全球领先的新经济产业第三方数据挖掘与分析机构
关于“90后”的报告
艾媒报告|2018-2019中国小镇青年移动阅读产品使用监测报告
随着小镇青年文化娱乐消费潜力逐渐提高，该用户群体成为移动阅读细分增量市场的重点。iiMedia Research（艾媒咨询）数据显示，2018年中国小镇青年人口规模约1.12亿人，其在线娱乐休闲行为中，偏好移动阅读APP的占比高达25.0%。小镇青年移动阅读用户中，对漫画内容感兴趣的用户占比达34.9%，目前各企业也积极开展关于动漫IP资源的布局。
As the data of iiMedia Research showed, the scale of town youth population is approximately 112 million in 2018. Among their online entertainment and leisure activities, 25.0% prefer mobile reading APP. Among the town youth mobile reading users, 34.9% of them are interested in cartoon content. At present, enterprises are actively carrying out the layout of the cartoon IP resources. As the consumption value of the young people in the town is paid more and more attention, the mobile reading platform needs to grasp the preferences of users in the segmentation field and provide targeted younger and more vertical content.-
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艾媒报告 |2019中国“90后”消费金融发展现状监测报告
2018年，中国“90后”短期消费贷款超过3万亿，约占2018年短期贷款总规模三分之一。iiMedia Research(艾媒咨询)数据显示，超五成“90后”月均消费金融额度在5000元以上，超七成“90后”表示未来会继续超前消费。未来，“90后”消费需求将细化升级，消费金融场景应用更加多样化，如何做好超前消费风险控制工作是打造良性消费金融生态的重要关键点。
According to iiMedia Research, more than 50% of the post-90s'monthly average consumption financial quota is more than 5,000 yuan, and more than 70% of the post-90s indicate that they will continue to consume in advance in the future. At present, most of the “post-90s“ users have better ability to fulfill the contract and pursue the development-oriented consumption and service-oriented consumption, which has become the driving force of the new economy and new consumption. Young consumers will become the focus of market competition. In the future, “post-90s“ consumer demand will be refined and upgraded, and the application of consumer finance scenarios will be more diversified. How to control consumer risk in advance is an important key point to build a healthy consumer finance ecology. -
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艾媒报告|2019-2021中国汉服产业数据调查、用户画像及前景分析报告
本研究报告涉及企业/品牌/案例：汉尚华莲，百雀羚，阿玛尼、纪梵希、YSL，故宫博物院文创馆，盘子女人坊，织羽集，重回汉唐，十三余，兰若庭，钟灵记，梨花渡，花朝记，都城南庄，流烟昔冷，华姿仪赏，明华堂，九锦司,飞羽汉服，花醉月，梨花庄，梵猫，闺仪
近年来中国汉服逐渐发展成一个较大规模的产业，并在年轻消费群体中得到迅速推广。2018年汉服爱好者数量达到204.2万人，同比增长72.9%。艾媒咨询分析师认为，未来2-3年中国汉服市场仍将保持增长态势， 2019年销售额预计将达14.1亿元。
2014年至2018年，中国汉服爱好者不断增长，在其消费群体中女性的比例逐年升高。受到消费升级的影响，消费者的需求也越来越趋向于个性化，而能满足不同的需求的产品也能表现出更高的溢价能力。例如汉服高端品牌——明华堂，售卖的汉服单品通常在3500元左右，套装定价在9000元以上。iiMedia Research（艾媒咨询）调查显示，从汉服消费者的购买动机来看，有47.2%的消费者是出于对汉服文化的喜欢，也有40.3%的消费者是出于对流行时尚的追求，说明汉服文化的魅力对消费者的吸引力是最大的，而影视频等网络宣传所定义的流行时尚，也是年轻人购买汉服的一大影响因素。
From 2014 to 2018, Chinese Hanfu enthusiasts continued to grow, and the proportion of women in their consumer groups increased year by year. Affected by consumption upgrades, consumer demand is becoming more and more personalized, and products that can meet different needs can also show higher premium capabilities. For example, Minghuatang, a high-end brand of Hanfu, usually sells Hanfu singles at around 3,500 yuan, and sets are priced at more than 9,000 yuan. According to the iiMedia Research survey, from the perspective of Hanfu consumers ’purchase motivation, 47.2% of consumers are out of favor of Hanfu culture, and 40.3% of consumers are in pursuit of fashion. It shows that the charm of Hanfu culture is the most attractive to consumers, and the fashion defined by online propaganda such as movie and video is also a major influencing factor for young people to buy Hanfu. -
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艾媒报告 |2019中国月子中心运行大数据与产业趋势分析报告
本报告研究涉及企业/品牌/案例：轻松妈妈，58月嫂，喜喜母婴，有福妈妈，奶牛妈妈，菩提果，贝瑞佳母婴，妈妈派育儿，蜜月佳，栗子孕育，仕馨月子会所，喜之家，爱帝宫，馨月汇，优艾贝，悦子阁，知爱，巍阁月子会所
月子中心，成为一种为产妇和婴儿提供专业服务的新型业态。艾媒商情舆情数据监测系统显示，2019年，中国的月子中心大多分布于一二线城市，用户最关注服务质量（如豪华套房）、宝宝护理和产后修复等话题。目前，月子中心主要采用酒店服务式、医院附属式、社区家庭式的运营模式，资本投入相对活跃。然而，艾媒咨询分析师认为，从业人员素质不高、价格较高和行业监管尚未成熟，仍是业态弊端。
Moon Center has become a new type of professional service for mothers and babies. According to the monitoring system of commercial and public opinion data of Ai Media, in 2019, most of China's Yuezi centers are located in the second-tier cities, and users are most concerned about the topics of service quality (such as luxury suites), baby care and post-natal rehabilitation. At present, Yuezi Center mainly adopts hotel service mode, Hospital Affiliated mode and community family mode of operation, with relatively active capital investment. However, Ai Media Consulting Analysts believe that the quality of employees is not high, the price is high and the industry supervision is not yet mature, which is still a shortcoming of the industry. -
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