全球领先的新经济产业第三方数据挖掘与分析机构
关于“SHOPEE”的报告
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艾媒报告 |2019Q1中国跨境电商市场监测报告
本报告研究涉及企业/品牌/案例：网易考拉，天猫国际，奥买家，苏宁国际，唯品国际，小红书，海囤全球，洋码头，蜜芽，空中云汇、KK馆、纵腾网络、PingPong金融、星商，京东，阿里巴巴，普洛斯、凯辉基金、钟鼎资本，DST、Global
政策春风推动跨境电商行业快速发展。iiMedia Research（艾媒咨询）数据显示，2018年中国海淘用户已突破1亿人，预计2019年交易规模突破10万亿元。资本继续加码跨境电商领域，2019年第一季度中国跨境电商领域投融资超20亿元。跨境电商头部平台维持竞争优势。跨境电商线下门店更易达成高客单价交易，用户更偏好在线下门店购买钟表首饰、数码家电、汽车用品商品，在线下门店平均单次消费金额在1000元以上的用户占比超五成。其线下门店对线上平台导流作用明显。75%的受访线下门店顾客愿意尝试或更多使用相应的跨境电商线上平台。跨境电商行业发展最大痛点在于商品正品保障，因此各类跨境电商平台都在加强线下门店的布局。海淘消费者在线下的良好体验也有利于其后期转化为线上平台用户。未来跨境电商线上线下之间的融合将不断加深，线下门店也将更注重商品池的打通和利用科技助力体验。
The spring breeze of the policy promotes the rapid development of the cross-border e-commerce industry. As the data of iiMedia Research showed, China's users who buy imported goods online have exceeded 100 million in 2018. It is expected that the transaction volume in 2019 will exceed 10 trillion yuan. Capital continued to increase the cross-border e-commerce sector. In the first quarter of 2019, China's cross-border e-commerce sector invested more than 2 billion yuan. The cross-border e-commerce head platform maintains a competitive advantage. Cross-border e-commerce offline stores are more likely to achieve high-price per customer transaction, users prefer to buy watches and clocks, digital home appliances, auto supplies in offline stores. The users who consume more than 1,000 yuan average single-time in the offline stores accounted for more than 50% . Its offline stores have an obvious effect on the diversion to the online platform . 75% of the offline store customers who are interviewed are willing to try or use the corresponding cross-border e-commerce online platform more. The biggest pain point in the development of cross-border e-commerce industry lies in the authentic security. Therefore, all kinds of cross-border e-commerce platforms are strengthening the layout of offline stores. The good experience of offline consumer is also beneficial to the later conversion to online platform users. In the future, the integration between online channel and offline channel of cross-border e-commerce will continue to deepen, and offline stores will pay more attention to the opening of commodity pools and the use of technology to help impoving experience. -
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艾媒报告 | 2018上半年中国跨境电商正品调研专题报告
本报告研究涉及企业/品牌包括:莎莎网、emart、沃尔玛、乐天、卓悦、网易考拉、达令、唯品会、小红书、京东全球购、天猫国际、妮维雅、兰蔻、菲利普斯、中通快递、申通快递、顺丰快递、联邦快递、威时沛运、中国银联、支付宝、微信支付、亚马逊、德淘、洋码头、蜜芽、达令
iiMedia Research(艾媒咨询)数据显示，截止2017年底，中国海淘用户规模已达0.65亿人，增速放缓，预计2018年中国海淘用户规模将达0.88亿人。艾媒咨询分析师认为，在消费升级的背景下，用户对跨境商品消费的正品要求逐渐提高，未来，跨境电商平台应通过增强商品的正品保障与商品种类丰富度，吸收更多潜在用户。 -
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
目前，全球跨境电商已进入快速发展新阶段。数据显示，近五年中国跨境电商的进出口规模呈现增长态势，2019-2020年增长迅猛，近两年增长速度趋于平缓但总体规模仍逐年增加，2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升，外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切，为进一步推动跨境电商发展起到重要作用，新兴市场开拓有力。随着全球国家或地区网购习惯形成，其跨境电商市场发展潜力巨大，吸引大量中国电商企业布局，电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development. -
艾媒咨询|2021全球及中国跨境电商运营数据及典型企业分析研究报告
本报告研究涉及企业/品牌/案例：敦煌网，阿里巴巴国际，考拉海购，小红书，Shopee，MercadoLibre
2021年5月18日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国的跨境电商进行了全面分析，对2B和2C产业的典型平台以及用户跨境购买情况进行了深度剖析，特别对东南亚、拉美等新兴地域进行了分析，并提出了趋势预判。
On May 18, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 Global and Chinese Cross-border E-commerce Operation Data and Typical Enterprise Analysis Research Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Sentiment and Public Opinion Data Monitoring System, the report conducts a comprehensive analysis of cross-border e-commerce in China, and analyzes the typical platforms of 2B and 2C industries and the cross-border purchases of users. In-depth analysis was carried out, especially for emerging regions such as Southeast Asia and Latin America, and trend predictions were put forward.
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