全球领先的新经济产业第三方数据挖掘与分析机构
关于“办公茶”的报告
艾媒报告|2020年中国在线办公行业“战疫”专题数据监测报告
本报告研究涉及企业/品牌/案例：金山办公，齐心集团，蓝凌；其他提及企业/品牌：腾讯，阿里巴巴，华为，字节跳动，二六三，小鱼易连，腾讯会议，腾讯文档，企业微信，钉钉，阿里云，华为云WeLink，飞书，263视频会议，好视通，WPS+云办公，QQ邮箱
iiMedia Research（艾媒咨询）数据显示，2020年2月新春复工期间，中国有超过1800万家企业采用线上远程办公模式， 共计超过3亿人使用在线办公应用。受疫情等突发事件影响，中国在线办公需求显著提升。疫情催化在线办公需求短期提升，但长期使用粘性有待加强，在线办公仍需突破当前发展难点。艾媒咨询分析师认为，在完善的网络基础资源、云计算等技术发展以及协同办公等需求提升下，疫情危机将倒逼在线办公行业突破障碍，借数字化转型东风，有望实现常态化发展。在线办公的常态化发展，将加速企业数字化转型进程，并推进办公场景的进一步拓展以及新型雇佣方式的兴起。2019年中国智能移动办公市场规模达到288亿元，随着在线办公需求增长及用户习惯养成，智能移动办公市场将更快速发展，预计2020年将达到449亿元。
According to iiMedia Research, more than 18 million enterprises in China adopted the online telecommuting mode during the Spring Festival return to work in February 2020, and more than 300 million people in total used online office applications. Affected by the outbreak and other emergencies, online office demand in China has increased significantly. Epidemic situation catalyzes the short-term increase of online office demand, but the long-term use of stickiness to be strengthened, online office still needs to break through the current development difficulties. Imedia consulting analysts believe that the epidemic crisis will force the online office industry to break through barriers and realize normal development by virtue of digital transformation under the improved network basic resources, cloud computing and other technological development as well as the demand for collaborative office. The normal development of online office will accelerate the process of digital transformation of enterprises, and further expand the office scene and the rise of new employment methods. In 2019, the smart mobile office market in China reached 28.8 billion yuan. With the growth of online office demand and the formation of user habits, the smart mobile office market will develop more rapidly, and is expected to reach 44.9 billion yuan in 2020.-
艾媒报告|2020中国职场新春居家办公行为状态调查研究报告
本报告研究涉及企业/品牌/案例：企业微信,钉钉,飞书,QQ
iiMedia Research（艾媒咨询）数据显示，截至2月9日，73.7%的受访职场者表示其所在企业仍未复工，其中已经复工的企业多数集中在互联网/电子商务/IT/通讯行业，且主要采取居家办公模式。在居家办公的受访者当中，41.1%表示其日均办公时长延长；34.7%认为自身工作效率有所提升；76.8%透露其所在企业在新春办公期间尝试了新型在线办公软件。艾媒咨询分析师认为，此次“新冠肺炎”会促使大众对居家办公模式产生更深刻的认知，同时激发大量在线办公软件需求。中国在线办公软件市场发展尚未成熟，疫情的偶发性虽然为在线办公软件市场带来曙光，但用户需求的刚性和粘性仍需要进一步培养。
According to iiMedia Research data, as of February 9, 73.7% of the interviewed workers said that their companies have not resumed work, and most of the companies that have resumed work are concentrated in the Internet / e-commerce / IT / communications industry, and the home office model is mainly adopted. Among the respondents from home office, 41.1% said that their average daily office hours were extended; 34.7% thought that their work efficiency had improved; 76.8% revealed that their company tried new online office software during the Spring Festival office. iiMedia Consulting analysts believe that the “new crown pneumonia” will promote the public to have a deeper understanding of the home office model, while stimulating a large number of online office software needs. The development of China's online office software market is not yet mature. Although the epidemic situation brings dawn to the online office software market, the rigidity and stickiness of user needs still need to be further cultivated. -
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艾媒咨询｜2024-2025年中国协同办公行业及标杆案例研究报告
随着数字化转型和远程工作需求的推动，中国协同办公行业迅速发展，逐步发展为企业提升运营效率和团队协作方式的关键因素。在企业中通过协同办公行软件构建一套高效的服务框架，成为了企业日常运营中提升沟通效率、加强团队协作的重要工具。在行业竞争日趋激烈的环境下，中国协同办公行业不仅满足了国内企业对高效协作平台的需求，还逐渐将视野扩展到国际市场，成为全球企业服务市场的新动向。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国协同办公行业及标杆案例研究报告》数据显示，中国协同办公市场规模2023年已达330.1亿元，预计2025年规模将达414.8亿元。
艾媒咨询分析师认为，在全球化的大背景下，中国协同办公企业通过整合和应用具有中国特色的创新理念和技术优势，可以更有效地与国际企业建立合作关系，提升品牌竞争力。
Driven by digital transformation and the need for remote working, China's collaborative office industry has grown rapidly, gradually becoming a key factor for enterprises to improve operational efficiency and team collaboration. In the enterprise, a set of efficient service framework is built through collaborative office software, which has been becomed an important tool to improve communication efficiency and strengthen team cooperation in the daily operation of enterprises. In the increasingly competitive environment of the industry, China's collaborative office industry not only meets the needs of domestic enterprises for efficient collaboration platforms, but also gradually expands its vision to the international market, becoming a new trend in the global enterprise service market. According to the latest "2024-2025 China Collaborative Office Industry and Benchmarking Case Study Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's collaborative office market has reached 33.01 billion yuan in 2023. It is expected that the scale will reach 41.48 billion yuan in 2025.
