关于“K歌”的报告
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艾媒咨询|2021年中国在线K歌行业发展专题研究报告
本报告涉及的案例/品牌/企业：全民K歌
随着互联网与生活的深度融合，在线娱乐成为了群众生活中的重要娱乐形式。艾媒咨询分析师认为，与音视频类项目相比，在线K歌具有更强的沉浸感体验，多元的玩法也迎合了不同用户群体的个性化需求，目前已经成为了在线泛娱乐领域的主要项目之一。iiMedia Research(艾媒咨询)数据显示，预计2022年，中国在线K歌市场规模将达到175.8亿元，用户规模将达到5.7亿人。在网络技术革新的基础上，在线K歌APP不断推出多元化的歌唱模式，迎合了不同用户群体的个性化需求。音乐内容服务的突破创新催生了K歌APP的转变，是K歌平台吸引用户的重要因素。在新音乐产出模式和内容发展的带动下，在线K歌平台将打破行业壁垒，挖掘新的商机。
With the deep integration of Internet and life, online entertainment has become an important form of entertainment in people's life. AI media consulting analysts believe that compared with audio and video projects, online karaoke has a stronger immersion experience, and its diversified playing methods also meet the personalized needs of different user groups. At present, it has become one of the main projects in the field of online pan entertainment. According to iimedia research, it is estimated that in 2022, China's online karaoke market will reach 17.58 billion yuan and 570 million users. On the basis of network technology innovation, online karaoke app has continuously launched diversified singing modes to meet the personalized needs of different user groups. The breakthrough and innovation of music content service gave birth to the transformation of k-song app, which is an important factor for k-song platform to attract users. Driven by the new music output mode and content development, the online karaoke platform will break industry barriers and explore new business opportunities. -
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艾媒咨询|2021年中国泛娱乐行业体验共享专题报告
本报告研究涉及企业/品牌/案例：网易云音乐，即构，酷狗唱唱，TT语音，微光
受疫情影响，线下娱乐活动纷纷转向线上，推动泛娱乐线上规模增长，短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高，面对庞大的用户基础，泛乐行业为挖掘更大的用户价值在产品中注入社交属性，通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展，以及云计算、RTC实时互动等技术的迭代，各大泛娱乐平台积极探索共享体验模式，目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业，泛娱乐平台不断对共享服务以及功能进行升级，提高共享服务效果，并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets. -
艾媒咨询|2021-2022中国音乐教育市场趋势研究报告
iiMedia Research(艾媒咨询)数据显示，中国2021年中国音乐教育市场规模达1133.8亿元，其中2021年学期儿童市场规模528.7亿，同比增长20.0%。K12市场规模411.0亿，增长率18.0%。预计未来政策红利的释放会使教育市场规模逐步扩大，预计2025年将达1616.7亿元。经调研发现，华东地区位居全国音乐教育消费者地区第一，弦乐器在全国音乐教育中学习比例最高。艾媒咨询分析师认为，华东地区等经济较富裕地区是音乐教育的主战场，企业应进一步加强在华东地区等经济较富裕地区的布局。此外，还应推出弦乐器、键盘乐器和木管乐器的课程，以便吸引更多的消费者。未来，在新一代信息技术的推动下中国的音乐教育机构正全力打造线上线下双渠道的经营模式，致力于通过自身独有的优势，为客户提供具有价值的音乐教育服务。
According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages. -
艾媒咨询|2021中国虚拟偶像行业发展及网民调查研究报告
在群众娱乐需求持续增长以及网络和影像音频技术不断迭代的环境下，中国虚拟偶像产业逐渐走入发展的高峰期。iiMedia Research(艾媒咨询)数据显示，2020年中国虚拟偶像核心产业规模为34.6亿元，同比增长70.3%，预计2021年将达到62.2亿元；另一方面，随着商业价值被不断发掘，越来越多产业与虚拟偶像联系在一起，虚拟偶像带动产业规模2020年为645.6亿元，预计2021年为1074.9亿元。调查显示，超过八成网民在日常有追星的习惯，其中63.6%网民有支持和关注虚拟偶像的相关动态。艾媒咨询分析师认为，虚拟偶像IP在内容和周边产品的开发上拥有更多的空间和可能性，随着潮流的变化和时代的发展迭代进化，引领不同阶段的审美，在形象开发和内容开发上拥有更强的延续性，有利于持续吸收流量关注，提升变现水平。
With the continuous growth of mass entertainment demand and the continuous iteration of network and video audio technology, China's virtual idol industry has gradually entered the peak period of development. According to the data of iimedia research, the scale of China's virtual idol core industry will reach 3.46 billion yuan in 2020, with a year-on-year growth of 70.3%, and it is expected to reach 6.22 billion yuan in 2021; On the other hand, with the continuous exploration of commercial value, more and more industries are connected with virtual idols. The scale of the industry driven by virtual idols will reach 64.56 billion yuan in 2020 and 107.49 billion yuan in 2021. The survey shows that more than 80% of netizens have the habit of chasing stars in their daily life, and 63.6% of them support and pay attention to the related developments of virtual idols. AI media consulting analysts believe that virtual idol IP has more space and possibilities in the development of content and peripheral products. With the change of trend and the development of the times, it leads the aesthetics in different stages, and has stronger continuity in image development and content development, which is conducive to continuously absorbing traffic attention and improving the level of realization. -
