艾媒咨询 | 2025-2029年中国锂电池行业研究报告

在全球能源结构加速转型与“双碳”目标引领的时代浪潮下，锂电池行业已成为支撑新能源产业发展的核心力量，中国锂电池行业更是凭借政策、技术和产业链等优势在全球市场中占据重要地位。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2029年中国锂电池行业研究报告》数据显示，2024年中国锂电池市场规模已达到17500亿元，同比增长25.0%，预计2029年将超过5万亿元。艾媒咨询分析师认为，在全球产业智能化与绿色化转型的浪潮下，低空经济、电动车等战略性新兴产业的蓬勃发展，正成为驱动锂电池需求爆发式增长的核心引擎。
In the era of accelerated transformation of the global energy structure and the guidance of the "dual carbon" goals, the lithium battery industry has become a core force supporting the development of the new energy industry. China's lithium battery industry has occupied an important position in the global market by virtue of its advantages in policy, technology and industrial chain. According to the latest "China lithium battery industry research report from 2025 to 2029" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the market size of lithium batteries in China has reached 1,750 billion yuan in 2024, with a year-on-year growth of 25.0%. It is expected to exceed five trillion yuan by 2029. Analysts from iiMedia Research believe that under the global wave of industrial intelligence and green transformation, the vigorous development of strategic emerging industries such as low-altitude economy and electric vehicles is becoming the core engine driving the explosive growth of lithium battery demand.

艾媒咨询 | 2025年中国扫地机器人行业发展状况和消费行为调查数据

随着导航算法与传感技术的不断突破，扫地机器人产品功能日益成熟，已广泛应用于家庭、商用等清洁场景。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国扫地机器人行业发展状况和消费行为调查数据》显示，2024年中国智能小家电市场规模为2099亿元，2030年有望达到3393亿元；2024年中国扫地机器人市场规模为146亿元，2025年有望达到157亿元。在智能化趋势与消费升级的持续驱动下，扫地机器人相关技术在导航、清洁及自清洁方面不断突破，家庭与商用场景的渗透率也在稳步提升。在供给侧技术革新与需求侧品质生活的双重推动下，中国扫地机器人市场规模在未来几年将保持稳健的增长态势。
消费者在选购扫地机器人时，最关注的因素为清洁效果与效率（47.37%），其次为电池续航与充电便捷性（42.11%）。在常用功能方面，远程遥控以68.42%的占比居首，智能清扫与自动充电功能紧随其后，均占57.89%。这表明当前消费者对扫地机器人的需求核心明确聚焦于“高效、省心”。清洁能力是基础门槛，长续航是体验保障，而远程控制与智能自动化则成为产品脱颖而出的关键。
艾媒咨询分析师认为，未来中国扫地机器人行业将向智能化、场景化与结构化增长深度演进。技术层面，感知导航与AI决策能力持续突破，推动产品从“单一清扫”升级为“家庭智能清洁中枢”。功能端，全能基站、多机协同及个性化清洁方案成为标配，进一步解放用户双手。市场竞争将从参数比拼转向场景体验较量，品牌需在生态互联与数据服务上构建核心壁垒。叠加技术成本下探与消费升级红利，行业将沿高端化与普及化双轨增长，市场集中度有望持续提升。
With the continuous breakthroughs in navigation algorithms and sensing technologies, the functions of sweeping robots have become increasingly mature and they have been widely applied in various cleaning scenarios, including both household and commercial settings. According to the latest "2025 China Sweeping Robot Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the market size of smart small household appliances in China was 209.9 billion yuan in 2024 and is expected to reach 339.3 billion yuan in 2030; the market size of sweeping robots in China was 14.6 billion yuan in 2024 and is projected to reach 15.7 billion yuan in 2025. Driven by the trend of intelligence and the upgrading of consumption, the related technologies of sweeping robots have been constantly breaking through in navigation, cleaning, and self-cleaning, and the penetration rate in both household and commercial scenarios is steadily increasing. Under the dual impetus of technological innovation on the supply side and the pursuit of quality life on the demand side, the market size of sweeping robots in China is expected to maintain a steady growth trend in the coming years.
When consumers choose sweeping robots, the most concerned factors are cleaning effect and efficiency (47.37%), followed by battery life and charging convenience (42.11%). In terms of common functions, remote control takes the lead with a 68.42% share, followed by intelligent cleaning and automatic charging, both accounting for 57.89%. This indicates that the core demand of current consumers for sweeping robots is clearly focused on "efficiency and convenience". Cleaning ability is the basic threshold, long battery life is the experience guarantee, and remote control and intelligent automation have become the key for products to stand out.
Analysts from iiMedia Research believe that in the future, the Chinese sweeping robot industry will evolve deeply towards intelligence, scenario-based, and structured growth. Technologically, the perception navigation and AI decision-making capabilities will continue to break through, driving the product to upgrade from "single cleaning" to "family intelligent cleaning center". Functionally, all-in-one bases, multi-machine collaboration, and personalized cleaning solutions will become standard, further liberating users' hands. Market competition will shift from parameter comparison to scenario experience competition, and brands need to build core barriers in ecological interconnection and data services. Coupled with the decline in technology costs and the dividends of consumption upgrading, the industry will grow along the dual tracks of high-end and popularization, and the market concentration is expected to continue to increase.

