2020年国家及地方密集出台政策强调“房子是用来住的，不是用来炒的”的定位，在这种大趋势下，短期内限购、限贷、限售等调控政策也很难出现明显放松，预计2021年房地产政策环境延续从紧。但是从房地产土地购置面积、施工面积等数据来看，2020年房地产企业拿地规模稳定增长、新开工面积的见顶回落，预计2021年房地产投资仍有较强增长动力。(《2020年10-11中国房地产行业月度运行及年终盘点数据监测报告》完整高清PDF版共51页，可点击文章底部报告下载按钮进行报告下载)

　　In 2020, the state and local governments will intensively introduce policies to emphasize the positioning of "houses are used for living, not for speculation". Under this general trend, it is difficult to relax the control policies such as purchase restriction, loan restriction and sales restriction in the short term. It is expected that the real estate policy environment will continue to be tight in 2021. However, from the data of real estate land purchase area and construction area, the scale of land acquisition of real estate enterprises will grow steadily in 2020, and the newly started area will peak and fall. It is estimated that there will still be a strong growth momentum for real estate investment in 2021. (“iiMedia Report | Monthly operation and year-end inventory data monitoring report of China's real estate industry （Oct & Nov,2020）" full version has 51 pages,please click the download button at the bottom of the article to download the report )

随着疫情防控的逐渐好转，全国房地产开发投资自从6月份首次回正以来，随后均呈现全面复苏和平稳增长的趋势。数据显示，截止2020年9月，房地产开发企业到位资金136376亿元，同比增长4.4%。但是由于冬季即将到来，北方城市会逐步迎来停工期，因此，房屋新开工面积下降3.40%。

With the gradual improvement in the prevention and control of the epidemic, the national real estate development investment has shown a trend of full recovery and steady growth since it first recovered in June. According to data, as of September 2020, the funds in place for real estate development enterprises were 13.3763 trillion yuan, a year-on-year increase of 4.4%. However, due to the approaching winter, northern cities will gradually usher in a downtime. Therefore, the newly started area of houses has dropped by 3.40%.

2020年6-7月楼市调控继续坚持“房住不炒”的定位，多地先后出台楼市调控政策，严厉打击房地产市场违法违规行为，规范房地产市场秩序。2020年7月上海、北京和深圳三大城市新房的市区房价位于前三名，而宁波、北京、福州的均价涨幅较大。

From June to July 2020, the property market regulation will continue to adhere to the positioning of “no speculation in housing and housing”. Many places have successively introduced regulation and control policies on the property market to severely crack down on violations of laws and regulations in the real estate market and regulate the order of the real estate market. In July 2020, the urban housing prices of new houses in the three major cities of Shanghai, Beijing and Shenzhen ranked among the top three, while the average prices of Ningbo, Beijing and Fuzhou increased significantly.

综合2020年4-5月，中国70个大中城市商品住宅销售价格变动统计数据发现，这一期间各线城市新建商品住宅销售价格环比涨幅均略有扩大，但价格相较去年同期仍有所回落。艾媒咨询分析师认为，在国家“只住不炒”的住房政策影响下，各城市的房价均受到控制，尽管受到新冠疫情影响住房需求量略有增长，但总体较为稳定。

Comprehensive April-May 2020, China's 70 large and medium-sized cities commercial housing sales price changes statistics found that during this period, the sales price of newly built commercial housing in various cities increased slightly, but the price is still higher than the same period last year Fall back.iiMedia Research believe that under the influence of the country's housing policy of "only live and not speculate", the housing prices of all cities are controlled. Although the housing demand has slightly increased due to the impact of the new crown epidemic, it is generally stable.

疫情给家居建材市场的线下复工带来了一定的短期冲击，反向助力家装消费用户向线上迁移，也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选，iiMedia Research(艾媒咨询)数据显示，2020Q1中国新增互联网装修企业同比增长率达18.8%，家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为，电商巨头以及新进入者的不断涌入，会为家装市场带来更多新技术、新模式、新业态，行业发展迎来新契机的同时也将面临更大的挑战。

The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research， the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges.

