关于“数字货币”的报告
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艾媒咨询|2021年中国元宇宙行业用户行为分析热点报告
自2020年起，国内外互联网头部企业纷纷入场元宇宙。而数据显示，从2017年到2021年，中国区块链支出增长约12.8倍；2021年中国VR终端硬件市场规模为136.4亿元，AR终端硬件市场规模为208.8亿元；2021年中国云计算产业规模达2109.5亿元，各领域的技术高速发展为元宇宙行业提供全面的技术支持 。但值得注意的是，目前元宇宙并无明确落地场景或者产品，市场和监管部门应当谨防炒作风险。
Since 2020, Internet leading enterprises at home and abroad have entered the meta universe one after another. The data show that from 2017 to 2021, China's blockchain expenditure increased by about 12.8 times； In 2021, the scale of China's VR terminal hardware market was 13.64 billion yuan, and the scale of AR terminal hardware market was 20.88 billion yuan； In 2021, the scale of China's cloud computing industry reached 210.95 billion yuan. The rapid development of technology in various fields provides comprehensive technical support for the meta universe industry. However, it is worth noting that at present, there is no clear landing scene or product in metauniverse, and the market and regulatory authorities should beware of the risk of speculation. -
艾媒咨询|2020上半年中国移动支付行业研究报告
本报告研究涉及企业/品牌/案例：华为钱包、美团支付。
随着数字化转型的加速和移动支付技术的发展创新，移动支付逐渐成为社会主流支付模式。数据显示，2019年中国移动支付用户规模为7.33亿人，市场渗透率不断加大，预计2020年规模将达7.90亿人。在新冠疫情的影响下，中国移动支付交易规模增速明显下降，2020年第一季度交易规模为90.8万亿元，同比增速4.8%，但长期来看消费服务线上化将促进规模持续增长。iiMedia Research（艾媒咨询）数据显示，中国移动支付平台用户最常使用移动支付平台的三个场景分别为餐饮消费、小型实体店/便利店消费和电商平台网购，移动支付场景呈现细分多元化发展。在选择移动支付平台时，62.4%的用户优先考虑支付便捷性，提供高效便捷的服务成为移动支付平台发展的关键。
With the acceleration of digital transformation and the development and innovation of mobile payment technology, mobile payment has gradually become the mainstream payment mode in society. Data shows that in 2019, the scale of mobile payment users in China was 733 million, and the market penetration rate is increasing. It is expected that the scale will reach 790 million in 2020. Under the influence of the COVID-19, the growth rate of China mobile payment transaction scale has dropped significantly. In the first quarter of 2020, the transaction scale was 90.8 trillion yuan, with a year-on-year growth rate of 4.8%, but in the long run, consumption and services to online will promote continuous growth in scale. As the data of iiMedia Research showed, the three most common payment scenarios of China mobile payment platform users are catering consumption, small physical store/convenience store consumption, and online shopping on e-commerce platforms. The mobile payment scenario presents a segmented and diversified development. When choosing a mobile payment platform, 62.4% of users give priority to payment convenience. Providing efficient and convenient services has become the key to the mobile payment platforms development. -
艾媒报告|2019中国刷脸支付技术应用社会价值专题研究报告
本报告研究设计企业/品牌/案例：支付宝
2019年上半年移动支付交易规模达166.1万亿，在移动支付市场规模逐渐扩大以及人脸识别技术发展渐趋成熟的背景下，刷脸支付开始崭露头角。iiMedia Research(艾媒咨询)数据显示，预计2022年中国刷脸支付用户规模将超7.6亿人。刷脸支付的发展以及普及，对于用户、商家以及社会有着重要价值。对于用户而言，刷脸支付省时、便捷、体验好和能实现信息与交易安全保障。iiMedia Research(艾媒咨询)数据显示，受访用户对在流程耗时、便利程度、支付体验、交易安全和信息安全五个方面对刷脸支付的满意度分别为8.1、7.3、7.3、7.1和7.0，高于其他非现金支付方式的满意度。对于商家来说，刷脸支付赋能商家的经营发展，帮助他们改善排队效率、提高顾客好评率、提高竞争力和增加客流。九成的受访商家认可接入刷脸支付后，顾客排队效率和顾客好评的提升。刷脸支付的发展同时也带动着上下游产业的发展，促进硬件制造商、传感器制造商等新产业新职业就业的发展，为社会带来巨大价值。