艾媒咨询 | 2025年中国PCB行业研究报告

当前，中国PCB行业发展态势良好，在全球产业格局中占据重要地位。作为电子产品之母，PCB是电子系统的关键载体，支撑着电子信息产业前行。近年来，AI算力革命成为行业增长的强大引擎，国内外云解决方案提供商不断加大算力中心投入，使得AI服务器、交换机等对高多层板、HDI板的需求猛增。同时，汽车智能化的推进也为行业发展添砖加瓦。随着L2级辅助驾驶普及，城市导航辅助驾驶落地并向低价车型渗透，汽车电子化程度加深，单车PCB价值量大幅提升，拉动了车用PCB需求。此外，消费电子、工业控制等领域的升级步伐也在逐渐加快，共同为中国PCB产业的发展注入多元活力 。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国PCB行业研究报告》数据显示，预计到2029年中国PCB市场规模将达到5545.1亿元。从细分市场来看，随着电子产业高端化及新兴技术推动，打样/小批量PCB市场占比有望持续提升。艾媒咨询分析师认为，中国PCB行业已进入“结构性增长”的关键阶段，市场规模的稳步扩张与细分领域的差异化发展将成为核心特征。然而，目前行业仍面临着关键挑战：高端市场需求旺盛，但核心材料与先进工艺仍存在技术瓶颈，高端产能依赖头部企业扩产；中低端市场门槛低，同质化竞争未缓解，中小厂商需以差异化服务、细分深耕突围。
未来，具备技术研发优势、能够快速响应高端及定制化需求的企业，将在行业竞争中占据更有利地位，推动中国PCB产业从“规模领先”向“质量与规模双优”的全球PCB核心制造基地升级。
China’s printed-circuit-board (PCB) industry is currently in robust health and occupies a pivotal position in the global industrial landscape. As the “mother of electronic products,” the PCB is the essential carrier of electronic systems and underpins the entire information-technology sector. In recent years, the AI-computing revolution has become a powerful engine of growth: cloud-service providers worldwide are pouring ever-larger sums into data-center capacity, causing demand for high-layer-count and HDI boards in AI servers, switches and related equipment to surge. At the same time, the advance of automotive intelligence has provided further momentum. With Level-2 advanced driver-assistance systems now common, city-level navigation assistance is being rolled out and is rapidly penetrating lower-priced vehicles. The deepening electrification of automobiles has driven the PCB value per vehicle sharply upward, boosting demand for automotive PCBs. In addition, the pace of upgrades in consumer electronics, industrial control, and other sectors is accelerating, collectively injecting diversified vitality into China’s PCB industry.
According to the latest “Research report on the PCB industry in China in 2025” released by iiMedia Research, a leading third-party data-mining and analytics agency in the global new-economy sector, China’s PCB market is projected to reach RMB 554.5 billion by 2029. From the perspective of market segmentation, the share of prototyping / small-batch PCBs is expected to rise continuously, driven by the premiumization of the electronics industry and by emerging technologies. Analysts at iiMedia believe that China’s PCB sector has entered a critical phase of “structural growth,” in which steady overall market expansion will coexist with differentiated development in niche segments.Nonetheless, the industry still faces key challenges. Demand in the high-end segment is vigorous, yet core materials and advanced processes remain technically constrained; additional high-end capacity depends largely on expansion by leading firms. In the low- to mid-range segment, low entry barriers and undiminished homogeneous competition persist, forcing small and medium-sized manufacturers to escape through differentiated services and deep cultivation of niche markets.
Looking ahead, enterprises that possess technological R&D advantages and can respond rapidly to high-end and customized requirements will occupy a more favorable competitive position, propelling China’s PCB industry from "scale leadership" to a global core manufacturing base that excels in both quality and scale.

