2016年中国B2B行业投资报告：机遇与趋势

艾媒分析师预计B2B市场规模在未来数年内仍将维持平稳增长，并将在2018年超过20万亿;另外，B2C市场规模增速在2014年达峰值后，市场逐步进入成熟期，艾媒分析师预计到2018年增速将下降至11.2%，但同期B2B的增速仍能维持在20%左右的较高水平。

艾媒报告|2019上半年中国企业采购行业研究报告

本报告研究涉及企业/品牌/案例：京东,阿里,苏宁，工品汇，工业超市，西域，网易严选，海尔，华为商城，天猫，亚马逊，钉钉，蚂蚁金服，菜鸟，阿里云

iiMedia Research（艾媒咨询）数据显示，2018年中国B2B市场交易规模达21.37万亿元，预计2019年增至25.94万亿元。随着个人消费互联网逐渐触达天花板，产业互联网发展趋势明显，而企业采购则成为电商2B产业的重要入口。在此背景下，近年中国采购线上市场呈现增长趋势，企业采购在全渠道方向发展迅速。iiMedia Research（艾媒咨询）数据显示，2019上半年55.4%的受访企业偏好线下采购，44.6%的受访企业则更偏好线上采购。而线上线下采购行为也呈现明显差异化特点，如机械、制造、交通、物流、零售、贸易、金融等行业更倾向于在线下采购，互联网企业则主要在线上进行采购。未来线上线下采购渠道之间融合发展将成为趋势，通过整合全渠道满足企业各方面的采购需求是采购电商平台之间角逐的关键。

As the data of iiMedia Research showed, the scale B2B market transactions in China reached 21.37 trillion yuan in 2018, and is expected to increase to 25.94 trillion yuan in 2019. With the personal consumption Internet gradually reaching the ceiling, the development trend of industrial Internet is obvious, and enterprise procurement has become an important entrance to the ‘to B’ industry of e-commerce. In such a case, the online enterprise procurement market in China has shown a growing trend in recent years, and enterprise procurement has developed rapidly in the direction of omni-channel. As the data of iiMedia Research showed, 55.4% of the interviewed enterprises preferred offline purchasing in the first half of 2019, while 44.6% preferred online purchasing. The online and offline enterprise procurement behavior also shows distinct differences. For example, enterprises from machinery, manufacturing, transportation, logistics, retailing, trading, finance, etc. are more inclined to online purchasing, while enterprise from Internet industry are mainly purchasing online. In the future, the integration of online and offline procurement channels will become a trend. It is the key to compete among procurement e-commerce platforms to meet the different procurement needs of enterprises through the integration of omni-channels.

艾媒咨询 | 2025年中国GEO产业发展状况及重点企业大数据监测报告

近年来，生成式引擎优化（GEO）作为AI时代数字营销核心基础设施的战略定位日益明确，全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国GEO概念板块上市公司经营数据分析报告》显示，2025年中国AI大模型市场规模达495.39亿元，同比大幅增长68.40%，实现跨越式发展，而在AI大模型产业高速发展的带动下，GEO概念板块的行业格局也呈现出鲜明特征，2025年前三季度该板块营收前三的企业合计占据行业营收64.70%，行业营收集中度处于较高水平。艾媒咨询分析师据此指出，当前GEO市场格局已趋于稳固，头部企业的竞争优势正持续扩大。从板块内企业的发展特征来看，相关企业普遍布局广告、数字营销、内容制作等多个领域，既展现出较强的业务多元性，也形成了健康的营收结构；同时，企业营收规模与其发展阶段高度关联，头部企业多处于发展成熟期，具备显著的市场竞争力，这也进一步夯实了GEO作为AI时代数字营销核心基础设施的行业定位。
　　To clarify the strategic positioning of the Generative Engine Optimization (GEO) as the core infrastructure of digital marketing in the AI era, the latest report titled "Analysis Report on the Operating Data of Chinese GEO Concept-Related Listed Companies in 2025" released by iiMedia Research (a leading third-party data mining and analysis institution in the new economy industry) shows that the market size of AI large models in China will reach 49.539 billion yuan in 2025, with a significant year-on-year growth of 68.40%, achieving a leapfrog development. Driven by the rapid development of the AI large model industry, the industry landscape of the GEO concept sector also presents distinct characteristics. In the first three quarters of 2025, the combined revenue of the top three enterprises in this sector accounted for 64.70% of the industry revenue, and the industry revenue concentration was at a relatively high level. Analysts from iiMedia Research pointed out that the current GEO market landscape has become stable, and the competitive advantages of leading enterprises are continuously expanding. From the development characteristics of enterprises within this sector, related enterprises generally focus on advertising, digital marketing, content production, and other fields, which not only demonstrate strong business diversity but also form a healthy revenue structure. At the same time, the revenue scale of enterprises is highly correlated with their development stage. Headline enterprises are mostly in the mature development stage and possess significant market competitiveness, which further solidifies the industry positioning of GEO as the core infrastructure of digital marketing in the AI era.

