艾媒咨询 | 2023-2024年中国城市商业综合体运行大数据与商业决策分析报告

截至2022年末，全国购物中心存量项目达5685个，同比增长5.24%。目前商业综合体仍处于扩张状态但增速逐年放缓。商业地产供需两端均表现趋弱，全国商业营业用房销售面积、办公楼销售面积出现下降，重点城市主要商圈的租金也出现下跌，但中国超大规模市场优势依旧存在。

艾媒舆情|2020中国“新冠”疫期企业租金减免事件商情舆情监测分析报告

本报告研究涉及企业/品牌/案例：新华网，钱江晚报，龙湖集团，苏宁广场，万达广场，保利商业，华润置地，招商蛇口，大悦城控股，银泰集团，美的商业，中骏集团，弘阳商业，远洋商业，卓越商业，星河商置，龙光商业，禹洲商业

2020年春节期间，新型冠状病毒肺炎疫情的持续对消费领域影响渐显。长假居民们普遍减少了外出，商业、餐饮等消费人流锐减，商铺关门也承受着租金压力。
During the Spring Festival of 2020, the continuation of the new coronavirus pneumonia epidemic will gradually affect the consumer sector. Residents on long holidays generally reduced their outings, consumer flows such as business and catering dropped sharply, and shops were also under rent pressure.

茂业商业股份有限公司2021年第三季度报告

上海锦和商业经营管理股份有限公司2021年第三季度报告

数据说|5G时代模式面临重构

2019年 vol.01

中兴商业：2021年第三季度报告

2014中国虚拟运营商客户关注度研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

艾媒咨询 | 2023-2024年中国大学城商圈生态研究与消费行为调查报告

目前，中国大学城的整体规划和开发力度仍较为欠缺，仍未充分利用到大学城的辐射影响。艾媒咨询分析师认为，随着大学城综合体量的快速增长，如何形成集餐饮、娱乐、出游、观赏、购物等业态的环大学城半小时生活圈，形成多业态融合的消费场景，建立多元丰富的大学城商圈消费矩阵，满足大学城商圈主要消费者日益个性化、品质化、新潮化、体验化的消费需求，是未来大学城商圈发展的重要趋势。

艾媒咨询 | 2023-2024年中国城市商圈发展深度洞察与分析报告

近年来，商务部提出将商圈划分为核心商圈、区域商圈、社区商圈三类，对城市商圈建设进行因地制宜的规划。目前，商业业态同质化导致商圈发展竞争不断加剧，商圈吸引力快速下降，商圈客群粘性进一步降低。在消费升级背景下，“商圈+”模式蓬勃发展，推动旅游消费导向型城市商业转型升级。

艾媒咨询 | 2025年中国农村电商行业发展状况与消费行为调查数据

随着农村电商生态持续完善，其发展格局呈现多元化特征，涵盖以短视频平台、社区团购为代表的销售渠道，以及合作社直供、加工企业联动的供应链整合模式。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国农村电商行业发展状况与消费行为调查数据》数据显示，在销售渠道方面，抖音网店以29.79%占比成为农村经营者首选平台，说明农村电商行业比较依赖于抖音网店。食品生鲜类商品以超五成占比主导销售结构，本地采购供应链模式占比达53.72%，说明农村电商行业倾向于自产自销。然而53.19%的经营者面临客户拓展难题，物流信息滞后、配送成本高成为主要运营障碍。消费者端数据显示，智能手机以66.90%占比成为主要上网设备，淘宝与拼多多构成双强格局，51-100元中等价位商品占据45.92%市场份额，社交电商以54.08%偏好度领跑消费模式。说明消费者倾向于用手机在淘宝等APP上消费，消费主要集中在中低端价格的产品，并且喜欢与人分享消费经历。艾媒咨询分析师认为，需通过行业协会引导优化供应链协作，强化冷链物流基建以降低损耗成本，同时建立区域电商培训体系提升运营能力，借助内容电商模式激活下沉市场消费潜力。
With the continuous improvement of rural e-commerce ecology, its development pattern shows diversified characteristics, including sales channels represented by short video platforms and community group buying, as well as the supply chain integration model of direct supply by cooperatives and linkage of processing enterprises. According to the latest "Survey data of development status and consumer behavior of China's rural e-commerce industry in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution of new economy industry, in terms of sales channels, Tiktok online store has become the preferred platform for rural operators with 29.79%. It shows that the rural e-commerce industry is more dependent on the Tiktok online store. Fresh food products accounted for more than 50% of the dominant sales structure, and the local procurement supply chain model accounted for 53.72%, indicating that the rural e-commerce industry tends to produce and sell by itself. However, 53.19% of operators face the problem of customer expansion, logistics information lag, high distribution costs become the main operational obstacles. Consumer data show that smart phones accounted for 66.90% of the main Internet equipment, Taobao and Pinduoduo formed a dual strong pattern, 51-100 yuan medium-price goods accounted for 45.92% of the market share, social e-commerce with 54.08% preference leading the consumption mode. This shows that consumers tend to use mobile phones to consume on Taobao and other apps, and their consumption is mainly concentrated in the middle and low price products, and they like to share their consumption experience with others.iiMedia Research believe that it is necessary to optimize supply chain collaboration through industry associations, strengthen cold chain logistics infrastructure to reduce loss costs, and establish regional e-commerce training systems to enhance operational capabilities, and activate the consumption potential of sinking markets with the help of content e-commerce models.