛创业者的用户价值破局之路》数据显示，中国的香水消费已逐步走向日常化、常态化。消费者用香习惯稳步养成，多数人群保持稳定的周期性使用频率。香型偏好上，清透柔和的淡香系更受大众青睐（占比63.1%），成为主流消费选择。产品规格方面，偏好“30毫升”规格的消费者占59.7%，“50毫升”占45.2%，小巧便携的中小容量款式更贴合日常使用与尝新需求，兼顾实用性与体验感，成为选购核心考量。艾媒咨询分析师认为，伴随大众审美升级与情绪消费兴起，香水市场持续扩容，行业增长动能充足，未来整体市场规模将保持稳步攀升态势，发展潜力持续释放。(《艾媒咨询 |从“卖香味”到“卖共鸣” 香氛创业者的用户价值破局之路》完整高清PDF版共41页，可点击文章底部报告下载按钮进行报告下载）

The perfume industry is currently experiencing sustained positive growth, with consumer demand continuously upgrading. The industry is shifting from merely selling fragrance products to delivering deep emotional value and spiritual resonance. Previously, the market centered on scent experience as the core competitive advantage; today, consumers no longer limit themselves to olfactory enjoyment but place greater emphasis on the aesthetic attitude, emotional expression, and self-identity that a fragrance carries. Niche fragrances and Chinese-style fragrances continue to gain popularity, with personalized and scenario-based fragrance usage becoming mainstream trends. Brands are moving beyond the single-logic of selling scents, instead building product cores based on cultural connotations and emotional narratives to strengthen emotional connections. Channels are diversifying, content marketing is accelerating aesthetic penetration, and the industry as a whole is bidding farewell to homogenized competition, steadily transforming toward refinement, emotionalization, and value-orientation.According to the latest report "From 'Selling Scents' to 'Selling Resonance': The Fragrance Entrepreneur's Path to Breaking Through User Value" released by iiMedia Research, a global new economy industry third-party data mining and analysis institution, perfume consumption in China has gradually become normalized and routine. Consumers have steadily developed fragrance usage habits, with the majority maintaining stable periodic usage frequencies. In terms of scent preferences, light and soft subtle fragrances are more favored by the general public (accounting for 63.1%), becoming the mainstream consumer choice. Regarding product specifications, 59.7% of consumers prefer the "30ml" size, while 45.2% prefer "50ml." Compact and portable small-to-medium capacity formats better suit daily use and trial needs, balancing practicality and experiential value, becoming core considerations in purchasing decisions.Analysts at iiMedia Research believe that with the upgrading of public aesthetics and the rise of emotional consumption, the perfume market will continue to expand with ample growth momentum. The overall market size will maintain a steady upward trajectory in the future, with development potential continuously being unleashed. (“iiMedia Report | From ‘Selling Scents’ to ‘Selling Resonance’: The Fragrance Entrepreneur's Path to Breaking Through User Value”full version has 41 pages, please click the download button at the bottom of the article to download the report.)