艾媒咨询 | 2025年中国高考志愿填报及就业前景大数据分析报告

近年来，随着中国经济在复苏进程中加速结构调整，国内外产业格局与人才需求发生深刻变革。在数字化转型、绿色低碳发展等国家战略驱动下，高等教育体系正经历新一轮专业重塑。2025年教育部新增的智能分子工程、航空运动、低空技术与工程、数字演艺设计等29个专业，精准对接人工智能科技、航空航天、数字艺术等前沿领域，标志着高校专业设置与市场需求的高度协同。iiMedia Research（艾媒咨询）数据显示，中国高等教育资源主要集中在发达城市，集聚效应明显，传统一线城市高校仍是考生首选，新一线城市报考热度也在不断提升，但学校实力仍然是考生非常关注的因素。中国正处于“工程师红利”释放期，产业融合趋势或已影响新一代人才的知识结构布局。
In recent years, as China's economy has accelerated its structural adjustment during the recovery process, profound changes have taken place in the domestic and international industrial patterns and talent demands. Driven by national strategies such as digital transformation and green and low-carbon development, the higher education system is undergoing a new round of professional reshaping. In 2025, the Ministry of Education added 29 new majors, including Intelligent Molecular Engineering, Aviation Sports, low-altitude technology and engineering, and Digital Performance Design, which precisely align with cutting-edge fields such as artificial intelligence technology, aerospace, and digital art, marking a high degree of synergy between the professional Settings of universities and market demands. iiMedia Research data shows , China's higher education resources are mainly concentrated in developed cities, with a significant agglomeration effect. Traditional first-tier city universities remain the top choice for candidates, and the application enthusiasm in new first-tier cities is also on the rise. China is currently in a period of releasing the "engineer dividend", and the trend of industrial integration may have already influenced the knowledge structure layout of the new generation of talents.

艾媒咨询 | 2025年中国AI数字人行业消费行为调查数据

目前，AI 数字人发展态势迅猛，已广泛渗透于各个行业中。新型数字人生成工具也在持续迭代，功能持续优化。在市场层面上，企业对 AI 数字人产品的接受度也在稳步提升。众多企业引入 AI 数字人后，工作流程得以优化，效率显著提升，成本亦有效降低，为企业发展注入全新活力 。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国AI数字人行业消费行为调查数据》数据显示，当前使用AI数字人的企业主要分布在电子商务、卫生及社会保障和社会福利业、教育和金融等行业，并主要集中在小型企业中，占比达到58.78%。同时，有65.03%的企业已将AI数字人应用到公司发展实践中，说明AI数字人在中国企业中的实际应用已经相当广泛。企业在对AI数字人的功能需求中，对多模态能力（文字、图片、语音、视频处理能力）的需求最高，其次是自然语言理解和人机互动。同时，企业对产品易用性和隐私信息安全的关注度最高，分别达到29.39%和28.72%的占比。企业在持续加大对 AI 数字人应用投入的同时，也在面临诸多挑战。数据显示，数据安全与隐私保护面临的挑战最大，其次就是法规政策与伦理道德。未来随着企业不断完善数据安全保障措施，AI 数字人有望在企业与消费者之间搭建起更紧密、高效的沟通桥梁，为消费者带来更优质、个性化的消费体验，助力企业在激烈的市场竞争中开拓新的增长路径。
　　Currently, AI digital humans are developing at a rapid pace and have been widely integrated into various industries. New-generation digital human generation tools are continuously being iterated, with their functions being continuously optimized. In terms of the market, enterprises' acceptance of AI digital human products is steadily increasing. After many enterprises introduced AI digital humans, their work processes have been optimized, their efficiency has been significantly improved, and their costs have been effectively reduced, injecting new vitality into the development of enterprises.According to the latest "Survey data on consumer behavior in China's AI digital human industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, enterprises currently using AI digital humans are mainly distributed in industries such as e-commerce, health and social security, social welfare, education, and finance, and are mainly concentrated in small enterprises, accounting for 58.78%. At the same time, 65.03% of enterprises have applied AI digital humans to the practice of corporate development, indicating that the practical application of AI digital humans in Chinese enterprises is already quite extensive.Among enterprises' functional requirements for AI digital humans, the demand for multimodal capabilities (text, image, voice, and video processing capabilities) is the highest, followed by natural language understanding and human-computer interaction. Meanwhile, enterprises pay the most attention to the ease of use of products and the security of private information, accounting for 29.39% and 28.72% respectively.While enterprises are continuously increasing their investment in the application of AI digital humans, they are also facing many challenges. Data shows that data security and privacy protection face the greatest challenges, followed by regulatory policies and ethics. In the future, as enterprises continue to improve data security protection measures, AI digital humans are expected to build a closer and more efficient communication bridge between enterprises and consumers, bringing consumers a better and more personalized consumption experience, and helping enterprises open up new growth paths in the fierce market competition.

