全球领先的新经济产业第三方数据挖掘与分析机构
关于“CC视频”的报告
艾媒报告|2018-2019中国短视频行业专题调查分析报告
本报告研究涉及企业/品牌包括:逗拍、VUE、小影、快剪辑、LIKE短视频、极拍、抖音、秒拍、快手、西瓜视频、梨视频、微视、美拍、蘑菇视频、小拍、全民K歌、火秀运动、英火小视频、小红唇、短酷
2018年中国短视频行业商业化进程加速。iiMedia Research 数据显示,2018年中国短视频用户规模达到5.01亿人,市场规模依然有较大的上升空间。短视频行业中MCN机构增长迅速,营销模式也更为多样化。在发展势头强劲的情况下,短视频行业侵权现象严重,艾媒大数据舆情商情监控系统数据显示,中国东南沿海省成为“短视频版权”热度相对集中的区域。
In 2018, the commercialization process of China’s short video industry has accelerated. As the data of iiMedia Research, the number of short Video users in China reached 501million in 2018,and there is still room for growth in the market. The number of MCN organizations growing and marketing models are more diversified. Under this circumstance, the infringement is serious. According to the data of iiMedia Big Data Public Opinion Monitoring System showed, the southeast coastal of China has become a relatively concentrated area of infringement of short video.艾媒报告 |2019中国3·15消费者权益调查报告短视频篇
iiMedia Research(艾媒咨询)数据显示,2018年中国短视频用户规模达5.01亿人,处于短视频平台第一梯队的抖音和快手的用户活跃数量维持在2亿左右,尽管短视频市场规模增速趋缓,但整体规模仍持续增长,预计2019年市场规模超过230亿元。iiMedia Research(艾媒咨询)数据显示,近六成短视频用户在选择使用短视频平台时最关注平台内容质量问题,有27.9%的用户选择使用平台时会关注其知名度。
As the data of iiMedia Research showed, the scale of short video users in China reached 501 million in 2018, and the scale of active users of Tik Tok and Kuaishou in the first echelon of short video platform remained around 200 million. Although the growth of short video market scale slowed down, the overall scale continued to grow, and the market scale was expected to exceed 23 billion yuan in 2019. As the data of iiMedia Research showed, nearly 60% of short video users are most concerned about the content quality of the platform when they choose to use the short video platform, and 27.9% of users will pay attention to its popularity when they choose to use the platform.
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