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{msg=succ, themeList=[{note=本研究合集包括有教育研究报告、职业教育现状分析报告、素质教育分析报告共7份精选报告,针对我国教育行业现状、细分市场的趋势变化、竞争格局等进行详实的调研分析,根据发展轨迹并对市场前景作了谨慎的预判。, discount_starttime=2020-09-01 00:00:00.0, img=https://img.iimedia.cn/10001cc29ba46df196044fb328d07d8e340d93720c73a8ed347417b31ef6f498fc645, name_info=K12教育、中小学教育、留学、高考、职业教育市场分析和发展趋势报告(共7份), create_time=2020-09-01 11:46:00.0, discount_price=10599.0, show_price=21390.0, type=1, label_name_t=567页#328图表#39实例, update_time=2022-08-05 14:45:22.0, is_deleted=0, group_id=30, price=10599.0, name=中国教育行业深度研究报告合集, id=30, author_id=1, label_name=调研教育用户需求#分析市场竞争格局#预测市场未来前景, count_report=7, discount_endtime=2023-03-03 00:00:00.0}], code=1, data={total=16, pages=2, data=[{iimediaId=76621, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/76621.html, readCount=3069, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39290, publishTime=Thu Feb 18 17:52:27 CST 2021, visit_count=33787, orgName=null, hasFile=1, fileSize=8617432, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001b95c98b84f8c62978b47a3a6d6890dda390f00648f106433c736b52da6e82101, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2020中国K12在线教育行业研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=15, categoryList=[{id=177, categoryName=在线教育}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:作业帮,有道精品课,米乐英语,编程猫,火花思维。

K12教育作为在线教育的主要赛道,疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下,在线教育市场规模增速回暖,市场规模将达4858亿元,增速上升至20.2%。2019年中国K12群体规模超过2亿人,中国在线教育用户规模逐年递增,2020年用户规模将达到3766万人。受疫情影响,K12在线教育渗透率在2020年上升至23.2%,增长率远超历年数据。中国K12教育群体数量庞大,且覆盖范围广,对在线教育相关产品及服务存在较高的消费需求,为未来市场发展奠定了坚实的用户基础,行业迎来关键期。iiMedia Research (艾媒咨询)数据显示,受访K12在线教育用户中续报率约八成,用户满意程度较高,约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模,获客效率行业第一。以技术支撑教学,以数据服务教研,通过打造优质教研成果,有效解决学员需求。

As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results., isPublished=1, filePath=20210121/【完整版】2020中国k12在线教育行业研究报告0121.pdf, updateTime=Thu Feb 18 17:52:27 CST 2021, authorId=null, pageNum=53, printPrice=null, labelList=[{id=989, labelName=K12}, {id=615, labelName=在线教育}, {id=8461, labelName=未来教育}, {id=16999, labelName=群体规模}, {id=17000, labelName=AI授课}, {id=17001, labelName=幼小教育}, {id=17002, labelName=获客渠道}, {id=17003, labelName=差异化竞争}], seourl=https://report.iimedia.cn/repo177-0/39290.html, showPrice=5999.0, createTime=Thu Jan 21 20:48:58 CST 2021, freePages=null, bargainable=0, md5=ad00f41fd004c9efff2cc35ce1eb5aa0}, {iimediaId=64177, sourceId=1, fileName=null, discount=1.0, srcFile=, iimediaUrl=http://www.iimedia.cn/64177.html, readCount=6659, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=36396, publishTime=Sat Jun 15 16:21:19 CST 2019, visit_count=48419, orgName=null, hasFile=1, fileSize=8753832, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/1000105171b23916d108fd0c4eee44594d3a7a36ca6ecff3f50ca3b97d2861ab79cea, code=null, discountPrice=799.0, fileKey=null, title=艾媒报告 |2019中国K12在线教育行业研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=30, categoryList=[{id=14, categoryName=未来教育}, {id=173, categoryName=K12教育}], stat=null, module_type=0, introduce=本报告涉及企业/品牌包括:网易有道、一起作业、猿辅导、小猿搜题、掌门一对一、米乐英语、松鼠AI、VIPKID、英语趣配音、网易公开课、有道精品课、GOGOKID、DADA英语、好未来、沪江网校、学霸君、新东方在线、晓羊教育、扣丁学堂、互动作业帮

