艾媒咨询 | 美国广告行业生态多样性与发展状况大数据分析研究

随着社会文化变迁加速，美国广告市场呈现多元化转型特征，少数群体的声音越来越重要。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《美国广告行业生态多样性与发展状况大数据分析研究》数据显示，美国广告行业性取向分布中91%为异性恋从业者。LGBTQ+群体消费影响力持续攀升。66%消费者认同广告商应承担多元代表责任。代际认知差异显著，Z世代对节日视觉符号革新支持率达71%，千禧世代42%认可品牌在多元议题中的领导作用。消费者偏好呈现多元特征，48%黑人群体对同族代言人展现强烈好感，体型多样性代言获69%受众认可。84%非LGBT群体抵制相关广告，接受LGBT广告的消费者期待品牌能提供LGBTQ+福利。真实性成关键诉求，47%受众重视企业内部多元制度建设。艾媒咨询分析师认为，美国广告业正经历文化觉醒、代际冲突、价值重构三重变革。建议广告主构建跨代际传播策略，重点开发25-44岁核心客群；深化少数族裔代言体系，优化黑人、亚裔等群体呈现方式；建立包容性内容审核机制，平衡不同性向群体诉求。行业协会需制定多元营销标准，推动真实性评估体系建设。
As social and cultural changes accelerate and the advertising market in the United States is characterized by a pluralistic transformation, minority voices are increasingly important. According to the latest Big data analysis on ecological diversity and development of American advertising industry released by iiMedia Research, the world's leading third-party data mining and analysis institution of the new economy industry, 91% of the sexual orientation distribution in the US advertising industry is heterosexual practitioners. The consumption influence of LGBTQ+ groups continues to rise. 66% of consumers agree that advertisers should bear the responsibility of diversity representation. There is a significant difference in intergenerational cognition, with the approval rate of Generation Z for the visual symbol innovation of festivals reaching 71%, and 42% of millennials recognizing the leadership role of brands in multiple issues. Consumer preferences show diverse characteristics, 48% of black groups show a strong impression of the same ethnic spokespersons, and 69% of the audience recognizes the diversity of body types. 84% of non-LGBT people have boycotted related ads, and consumers who receive LGBT ads expect brands to offer LGBTQ+ benefits. Authenticity has become a key demand, and 47% of the audience attaches importance to the construction of multiple systems within enterprises. iiMedia Research believe that the American advertising industry is experiencing a triple change of cultural awakening, generational conflict and value reconstruction. It is suggested that advertisers should construct inter-generation communication strategies and focus on developing core customers aged 25-44. Deepen the minority endorsement system and optimize the representation of black and Asian groups; Establish an inclusive content review mechanism to balance the demands of different groups. Industry associations need to develop multiple marketing standards and promote the construction of authenticity evaluation systems.

艾媒咨询 | 2025年中国数字人产业发展报告

2025年，当数字经济成为中国经济高质量发展的“主赛道”，数字人作为“虚拟与现实的连接者、智能传播的核心载体”，已从泛娱乐的“流量符号”进化为赋能产业转型、传承文化、提升城市竞争力的“基础设施”。在无锡举办的2025年中国国际智能传播论坛上，艾媒咨询受邀出席解读数字人产业的“技术突破、场景深化、生态构建”。iiMedia Research（艾媒咨询）数据显示，2024年中国数字人核心市场规模为339.2亿元，预计2030年将达到935.6亿元；2024年数字人带动市场规模为4785.3亿元，预计2030年为10468.6亿元。
By 2025, when the digital economy becomes the "main track" for China's high-quality economic development, digital humans, as the "connectors between the virtual and the real, and the core carriers of intelligent communication", have evolved from the "traffic symbols" of general entertainment to the "infrastructure" that empowers industrial transformation, inherits culture, and enhances urban competitiveness. At the 2025 China International Intelligent Communication Forum held in Wuxi, iiMedia Research was invited to attend and interpret the "technological breakthroughs, scenario deepening, and ecosystem construction" of the digital human industry. iiMedia Research data shows that the core market size of digital humans in China was 33.92 billion yuan in 2024 and is expected to reach 93.56 billion yuan by 2030. The market size driven by digital humans is expected to reach 478.53 billion yuan in 2024 and 1,046.86 billion yuan in 2030.