In the first half of 2019, the transaction scale of mobile payment reached 166.1 trillion yuan. In the context of the gradual expansion of the mobile payment market and the gradual maturity of face recognition technology, the face-scanning payment has begun to emerge. As the data of iiMedia Research showed, it is estimated that the scale of users of face-scanning payment in China will exceed 760 million in 2022. The development and popularity of face-scanning payment is of great value to users, corporate and society. For the user, the face-scanning payment saves time, is convenient, and ensures information and transaction security. As the data of iiMedia Research showed, the respondents' satisfaction with the face-scanning payment in terms of spending time, convenience, payment experience, transaction security and information security are 8.1, 7.3, 7.3, 7.1 and 7.0, higher than other non-cash payment methods. For merchants, the face-scanning payment empowers their management, helping them improve queue efficiency, improve customer feedback, improve competitiveness and increase customer flow. Ninety percent of the surveyed merchants recognized the increase in customer queuing efficiency and customer praise after accessing the face-scanning payment. The development of the face-scanning payment also drives the development of upstream and downstream industries, and promotes the development of new occupations and employment in new industries such as hardware manufacturers and sensor manufacturers, bringing great value to the society. -
艾媒报告|2019-2020全球区块链技术布局与商业投资趋势研究报告
本报告研究涉及企业/品牌/案例：量子保，边界智能，能链科技，融链，根源链，水滴互助，智链万源，趣链科技，迅雷，MONERO，北京链安，阿里健康，金色财经，互链脉搏，巴比特，挖链网，鸵鸟区块链
iiMedia Research（艾媒咨询）数据显示，截至2019年8月全球各国政府推动的区块链项目数量达154项，全球区块链产业累计投融资规模达103.69亿美元。经过十年的发展，区块链技术在全球领域内已实现金融、政务、医疗、工业制造等多个领域不同程度的应用，社会对区块链的价值和适用场景的认识不断提高。具体表现为产业资本回归理性，各国政府重视程度上升，产业逐渐由野蛮生长期迈入规范有序发展阶段。虽然区块链产业前景广阔，但受限于尚未形成的行业技术标准体系，区块链技术在应用和推广方面受到诸多限制。艾媒咨询分析师认为，作为下一代互联网的关键技术，各国政府以及巨头企业将加大力度布局区块链的研究和应用，对于行业标准制定权的争夺趋于激烈。中国在区块链领域有良好的发展基础，相关专利申请数量全球第一，随着政策的进一步放开，中国区块链产业将迎来快速发展阶段，有望全方位步入全球区块链产业第一梯队。
According to the data of iiMedia research, as of August 2019, the number of blockchain projects promoted by governments around the world has reached 154, and the cumulative investment and financing scale of the global blockchain industry has reached US $10.369 billion. After ten years of development, blockchain technology has been applied in many fields, such as finance, government affairs, medical treatment, industrial manufacturing and so on, and the society's understanding of the value and applicable scenarios of blockchain has been constantly improved. The specific performance is that industrial capital returns to rationality, governments of all countries pay more attention to it, and the industry gradually moves from the barbaric growth stage to the standardized and orderly development stage. Although the blockchain industry has a broad prospect, but limited by the industry technology standard system that has not yet formed, the application and promotion of blockchain technology are subject to many restrictions. iiMedia consulting analysts believe that as the key technology of the next generation of Internet, governments and giant enterprises will increase efforts to layout the research and application of blockchain, and the competition for the right to formulate industry standards tends to be fierce. China has a good development foundation in the field of blockchain, and the number of related patent applications ranks first in the world. With the further liberalization of policies, China's blockchain industry will usher in a stage of rapid development, and it is expected to step into the first echelon of global blockchain industry in an all-round way.