艾媒咨询｜2022-2023年中国鲜花电商市场发展研究报告

在消费升级的大环境下，消费者越来越注重精神层面的需求，且随着“悦己经济”和“她经济”的快速发展，鲜花逐渐成为生活中必不可少的必需品。数据显示，2021年中国鲜花电商市场规模为1220.5亿元，预计2022年达1831.9亿元。

艾媒咨询｜2022年中国跨境直播电商产业趋势研究报告

本报告涉及的案例/品牌/企业：Tik Tok、速卖通

2020年在疫情的冲击下，直播电商模式全面爆发，“直播+电商”的新零售业态加速兴起，不仅影响了人们的消费方式，也助推了企业拓展境内外市场。无论是中国还是海外，直播已成当下炙手可热的流量新风口。2020-2021年，国内外知名社交、电商、短视频平台纷纷加入跨境直播电商行业，将跨境直播电商推到了一个历史高度。中国跨境直播电商行业发展潜力大，中国应全面利用完善的工业生产制造体系以及华人优势等发展跨界直播电商行业。
In 2020, under the impact of the epidemic, the live broadcast e-commerce model broke out in an all-round way, and the new retail format of "live broadcast + e-commerce" accelerated, which not only affected people's consumption patterns, but also helped companies expand domestic and overseas markets. Whether in China or overseas, live streaming has become a hot new flow of traffic. From 2020 to 2021, well-known social networking, e-commerce, and short video platforms at home and abroad have joined the cross-border live broadcast e-commerce industry one after another, pushing cross-border live broadcast e-commerce to a historical height. China's cross-border live broadcast e-commerce industry has great potential for development. China should make full use of the perfect industrial production and manufacturing system and the advantages of Chinese people to develop the cross-border live broadcast e-commerce industry.

艾媒咨询|2020H1全球及中国跨境电商运营数据及典型企业分析研究报告

本报告研究涉及企业/品牌/案例：敦煌网，阿里巴巴国际，考拉海购，小红书，shoppe，MercadoLibre。
其他企业/品牌：奥买家，京东全球购，速卖通，腾讯，蚂蚁金服，lazada，苏宁国际，京东国际，海豚家，KK馆，豌豆公主，洋码头，天猫国际，海囤全球等。

2020年5月29日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对跨境电商的行业发展和运营进行深度分析，通过对中国B2B、B2C两大类跨境电商的运营数据和企业案例分析，以及用户的跨境电商购物行为调研，剖析中国跨境电商行业的当前状况，并且本报告还关注到东南亚、拉美等跨境电商发展较快的地区，通过对全球总体态势的总结，预判2020-2021年中国跨境电商的发展趋势。艾媒咨询分析师认为，疫情对跨境电商有一定的影响，但总体而言跨境电商仍将保持增长态势。目前跨境电商市场的竞争非常激烈，并且已经开始从中国向东南亚、拉美等地区扩张，加上用户的消费态度变化，跨境电商企业重点从过去的山寨、无品牌的产品转变为品牌竞逐。

The epidemic has a huge impact on the global economy and trade, and cross-border e-commerce companies are also generally faced with many problems such as cancellation or extension of on-hand orders, difficulties in signing new orders, and poor logistics and transportation. iiMedia Research believe that cross-border e-commerce has received policy support and has also cultivated a large number of user markets. Although cross-border e-commerce will be subject to some objective impact in the short term, cross-border e-commerce will remain in the long run Increase vitality.

艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告

目前，全球跨境电商已进入快速发展新阶段。数据显示，近五年中国跨境电商的进出口规模呈现增长态势，2019-2020年增长迅猛，近两年增长速度趋于平缓但总体规模仍逐年增加，2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升，外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切，为进一步推动跨境电商发展起到重要作用，新兴市场开拓有力。随着全球国家或地区网购习惯形成，其跨境电商市场发展潜力巨大，吸引大量中国电商企业布局，电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development.