  在政策鼓励、AI技术进步的环境下,K12在线教育的市场规模进一步扩大。iiMedia Research(艾媒咨询)数据显示,目前在线学科辅导仍然是K12在线教育的主要需求,超过八成的在线教育用户是为了进行学科辅导,英语和数学是在线学科辅导中最热门的两个学科。超过六成的K12在线学科辅导用户认可成绩提升效果。除了学科辅导,K12素质教育这一个细分市场也开始受到在线教育平台的关注。K12兴趣教育课程中编程最受欢迎(占比22.8%),其次是绘画和声乐等课程。虽然在线教育行业发展逐渐成熟,但K12在线教育在各线城市的认知程度仍存在差异,一线城市的用户比例(50.4%)远高于二三线城市(分别为35.6%和21.1%)。面对三四线城市广阔的发展市场,未来行业将呈现下沉式的发展趋势。K12在线教育也正处在协调配合线下教育的调整期,将通过线上线下教育的融合更好地解决在线教育教学进度难以跟进和课堂氛围缺乏等痛点。

  The market scale of K12 online education will be further expanded in the future, where there existed the supporting policies and advanced AI technology. As the data of iiMedia Research showed, online subject tutoring is still the main demand of K12 online education users. Over 80% of online education users were subject tutoring users. Among all the subjects, English and Math were the two most popular subjects. More than 60% of K12 online education users were satisfied with the achievement enhancement effect of online subject tutoring. In spite of online subject tutoring, online education industry started to pay attention to the market segment of the quality education. K12 programming was the most popular extracurricular lesson, accounting for 22.8%. The followings were painting and vocal music. Although the online education industry was growing to be gradually mature, there were still differences in the cognitive level of K12 online education in various cities. The proportion of K12 online education users in first-tier city (50.4%) was significantly higher than the proportions of the second and third-tier cities (35.6% and 21.1% respectively). Facing the large amounts of development opportunities in third-tier and fourth-tier cities, the industry is showing a downward trend. At the same time, K12 online education industry was adjusting itself to cooperate with the offline education, and trying to solve to the pain points of having difficulties in following up the progress and lacking of real class atmosphere., isPublished=1, filePath=20190424/【完整版】2019Q1中国K12在线教育行业市场监测报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=70, printPrice=null, labelList=[{id=9588, labelName=K12在线教育}, {id=615, labelName=在线教育}, {id=989, labelName=K12}, {id=4358, labelName=课外辅导}, {id=11843, labelName=中小学校外辅导}, {id=11376, labelName=在线培训}, {id=10783, labelName=线上培训}, {id=10784, labelName=在线课堂}, {id=11844, labelName=线上教育}, {id=11845, labelName=网上课堂}, {id=11846, labelName=网课}, {id=11181, labelName=及时答疑}, {id=11182, labelName=语言学习}, {id=8461, labelName=未来教育}, {id=8541, labelName=小猿搜题}, {id=11847, labelName=互动作业}, {id=11848, labelName=学习宝}, {id=11849, labelName=纳米盒}, {id=11850, labelName=作业精灵}, {id=11851, labelName=魔方格}, {id=11852, labelName=学科网}, {id=4449, labelName=米乐英语}, {id=10786, labelName=新东方在线}, {id=11378, labelName=掌门1对1}, {id=11853, labelName=医学教育}, {id=4450, labelName=猿辅导}, {id=11854, labelName=溢米辅导}, {id=11115, labelName=学而思网校}, {id=25, labelName=科大讯飞}, {id=11855, labelName=金智教育}, {id=11856, labelName=腾讯智慧校园}, {id=11857, labelName=方直科技}, {id=8490, labelName=一起作业}, {id=8749, labelName=作业盒子}, {id=8574, labelName=VIPKID}, {id=1508, labelName=猿题库}, {id=11858, labelName=斑马速算}, {id=11859, labelName=斑马英语}, {id=11939, labelName=小猿口算}, {id=13788, labelName=子女教育}, {id=14022, labelName=在线启蒙}, {id=6182, labelName=中小学教育}], seourl=https://report.iimedia.cn/repo14-0/36396.html, showPrice=5999.0, createTime=Wed Apr 24 14:48:05 CST 2019, freePages=null, bargainable=0, md5=e70050a06f9213ed793d49ec00a8f808}, {iimediaId=62503, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/62503.html, readCount=198, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=6999.0, createrUserId=null, pubOrg=null, id=34340, publishTime=Wed Sep 19 11:23:42 CST 2018, visit_count=32850, orgName=null, hasFile=1, fileSize=8180897, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/100015ef15a82fef784344491951c6ea1b4e4a30144868d62c5205e4e0bd163f1258b, code=null, discountPrice=999.0, fileKey=null, title=艾媒报告丨2018中国K12在线英语教育市场专题研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=41, categoryList=[{id=14, categoryName=未来教育}, {id=173, categoryName=K12教育}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌包括:Eduline、科大讯飞、驰声科技、腾讯云、云知声、欢拓、爱乐奇、52Talk、VIPKID、DaDa哒哒英语、vipJr、趣趣ABC、米乐英语、久趣英语、abc360、阿卡索、魔力耳朵、飞博教育、微语言、YY教育、宝宝玩英语、常常启蒙英语