本报告研究涉及企业/品牌/案例：中国恒大，万科地产，碧桂园，保利发展，中海地产，融创中国，龙湖集团，新城控股，绿地控股，蛋壳公寓，上置集团等。

从2020年2-3月中国房地产土地开发与销售情况来看，2-3月份，房地产业土地购置面积1969.0万平方米，同比增长80.3%；房地产业土地成交价款977.0亿元，同比增长121.8% 。土地成交面积及成交价款均有大幅的上升，主要因为1-2月受疫情影响严重，3月后，中国的疫情控制效果显现，疫情影响有所减弱，房地产行业开始有复工迹象。

　　From the perspective of the development and sales of real estate land in China from February to March 2020, from February to March, the acquisition area of real estate land was 19.69 million square meters, an increase of 80.3% year on year; the transaction price of real estate land was 97.7 billion yuan, an increase of 121.8% year on year. The land transaction area and transaction price have increased significantly, mainly due to the serious impact of the epidemic from January to February. After March, the control effect of the epidemic in China has become apparent, the impact of the epidemic has weakened, and the real estate industry began to show signs of resumption of work.

本报告研究涉及企业/品牌/案例：中国恒大；其他提及企业/品牌：中海地产,奥园健康,碧桂园,融创中国,和泓服务,保利发展,鑫苑服务,龙湖集团,蓝光嘉宝服务,中国铁建,银城生活服务,绿城中国,新大正物业,华夏幸福,金地集团,万科地产,保利物业,招商蛇口,龙光集团,时代邻里,新城控股,中国金茂,合景泰富,宝龙商业,华润置地,旭辉集团,滨江集团

从中国2019-2020年1月的CPI涨跌幅数据来看，2020年1月全国居民消费价格指数同比上涨5.4%，环比上涨1.4%。艾媒咨询分析师认为，受春节及疫情的影响，消费品和服务项目价格水平总体拉高幅度较大，1月的CPI环比及同比增长较高。其中，居住类的居民消费价格指数同比上涨0.5个百分点，环比持平。

Judging from China's January-2020 CPI rise and fall data, in January 2020, the national consumer price index rose 5.4% year-on-year and 1.4% month-on-month. iiMedia Research analysts believe that due to the impact of the Spring Festival and the epidemic, the price level of consumer goods and service items has generally risen significantly, and the CPI in January was higher than in the previous month. Among them, the consumer price index for residential products rose by 0.5 percentage points year-on-year, which was flat month-on-month. iiMedia Consulting analysts believe that due to the impact of the epidemic, coupled with the promotion of government policies to stabilize the property market, and the general tightening of the financing environment, the overall evaluation of the real estate market is biased towards the smallest.

本报告研究涉及企业/品牌/案例：齐家网，土巴兔，圣象，美心木门，大自然家居，尚品宅配，欧派，天猫，京东，苏宁易购，极客美家，抢工长，靓家居，构家，家装e站，全友家居，风林

iiMedia Research（艾媒咨询）数据显示，2018年中国互联网家装市场规模已达到3441.9亿元，预计2020年将超过4000亿元。艾媒咨询分析师认为，受到房地产调控的宏观因素调整，整体市场增长速度受到比较大的影响，整体市场竞争也将越趋激烈。经过几年发展，互联网家装的弊端暴露出来，平台服务质量同样受到广泛关注。同时，VR、AR等新技术的出现，则为互联网家装的多个环节提供了更多的可能性，也会为行业内的营销赋能。另外，三四线城市的消费群体规模庞大，生活水平的提高使得他们对家装的要求越来越高，借助互联网的易得性，下沉市场将会成为家装的新的增长点。

As the data of iiMedia Research showed, the scale of China Online Interior Decoration market in 2018 has reached 344.19 billion yuan, and it is expected to exceed 400 billion yuan in 2020. iiMedia Research Consulting Analysts believe that by adjusting the macro factors of real estate regulation, the overall market growth rate is greatly affected, and the overall market competition will become increasingly fierce. After several years of development, the drawbacks of Online Interior Decoration have been exposed, and the quality of service of the platform has also been widely concerned. At the same time, the emergence of new technologies such as VR and AR provides more possibilities for many links of Online Interior Decoration , and also gives marketing power to the industry. In addition, the consumption scale of the three or four tier cities is huge, and the improvement of living standards makes their demands for home decoration higher and higher. With the availability of the Internet, the sinking market will become a new growth point of Online Interior Decoration.