艾媒咨询|2021全球及中国跨境电商运营数据及典型企业分析研究报告

本报告研究涉及企业/品牌/案例：敦煌网，阿里巴巴国际，考拉海购，小红书，Shopee，MercadoLibre

2021年5月18日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国的跨境电商进行了全面分析，对2B和2C产业的典型平台以及用户跨境购买情况进行了深度剖析，特别对东南亚、拉美等新兴地域进行了分析，并提出了趋势预判。
On May 18, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 Global and Chinese Cross-border E-commerce Operation Data and Typical Enterprise Analysis Research Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Sentiment and Public Opinion Data Monitoring System, the report conducts a comprehensive analysis of cross-border e-commerce in China, and analyzes the typical platforms of 2B and 2C industries and the cross-border purchases of users. In-depth analysis was carried out, especially for emerging regions such as Southeast Asia and Latin America, and trend predictions were put forward.

艾媒报告|2019-2020中国企业采购行业研究报告

本报告研究涉及企业/品牌/案例：阿里企业购，苏宁B2B，京东企业购，其他提及企业/品牌：苏宁物流，苏宁科技，苏宁金融，天猫企业购，京东企业狗，淘宝企业服务，1688大企业采购，Amazon Business，钉钉智连，1688淘工厂，1688企业汇采，1688产业带，1688工业品牌，1688超级店，菜鸟驿站，阿里云，蚂蚁金服，京东云，京东金融，京东物流

中国B2B市场交易规模近五年来一直保持稳步增长，iiMedia Research（艾媒咨询）数据显示，2019年中国B2B市场交易规模达到25.94万亿元，预计2020年交易规模达31.19万亿元，年增长率均在20%以上。艾媒咨询分析师认为，受政策利好、市场需求、技术环境的影响，B端市场发展迅速，未来企业采购规模将持续扩大，发展前景良好。根据iiMedia Research（艾媒咨询）数据显示，2019年中国企业采购看重的因素中，商品质量与商品价格名列第一、第二，后续是商家物流、口碑、售后等服务因素。并且，2019年企业采购呈现智能化、数字化、全球化、标准化发展的特点。受政策利好、市场需求、技术环境的影响，B端市场发展迅速，未来企业采购规模将持续扩大，发展前景良好，一体化采购平台或将迎来重大发展。

The transaction scale of China's B2B market has been growing steadily in the past five years. According to the data of iiMedia Research, the transaction scale of China's B2B market in 2019 reached 25.94 trillion yuan, and it is expected to reach 31.19 trillion yuan in 2020, with an annual growth rate of more than 20%. iiMedia consulting analysts believe that under the influence of favorable policies, market demand and technical environment, the B-end market develops rapidly, and the enterprise procurement scale will continue to expand in the future, with a good prospect. According to the data of iiMedia Research, among the factors that Chinese enterprises value in purchasing in 2019,the quality and price of goods rank first and second, followed by the logistics, reputation, after-sales and other service factors. In addition, in 2019, the enterprise procurement shows the characteristics of intelligent, digital, global and standardized development. Influenced by favorable policies, market demand and technical environment, the B-end market develops rapidly. In the future, the enterprise procurement scale will continue to expand, with a good prospect. The integrated procurement platform may usher in significant development.

艾媒咨询|2021全球与中国医药电商市场与发展趋势研究报告

本报告研究涉及企业/品牌/案例：阿里健康，美团，京东健康，叮当快药，1药网，Walgreens，百度健康，药材买卖网，中药材天地网，找药网，九州通，药易购，珍诚医药在线，CVS

在政策利好、互联网技术等多重因素推动下，中国医药电商行业规模持续快速发展，2020年中国医药电商市场交易规模达到1956亿元。当前，中药电商商业模式主要为B2B、B2C、O2O与DTP四种类型，其中，2020年，医药电商B2C模式占比近6%，市场规模为116亿元；医药电商B2C模式占比近84%，市场规模为1640亿元，成为当前的主流。此外，近几年兴起的O2O模式，主要通过“引流-转化-消费-反馈”等实现盈利，而DTP药房模式下，患者在医院开取处方后，药房根据处方以患者或家属指定的时间和地点送药上门，被称为高值新特药直送平台。
Driven by favorable policies, Internet technology and other factors, the scale of China's pharmaceutical e-commerce industry continues to develop rapidly, with the transaction scale of China's pharmaceutical e-commerce market reaching 1956 billion yuan in 2020. At present, the business models of traditional Chinese medicine e-commerce are mainly B2B, B2C, o2o and DTP. In 2020, the B2C model of pharmaceutical e-commerce accounts for nearly 6% and the market scale is 11.6 billion yuan; the B2C model of pharmaceutical e-commerce accounts for nearly 84% and the market scale is 164 billion yuan, which has become the current mainstream. In addition, the o2o mode, which has sprung up in recent years, mainly achieves profits through "drainage transformation consumption feedback". In the DTP pharmacy mode, after patients get prescriptions in the hospital, the pharmacy delivers drugs to the door at the time and place designated by the patients or their families according to the prescriptions, which is known as the high value new special drugs direct delivery platform.