iiMedia Research(艾媒咨询)数据显示,2018中国在线教育市场规模将达3480亿元。非一线城市K12在线英语用户占比达60.3%,发展潜力大;而师资、课程多元化成用户平台选择首要出发点。艾媒咨询分析师认为,教育作为永不过时的话题,已在社会成为一种“刚需”产品,未来,知名度、美誉度将成K12在线英语培训平台发展重要因素。, isPublished=1, filePath=20180919/2018中国K12在线英语教育市场专题研究报告v21.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=76, printPrice=null, labelList=[{id=9581, labelName=K12在线英语培训}, {id=615, labelName=在线教育}, {id=989, labelName=K12}, {id=4358, labelName=课外辅导}, {id=11843, labelName=中小学校外辅导}, {id=11376, labelName=在线培训}, {id=10783, labelName=线上培训}, {id=10784, labelName=在线课堂}, {id=11844, labelName=线上教育}, {id=11845, labelName=网上课堂}, {id=11846, labelName=网课}, {id=11181, labelName=及时答疑}, {id=11182, labelName=语言学习}, {id=8495, labelName=哒哒英语}, {id=8574, labelName=VIPKID}, {id=11157, labelName=VIPABC}, {id=11158, labelName=乐外教}, {id=1505, labelName=腾讯课堂}, {id=4449, labelName=米乐英语}, {id=11115, labelName=学而思网校}, {id=11116, labelName=Cctalk }, {id=14022, labelName=在线启蒙}, {id=6182, labelName=中小学教育}], seourl=https://report.iimedia.cn/repo14-0/34340.html, showPrice=6999.0, createTime=Tue Sep 18 19:13:12 CST 2018, freePages=null, bargainable=0, md5=61100d2731581a03977fd0a160d64640}, {iimediaId=62048, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/62048.html, readCount=6550, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=25485, publishTime=Sat Aug 04 17:01:15 CST 2018, visit_count=10495, orgName=null, hasFile=1, fileSize=5209693, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/000010f93558c6704f851d4f68cbfcf35e7db37e94f4a2d6328ba1b59a7082095639f, code=null, discountPrice=799.0, fileKey=null, title=艾媒报告 |2018上半年中国K12在线教育市场监测报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=35, categoryList=[{id=14, categoryName=未来教育}, {id=173, categoryName=K12教育}, {id=177, categoryName=在线教育}], stat=null, module_type=0, introduce=iiMedia Research(艾媒咨询)数据显示,2018年K12在线教育市场规模预计将达到3480亿元。艾媒咨询分析师认为,新高考政策落地,社会对综合素质人才的需求越来越旺盛,在线素质教育领域作为K12在线教育的一个分支开始快速发展。2018年,在线素质教育的创业企业会进行更多尝试,资本亦会更多地关注素质教育领域。, isPublished=1, filePath=20180804/2018上半年中国K12在线教育市场监测报告20180713v15.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=51, printPrice=null, labelList=[{id=9588, labelName=K12在线教育}, {id=615, labelName=在线教育}, {id=989, labelName=K12}, {id=4358, labelName=课外辅导}, {id=11843, labelName=中小学校外辅导}, {id=11376, labelName=在线培训}, {id=10783, labelName=线上培训}, {id=10784, labelName=在线课堂}, {id=11844, labelName=线上教育}, {id=11845, labelName=网上课堂}, {id=11846, labelName=网课}, {id=11181, labelName=及时答疑}, {id=11182, labelName=语言学习}, {id=8461, labelName=未来教育}, {id=8541, labelName=小猿搜题}, {id=11847, labelName=互动作业}, {id=11848, labelName=学习宝}, {id=11849, labelName=纳米盒}, {id=11850, labelName=作业精灵}, {id=11851, labelName=魔方格}, {id=11852, labelName=学科网}, {id=4449, labelName=米乐英语}, {id=10786, labelName=新东方在线}, {id=11378, labelName=掌门1对1}, {id=11853, labelName=医学教育}, {id=4450, labelName=猿辅导}, {id=11854, labelName=溢米辅导}, {id=11115, labelName=学而思网校}, {id=25, labelName=科大讯飞}, {id=11855, labelName=金智教育}, {id=11856, labelName=腾讯智慧校园}, {id=11857, labelName=方直科技}, {id=8490, labelName=一起作业}, {id=8749, labelName=作业盒子}, {id=8574, labelName=VIPKID}, {id=1508, labelName=猿题库}, {id=11858, labelName=斑马速算}, {id=11859, labelName=斑马英语}, {id=11939, labelName=小猿口算}, {id=14022, labelName=在线启蒙}], seourl=https://report.iimedia.cn/repo14-0/25485.html, showPrice=5999.0, createTime=Fri Aug 03 18:01:11 CST 2018, freePages=null, bargainable=0, md5=027c7f8671bec55c6c80170b0cdea93f}, {iimediaId=61033, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/61033.html, readCount=3943, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=2418, publishTime=Mon Apr 02 18:28:27 CST 2018, visit_count=14810, orgName=null, hasFile=1, fileSize=5614702, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001c39f72390abbe79951468b0c3d620a8601ad07b2ff07a093c62d68c6f9764136, code=null, discountPrice=799.0, fileKey=null, title=艾媒报告 | 2017-2018中国K12在线教育行业研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=15, categoryList=[{id=14, categoryName=未来教育}, {id=173, categoryName=K12教育}, {id=177, categoryName=在线教育}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌包括:魔方格、学科网、米乐英语、新东方在线、掌门1对1、医学教育、猿辅导、溢米辅导、学而思网校、科大讯飞、金智教育、腾讯智慧校园、方直科技、一起作业、作业盒子、VIPKID、猿题库、小猿搜题、斑马速算、斑马英语、小猿口算