艾媒咨询 | 2025-2026年中国低空经济市场发展趋势洞察报告

低空经济是以低空空域为依托，以各种有人驾驶和无人驾驶航空器的各类低空飞行活动为牵引，辐射带动相关领域融合发展的综合性经济形态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国低空经济市场发展趋势洞察报告》数据显示，2022-2024年中国低空经济市场规模数据呈现上升趋势，2025年中国低空经济市场规模预计达5615亿元，预测2035年有望突破3.5万亿元。艾媒咨询分析师认为，2024年是低空经济发展的元年，随着政策的落实和相关措施的不断落地，低空经济将在未来呈现爆发式增长。
Low-altitude economy is a comprehensive economic form that relies on low-altitude airspace and is towed by various low-altitude flight activities of manned and unmanned aircraft, and radiates the integrated development of related fields. The latest "China's low-altitude economic market development trend Insight report 2025-2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size data of China's low-altitude economy shows an upward trend in 2022-2024. The market size of China's low-altitude economy is expected to reach 561.5 billion yuan in 2025, and is expected to exceed 3.5 trillion yuan in 2035. Analysts from iMedia Consulting believe that 2024 is the first year of the development of low-altitude economy. With the implementation of policies and the continuous landing of relevant measures, low-altitude economy will show explosive growth in the future.

艾媒咨询 | 2025-2030年中餐出海市场状况与发展趋势研究报告

在经济全球化的背景下，各国文化交流日益频繁，餐饮文化作为文化的重要组成部分，跨越国界的速度不断加快。中餐凭借其丰富的口味、独特的烹饪技艺和深厚的文化底蕴，在国际舞台上逐渐崭露头角，吸引了越来越多国家的人们关注和喜爱。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2030年中餐出海市场状况与发展趋势研究报告》数据显示，2020年到2024年，国际中餐规模从2275.48亿美元增长到3593.85美亿元；预计2030年国际中餐规模达5776.82亿美元，整体呈现上升趋势。艾媒咨询分析师认为，深度本地化融入是中餐品牌出海成功的关键因素之一。品牌通过菜品本地化、人才管理本地化和供应链本地化，更好地适应当地市场需求。
Under the background of economic globalization, cultural exchanges among countries are becoming increasingly frequent. As an important part of culture, the speed at which catering culture crosses national boundaries is constantly accelerating. Chinese cuisine, with its rich flavors, unique cooking techniques and profound cultural heritage, has gradually emerged on the international stage, attracting the attention and love of people from more and more countries. The latest "Research report on the market status and development trends of Chinese cuisine going global from 2025 to 2030" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that from 2020 to 2024, the scale of international Chinese cuisine increased from 227.548 billion US dollars to 359.385 billion US dollars. It is estimated that the scale of international Chinese cuisine will reach 577.682 billion US dollars in 2030, showing an overall upward trend.Analysts from iiMedia Research believe that deep localization integration is one of the key factors for the success of Chinese cuisine brands in going global. The brand better ADAPTS to local market demands by localizing its dishes, talent management and supply chain.

