全球领先的新经济产业第三方数据挖掘与分析机构
关于“70后”的报告
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艾媒报告 |2019中国月子中心运行大数据与产业趋势分析报告
本报告研究涉及企业/品牌/案例：轻松妈妈，58月嫂，喜喜母婴，有福妈妈，奶牛妈妈，菩提果，贝瑞佳母婴，妈妈派育儿，蜜月佳，栗子孕育，仕馨月子会所，喜之家，爱帝宫，馨月汇，优艾贝，悦子阁，知爱，巍阁月子会所
月子中心，成为一种为产妇和婴儿提供专业服务的新型业态。艾媒商情舆情数据监测系统显示，2019年，中国的月子中心大多分布于一二线城市，用户最关注服务质量（如豪华套房）、宝宝护理和产后修复等话题。目前，月子中心主要采用酒店服务式、医院附属式、社区家庭式的运营模式，资本投入相对活跃。然而，艾媒咨询分析师认为，从业人员素质不高、价格较高和行业监管尚未成熟，仍是业态弊端。
Moon Center has become a new type of professional service for mothers and babies. According to the monitoring system of commercial and public opinion data of Ai Media, in 2019, most of China's Yuezi centers are located in the second-tier cities, and users are most concerned about the topics of service quality (such as luxury suites), baby care and post-natal rehabilitation. At present, Yuezi Center mainly adopts hotel service mode, Hospital Affiliated mode and community family mode of operation, with relatively active capital investment. However, Ai Media Consulting Analysts believe that the quality of employees is not high, the price is high and the industry supervision is not yet mature, which is still a shortcoming of the industry. -
艾媒报告|2018-2019中国小镇青年移动阅读产品使用监测报告
随着小镇青年文化娱乐消费潜力逐渐提高，该用户群体成为移动阅读细分增量市场的重点。iiMedia Research（艾媒咨询）数据显示，2018年中国小镇青年人口规模约1.12亿人，其在线娱乐休闲行为中，偏好移动阅读APP的占比高达25.0%。小镇青年移动阅读用户中，对漫画内容感兴趣的用户占比达34.9%，目前各企业也积极开展关于动漫IP资源的布局。
As the data of iiMedia Research showed, the scale of town youth population is approximately 112 million in 2018. Among their online entertainment and leisure activities, 25.0% prefer mobile reading APP. Among the town youth mobile reading users, 34.9% of them are interested in cartoon content. At present, enterprises are actively carrying out the layout of the cartoon IP resources. As the consumption value of the young people in the town is paid more and more attention, the mobile reading platform needs to grasp the preferences of users in the segmentation field and provide targeted younger and more vertical content. -
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艾媒咨询 | 2024年中国00后暑假文娱活动分析报告
随着暑假的到来，文娱行业迎来了消费的高峰期，各类线上线下文娱活动备受欢迎，对于00后群体，他们成长于物质条件相对富足的年代，在暑假中对精神娱乐需求旺盛，悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示，中国居民在教育、文化和娱乐领域的消费支出比例波动明显，2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为，00后更倾向于参与多样化的文娱活动，包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等，消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume. -
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