iiMedia Research(艾媒咨询)数据显示, 预计2018年在线教育市场规模突破3000亿元关口,达到3480亿元。艾媒咨询分析师认为,近年来在线学习的方式已逐渐渗透于人们的日常生活,未来几年,在线教育技术的持续升级、在线学习产品的丰富和成熟都将推动在线教育市场规模进一步增长。, isPublished=1, filePath=20180402/2017-2018中国K12在线教育行业研究报告20180329v16.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=40, printPrice=null, labelList=[{id=9588, labelName=K12在线教育}, {id=615, labelName=在线教育}, {id=989, labelName=K12}, {id=4358, labelName=课外辅导}, {id=11843, labelName=中小学校外辅导}, {id=11376, labelName=在线培训}, {id=10783, labelName=线上培训}, {id=10784, labelName=在线课堂}, {id=11844, labelName=线上教育}, {id=11845, labelName=网上课堂}, {id=11846, labelName=网课}, {id=11181, labelName=及时答疑}, {id=11182, labelName=语言学习}, {id=8461, labelName=未来教育}, {id=8541, labelName=小猿搜题}, {id=11847, labelName=互动作业}, {id=11848, labelName=学习宝}, {id=11849, labelName=纳米盒}, {id=11850, labelName=作业精灵}, {id=11851, labelName=魔方格}, {id=11852, labelName=学科网}, {id=4449, labelName=米乐英语}, {id=10786, labelName=新东方在线}, {id=11378, labelName=掌门1对1}, {id=11853, labelName=医学教育}, {id=4450, labelName=猿辅导}, {id=11854, labelName=溢米辅导}, {id=11115, labelName=学而思网校}, {id=25, labelName=科大讯飞}, {id=11855, labelName=金智教育}, {id=11856, labelName=腾讯智慧校园}, {id=11857, labelName=方直科技}, {id=8490, labelName=一起作业}, {id=8749, labelName=作业盒子}, {id=8574, labelName=VIPKID}, {id=1508, labelName=猿题库}, {id=11858, labelName=斑马速算}, {id=11859, labelName=斑马英语}, {id=11939, labelName=小猿口算}, {id=14022, labelName=在线启蒙}], seourl=https://report.iimedia.cn/repo14-0/2418.html, showPrice=5999.0, createTime=Mon Apr 02 17:26:56 CST 2018, freePages=null, bargainable=0, md5=3c7644a870e381569a48207274c85e02}, {iimediaId=55024, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/55024.html, readCount=8132, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=2120, publishTime=Mon Aug 28 09:50:27 CST 2017, visit_count=2463, orgName=null, hasFile=1, fileSize=2748919, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/00001fe2cd73aed5c1b4599d208077fdce4daed4ca910bed7f31fa79ede92a42cb3a9, code=null, discountPrice=599.0, fileKey=null, title=艾媒报告|2017上半年中国K12在线英语培训行业专题研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=11, categoryList=[{id=14, categoryName=未来教育}, {id=173, categoryName=K12教育}], stat=null, module_type=0, introduce=2017年8月28日,全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017上半年中国K12在线英语培训行业专题研究报告》。iiMedia Research(艾媒咨询)数据显示, 2016年中国在线教育市场规模达到2218亿元。2015年开始,在线教育市场规模增长虽然有所放缓,但增长率仍维持在较高水平。, isPublished=1, filePath=20180205/2017上半年中国k12在线英语培训行业专题研究报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=36, printPrice=99.0, labelList=[{id=9581, labelName=K12在线英语培训}, {id=615, labelName=在线教育}, {id=989, labelName=K12}, {id=4358, labelName=课外辅导}, {id=11843, labelName=中小学校外辅导}, {id=11376, labelName=在线培训}, {id=10783, labelName=线上培训}, {id=10784, labelName=在线课堂}, {id=11844, labelName=线上教育}, {id=11845, labelName=网上课堂}, {id=11846, labelName=网课}, {id=11181, labelName=及时答疑}, {id=11182, labelName=语言学习}, {id=8495, labelName=哒哒英语}, {id=8574, labelName=VIPKID}, {id=11157, labelName=VIPABC}, {id=11158, labelName=乐外教}, {id=1505, labelName=腾讯课堂}, {id=4449, labelName=米乐英语}, {id=11115, labelName=学而思网校}, {id=11116, labelName=Cctalk }], seourl=https://report.iimedia.cn/repo14-0/2120.html, showPrice=5999.0, createTime=Mon Aug 28 09:50:27 CST 2017, freePages=null, bargainable=0, md5=1796a205af5592c766b72f75457311e2}, {iimediaId=82919, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/82919.html, readCount=2, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=43051, publishTime=Wed Dec 29 13:38:15 CST 2021, visit_count=17444, orgName=, hasFile=1, fileSize=7190304, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/1000197d1be89ff79dc1a7f45c951d8fbba1f3317d439d260dd81a0cea17b929a33dc, code=null, discountPrice=1299.0, fileKey=null, title=艾媒咨询|2021-2022中国音乐教育市场趋势研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=24, categoryList=[{id=14, categoryName=未来教育}, {id=176, categoryName=素质教育}], stat=null, module_type=0, introduce=iiMedia Research(艾媒咨询)数据显示,中国2021年中国音乐教育市场规模达1133.8亿元,其中2021年学期儿童市场规模528.7亿,同比增长20.0%。K12市场规模411.0亿,增长率18.0%。预计未来政策红利的释放会使教育市场规模逐步扩大,预计2025年将达1616.7亿元。经调研发现,华东地区位居全国音乐教育消费者地区第一,弦乐器在全国音乐教育中学习比例最高。艾媒咨询分析师认为,华东地区等经济较富裕地区是音乐教育的主战场,企业应进一步加强在华东地区等经济较富裕地区的布局。此外,还应推出弦乐器、键盘乐器和木管乐器的课程,以便吸引更多的消费者。未来,在新一代信息技术的推动下中国的音乐教育机构正全力打造线上线下双渠道的经营模式,致力于通过自身独有的优势,为客户提供具有价值的音乐教育服务。
According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages., isPublished=1, filePath=20211229/(完整版)2021年中国音乐教育市场趋势研究报告.pdf, updateTime=Wed Dec 29 13:38:15 CST 2021, authorId=null, pageNum=47, printPrice=null, labelList=[{id=22049, labelName=音乐教育}, {id=8461, labelName=未来教育}, {id=1664, labelName=教育行业}, {id=1246, labelName=音乐市场}, {id=22050, labelName=学历教育}, {id=5797, labelName=学前教育}, {id=22051, labelName=音乐辅导}, {id=989, labelName=K12}, {id=22052, labelName=键盘乐器}, {id=22053, labelName=钢管乐器}, {id=22054, labelName=声乐}, {id=22055, labelName=木管乐器}, {id=22056, labelName=弦乐器}, {id=9930, labelName=职业教育}, {id=22057, labelName=音乐启蒙}, {id=18697, labelName=行业报告}], seourl=https://report.iimedia.cn/repo14-0/43051.html, showPrice=5999.0, createTime=Wed Dec 29 10:50:47 CST 2021, freePages=null, bargainable=0, md5=58953cd7d7993cf09ad3e481116c5650}, {iimediaId=78365, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/78365.html, readCount=6689, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=7999.0, createrUserId=null, pubOrg=null, id=39392, publishTime=Fri May 07 14:44:57 CST 2021, visit_count=24583, orgName=null, hasFile=1, fileSize=7421808, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001960e3dc39c7c2abf119331af29505eb24e3f6f86c730e2037aa1a0a05838efb8, code=null, discountPrice=1499.0, fileKey=null, title=艾媒咨询|2021中国数字经济产业发展研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=67, categoryList=[{id=1, categoryName=互联网}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:抖音,快手,哔哩哔哩,微视,柳江人家,好欢螺,嘻螺会,螺霸王,喜茶,奈雪的茶,茶颜悦色