艾媒咨询 | 2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据

随着公众出行观念的革新与新兴企业崛起的速度加快，消费者对智能出行的接受度持续提高，从对传统驾驶模式的依赖转向对自动驾驶便捷性与安全性的期待，推动无人驾驶技术商业化需求不断释放。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据》显示，2024-2029年中国无人驾驶汽车行业市场规模进入“爆发式增长通道”，呈指数级扩张，预计2029年将突破1200亿元，成为智能交通领域增长最快的核心赛道之一。
在中国无人驾驶汽车消费者中，无人驾驶汽车以42.31%的比例被认为是更安全的驾驶技术方式，明显高于真人驾驶汽车的31.98%，认为两种方式都安全的消费者占比为25.71%；69.50%的消费者表示会购买无人驾驶汽车，30.50%的消费者表示不会购买。这表明无人驾驶汽车在安全性方面已获得较多消费者的认可，且绝大多数消费者对无人驾驶汽车持开放态度，购买意愿较高，反映出无人驾驶汽车在中国市场的潜在需求较大。
艾媒咨询分析师指出，中国无人驾驶汽车产业正迈向规模化与深度融合的新阶段，在未来，政策红利持续释放，国家层面积极推动法规完善与测试示范区建设；技术突破加速，AI算法、高精地图、车规级芯片等领域进步显著；应用场景拓宽，Robotaxi、无人配送、港口矿区等特定场景商业化潜力巨大。然而挑战同样严峻，技术成熟度与安全性仍是核心瓶颈；法规标准体系滞后，责任认定、数据安全等法律问题亟待解决。企业应深耕核心技术，加大AI算法、感知融合、高算力芯片等研发投入，建立技术护城河；探索多元场景落地，优先在港口、矿区、园区等封闭/半封闭场景及Robotaxi、干线物流等实现商业闭环；推动产业协同，与芯片、传感器、高精地图、5G通信等伙伴深度合作，共建生态。
With the innovation of public travel concepts and the accelerated rise of emerging enterprises, consumers' acceptance of intelligent travel has been continuously increasing. They have shifted from relying on traditional driving modes to expecting the convenience and safety of autonomous driving, which has driven the continuous release of commercial demands for driverless technology. According to the latest data released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, in the "2025 China Driverless Car Industry Market Environment Analysis and Consumer Behavior Survey Data", From 2024 to 2029, the market size of China's driverless car industry will enter an "explosive growth channel", expanding exponentially. It is expected to exceed 120 billion yuan in 2029, becoming one of the fastest-growing core tracks in the intelligent transportation field.
Among Chinese consumers of driverless cars, 42.31% of them consider driverless cars to be a safer driving technology, significantly higher than 31.98% of those who drive cars with real people. The proportion of consumers who think both methods are safe is 25.71%. 69.50% of consumers said they would purchase driverless cars, while 30.50% said they would not. This indicates that driverless cars have gained considerable recognition from consumers in terms of safety, and the vast majority of consumers hold an open attitude towards driverless cars with a high purchase intention, reflecting a large potential demand for driverless cars in the Chinese market.
Analysts from iiMedia Research pointed out that China's driverless car industry is moving towards a new stage of scale and deep integration. In the future, policy dividends will continue to be released, and the state will actively promote the improvement of regulations and the construction of test demonstration zones. Technological breakthroughs are accelerating, with significant progress made in areas such as AI algorithms, high-precision maps, and automotive-grade chips. The application scenarios have been broadened, and there is huge commercial potential in specific scenarios such as Robotaxi, unmanned delivery, ports and mining areas. However, the challenges are equally severe, with technological maturity and security remaining the core bottlenecks. The regulatory and standard system lags behind, and legal issues such as responsibility determination and data security urgently need to be addressed. Enterprises should focus on core technologies, increase investment in research and development of AI algorithms, perception fusion, high-performance computing chips, etc., and build a technological moat. Explore the implementation of diverse scenarios, prioritizing the realization of commercial closed loops in closed or semi-closed scenarios such as ports, mining areas, and industrial parks, as well as in areas like Robotaxi and long-haul logistics. Promote industrial collaboration and deeply cooperate with partners in chip, sensor, high-precision map, 5G communication and other fields to jointly build an ecosystem.