艾媒咨询 | 2025年中国无人零售行业发展状况与用户行为调查数据

　随着物联网、人工智能、大数据等前沿技术深度嵌入零售领域，中国无人零售行业近年来一路高歌猛进，从概念试水逐步迈向大规模商用，展现出强大的发展活力。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国无人零售行业发展状况与用户行为调查数据》数据显示，2024年中国人均可支配收入突破40000元大关，达到41314元。在2024年中国居民移动电话普及率达到了127.10部/百人。上述数据足以说明以物联网、大数据等前沿技术为核心的无人零售市场发展前景广泛。在对无人零售行业了解情况调查中，有50.41%的无人零售用户表示听说过，较为了解的用户占比为38.14%，这表明绝大部分用户都对无人零售有一定的认知。在对便利程度影响中，46.85%的用户认为略微提高，18.10%的用户认为显著提高，说明中国无人零售行业对用户生活便利程度带来了较大的正面影响。在无人零售商店未来改进空间看法中，62.76%的无人零售用户希望进行购物流程和支付方式的优化，59.51%的用户希望对店内环境和设施进行改善。这说明尽管无人零售行业具有巨大市场，但在精细服务方面仍然需要优化和改进。艾媒咨询分析师认为，未来中国无人零售行业需在技术稳定性、商品品类丰富度、运营成本控制等方面持续发力。企业应加大研发投入，提升设备稳定性与智能化水平，优化购物流程；同时，精准洞察消费者需求，丰富商品供给，通过精细化运营，进一步释放无人零售的市场潜力，塑造更具竞争力的商业模式。
With the deep integration of cutting-edge technologies such as the Internet of Things, artificial intelligence, and big data into the retail sector, China's unmanned retail industry has been making rapid progress in recent years, gradually moving from conceptual trials to large-scale commercial use, demonstrating strong development vitality. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's unmanned retail industry in 2025 " released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, China's per capita disposable income exceeded 40,000 yuan in 2024, reaching 41,314 yuan. In 2024, the penetration rate of mobile phones among Chinese residents reached 127.10 per 100 people. The above data are sufficient to demonstrate that the unmanned retail market, centered on cutting-edge technologies such as the Internet of Things and big data, has a broad development prospect. In the survey on the understanding of the unmanned retail industry, 50.41% of unmanned retail users said they had heard of it, and the proportion of users who were relatively familiar with it was 38.14%. This indicates that the vast majority of users have a certain understanding of unmanned retail. In terms of the impact on convenience, 46.85% of the users think it has slightly improved, and 18.10% of the users think it has significantly improved, indicating that the unmanned retail industry in China has brought a considerable positive impact on the convenience of users' lives. Among the views on the future improvement space of unmanned retail stores, 62.76% of unmanned retail users hope to optimize the shopping process and payment methods, and 59.51% of users hope to improve the in-store environment and facilities. This indicates that although the unmanned retail industry has a huge market, it still needs optimization and improvement in terms of fine services. Analysts from iiMedia Research believe that in the future, China's unmanned retail industry needs to continue to make efforts in terms of technological stability, the richness of product categories, and the control of operating costs. Enterprises should increase investment in research and development, enhance the stability and intelligence level of equipment, and optimize the shopping process. At the same time, accurately understand consumer demands, enrich product supply, and through refined operation, further unleash the market potential of unmanned retail and shape a more competitive business model.

艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告

随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破，中国虚拟现实产业开始进入深度沉浸阶段，技术生态逐渐完善，行业规模不断上升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国虚拟现实产业发展及趋势分析报告》数据显示，中国虚拟现实市场规模呈上升趋势，2023年中国虚拟现实市场规模达1126.0亿元，同比上升22.8%；预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品，43.7%的受访者表示将来会考虑购买。艾媒咨询分析师认为，虚拟现实行业技术生态逐渐完善，资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升，增强了虚拟现实的娱乐属性，应用场景进一步拓宽。
As VR technology has made significant breakthroughs in core chips, display screens, optical solutions, interaction technologies, etc., China's virtual reality industry has begun to enter the stage of deep immersion, the technology ecology has gradually improved, and the scale of the industry has continued to increase. The data of “2024-2025 China Virtual Reality Industry Development and Trend Analysis Report” newly released by iiMedia Research (AiMedia Consulting), a third-party data mining and analysis organization of the global new economy industry, shows that the scale of China's virtual reality market is on the rise, and the scale of China's virtual reality market in 2023 amounted to RMB 112.60 billion yuan, a year-on-year increase of 22.8%; It is expected that the size of China's virtual reality market can reach 212.59 billion yuan in 2028. 49.0% of respondents said they would buy VR products, and 43.7% said they would consider buying them in the future. Analysts from AiMedia Consulting believe that the technology ecology of the virtual reality industry has gradually improved, and the entry of capital has promoted the improvement of virtual reality equipment in terms of resolution, refresh rate, interaction mode, etc., which has enhanced the entertainment attributes of virtual reality, and the application scenarios have been further broadened.

艾媒咨询 | 2023-2024年中国大学城商圈生态研究与消费行为调查报告

目前，中国大学城的整体规划和开发力度仍较为欠缺，仍未充分利用到大学城的辐射影响。艾媒咨询分析师认为，随着大学城综合体量的快速增长，如何形成集餐饮、娱乐、出游、观赏、购物等业态的环大学城半小时生活圈，形成多业态融合的消费场景，建立多元丰富的大学城商圈消费矩阵，满足大学城商圈主要消费者日益个性化、品质化、新潮化、体验化的消费需求，是未来大学城商圈发展的重要趋势。

艾媒咨询 | 2025年中国母婴市场消费行为调查数据

当下母婴产品市场机遇与挑战并存，市场规模呈稳定增长态势。但随着消费者越来越追求科学育儿，对母婴产品和服务的需求向高品质、个性化、多元化转变，不仅关注产品功能，更看重成分、配方等专业性，还期待在消费中获得情绪价值。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国母婴市场消费行为调查数据》数据显示，母婴行业的主要消费群体是怀孕中后期和1岁以下的宝妈，合计占比超过50%。同时，消费者在怀孕及育儿过程中最关注的是科学育儿知识和孕期保健知识。母婴消费者在使用各类平台时，会更注重平台的专业性、资讯真实性和互动性。新生代妈妈引领的消费升级潮流，正重塑着市场格局。母婴产品市场将在创新与变革中持续进化，不断满足家庭对高品质育儿生活的向往，成为推动社会消费升级、助力家庭幸福的重要力量，孕育出更多商业机遇与社会价值。
　Currently, the baby and maternity product market is faced with both opportunities and challenges, and the market size is showing a steady growth trend. However, as consumers increasingly pursue scientific parenting, their demands for baby and maternity products and services are shifting towards high quality, personalization, and diversification. They not only pay attention to product functions but also attach great importance to the professionalism of ingredients, formulas, etc., and also expect to obtain emotional value during consumption. According to the latest "Survey data on consumer behavior in China's maternal and infant market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the main consumer groups in the baby and maternity industry are expectant mothers in the middle and late stages of pregnancy and mothers with babies under 1 year old, with a combined proportion of over 50%. At the same time, during pregnancy and parenting, consumers are most concerned about scientific parenting knowledge and pregnancy health care knowledge. When using various platforms, baby and maternity consumers pay more attention to the professionalism, authenticity of information, and interactivity of the platforms. The consumption upgrade trend led by new-generation mothers is reshaping the market pattern. The baby and maternity product market will continue to evolve through innovation and change, continuously meet families' yearning for a high-quality parenting life, become an important force in promoting social consumption upgrading and helping family happiness, and breed more business opportunities and social value.