4月29日,由广东省互联网协会指导,艾媒咨询及思科智慧城联合主办的“2021广州数字经济发展论坛”在番禺成功举办。论坛以“数字引领新征程• 经济注入新活力”为主题,邀请学术界、企业界、创投界、行业协会及市政管理部门代表作主题交流、经验分享、报告展示,深入聚焦数字经济产业发展,共同探讨数字经济创新走向。
论坛中,艾媒咨询创始人CEO兼首席分析师张毅发布了《2021中国数字经济产业发展研究报告》。该报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,全面分析新基建时代数字经济产业发展背景、现状及趋势,并围绕人工智能、大健康、教育、电商供应链产业、短视频直播、旅游出行、潮流(国货、螺蛳粉、新式茶饮)等领域进行深度解读,预判各领域未来发展态势。
On April 29, "2021 Guangzhou Digital Economy Development Forum" was successfully held in Panyu under the guidance of Guangdong Internet association and co sponsored by AI media consulting and Cisco smart city. With the theme of "digital leading the new journey and injecting new vitality into the economy", the forum invited representatives from academic circles, business circles, venture capital circles, industry associations and municipal administration departments to make theme exchange, experience sharing and report display, deeply focused on the development of digital economy industry, and jointly discussed the trend of digital economy innovation.
In the forum, Zhang Yi, founder, CEO and chief analyst of AI media consulting, released the Research Report on the development of China's digital economy industry in 2021. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business sentiment and public opinion data monitoring system, the report comprehensively analyzes the development background, current situation and trend of digital economy industry in the new infrastructure era, and focuses on artificial intelligence, big health, education, e-commerce supply chain industry, short video live broadcast, tourism travel, and trends (domestic products, snail powder, Internet and Internet) In order to predict the future development trend of various fields., isPublished=1, filePath=20210430/2021中国数字经济产业产业发展研究报告.pdf, updateTime=Fri May 07 14:44:56 CST 2021, authorId=null, pageNum=99, printPrice=null, labelList=[{id=1304, labelName=数字经济}, {id=17680, labelName=数字经济产业}, {id=213, labelName=大数据}, {id=146, labelName=人工智能}, {id=1490, labelName=5G}, {id=150, labelName=物联网}, {id=1579, labelName=工业互联网}, {id=17681, labelName=新基建时代}, {id=6542, labelName=大健康产业}, {id=17682, labelName=医药服务领域}, {id=17683, labelName=在线教育行业}, {id=989, labelName=K12}, {id=4568, labelName=K12教育}, {id=17684, labelName=电商供应链产业}, {id=6207, labelName=跨境物流}, {id=125, labelName=跨境电商}, {id=1680, labelName=智慧物流}, {id=17685, labelName=短视频直播}, {id=6085, labelName=MCN机构}, {id=11828, labelName=直播带货}, {id=6127, labelName=旅游出行}, {id=17686, labelName=潮流•国货}, {id=17687, labelName=国潮商品}, {id=17688, labelName=新生代人群}, {id=16572, labelName=螺蛳粉}, {id=17689, labelName=螺蛳粉电商}, {id=13813, labelName=新式茶饮}], seourl=https://report.iimedia.cn/repo1-0/39392.html, showPrice=7999.0, createTime=Fri Apr 30 11:52:08 CST 2021, freePages=null, bargainable=0, md5=2143687862fee69a20b5369756b366c6}, {iimediaId=76439, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/76439.html, readCount=3251, fileExt=null, hitWords=[k12, K12], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39279, publishTime=Thu Feb 18 17:47:54 CST 2021, visit_count=30719, orgName=null, hasFile=1, fileSize=6601811, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/1000182d8e0765d9ad9f7b642cbcf3a430a2717a06cd11a5e5b934aa5ff8b2eb4fd1a, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2020中国STEAM教育专题研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=18, categoryList=[{id=14, categoryName=未来教育}, {id=173, categoryName=K12教育}, {id=178, categoryName=教育综合}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:DFRobot、贝尔科教、寓乐湾。