艾媒咨询 | 2025年8月全球主要行业投融资数据监测月报

2025年8月，全球主要行业投融资呈现“量增额减”的态势，投融资数量微增，但金额却大幅下降。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年8月全球主要行业投融资数据监测月报》显示，2025年8月全球投融资事件数量与7月相比，增长0.65%，投融资金额下降34.86%。投融资数量微增与金额大幅回落形成对比，反映出单笔投资规模呈收缩态势。这一变化可能受到当前市场环境影响，投资者更倾向于采取分散化策略以降低风险。与历史趋势相比，2025年8月全球投融资数量仍保持增长，但投资金额波动显著，显示出市场活跃度与投资规模之间存在不稳定性。本月数据的突出特征在于投融资金额的大幅下降，其原因或涉及行业周期变化、政策调整或市场预期转变等多方面因素，后续市场动向值得密切关注。
In August 2025, the investment and financing of major industries worldwide showed a trend of "increasing quantity and decreasing amount", with a slight increase in investment and financing quantity but a significant decrease in amount. According to the latest "Global Major Industry Investment and Financing Data Monitoring Monthly Report for August 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the number of global investment events in August 2025 increased by 0.65% compared to July, while investment and financing amounts decreased by 34.86%. The slight increase in the number of investments and financing compared to the significant decline in the amount reflects a shrinking trend in the scale of individual investments. This change may be influenced by the current market environment, where investors are more inclined to adopt diversification strategies to reduce risk. Compared with historical trends, the global investment and financing volume will continue to grow in August 2025, but the investment amount will fluctuate significantly, indicating the instability between market activity and investment scale. The prominent feature of this month's data is the significant decrease in investment amount, which may be due to various factors such as industry cycle changes, policy adjustments, or changes in market expectations. The subsequent market trends deserve close attention.

艾媒咨询 | 2025年中国移动支付行业发展状况与用户行为调查数据

在数字化浪潮与金融科技深度融合的推动下，中国移动支付行业近年来取得了令人瞩目的发展成就，成为全球支付领域的重要引领力量。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动支付行业发展状况与用户行为调查数据》数据显示，2024年中国移动支付交易规模达到563.7万亿元，未来随着居民收入水平提高和科技的不断进步，未来中国移动支付交易规模还会继续增长。在中国移动支付用户使用过手机支付的主要场景中，大型商超以67.91%的占比成为移动支付用户使用手机支付最多的场景，其次是便利店和餐饮门店，占比分别为66.94%和65.64%。这表明绝大部分用户愿意在线下使用手机支付。在中国移动支付用户手机支付主要使用的账户类型中，支付宝余额以68.23%的高占比位居首位，微信零钱以64.18%的占比紧随其后，排名第二。说明大部分用户习惯方便快捷的交易账户类型。艾媒咨询分析师认为，未来，行业需在保障支付安全的前提下，进一步优化用户体验，拓展跨境支付等新业务领域，推动移动支付服务向智能化、个性化、国际化方向迈进。
Driven by the deep integration of the digital wave and fintech, China's mobile payment industry has achieved remarkable development accomplishments in recent years and has become an important leading force in the global payment field. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's mobile payment industry in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the transaction scale of China's mobile payment reached 563.7 trillion yuan in 2024. In the future, with the increase in residents' income levels and the continuous advancement of technology, the transaction volume of mobile payment in China will continue to grow. Among the main scenarios where mobile payment users in China have used mobile payments, large supermarkets, with a proportion of 67.91%, are the scenarios where mobile payment users use mobile payments the most, followed by convenience stores and restaurants, with proportions of 66.94% and 65.64% respectively. This indicates that the vast majority of users are willing to use mobile payment offline. Among the main account types used by mobile payment users in China for mobile payment, Alipay Balance ranks first with a high proportion of 68.23%, followed closely by wechat Wallet with a proportion of 64.18%, ranking second. It indicates that the majority of users are accustomed to convenient and fast transaction account types. Analysts from iiMedia Research believe that in the future, the industry needs to further optimize user experience under the premise of ensuring payment security, expand new business areas such as cross-border payment, and promote the development of mobile payment services towards intelligence, personalization and internationalization.