艾媒咨询 | 2025年中国推拿行业发展状况与消费行为调查数据

当前，中国推拿行业正迎来快速发展期。传统中医推拿与现代健康理念深度融合，消费群体从以中老年为主扩展至年轻白领，推动服务向专业化、细分化和品牌化升级。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国推拿行业发展状况与消费行为调查数据》显示，在政策支持、技术革新和消费需求升级的共同驱动下，中国大健康产业正步入一个规模持续扩张、内涵不断丰富、模式日趋创新的黄金发展期。推拿行业作为大健康产业的重要组成部分，深度融入健康管理、康复和养生服务领域，未来市场空间将进一步扩大。
在2025年中国消费者定期接受推拿服务的调查中，93.37%的消费者表示“会”定期接受推拿服务，而只有6.63%的消费者表示“不会”。这表明绝大多数中国消费者倾向于定期接受推拿服务。此外，在2025年中国消费者选择推拿或按摩服务时关注的具体服务细节中，技师的专业资质（如中医推拿师资格证、从业年限）以61.44%的占比成为消费者最关注的因素。其次是推拿手法的针对性（如针对颈肩/腰椎/疲劳的定制化手法），占比61.33%，与专业资质几乎持平。服务环境的卫生程度（如床品消毒、房间通风）占比46.52%，位列第三。这些数据表明，中国推拿消费市场正朝着专业化、功能化和理性化方向发展，“技术信任”取代“环境偏好”成为消费者选择的首要依据，推动行业从体验型服务向基于专业价值的健康管理转型。
艾媒咨询分析师认为，中国推拿行业未来将呈现专业化、科技化与融合化三大发展趋势。政策引导与标准化进程加速，推动从业人员持证上岗与技能分级成为常态，“专业资质”成为消费决策核心。技术赋能深化，AI助力的智能推拿设备与线上预约、健康管理平台广泛结合，提升服务可及性与个性化体验。消费群体持续年轻化，推动服务向“推拿+”多元场景延伸，与运动康复、职场健康、情绪疗愈等需求紧密结合。与此同时，品牌化与连锁化进程提速，推动行业从分散走向集中，兼具中医底蕴与现代健康管理理念的优质服务商将引领市场升级。
At present, the Chinese massage industry is experiencing a period of rapid development. Traditional Chinese massage and modern health concepts are deeply integrated, and the consumer base has expanded from mainly middle-aged and elderly people to young white-collar workers, driving the service towards professionalization, specialization and branding. According to the latest "2025 China Massage Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, under the joint drive of policy support, technological innovation and upgraded consumer demand, China's big health industry is entering a golden development period of continuous scale expansion, enriched connotation and increasingly innovative models. As an important part of the big health industry, the massage industry is deeply integrated into the fields of health management, rehabilitation and health preservation, and its future market space will further expand.
In the 2025 survey on Chinese consumers' regular massage service consumption, 93.37% of consumers said they "would" regularly receive massage services, while only 6.63% said they "would not". This indicates that the vast majority of Chinese consumers tend to receive regular massage services. In addition, among the specific service details that Chinese consumers pay attention to when choosing massage or massage services in 2025, the professional qualifications of the technicians (such as the qualification certificate of traditional Chinese massage therapists and years of service) have become the most concerned factor by consumers, with a proportion of 61.44%. The second is the targeted nature of the massage techniques (such as customized techniques for neck and shoulder, lumbar vertebrae, and fatigue), with a proportion of 61.33%, almost equal to professional qualifications. The hygiene level of the service environment (such as bed linen disinfection and room ventilation) accounts for 46.52%, ranking third. These data indicate that the Chinese massage consumption market is moving towards professionalization, functionalization and rationalization. "Technical trust" has replaced "environmental preference" as the primary basis for consumer choice, promoting the industry's transformation from experience-based services to health management based on professional value.
Analysts from iiMedia Research believe that the Chinese massage industry will present three major development trends in the future: professionalization, technologicalization and integration. Policy guidance and the acceleration of the standardization process will make it a norm for practitioners to hold certificates and have skill grading, with "professional qualifications" becoming the core of consumer decision-making. The deepening of technology empowerment, with the wide integration of AI-assisted intelligent massage equipment and online appointment and health management platforms, will enhance service accessibility and personalized experience. The continuous youngening of the consumer base will drive services to extend to "massage +" multi-scenario applications, closely combining with needs such as sports rehabilitation, workplace health and emotional therapy. At the same time, the acceleration of branding and chain processes will drive the industry from dispersion to concentration, with high-quality service providers that combine traditional Chinese medicine heritage and modern health management concepts leading the market upgrade.