iiMedia Research(艾媒咨询)数据显示,2020年中国K12课后辅导市场规模达5300亿元,预计2021年将达到5710亿元。行业快速发展的情况下,资本市场对于校外培训教育以及STEAM教育产品研发技术一直保持较高的热度。但是在认知度方面,STEAM教育还需普及,凭借完整性更强的综合解决方案获得学生、家长以及学校的认可,提升市场受认可度。未来STEAM教育行业将在技术方面持续创新和优化,利用人工智能、物联网等新技术促进教学环境和学习方式的改变。

According to data from iiMedia Research, China's K12 after-school tutoring market will reach 530 billion yuan in 2020 and is expected to reach 571 billion yuan in 2021. With the rapid development of the industry, the capital market has always maintained a high degree of enthusiasm for off-campus training and education and STEAM education product development technology. However, in terms of awareness, STEAM education still needs to be popularized. With a more complete integrated solution, it will be recognized by students, parents and schools to increase market acceptance. In the future, the STEAM education industry will continue to innovate and optimize technology, and use new technologies such as artificial intelligence and the Internet of Things to promote changes in the teaching environment and learning methods., isPublished=1, filePath=20210623/【完整版】2020中国STEAM教育专题研究报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=45, printPrice=null, labelList=[{id=894, labelName=教育}, {id=16914, labelName=STEAM教育}, {id=8461, labelName=未来教育}, {id=12620, labelName=校外培训}, {id=989, labelName=K12}, {id=16915, labelName=课后辅导}, {id=6182, labelName=中小学教育}, {id=16916, labelName=创新教育}, {id=16917, labelName=创客教育}, {id=6383, labelName=教育机器人}, {id=13895, labelName=少儿编程}, {id=16918, labelName=蘑菇云}, {id=12236, labelName=编程猫}, {id=16919, labelName=贝尔科教}, {id=16920, labelName=DFRobot}, {id=16921, labelName=寓乐湾}, {id=16922, labelName=漫语微视}, {id=16923, labelName=小码王}, {id=16924, labelName=擎朗智能}, {id=16925, labelName=一维弦机器人}, {id=16926, labelName=RoboMing明机器人}, 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关于“K12”的报告

本报告研究涉及企业/品牌/案例:作业帮,有道精品课,米乐英语,编程猫,火花思维。

K12教育作为在线教育的主要赛道,疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下,在线教育市场规模增速回暖,市场规模将达4858亿元,增速上升至20.2%。2019年中国K12群体规模超过2亿人,中国在线教育用户规模逐年递增,2020年用户规模将达到3766万人。受疫情影响,K12在线教育渗透率在2020年上升至23.2%,增长率远超历年数据。中国K12教育群体数量庞大,且覆盖范围广,对在线教育相关产品及服务存在较高的消费需求,为未来市场发展奠定了坚实的用户基础,行业迎来关键期。iiMedia Research (艾媒咨询)数据显示,受访K12在线教育用户中续报率约八成,用户满意程度较高,约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模,获客效率行业第一。以技术支撑教学,以数据服务教研,通过打造优质教研成果,有效解决学员需求。

As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results.

本报告涉及企业/品牌包括:网易有道、一起作业、猿辅导、小猿搜题、掌门一对一、米乐英语、松鼠AI、VIPKID、英语趣配音、网易公开课、有道精品课、GOGOKID、DADA英语、好未来、沪江网校、学霸君、新东方在线、晓羊教育、扣丁学堂、互动作业帮

  在政策鼓励、AI技术进步的环境下,K12在线教育的市场规模进一步扩大。iiMedia Research(艾媒咨询)数据显示,目前在线学科辅导仍然是K12在线教育的主要需求,超过八成的在线教育用户是为了进行学科辅导,英语和数学是在线学科辅导中最热门的两个学科。超过六成的K12在线学科辅导用户认可成绩提升效果。除了学科辅导,K12素质教育这一个细分市场也开始受到在线教育平台的关注。K12兴趣教育课程中编程最受欢迎(占比22.8%),其次是绘画和声乐等课程。虽然在线教育行业发展逐渐成熟,但K12在线教育在各线城市的认知程度仍存在差异,一线城市的用户比例(50.4%)远高于二三线城市(分别为35.6%和21.1%)。面对三四线城市广阔的发展市场,未来行业将呈现下沉式的发展趋势。K12在线教育也正处在协调配合线下教育的调整期,将通过线上线下教育的融合更好地解决在线教育教学进度难以跟进和课堂氛围缺乏等痛点。