艾媒咨询 | 2025年中国情趣用品市场消费调查数据

随着居民物质生活水平持续提升，社会两性观念愈发开放，中国情趣用品市场的消费群体日趋多元化，并呈现出显著的下沉趋势，未来市场空间广阔。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国情趣用品市场消费调查数据》显示，2024年中国情趣用品电商市场规模为1165.1亿元，预计2025年市场规模达到1348.5亿元；2024年中国情趣用品市场规模已达1942.14亿元，预计2025年将达到2081.27亿元。随着性观念的转变和电子商务的迅速发展，情趣用品行业迎来黄金增长期。未来行业需持续聚焦产品品质升级与购物体验优化，通过强化私密性与专业性服务，将潜在需求转化为持续消费动力。
2025年中国消费者在购买情趣用品时最关注的三个因素分别是材质、手感（38.44%）、购买隐秘性（33.69%）和产品的功能（32.62%）。此外，在品牌信任构建中，营销信息的真实性与透明度以60.03%的占比位列首位，用户评价反馈（56.51%）与产品质量安全性（50.69%）位列第二和第三。整体来看，消费者的决策逻辑已从单一需求转向“体验、隐私与功能”的综合考量，行业需精准锚定核心诉求，以优质产品、隐私服务与透明营销构建竞争壁垒，助力市场持续健康扩容。
艾媒咨询分析师认为，未来中国情趣用品市场未来将在合规化、智能化与场景化驱动下实现高质量增长。政策层面，材料安全新国标与隐私保护新规将加速行业洗牌，低价劣质产品逐渐退出，医用级环保材料成为主流。在产品端，AI、VR技术深度融合催生情感陪伴类智能产品，女性向、个性化定制款持续走热。渠道层面，线上电商隐私保护升级与线下“两性健康体验馆”转型并行，即时配送服务进一步普及。同时，出海业务将依托供应链优势持续扩容，品牌通过“健康化”“悦己化”营销破圈，推动行业从隐秘消费转向规范化、品质化的成熟赛道。
With the continuous improvement of residents' material living standards and the increasingly open social attitudes towards gender, the consumer base of China's adult products market is becoming more diverse and showing a significant downward trend. The future market space is vast. According to the latest "2025 China Adult Products Market Consumption Insight Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the scale of China's adult products e-commerce market was 116.51 billion yuan in 2024 and is expected to reach 134.85 billion yuan in 2025. The scale of China's adult products market was 194.214 billion yuan in 2024 and is expected to reach 208.127 billion yuan in 2025. With the transformation of sexual concepts and the rapid development of e-commerce, the adult products industry is entering a golden growth period. In the future, the industry needs to continuously focus on product quality upgrades and shopping experience optimization, and convert potential demand into sustained consumption power by strengthening privacy and professional services.
In 2025, the three most important factors for Chinese consumers when purchasing adult products are material and texture (38.44%), purchase privacy (33.69%), and product functions (32.62%). Additionally, in the construction of brand trust, the authenticity and transparency of marketing information rank first with a 60.03% share, followed by user evaluation feedback (56.51%) and product quality and safety (50.69%). Overall, consumers' decision-making logic has shifted from a single demand to a comprehensive consideration of "experience, privacy, and function". The industry needs to accurately target core demands and build competitive barriers through high-quality products, privacy services, and transparent marketing to promote the continuous and healthy expansion of the market.
Analysts from iiMedia Research believe that in the future, China's adult products market will achieve high-quality growth driven by compliance, intelligence, and scenario-based development. At the policy level, new national standards for material safety and privacy protection regulations will accelerate industry consolidation, with low-quality and low-priced products gradually exiting the market, and medical-grade environmentally friendly materials becoming mainstream. On the product side, the deep integration of AI and VR technologies will give rise to intelligent products for emotional companionship, and female-oriented and personalized custom products will continue to gain popularity. At the channel level, the upgrade of privacy protection in online e-commerce and the transformation of offline "two-sex health experience stores" will proceed in parallel, and instant delivery services will further expand. At the same time, overseas business will continue to expand relying on supply chain advantages, and brands will break through the circle through "health" and "self-care" marketing, promoting the industry to shift from hidden consumption to a mature track of standardization and quality.