艾媒咨询 | 2025年中国品牌电商服务商行业研究报告

在全球数字经济深度发展与中国品牌全球化战略的双重驱动下，品牌电商服务商行业已成为链接消费市场与商业增长的核心枢纽，中国企业凭借全域运营能力与技术革新优势引领全球电商服务生态变革。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国品牌电商服务商行业研究报告》数据显示，2024年中国品牌电商服务行业市场规模达4468.5亿元，同比增长9.6%；预计2028年将突破5862.3亿元，年复合增长率稳居高位。艾媒咨询分析师认为，在消费场景碎片化与全球化扩张的浪潮下，AI智能决策、跨境全链路服务及垂类精细化运营，正成为驱动行业从“流量托管”向“增长引擎”跃迁的核心动力。行业服务边界持续拓展，从传统电商平台运营延伸至TikTok直播本地化、ESG合规化建设、私域资产沉淀等新兴领域，推动品牌方与服务商关系重构为“全域增长合伙人”。
Driven by the deep development of the global digital economy and China's brand globalization strategy, the brand e-commerce service provider industry has emerged as a core hub linking consumer markets with business growth. Chinese enterprises, leveraging their omnichannel operational capabilities and advantages in technological innovation, are leading the transformation of the global e-commerce service ecosystem. According to the latest "2025 China Brand E-Commerce Service Provider Industry Research Report" released by iiMedia Research, a third-party data mining and analysis institution focusing on the global new economy, the size of China's brand e-commerce service industry reached 446.85 billion yuan in 2024, representing a year-on-year increase of 9.6%. It is projected to exceed 586.23 billion yuan by 2028, with the compound annual growth rate remaining at a high level.
Analysts from iiMedia Research noted that amid the fragmentation of consumption scenarios and the wave of global expansion, AI-powered intelligent decision-making, cross-border full-link services, and vertical niche refined operations have become the core drivers propelling the industry to leap from "traffic management" to "growth engine." The boundaries of services are continuously expanding, extending from traditional e-commerce platform operations to emerging areas such as TikTok live-streaming localization, ESG compliance development, and private domain asset accumulation. This evolution is redefining the relationship between brands and service providers into "omnichannel growth partners."

