艾媒咨询 | 2025年中国数字人产业发展报告

2025年，当数字经济成为中国经济高质量发展的“主赛道”，数字人作为“虚拟与现实的连接者、智能传播的核心载体”，已从泛娱乐的“流量符号”进化为赋能产业转型、传承文化、提升城市竞争力的“基础设施”。在无锡举办的2025年中国国际智能传播论坛上，艾媒咨询受邀出席解读数字人产业的“技术突破、场景深化、生态构建”。iiMedia Research（艾媒咨询）数据显示，2024年中国数字人核心市场规模为339.2亿元，预计2030年将达到935.6亿元；2024年数字人带动市场规模为4785.3亿元，预计2030年为10468.6亿元。
By 2025, when the digital economy becomes the "main track" for China's high-quality economic development, digital humans, as the "connectors between the virtual and the real, and the core carriers of intelligent communication", have evolved from the "traffic symbols" of general entertainment to the "infrastructure" that empowers industrial transformation, inherits culture, and enhances urban competitiveness. At the 2025 China International Intelligent Communication Forum held in Wuxi, iiMedia Research was invited to attend and interpret the "technological breakthroughs, scenario deepening, and ecosystem construction" of the digital human industry. iiMedia Research data shows that the core market size of digital humans in China was 33.92 billion yuan in 2024 and is expected to reach 93.56 billion yuan by 2030. The market size driven by digital humans is expected to reach 478.53 billion yuan in 2024 and 1,046.86 billion yuan in 2030.

艾媒咨询｜2021-2022年中国影视行业发展状况及消费行为研究报告

中国出台的政策注重内容端的输出、存量流量竞争加大的背景下，影视行业的作品和创作者迎来规范化发展，影视IP产业链的变现能力有待充分挖掘。数据显示，2021年中国影视行业市场规模为2349亿元，同比增长23.2%。

焦作万方：2021年第三季度报告

艾媒咨询 | 2025-2026年中国AI漫剧行业趋势白皮书

2025年末，中国AI漫剧行业迎来关键转折点，技术爆发与生态重构成为主旋律。AI技术推动漫剧创作迈入工业化阶段，使其在制作效率和视觉风格上与真人短剧形成鲜明区隔。与此同时，政策规范持续完善，叠加消费升级趋势，共同构筑了行业发展的坚实基础。产业链在IP储备深化、平台激励加码及AIGC技术赋能下持续扩容，而用户行为的深化则牵引内容加速向精品化、情感化方向演进。
此轮变革中，AI漫剧赛道迎来了政策与市场的双重拐点：一方面，抖音、快手、腾讯等核心平台密集推出精品化扶持政策；另一方面，监管趋严倒逼内容质量升级。这种“激励”与“收紧”并行的态势，标志着行业正式告别野蛮生长，迈入质效并重的精耕时代。
市场数据印证了强劲的增长势头，iiMedia Research（艾媒咨询）数据显示，中国动画微短剧市场规模在2025年呈现出爆发式增长，达到189.8亿元，同比激增276.3%，艾媒预期这一增长态势将延续，2030年市场规模有望突破850亿元。
By the end of 2025, China's AI comic and drama industry will reach a crucial turning point, with technological explosion and ecological reconstruction becoming the main themes. AI technology has driven the creation of comic dramas into an industrialized stage, making them distinct from live-action short dramas in terms of production efficiency and visual style. Meanwhile, the continuous improvement of policy regulations, coupled with the trend of consumption upgrade, have jointly built a solid foundation for the development of the industry. The industrial chain has been continuously expanding under the deepening of IP reserves, the intensification of platform incentives, and the empowerment of AIGC technology. Meanwhile, the deepening of user behavior has driven content to accelerate its evolution towards high-quality and emotional content.
In this round of transformation, the AI comic drama industry has reached a dual turning point in terms of policy and market: on the one hand, core platforms such as Tiktok, Kuaishou, and Tencent have successively introduced policies to support high-quality products; On the other hand, stricter regulation has forced an upgrade in content quality. This concurrent trend of "incentives" and "tightening" marks the industry's official farewell to wild growth and its entry into an era of meticulous cultivation that emphasizes both quality and efficiency.
Market data confirms the strong growth momentum. According to iiMedia Research, the market size of China's animated micro-short dramas witnessed explosive growth in 2025, reaching 18.98 billion yuan, a year-on-year increase of 276.3%. iiMedia Research predicts that this growth trend will continue, and the market size is expected to exceed 85 billion yuan by 2030.

艾媒舆情|“京东致歉六六”事件舆情监测分析报告

3月13日，作家六六称朋友在京东全球购遭遇售假，向京东客服和消协投诉都得不到解决，怒斥京东无赖惹网络关注。事件持续发酵，3月17日，京东首席营销官徐雷发文致歉。艾媒大数据舆情监控系统数据显示，受到事件影响，从3月13日至3月18日，事件热度随着京东道歉声明的发布进一步回升。

艾媒报告 | 2017-2018中国社交零售市场研究报告

iiMedia Research(艾媒咨询)数据显示，2017年中国社交零售用户规模达2.23亿人，较2016年增长46.7%，预计2020年用户规模增至5.73亿人。艾媒咨询分析师认为，社交零售模式解决传统电商零售获客成本高的难题，有利扩充用户市场，未来社交零售市场有望维持较高增速发展。

艾媒咨询｜2023年中国虚拟偶像产业发展研究报告

　iiMedia Research（艾媒咨询）数据显示，2022年中国虚拟人带动产业市场规模和核心市场规模分别为1866.1亿元和120.8亿元，预计2025年分别达到6402.7亿元和480.6亿元，呈现强劲的增长态势。随着娱乐需求的增加，AI等技术不断迭代的环境下，中国虚拟人产业高速发展，元宇宙的热潮加速推动虚拟人产业升级。

艾媒咨询|2020年中国网络文学作家影响力榜单解读报告

2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。

On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry.

联络互动2021年第三季度报告

每日互动：2021年第三季度报告