Analysts from IIMedia Consulting believe that in the context of globalization, Chinese collaborative office enterprises can more effectively establish cooperative relations with international enterprises and enhance brand competitiveness by integrating and applying innovative ideas and technological advantages with Chinese characteristics. -
艾媒咨询|2020-2021年中国OA行业研究报告
本报告研究涉及企业/品牌/案例：蓝凌，今目标，云之家，企业微信，钉钉，泛微，致远软件
iiMedia Research(艾媒咨询)调研数据显示，82.7%的受访白领表示认为数字化技术极大地提高了办公的效率，认同OA系统的必要性。预计伴随数字化的不断普及，未来更多企业会选择更多地发展远程办公模式，OA业务市场广阔。这一市场机遇令OA行业发展的市场呈现老品牌厂商与互联网巨头相互竞争的局面。因此，OA平台需要持续走向成熟化，提高提高服务品质来逐渐稳定市场格局。
As the data of iiMedia Research showed, 82.7% of white-collar workers surveyed believe that digital technology has greatly improved the efficiency of office work, and they agree with the necessity of OA system. It is expected that with the continuous popularization of digitization, more enterprises will choose to develop telecommuting mode in the future, and the market of OA business is vast. This market opportunity presents a situation of competition between old brand manufacturers and Internet giants in the development market of OA industry. Therefore, OA platform needs to continue to mature and improve service quality to gradually stabilize the market pattern. -
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艾媒报告|2020年中国新春远程办公行业热点专题报告
本报告研究涉及企业/品牌/案例：企业微信,钉钉,三五互联,会畅通讯,二六三,致远互联,齐心集团,真视通,苏州科达,华平股份,阿里巴巴,华为云WeLink,腾讯文档,字节跳动,飞书,苏宁科技,苏宁豆芽,阿里钉钉,百度,网易,酷狗,滴滴,京东,快手,印象笔记,百度云网盘,小鱼易连,全时云会议
iiMedia Research(艾媒咨询)数据显示，2020年新春期间中国远程办公人员超过3亿人，远程办公企业规模超过1800万家。在远程办公情况调查中，近五成受访用户开启了远程办公模式，且主要集中在互联网行业；44.4%的受访用户使用了远程办公的“在线沟通”功能；63.4%的受访用户认为远程办公的优势在于工作地点灵活自由；63.5%的受访用户表示看好远程办公行业发展前景。艾媒咨询分析师认为，中国远程办公普及率相对较低，存在较大发展空间。受此次疫情催化，远程办公需求短期激增，新春期间云办公概念股在二级市场中走势强盛。但中国远程办公用户习惯尚未养成，疫情之后应更加注重培养用户习惯，保障信息安全，凸显协同办公优势，增加用户粘性。
According to the data from iiMedia Research, during the Spring Festival of 2020, there are more than 300 million remote office workers in China, and the number of companies using teleworking exceeds 18 million. In the survey of teleworking, nearly 50% of the interviewees used teleworking, which was mainly concentrated in the Internet industry ; 44.4% of the interviewees used the "online communication" function of teleworking; 63.4% of the interviewees believed that the advantage of remote office lies in the flexibility and freedom of the work place; 63.5% of the interviewees expressed optimism about the development prospects of the remote office industry. iiMedia Consulting analysts believe that the penetration rate of remote office in China is relatively low, and there is the large developmental space in teleworking industry. Catalyzed by the epidemic, the demand for remote offices surged in the short term, and cloud office concept stocks have been trending strongly in the secondary market during the Spring Festival of 2020. However, the habits of remote office users in China have not yet been established. After the epidemic, more attention should be paid to cultivating user habits, ensuring information security, highlighting the advantages of collaborative office, and increasing user stickiness. -
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艾媒咨询|2020上半年中国袋泡茶行业现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例：茶里、立顿、川宁。
袋泡茶已成为全球茶叶消费的重要组成部分。数据显示，在欧美等国家，袋泡茶的年消费量占茶叶总消费量的80%以上，销售份额较大。而中国袋泡茶的年消费量占茶叶总消费量仅约5%。结合袋泡茶的消费意愿看，未来中国袋泡茶市场将保持稳步增长，预计2020年中国袋泡茶线上市场规模将突破128.7亿元。
Tea has become an important part of global tea consumption. Data show that in Europe and the United States and other countries, the annual consumption of tea accounted for more than 80% of the total consumption of tea, sales share is larger. China's annual consumption of tea-making accounts for only about 5% of total tea consumption. Combined with the consumption of tea, china's tea bag tea market will maintain steady growth in the future, the market size of China's tea-making line is expected to exceed 12.87 billion yuan in 2020. -
艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告
本报告研究涉及企业/品牌/案例：IFOffice、创富港、ATLAS寰图。
2020年新冠疫情对全球经济造成严重冲击，中小企业经营困难，加上线上办公发展，联合办公行业也受到了影响。iiMedia Research（艾媒咨询）数据显示，45.4%的受访联合办公用户认为相较疫情前，空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓，市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡，其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务，为客户提供垂直化服务，寻求盈利模式转变，摆脱目前“承租运营”商业模式的局限。
Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model.
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