关于“国华人寿”的报告
艾媒报告|2020Q1中国汉服市场运行状况监测报告
本报告研究涉及企业/品牌/案例:汉莲服饰集团,兰若庭,同袍APP,汉未央。
在新媒体平台和个性化消费观念的推动下，中国汉服产业发展不断加速。汉服行业借助抖音、微博等新媒体平台有效传播汉服文化，并联合热门IP，实现破圈获客，同时发展租赁、摄影等周边服务，实现全产业链融合。2019年汉服爱好者规模达356.1万人，同比增长74.4%；汉服消费者购买力强，中高端汉服需求最大，超七成汉服消费者单均消费超300元；不断扩大的市场基础、高消费能力以及高用户粘性令汉服市场引来井喷，2019年市场销售额达45.2亿元，同比增长318.5%；iiMedia Research(艾媒咨询)数据显示，过半数受访用户表示支持汉服文化；同时，超七成受访用户表示有购买意愿，汉服文化认可度提高，未来汉服产业或将迎来新一轮的增长。此外，超半数消费者表示不会在日常穿着汉服，穿着繁琐及大众接受度低是主要因素。未来，将汉服与现代日常服装元素融合，进一步拓宽汉服使用场景是汉服产业的主要发展方向。
Driven by the new media and the concept of personalized consumption, Han Chinese clothing industry has developed accelerately. The industry effectively spread Han culture by new media such as Tik Tok and Weibo, and cooperated with popular IP to breakthrough the limitations brought by its minority group attribute to achieve customer acquisition. Meanwhile, it developed services such as leasing and photography to realize the integration of the whole industry chain. The amount of Han Chinese clothing lovers in 2019 was 3.56 million, with a year-on-year growth of 74.4%. Consumers have the largest demand for high-end product, with over 70% of consumers spending more than 300 yuan each. The rapid development of Han Chinese clothing market is attributed to expanding market base, high consumption capacity and high user stickiness. The market sales volume in 2019 was 4.52 billion yuan, with a year-on-year growth of 318.5%. As the data of iiMedia Research showed, over 70% of the surveyed users expressed their willingness to buy. The recognition of Han culture improved, therefore the industry may have a high growth in the future. Over 50% of consumers considered that they would not wear Han Chinese clothing on a daily basis, with cumbersome clothing and low public acceptance as the main factors. In the future, the main development direction of Han Chinese clothing industry will be to integrate product with modern daily clothing elements and further expand the use scenes.-
艾媒报告|2020“新冠疫期”中国金融行业社会责任感专题分析报告
本报告研究涉及企业/品牌/案例：农业银行,工商银行,浦发银行,广发证券,中信证券,中国人寿,中国平安,康泰保险,国华人寿,中国人保,国泰君安证券,中国银行,徽商银行,汇丰银行,太平洋保险,平安人寿,兴业证券,交通银行,恒大人寿,友邦保险,东海证券,新华保险,广发证券
iiMedia Research(艾媒咨询)数据显示，“新冠疫情”爆发，沪深股市开市首日超3600只个股下跌。央行连续投放累计1.7万亿元流动性以提振市场，随后股市表现趋于稳定。中国金融企业在疫情防控期间规范自身服务，开通线上业务，并加大信贷投入以应对疫情。同时，中国金融行业发挥金融服务的优势，在疫情期间积极践行公益，获得了超六成网友支持。艾媒咨询分析师认为，“新冠疫情”对中国经济造成的冲击是短期的，疫情过后市场经济或面临快速回升时期，这对中小金融企业而言，是一个挑战头部企业的机会。2020年新冠疫情为中国金融行业深化线上转型提供契机，疫情结束后各金融机构及企业在线上的布局将逐渐完善，金融业务线上化、科技化和数据化转型有望提速。
As the data of iiMedia Research showed, the novel coronavirus pneumonia broke out and the Shanghai and Shenzhen stock markets fell by more than 3,600 stocks on the first day of trading. The central bank continuously invested a total of 1.7 trillion yuan of liquidity to boost the market, and then the stock market performance stabilized. During the epidemic prevention and control period, Chinese financial enterprises standardized their services, opened online businesses, and increased credit investment to respond to the epidemic. At the same time, China's financial industry has taken advantage of financial services to actively implement public welfare during the epidemic, and has received support from over 60% of netizens. iiMedia consultant believes that, the impact of the novel coronavirus pneumonia on the Chinese economy is short-term. After the epidemic, the market economy may face a period of rapid recovery. This is an opportunity for small and medium-sized financial companies to challenge the top companies. This epidemic provides an opportunity for China's financial industry to deepen its online transformation. After the epidemic is over, the online layout of financial institutions and enterprises will gradually improve. The online, technological and data transformation of financial services is expected to accelerate. -
