全球领先的新经济产业第三方数据挖掘与分析机构
关于“传统零售”的报告
艾媒报告|2018年中国零售行业深度市场调查及投资决策报告
新消费群体和消费需求推动中国零售业开启新的零售阶段。iiMedia Research（艾媒咨询）数据显示，2018年中国移动电商用户规模达5.1亿人，2019年预计将增长至5.5亿人，拥有庞大的消费潜力。因此，传统零售企业特别注重提升其数字化转型能力，电商企业也为争夺用户布局和打造高端生鲜、无人零售、社区零售等新的消费场景。
With the promotion of consumption structure brought by the emergence of new consumer groups and demand, the Chinese retail industry has entered a new stage of online and offline integration.On the one hand, traditional retail enterprises focus on improving their digital capabilities and creating new retail business model; on the other hand, with the end of the traffic bonus era, e-commerce growth is facing bottlenecks. According to iiMedia Research, the number of mobile e-commerce users reached 510 million in 2018 and it is expected to grow to 550 million in 2019, which growth rate is decreasing year by year. Taking advantage of technologies, capital and logistics, Alibaba, Tencent and JD.com are accelerating the offline layout to seek new breakthroughs, they create new consumption scenarios which focus on fresh food and unmanned retail .-
艾媒报告|2019年中国网民年货购买行为调查
iiMedia Research（艾媒咨询）数据显示，在春节的活动安排上，安排和家人团聚比例最高（77.8%），其他较多是安排与朋友聚会（54.5%），以及安排探亲（44.4%）。网民最喜欢购买休闲零食作为年货，同时“洋年货”的消费也在逐年增加，华南华北地区的网民最喜欢海淘，而最受青睐的产地是美国。
With the improvement of people's consumption level, the significance of the Spring Festival holiday for the Chinese people is slowly changing. According to iiMedia Research,the activities of Chinese people in the Spring Festival are increasingly diversified. Nearly 80% of netizens said that it is most important to reunite with their families. Among them, because the generation after 80s wander in different places, family reunion became the most important significance of the Spring Festival. In addition, going out on vacation, self-improvement, overtime, blind date, volunteering, etc. have also become one of the main activities of the Spring Festival. In addition, the concept of new year goods has become more and more generalized with the change of social concept, but the traditional meaning of traditional Chinese is still the most valued. In the traditional activities of the New Year, the Chinese people pay the highest attention to the New Year's dinner, accounting for 57.6%.In addition,stick red couplet, cleaning, watch the Spring Festival Gala, New Year's greetings, etc. are still considered to be the must-do activities of the Spring Festival. iiMedia Research analysts believe that the essence of the New Year is a culture, and the presentation of the Spring Festival atmosphere requires a carrier. The activities such as sticking red couplet and New Year's Eve dinner are the carriers of the annual taste. In addition, driven by the rapid development of cross-border e-commerce and the upgrading of national consumption power, do Spring Festival shopping overseas has gradually become a new favorite way of Chinese people due to its high quality and rich variety. -
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