艾媒咨询|2021上半年中国灵活用工专题研究报告

本报告研究涉及企业/品牌/案例：盒马鲜生，趣活，薪宝科技，美团，饿了么

2021年中国灵活就业群体规模达到两亿以上，其中租赁和商务服务业、批发和零售业和信息传输、软件和信息技术服务业在灵活就业市场中最为活跃，在灵活就业招聘行业占比中分别达到36.4%、21.1%和10.1%。首先是国家出台了一系列政策，在认可用工行业地位的同时，强化落实社保补贴政策。其次，2020年中国生产总值约1015986亿元，同比增长2.3%，创历史新高。其中，第三产业增加值比重为54.5%。但与此同时，中国2020年城镇新增就业人口比上年减少166万。随着第三产业占中国生产总值比重的持续加大，对劳动力的需求势必持续变强。但劳动力数量的减少趋势明显，这为灵活用工行业的发展带来了机会。未来灵活用工行业将继续发展，在加强税收、社保等方面已有的行业规范，更加明确税收要求的情况下，开拓更多灵活就业方式、产生更多“溢出效应”、对国内区域间平衡发展做出更多贡献的同时，创造更好的灵活用工环境，为未来吸引更多灵活用工从业人员打下夯实基础。此外，行业将逐渐走向专业化和成熟化，积累人力资源、客户资源和口碑，覆盖生产流程各个步骤和职业发展路径的不同职级，提高业内公司议价能力。同时，专业化也将帮助扩大行业覆盖人群，从原先主要覆盖技术型人才和通用型人才，到逐渐覆盖战略型人才，为劳动者提高更多选择，也使得企业受益于灵活用工专业化，拥有更合理的资源配置。
In 2021, the scale of people from flexible employment industry in China will reach more than 200 million, among which leasing and business services, wholesale and retail, and information transmission, software and information technology services are the most active in the flexible employment market, accounting for 36.4%, 21.1% and 10.1% of the flexible employment and recruitment industries respectively.First of all, the government has introduced a series of policies to strengthen the implementation of social security subsidy policies while recognizing the status of the labor industry.Second, China's GDP in 2020 will reach 10,1598.6 trillion yuan, up 2.3% year on year and a record high. Among them, the added value of the tertiary industry accounted for 54.5%. At the same time, 1.66 million fewer urban job opportunities are available in 2020 than the figure in the past. As the proportion of the tertiary industry in China's GDP continues to increase, the demand for labor will to continue to grow. But the decline in the number of workers is obvious, which creates opportunities for the development of flexible labor industries.In the future, the flexible employment industry will continue to develop. Under the condition of strengthening the existing industrial norms in taxation, social security and other aspects and launching tax requirements, more flexible employment methods will be explored, more "spillover effects" will be generated, and more contributions will be made to the balanced development among domestic regions, while a better flexible employment environment will be created.It will lay a solid foundation for attracting more flexible workers in the future.In addition, the industry will gradually become specialized and mature, accumulate human resources, customer resources and reputation, cover every step of the production process and different ranks of career development path, and improve the bargaining power of the industry companies.At the same time, specialization will also help expand the coverage of the industry, from the original mainly technical and general talents to gradually covering strategic talents, providing more choices for workers, and enabling enterprises to benefit from flexible employment and specialization and reasonable resource allocation.

艾媒咨询|2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告

本报告研究涉及企业/品牌/案例：美菜网，叮咚买菜，谊品生鲜，盒马鲜生，兴盛优选，中粮我买网，顺丰优选，多点，每日优鲜

2019年迎来生鲜电商发展“寒冬”，行业频出企业倒闭新闻；2020年初受疫情影响，生鲜电商平台用户激增，行业依然保持强者恒强的局面；2021年上半年生鲜电商资本领域火热，叮咚买菜完成D轮融资，每日生鲜、美菜网、多点等多家平台纷纷竞争“生鲜赛道第一股”，赛道下半场的竞争序幕已拉开。虽然行业内各模式的供应链、品控等问题依然存在，但短期内生鲜电商市场将依然保持多维发展的火热态势，预计2021年中国生鲜电商行业市场规模将超过3000亿元。
2019 ushered in the "cold winter" of fresh food e-commerce development, and the industry frequently broke news of corporate closures; in early 2020, affected by the epidemic, fresh food e-commerce platform users increased sharply, and the industry still maintained its strong position as a strong one; fresh food in the first half of 2021 The e-commerce capital field is hot, Dingdong Maicai completed the D round of financing, and many platforms such as Daily Fresh, Meicai.com, and Duodian competed for the "first share of the fresh track". The prelude to the second half of the track has begun. Although the supply chain and quality control problems of various models in the industry still exist, the fresh food e-commerce market will continue to maintain a multi-dimensional development trend in the short term. It is expected that the market size of China's fresh food e-commerce industry will exceed 300 billion yuan in 2021.

艾媒报告|2020年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告

本报告研究涉及企业/品牌/案例：美菜网，叮咚买菜，谊品生鲜，谊品生鲜，盒马鲜生，兴盛优选，中粮我买网，顺丰优选；其他提及企业/品牌：饿了么，美团买菜，欢乐番薯，果然优，歌德盈香，谊品生鲜，菜上菜，呆萝卜，食行生鲜，本来生活，洪九果品，妙生活，钱大妈，朴朴超市，苏鲜生，顺丰优选，e万家，大润发优鲜，7RRESH，百优品，极速鲜，小象生鲜

2020年3月17日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国生鲜电商行业及其上下游产业链进行分析。并且，本研究通过对生鲜电商的八大运营模式以及各种模式的代表企业，例如美菜网、叮咚买菜、谊品生鲜、盒马鲜生、兴盛优选、中粮我买网、顺丰优选等平台进行典型案例分析，以此对生鲜电商行业的发展进行预判。艾媒咨询分析师认为，中国生鲜电商行业经历了多年的高速发展，原本已进入发展的平台期，2019年还遭遇生鲜电商的发展“寒冬”，但2020年初，受疫情影响，线上买菜刺激生鲜电商的发展，居民消费习惯逐步养成现阶段，生鲜市场的新一轮混战已然开始。

The size of China's fresh e-commerce market will maintain a stable growth of 29.2% in 2019 and is expected to reach 263.84 billion yuan by 2020. iiMedia Research believe that as the Internet giants continue to enter the fresh e-commerce, the fresh e-commerce industry has entered a bottleneck period of development due to fierce competition. The epidemic has become a recurring opportunity for fresh e-commerce providers, absorbing and cultivating a number of new users. However, it should also be noted that as the impact of the epidemic gradually subsides, fresh e-commerce providers may also face the dilemma of a sudden drop in users.

艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告

本报告研究涉及企业/品牌/案例：淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。

2020年2月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析，特别对疫情利好的“宅经济”以及利空行业进行深度分析，以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例，深入探究运行模式和发展趋势。2019年，21.3%宅家网民线上消费占总消费的比例在61%以上，宅家网民对线上消费依赖程度较高；77.1%宅家网民主要通过线上渠道进行娱乐，其中最受欢迎的是影视音乐，占比48.2%。艾媒咨询分析师认为，中国“宅经济”业态早已形成，但在2020年新春新冠状病毒疫情影响下，居民防疫隔离增加了宅在家里的时间，线上消费、线上娱乐需求增加，使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model.