  The market scale of K12 online education will be further expanded in the future, where there existed the supporting policies and advanced AI technology. As the data of iiMedia Research showed, online subject tutoring is still the main demand of K12 online education users. Over 80% of online education users were subject tutoring users. Among all the subjects, English and Math were the two most popular subjects. More than 60% of K12 online education users were satisfied with the achievement enhancement effect of online subject tutoring. In spite of online subject tutoring, online education industry started to pay attention to the market segment of the quality education. K12 programming was the most popular extracurricular lesson, accounting for 22.8%. The followings were painting and vocal music. Although the online education industry was growing to be gradually mature, there were still differences in the cognitive level of K12 online education in various cities. The proportion of K12 online education users in first-tier city (50.4%) was significantly higher than the proportions of the second and third-tier cities (35.6% and 21.1% respectively). Facing the large amounts of development opportunities in third-tier and fourth-tier cities, the industry is showing a downward trend. At the same time, K12 online education industry was adjusting itself to cooperate with the offline education, and trying to solve to the pain points of having difficulties in following up the progress and lacking of real class atmosphere.

iiMedia Research(艾媒咨询)数据显示,中国2021年中国音乐教育市场规模达1133.8亿元,其中2021年学期儿童市场规模528.7亿,同比增长20.0%。K12市场规模411.0亿,增长率18.0%。预计未来政策红利的释放会使教育市场规模逐步扩大,预计2025年将达1616.7亿元。经调研发现,华东地区位居全国音乐教育消费者地区第一,弦乐器在全国音乐教育中学习比例最高。艾媒咨询分析师认为,华东地区等经济较富裕地区是音乐教育的主战场,企业应进一步加强在华东地区等经济较富裕地区的布局。此外,还应推出弦乐器、键盘乐器和木管乐器的课程,以便吸引更多的消费者。未来,在新一代信息技术的推动下中国的音乐教育机构正全力打造线上线下双渠道的经营模式,致力于通过自身独有的优势,为客户提供具有价值的音乐教育服务。
According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages.

本报告研究涉及企业/品牌/案例:抖音,快手,哔哩哔哩,微视,柳江人家,好欢螺,嘻螺会,螺霸王,喜茶,奈雪的茶,茶颜悦色

4月29日,由广东省互联网协会指导,艾媒咨询及思科智慧城联合主办的“2021广州数字经济发展论坛”在番禺成功举办。论坛以“数字引领新征程• 经济注入新活力”为主题,邀请学术界、企业界、创投界、行业协会及市政管理部门代表作主题交流、经验分享、报告展示,深入聚焦数字经济产业发展,共同探讨数字经济创新走向。
论坛中,艾媒咨询创始人CEO兼首席分析师张毅发布了《2021中国数字经济产业发展研究报告》。该报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,全面分析新基建时代数字经济产业发展背景、现状及趋势,并围绕人工智能、大健康、教育、电商供应链产业、短视频直播、旅游出行、潮流(国货、螺蛳粉、新式茶饮)等领域进行深度解读,预判各领域未来发展态势。
On April 29, "2021 Guangzhou Digital Economy Development Forum" was successfully held in Panyu under the guidance of Guangdong Internet association and co sponsored by AI media consulting and Cisco smart city. With the theme of "digital leading the new journey and injecting new vitality into the economy", the forum invited representatives from academic circles, business circles, venture capital circles, industry associations and municipal administration departments to make theme exchange, experience sharing and report display, deeply focused on the development of digital economy industry, and jointly discussed the trend of digital economy innovation.
In the forum, Zhang Yi, founder, CEO and chief analyst of AI media consulting, released the Research Report on the development of China's digital economy industry in 2021. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business sentiment and public opinion data monitoring system, the report comprehensively analyzes the development background, current situation and trend of digital economy industry in the new infrastructure era, and focuses on artificial intelligence, big health, education, e-commerce supply chain industry, short video live broadcast, tourism travel, and trends (domestic products, snail powder, Internet and Internet) In order to predict the future development trend of various fields.


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