艾媒咨询 | 2025年中国口腔医疗行业发展状况与消费行为调查数据

随着口腔健康科普的推广，居民对口腔健康的重视程度不断提高，中国口腔医疗服务行业正处于快速发展阶段，未来将在技术、政策、市场需求等多因素驱动下，呈现出数字化智能化发展、医保与监管优化、需求分层细化等趋势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国口腔医疗行业发展状况与消费行为调查数据》显示，2024年中国口腔医疗服务市场规模为2498亿元，预计2030年将突破4300亿元，说明居民生活水平提高，健康意识增强，不再仅满足于“有病治病”，对预防保健、高端医疗服务等需求增加。中国消费者中，85.64%的消费者表示会定期进行口腔健康检查的情况中，只有14.36%的消费者表示“否”；在接受的口腔医疗类型中，健康维护类占比最高，达到72.50%，美容类占比为53.90%，疾病类和修复类占比分别为41.86%和21.07%，反映出中国消费者在口腔健康方面的自我保健意识较强，且大多数健康维护和美容类口腔医疗服务更受消费者青睐。
艾媒咨询分析师认为，在消费升级与老龄化背景下，口腔行业市场规模持续扩大，需求从基础治疗向美容修复、预防保健延伸，推动行业从“疾病治疗”向“健康管理”转型。未来，行业将向“专业化、数字化、连锁化”深度融合方向发展，头部企业通过整合资源、优化服务模式构建竞争壁垒。政策协同、人才培育与技术创新成为破局关键，率先实现生态整合与价值提升的企业将主导行业变革。
With the promotion of oral health science popularization, residents' awareness of oral health has been continuously increasing. China's oral medical service industry is currently in a stage of rapid development. In the future, driven by multiple factors such as technology, policy, and market demand, it will present trends such as digital and intelligent development, optimization of medical insurance and supervision, and stratification and refinement of demands. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Oral Healthcare Industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of oral healthcare services in China will be 249.8 billion yuan in 2024. It is expected that by 2030, it will approach 430 billion yuan, indicating that residents' living standards have improved and their health awareness has strengthened. They are no longer content with merely "treating diseases when they are ill", and the demand for preventive health care and high-end medical services has increased. Among Chinese consumers, 85.64% of them said they would have regular oral health check-ups, while only 14.36% said "no". Among the types of oral medical care received, health maintenance accounts for the highest proportion, reaching 72.50%, beauty care accounts for 53.90%, disease care and restoration care account for 41.86% and 21.07% respectively, reflecting that Chinese consumers have a strong self-care awareness in terms of oral health. Moreover, most health maintenance and beauty oral medical services are more favored by consumers.
Analysts from iiMedia Research pointed out that under the background of consumption upgrade and aging, the market size of the dental industry has continued to expand, and the demand has extended from basic treatment to beauty restoration and preventive health care, driving the industry to transform from "disease treatment" to "health management". In the future, the industry will develop in the direction of deep integration of "specialization, digitalization and chain operation", and leading enterprises will build competitive barriers by integrating resources and optimizing service models. Policy coordination, talent cultivation and technological innovation will be the key to breaking the deadlock. Enterprises that take the lead in achieving ecological integration and value enhancement will lead the industry transformation.

2025-2030年中国制伞产业市场潜力与趋势分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2025-2030年中国制伞产业市场潜力与趋势分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2025-2030年全球及中国电焊头盔产业市场竞争态势与投资策略研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2025-2030年全球及中国电焊头盔产业市场竞争态势与投资策略研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

艾媒咨询 | 2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告

中国一次性卫生用品行业正处在高速发展的关键时期，市场呈现出蓬勃的发展态势。随着人们生活水平的提高、健康意识的增强，以及消费观念的转变，消费者对于一次性卫生用品的需求持续攀升。这一需求的转变不仅体现在产品使用频率的增加上，也对产品的品质、功能、安全性和环保性等方面提出了更为严格的要求。随着2025年央视315晚会中，卫生巾翻新黑产链的曝光，对于中国一次性卫生用品行业的质量和安全性再次引发社会的热议。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告》数据显示2022年开始中国一次性卫生用品市场规模呈现上升回暖趋势，2024年中国一次性卫生用品市场规模达到1296亿元，预计2030年中国一次性卫生用品市场规模将达1713亿元。艾媒咨询分析师认为，随着人们生活水平的提高和对卫生的关注度日益增强，一次性卫生用品的消费需求呈现出持续增长的趋势。消费者对一次性卫生用品品质、功能、设计、安全性、环保性等方面都有着更为严格的标准。
The Chinese disposable hygiene products industry is currently in a period of rapid development, with the market showing a vigorous growth trend. With the improvement of people's living standards, the enhancement of health awareness, and the transformation of consumption concepts, the demand for disposable hygiene products among consumers has continued to rise. This change in demand is not only reflected in the increased frequency of product use but also in more stringent requirements for product quality, functionality, safety, and environmental friendliness. The exposure of the black production chain of refurbished sanitary napkins during the 2025 CCTV 315 Gala has once again sparked public debate on the quality and safety of the Chinese disposable hygiene products industry. According to the latest report "Report on the Current Situation and Consumer Demand of China's Disposable Hygiene Products Industry from 2025 to 2030" released by iiMedia Research, a global third-party data mining and analysis agency for the new economy, the market size of China's disposable hygiene products began to show an upward recovery trend in 2022. It is projected that the market size will reach 129.6 billion yuan in 2024 and is expected to reach 171.3 billion yuan by 2030.Analysts from iiMedia Research believe that as people's living standards improve and their attention to hygiene increases, the demand for disposable hygiene products shows a continuous growth trend. Consumers have stricter standards for the quality, functionality, design, safety and environmental friendliness of disposable hygiene products.