艾媒报告| 2018-2023全球及中国高端保险产业运行大数据与标杆案例分析报告
本报告研究涉及企业/品牌/案例：国寿股份，平安人寿，安邦人寿，太保人寿，泰康人寿，太平人寿，新华人寿，华夏人寿，富德生命，人保寿险，天安人寿，工银安盛，恒大人寿，友邦人寿，信诚人寿，招商信诺，中意人寿，中美联泰，中宏人寿，交银康联，中英人寿，宝马，奥迪，沃尔沃，捷豹，路虎，凯迪拉克，雷克萨斯，英菲尼迪，讴歌，奔驰，微医集团，长城信托，中信信托，建信信托，平安信托，华能贵诚信托
2018年全球保险费（除健康险外）为3.66万亿欧元，同比增长3.30%。中国方面，人身保险和财产保险双轨发展，特别随着高净值人群的比例增加，高端保险市场开始发力。艾媒咨询分析师认为，中国高端保险目标客户最关注的问题也是追求财富传承和安全。特别是在国际局势不稳定的新形势下，金融市场及财产的保值性和安全性，成为中国高端保险目标客户最关注的话题之一。并且，超过半数受访者表示已经开始准备或正在进行财富传承相关安排。同时，高端医疗保障，也是高端保险的重要吸引力之一。
In 2018, the global insurance premium (excluding health insurance) was 3.66 trillion euros, up 3.30% year on year. On the Chinese side, life insurance and property insurance are developing on a dual track. With the increase in the proportion of people with high net worth, the high-end insurance market has begun to develop. According to AI media consulting analysts, the most important concern of China's high-end insurance target customers is also the pursuit of wealth inheritance and safety. Especially in the new situation of unstable international situation, the preservation and safety of financial market and property has become one of the most concerned topics for China's high-end insurance target customers. Moreover, more than half of the interviewees said that they had already begun to prepare or were in the process of making relevant arrangements for wealth inheritance. At the same time, high-end medical insurance is also one of the important attractions of high-end insurance. -
艾媒报告 |2019全球与中国养老金融行业现状及发展前景分析报告
本报告研究涉及企业/品牌/案例：新华保险，中国人寿，太平洋人寿，平安养老，新华人寿，太平养老，太平人寿，泰康养老，泰康人寿，阳光人寿，中信保诚，中意人寿，应答人寿，同仁堂，汤臣倍健，九州通，云南白药，国寿养老，华夏资金，工银瑞信，南方基金，渣打银行，宏利保险，建设银行，兴业银行，广发银行，天弘基金，光大银行，中信银行，招商银行，安邦保险
2018年，中国60岁以上老年人占总人口的16.1%，意味着中国已经进入深度老龄化社会，特别是养老金融成为了解决中国深度老龄化社会面临的关键问题。目前，中国养老金融体系与发达国家相比仍有较大差距，美国的商业养老保险占比35.2%，规模达到9.9万亿美元，而中国第一大支柱为基本养老保险制度，占到整个养老体系近80%，规模仅4.4万亿元。同时，由于中国的第一支柱基本养老保险替代率和第二支柱年金覆盖率低，超过8成中国国民未达资产储备预期，仅依靠第一和第二支柱无法满足当前的养老保障形势;而第三支柱在快速识别和及时响应消费者个性需求方面独具优势，基础需求旺盛。iiMedia Research(艾媒咨询)数据显示，现阶段中国公民养老投资偏好最大的依然是银行存款或银行理财占30.2%，然后是商业养老保险产品(20.5%)、股票基金(13.2%)以及购买房产(10.0%)。艾媒咨询分析师认为，近年来互联网和移动支付的普及，大大提高了中老年人获取金融服务的便利性;基于大数据和人工智能分析的金融科技的持续进步，提升了养老金投资科学性和专业性，成为推动养老服务金融快速发展的重要动力;特别是随着服务型政府的建设推进、PPP融资模式的进一步发展，中国养老金融市场发展将更加完善。
In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved. -
艾媒报告 |2019中国养老产业典型商业模式案例分析报告
本报告研究涉及企业/品牌/案例：合众人寿，中国人寿，保利地产，远洋地产，万科地产，乐城集团，泰康保险，平安保险，复星集团，亲和源，幸福世家，青松，慈爱嘉，龙福宫，宜华健康
随着中国老龄化进程的加剧，养老产业的发展是中国社会的需求。国家政策支持以及老年人资金充足，中国养老产业具备巨大的发展潜力。其中，主打养老服务运营模式的亲和源，通过发展“开发+运营”模式于2018年实现了8140.9万元的营业利润;万科地产通过构筑居家养老、机构养老和社区养老三位一体的乐龄养老模式实现超过95%的入住率(注：乐龄养老是指60岁以上的老人);泰康人寿实现“养老社区+康复医院”的发展模式，完成了在全国的连锁布局。
With the intensification of China's aging process, the development of the pension industry is the demand of Chinese society. Due to the national policy support and adequate funding for the elderly, China's pension industry has great potential for development. Among them, the CHERISH-YEARN which focus on the elderly care and operation realized the profit of 81.409 million RMB through the development of “Estate development+ Operation” mode; Vanke Real Estate realized more than 95% occupancy rate by constructing the pension trinity of home care, institutional pension and community pension mainly for elderly over the age of 60; Taikang Life Insurance applied the development model of “ageing community + rehabilitation hospital” and completed the chain layout all over the country. -
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