全球领先的新经济产业第三方数据挖掘与分析机构
关于“来伊份”的报告
艾媒研报 |2019H1三只松鼠运行状况与商业趋势研究报告
本报告研究涉及企业/品牌/案例:三只松鼠,良品铺子,百草味,来伊份,周黑鸭,恰恰,盐津铺子,绝味鸭脖,天喔,淘宝网,天猫,苏宁易购,京东,支付宝,财付通,百世汇通,中国邮政
中国居民收入水平持续提高以及互联网消费习惯逐渐形成,驱动了中国休闲食品行业的快速发展。iiMedia Research(艾媒咨询)数据显示,2018年中国休闲食品电商市场销售额为621.3亿元,预计2020年该数额将突破900亿元,届时休闲食品整体市场规模有望达到3万亿元。三只松鼠选择坚果赛道并借助电商平台红利快速增长,营收规模持续扩大,2016-2018年营收年均复合增长率达25.8%。经过7年的运营,其“三只松鼠”IP化的品牌形象在全国已拥有较高知名度,产品品类不断丰富,收入结构得到优化。但随着电商平台红利消失,公司的运营成本不断攀升,利润受到挤占,对第三方电商平台的依赖逐渐转变成制约公司发展的阻碍。未来,随着公司全渠道销售网络的拓展,以及公司品牌价值逐渐释放,公司产品有望迎来量价齐升的良好局面。
The continuous improvement of income level of Chinese residents and the gradual formation of Internet consumption habits have driven the rapid development of China's snack food industry. According to iiMedia Research, the sales volume of snack food e-commerce market in China was 62.13 billion yuan in 2018, which is expected to exceed 90 billion yuan in 2020, and the overall market size of snack food is expected to reach 3 trillion yuan by then. Three Squirrels chooses nuts track and used e-commerce platform to increase its dividends rapidly. The revenue scale continued to expand, with an average annual compound growth rate of 25.8% from 2016 to 2018. After seven years of operation, its “three squirrels“ IP brand image has a high reputation in the country, product categories continue to enrich, and income structure has been optimized. However, with the disappearance of the dividend of e-commerce platform, the company's operating costs continue to rise, profits are squeezed, and the dependence on third-party e-commerce platform has gradually become a hindrance to the company's development. In the future, with the expansion of the company's all-channel sales network and the gradual release of the company's brand value, the company's products are expected to usher in a good situation of rising volume and price.艾媒报告 |2019中国人造肉产业研究与消费者行为调查报告
本报告研究涉及企业/品牌/案例:Beyond Meat,Impossible Foods,杜邦,Ripple Foods,Bolthouse Farms,Roquette,Field Roast,Gardein,Mosa Meat,Modern Meadow,Finless Foods,烟台双塔食品,深圳齐善食品,宁波素莲素食,江苏鸿旭食品,万达财富,来伊份,登海种业,大北农,新开疆,京粮控股,四环生物,九芝堂,ST天宝,友好集团,爱普股份,丰乐种业,北大荒,天士力,中源协和,大康农业,东宝生物,融捷健康,华宝股份,戴维医疗,千红制药,金健米业,圣济堂,济民制药,哈高科,国际医学,维维股份,海欣食品,复星医药,苏常柴A,瑞茂通
人造肉主要包括植物肉、培育肉和混合肉三类。随着全球肉类短缺危机、健康与环保的消费风潮、食品创新推动等因素带动人造肉产业发展,资本市场开始关注人造肉产业,例如,Beyond Meat上市股市表现良好,Impossible Foods已完成超过6.875亿美元的多轮融资。中国的人造肉市场也开始发展,艾媒商情舆情数据监测系统显示,广东网民最关注人造肉议题。在资本和舆论的带动下,A股市场人造肉版块的活跃,同时,各类人造肉的上游产业链如大豆、豌豆蛋白、胎牛血清等开始共同发展。iiMedia Research(艾媒咨询),36%的中国消费者并不了解人造肉,同时低于四成消费者愿意尝试人造肉。艾媒咨询分析师认为,人造肉要真正市场化普及仍需克服成本、技术、消费者心理因素等多重障碍。
Artificial meat mainly includes three types of plant meat, cultivated meat and mixed meat. With the global meat shortage crisis, the consumption trend of health and environmental protection, and the promotion of food innovation, the capital market has begun to focus on the artificial meat industry. For example, Beyond Meat listed stocks performed well, and Impossible Foods has completed more than 687.5 million. Multiple rounds of financing for the dollar. China's artificial meat market has also begun to develop, and the iiMedia Research business data analysis system shows that Guangdong netizens are most concerned about artificial meat issues. Driven by capital and public opinion, the artificial meat section of the A-share market is active. At the same time, the upstream industrial chains of various types of artificial meat, such as soybean, pea protein and fetal bovine serum, have begun to develop together. iiMedia Research, 36% of Chinese consumers do not know about artificial meat, and less than 40% of consumers are willing to try artificial meat. Ai Media Consulting analysts believe that the real marketization of artificial meat still needs to overcome multiple obstacles such as cost, technology and consumer psychological factors.艾媒报告 |2019年中国休闲食品电商行业研究与发展报告
报告涉及的相关企业或品牌:三只松鼠、百草味、良品铺子、达利食品、桃李面包、绝味食品、周黑鸭、洽洽食品、煌上煌、上海梅林、盐津铺子、黑芝麻、亲亲食品、嘉士利集团、来伊份、有友、天猫、淘宝、京东、苏宁易购
2018年中国休闲食品电商市场销售额为621.3亿元,增速达到23.4%。iiMedia Research(艾媒咨询)预测,未来中国休闲食品电商市场规模将进一步扩大,到2020年中国休闲食品电商市场销售额将达到964.0亿元。目前中国休闲食品电商市场头部企业相对稳定,三只松鼠、百草味、良品铺子连续三年成为TOP3企业。但市场集中度相对分散,2018年市场份额前五名企业的市占率总和不到5%。受健康、原生态、养生等概念驱动,2018年坚果销售增长率达16.3%,阿里平台坚果类产品销量约占零食类产品的25.0%。“科学配比”、“干湿分离”、小包装化的坚果产品销量大涨,2018年的每日坚果销量占整体坚果销量近四分之一,成为新的市场增长点。
In 2018, China's leisure food e-commerce market saw sales of 62.13 billion yuan, up 23.4 percent. iiMedia Research predicts that the size of China's leisure food e-commerce market will be further expanded in the future, and the sales volume of China's leisure food e-commerce market will reach 96.40 billion yuan by 2020. At present, the top enterprises in China's leisure food e-commerce market are relatively stable, with three squirrels, Baicao and Liangpin shops becoming TOP3 enterprises for three consecutive years. But market concentration is relatively fragmented, with the top five companies accounting for less than 5% of the total market share in 2018. Driven by the concepts of health, original ecology and health preservation, the sales growth rate of nuts reached 16.3% in 2018, and the sales volume of nuts products on ali platform accounted for about 25.0% of that of snacks. Sales of “scientific mix“, “separation of dry and wet“ and small package nuts have soared. In 2018, the daily sales of nuts account for nearly a quarter of the total sales of nuts, becoming a new market growth point.
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