本报告研究涉及企业/品牌包括：恒大集团、越秀地产、东软集团、万科集团、万达广场、新尚集团、北京八达岭精奥莱商业有限公司、广州市番润市场经营管理有限公司、星巴克、汉堡王、Gucci、KFC、一点点、阿迪达斯、翠华集团、阿玛尼、必胜客、优衣库、宝岛眼镜、沃尔玛

截至2018年底，中国已形成广州大学城、杨浦大学城、长安大学城周边等初具规模的大学城商圈模式，其中，上海杨浦大学城商圈在交通便利度、业态丰富度、客流量方面都较为突出。根据艾媒舆情商情数据检测系统显示，江苏地区对大学城商圈关注度最高，占比21.7%。此外，iiMedia Research（艾媒咨询）数据显示，在大学生不同领域的日常消费支出中，超两成的大学生以线下培训学习消费为日常主要的消费项目之一，教育培训机构在大学城商圈发展仍有较大发展潜力。整体而言，目前中国大学城的整体规划及开发力度仍比较欠缺，没有充分利用到大学城的辐射影响。未来，可加强对大学城资源的挖掘，带动大学城周边如住房、科研基地等发展吸引其他产业如商业服务、配套设施、旅游休闲和房地产等方面的进入，打造更完善的大学城商业服务圈。

By the end of 2018, China has formed the initial scale business circle model of Guangzhou University City, Yangpu University City and the vicinity of Chang'an University City. Among them, the business circle of Shanghai Yangpu University City is more prominent in terms of transportation convenience, business form richness and passenger flow. According to iiMedia Research, Jiangsu area pays the highest attention to the University City business circle, accounting for 21.7%. Besides, according to iiMedia Research,in the daily consumption expenditure of college students in different fields, more than 20% of college students take off-line training, learning and consumption as one of the main daily consumption items. Educational and training institutions still have great development potential in the University City business circle. Overall, the overall planning and development of university towns in China are still relatively inadequate, and the radiation impact of university towns is not fully utilized. In the future, we can strengthen the excavation of University City resources, promote the development of surrounding areas such as housing, scientific research bases, attract other industries such as commercial services, supporting facilities, tourism and leisure, real estate and other aspects, and create a more perfect university city business service circle.

本报告涉及企业/品牌包括：上海临港、亿达中国、招商蛇口、启迪协信、东湖高新、中发展集团、星河产业、金科产业、荣盛发展、张江高科、联东集团、外高桥、华夏幸福、碧桂园、中节能实业、中电光谷、华为、中国移动、中国电信、中国联通

2019年2~3月，政府层面多次在重大会议上肯定中国产业园区的经济贡献，并表示未来将继续大力支持产业园区的发展。3月，工信部出发布两份与园区节能相关的文件，未来产业园区的发展需要更注重绿色环保。针对工业互联网、能源汽车、智能网联车和超高清视频产业，工信部分别发布了相应的指导文件。在新建园区方面，5G产业园成为新焦点，3月期间共有4个5G产业园开园或拟建。产业园区的数量方面，截至2019年3月，中国产业园区总量超过3000家。从分布地区来看，广东省、浙江省和上海的产业园区数量位列前三。截至4月1日，科创板受理的31家企业，注册地信息显示其中28家受理企业在产业园区，占比超过90%。产业园区新引进项目多与智能制造等高新技术相关，如德国弗劳恩霍夫应用研究促进协会将在上海临港成立智能制造项目中心。航天科工光量子技术及应用总体部在东湖高新区正式挂牌。

In 2019, the government has repeatedly affirmed the economic contribution of China's industrial parks at major conferences, and said it will continue to vigorously support the development of industrial parks in the future. In march, the ministry of industry and information technology released two documents related to energy conservation in industrial parks, saying that future industrial parks need to pay more attention to environmental protection. The ministry of industry and information technology has issued corresponding guidance documents for industrial Internet, energy vehicles, intelligent network vehicles and ultra-high definition video industries. In terms of new parks, 5G industrial park has become the new focus. During march, a total of 4 5G industrial parks were opened or planned. In terms of the number of industrial parks, as of March 2019, the total number of industrial parks in China exceeded 3,000. In terms of distribution, Guangdong province, Zhejiang province and Shanghai rank top three in terms of the number of industrial parks. As of April 1, the registration information of 31 enterprises accepted by the board shows that 28 of them are in the industrial park, accounting for more than 90%. The newly introduced projects in the industrial park are mostly related to high and new technologies such as intelligent manufacturing. For example, the German fraunhofer institute for applied research and promotion will set up the intelligent manufacturing project center in Lingang, Shanghai. The general department of aerospace science, industry, light and quantum technology and application was officially listed in the east lake high-tech zone.