艾媒咨询 | 2025年中国洗浴服务消费市场调查数据

当前，中国洗浴服务消费市场正从单一清洁功能，向集休闲、社交、餐饮、养生于一体的复合型体验经济转型。消费者愈发注重洗浴服务的品质化与个性化，价格接受度稳步提升。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国洗浴服务消费市场调查数据》显示，2024年中国情绪经济市场规模达23077.67亿元，预计2029年将突破4.5万亿元；此外，2024年中国O2O市场规模为33076.1亿元，同比增长18.7%，预计2028年中国O2O市场规模有望突破5.9万亿元。情绪经济升温推动洗浴场所升级为 “情绪疗愈空间”，O2O 的高速增长则打通高效获客与服务优化通道，双向赋能下行业线上线下融合进程持续加速。
在2025年中国消费者最常选择的洗浴场所类型中，综合型洗浴中心占比最高，达到40.27%；其次是高端洗浴会所，占比为23.94%。此外，在消费者必选的核心服务项目中，搓澡（含普通搓澡、特色搓澡）占比最高，达到55.70%。其次是桑拿/汗蒸，占比为48.32%。这表明，当前洗浴消费呈现“体验多元化”与“需求核心化”并存的特征。综合型洗浴中心因其一站式服务能力最受青睐，而搓澡、桑拿等传统项目作为“经典必选项”仍占据不可动摇的地位。未来行业需在丰富业态组合的同时，持续夯实核心服务的专业品质与体验升级。
艾媒咨询分析师认为，未来中国洗浴服务行业将朝着健康化、智能化、多元化方向深度发展，从单一清洁功能转向综合休闲体验。健康养生成为核心，会融合中医理疗、水疗等专业服务，满足消费者保健需求；科技赋能持续深化，智能预约、大数据个性化推荐等技术会提升服务效率与体验；同时，行业跨界融合加速，结合餐饮、亲子、社交等场景打造“洗浴+”模式，还会融入地方文化打造特色体验，成为都市人群休闲社交的重要选择。
At present, the Chinese bath service consumption market is transforming from a single cleaning function to a composite experience economy integrating leisure, socializing, dining, and health preservation. Consumers are increasingly emphasizing the quality and personalization of bath services, and their price acceptance is steadily increasing. According to the latest "2025 China Bath Service Consumption Market Survey Data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the scale of the Chinese emotional economy market reached 2,307.767 billion yuan in 2024 and is expected to exceed 4.5 trillion yuan by 2029. Additionally, the scale of the Chinese O2O market was 3,307.61 billion yuan in 2024, growing by 18.7% year-on-year, and is projected to exceed 5.9 trillion yuan by 2028. The warming of the emotional economy is driving bath places to upgrade into "emotional healing spaces", while the rapid growth of O2O is opening up efficient customer acquisition and service optimization channels. Under the dual empowerment, the process of online and offline integration in the industry is continuously accelerating.
Among the types of bath places that Chinese consumers most frequently choose in 2025, comprehensive bath centers have the highest proportion, reaching 40.27%; followed by high-end bath clubs, accounting for 23.94%. Additionally, among the core service items that consumers must choose, scrubbing (including regular scrubbing and special scrubbing) has the highest proportion, reaching 55.70%; followed by sauna/hot steam, accounting for 48.32%. This indicates that the current bath consumption presents a coexistence of "diversified experiences" and "core demand". Comprehensive bath centers are the most favored due to their one-stop service capabilities, while traditional services such as scrubbing and sauna remain indispensable as "classic must-haves". In the future, the industry needs to enrich its business combinations while continuously enhancing the professional quality and experience upgrade of core services.
Analysts from iiMedia Research believe that in the future, the Chinese bath service industry will deeply develop in the directions of health, intelligence, and diversification, shifting from a single cleaning function to a comprehensive leisure experience. Health preservation will become the core, integrating professional services such as traditional Chinese medicine therapy and hydrotherapy to meet consumers' health care needs; technological empowerment will continue to deepen, with technologies like intelligent reservation and big data personalized recommendations enhancing service efficiency and experience; at the same time, the industry's cross-border integration will accelerate, creating "bath +" models by combining with dining, family, and social interaction scenarios, and integrating local culture to create distinctive experiences, becoming an important choice for urban residents' leisure and social interaction.

艾媒咨询 | 2025年全球数字人直播电商产业趋势报告

在全球数字化浪潮汹涌澎湃的当下，电商行业正经历着前所未有的变革与重塑，数字人直播电商顺势崛起，成为引领行业发展的全新风口。亚马逊、京东、淘宝等头部电商平台纷纷加码数字人电商直播赛道，以技术驱动消费体验革新。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年全球数字人直播电商产业趋势报告》数据显示，2021-2026年全球数字人电商直播市场规模呈上升趋势，2024年全球数字人电商直播市场规模为492.82亿美元，预计2026年将达到767.93亿美元。艾媒咨询分析师认为，数字人电商直播带货正通过技术迭代与场景创新持续加速行业变革，其与传统直播带货的关系已从竞争走向协同。
In the current era when the global digital wave is surging, the e-commerce industry is undergoing unprecedented transformation and reshaping. Digital human live-streaming e-commerce has emerged as a new trend, leading the development of the industry. Leading e-commerce platforms such as Amazon, JD.com and Taobao are all stepping up their efforts in the digital human e-commerce live streaming field, driving the innovation of consumer experience with technology. The latest "Global Digital Human live-streaming e-commerce industry trend report 2025" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that the global digital human e-commerce live-streaming market size is on the rise from 2021 to 2026. The global digital human e-commerce live streaming market size was 49.282 billion US dollars in 2024 and is expected to reach 76.793 billion US dollars by 2026. Analysts from iiMedia Research believe that Digital human e-commerce live-streaming sales are continuously accelerating industry transformation through technological iteration and scene innovation. Its relationship with traditional live-streaming sales has shifted from competition to collaboration.