艾媒咨询|2021中国数字经济产业发展研究报告
本报告研究涉及企业/品牌/案例：抖音，快手，哔哩哔哩，微视，柳江人家，好欢螺，嘻螺会，螺霸王，喜茶，奈雪的茶，茶颜悦色
4月29日，由广东省互联网协会指导，艾媒咨询及思科智慧城联合主办的“2021广州数字经济发展论坛”在番禺成功举办。论坛以“数字引领新征程• 经济注入新活力”为主题，邀请学术界、企业界、创投界、行业协会及市政管理部门代表作主题交流、经验分享、报告展示，深入聚焦数字经济产业发展，共同探讨数字经济创新走向。
论坛中，艾媒咨询创始人CEO兼首席分析师张毅发布了《2021中国数字经济产业发展研究报告》。该报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，全面分析新基建时代数字经济产业发展背景、现状及趋势，并围绕人工智能、大健康、教育、电商供应链产业、短视频直播、旅游出行、潮流(国货、螺蛳粉、新式茶饮)等领域进行深度解读，预判各领域未来发展态势。
On April 29, "2021 Guangzhou Digital Economy Development Forum" was successfully held in Panyu under the guidance of Guangdong Internet association and co sponsored by AI media consulting and Cisco smart city. With the theme of "digital leading the new journey and injecting new vitality into the economy", the forum invited representatives from academic circles, business circles, venture capital circles, industry associations and municipal administration departments to make theme exchange, experience sharing and report display, deeply focused on the development of digital economy industry, and jointly discussed the trend of digital economy innovation.
In the forum, Zhang Yi, founder, CEO and chief analyst of AI media consulting, released the Research Report on the development of China's digital economy industry in 2021. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business sentiment and public opinion data monitoring system, the report comprehensively analyzes the development background, current situation and trend of digital economy industry in the new infrastructure era, and focuses on artificial intelligence, big health, education, e-commerce supply chain industry, short video live broadcast, tourism travel, and trends (domestic products, snail powder, Internet and Internet) In order to predict the future development trend of various fields. -
艾媒咨询|2021年中国付费自习室行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例：去K书，时不我待，自喜空间
随着付费自习室的逐步推广，用户市场对付费自习室的接受程度会逐渐增强，付费自习室的用户结构将由原来单一的白领、学生逐步演变成各种用途、各种需求的用户群体。调研数据显示，付费自习室用户近7成为非学生用户群体，并且48.6%的用户到付费自习室做求职准备。然而，新冠疫情对付费自习室的冲击较大，付费自习室的用户增长放缓。iiMedia Research(艾媒咨询)数据显示，2019年和2020的用户规模增速分别为170.6%和34.8%，增幅收窄。但随着疫苗注射人群规模扩大，预计2021年付费自习室的用户恢复快速增长趋势，用户规模超过500万人，增幅为74.4%。
With the gradual promotion of the paid study room, the user market will gradually enhance the acceptance of the paid study room. The user structure of the paid study room will gradually evolve from the original single white-collar workers and students to the user groups with various uses and needs. According to the survey data, nearly 7% of the paid study room users become non student users, and 48.6% of them go to the paid study room to prepare for the job. However, the impact of COVID-19 on the tuition study room is relatively large, and the growth of users in the tuition learning room is slowing down. According to the data of iimedia research, the growth rate of user scale in 2019 and 2020 will be 170.6% and 34.8% respectively, and the growth rate will narrow. However, with the expansion of vaccination population, it is estimated that in 2021, the number of users in paid study rooms will return to the trend of rapid growth, with the number of users exceeding 5 million, an increase of 74.4%.
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