关于“外国语言文学”的报告
-
艾媒咨询|2020年中国移动阅读行业发展专题研究报告
本报告研究涉及企业/品牌/案例：中文在线,阅文集团,掌阅科技
经过多年发展，中国移动阅读行业积累大批优秀作品及头部作家，各平台也不断开发这类头部IP的商业价值，推动行业规模增长。iiMedia Research(艾媒咨询)数据显示，2020年中国移动阅读市场规模达到372.1亿元，未来将继续保持良好增长势头。目前移动阅读用户更偏好作品IP衍生类型为影视化作品，占比60.1%。针对于此，大量优秀网络文学作品近年也得到影视改编，并凭借社交媒体规模扩大而得到更好的传播，覆盖更多年轻用户群体。而移动视频、有声书等平台用户规模的扩大使头部IP数字文娱作品引发的关注热度提升，也同时促进了头部IP影响力的提升。
After years of development, China mobile reading industry has accumulated a large number of excellent works and head writers, and various platforms have continuously developed the commercial value of such head IP, promoting the growth of the industry scale. As the data of iiMedia Research showed, the scale of China's mobile reading market will reach 37.21 billion yuan in 2020, and it will continue to maintain a good growth momentum in the future. At present, mobile reading users prefer screen-adaption derived from IP, accounting for 60.1%. In view of this, a large number of excellent online literary works have been adapted from movies and TV in recent years, and have been better spread by virtue of the expansion of social media scale, covering more young user groups. The expansion of mobile video, audio book and other platform users makes the head IP digital entertainment works attract more attention, and also promotes the head IP influence. -
艾媒咨询|2020年中国网络文学作家影响力榜单解读报告
2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。
On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry. -
艾媒咨询|2020中国数字阅读行业创新趋势专题研究报告
本报告研究涉及企业/品牌/案例：中文在线。
随着互联网技术的发展，大众阅读不断变革升级。iiMedia Research(艾媒咨询)数据显示，2019年中国数字阅读行业市场规模达292.8亿元，受疫情影响，居家在线阅读需求的增加，预计2020年中国数字阅读市场将达372.1亿元，环比增长27.1%。预计2020年全年中国数字阅读行业作者规模将超1700万人，2020年全年中国网络文学作品累计规模将超2500万部。数字阅读载体由文本发展到音频，有声书市场已呈现出较为稳定的良性循环。免费阅读作为一种新的运作模式，凭借不直接向用户收费的变现模式，成功做到市场下沉，开展移动阅读盈利新探索。行业生态越趋完善，行业发展逐步深化的大背景下，在线阅读行业的头部企业正在着手产业创新，有声书布局、免费阅读生态布局、打造多元 IP、开拓国际市场等将是在线阅读行业未来发展的创新趋势。
With the development of Internet technology, public reading is constantly changing and upgrading. As the data of iiMedia Research showed, the market size of China's digital reading industry will reach 29.28 billion yuan in 2019. Affected by the epidemic situation, the demand for home-based online reading will increase. It is estimated that China's digital reading market will reach 37.21 billion yuan in 2020, with a 27.1% month on month increase. It is estimated that the number of authors in China's digital reading industry will exceed 17 million in 2020, and the total number of online literary works in China will exceed 25 million in 2020. With the development of digital reading carrier from text to audio, audio book market has shown a relatively stable virtuous circle. Free reading as a new operation mode, with the realization mode of not charging users directly, has successfully achieved the market sinking and launched a new exploration of mobile reading profit. Under the background that the industry ecology is becoming more and more perfect and the development of the industry is gradually deepening, the leading enterprises in the online reading industry are embarking on industrial innovation. The layout of audio books, the ecological layout of free reading, the creation of multiple IP and the development of international market will be the innovative trends of the future development of online reading industry. -
艾媒咨询|2020中国高考志愿填报行业用户需求及就业前景大数据分析
数据显示，2020年中国考生规模达到1071万人，较2019年增长40万人，人数规模创历史新高。考生竞争压力大，高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示，超四成中国高考关注者将专业选择作为填报时的首要考量因素。艾媒咨询分析师认为，随着信息技术和交通设施的不断进步，异地工作、异地实习等都成为可能，因此专业本身的选择对学生未来的职业发展影响最大。
In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students. -
艾媒咨询|2020上半年中国人工智能产业专题研究报告
本报告研究涉及企业/品牌/案例：商汤科技、深兰科技。
中国人工智能行业市场规模自2015年起持续扩大，随着国家政策的倾斜和相关基础技术如5G通信、新基建的发展，人工智能进入爆发增长的阶段。2020年人工智能行业核心产业市场规模预计超过1500亿元，增长率达到26.2%，未来15年也将持续稳步增长，至2030年核心产业市场规模预计突破10000亿元。随着新基建的不断投入，高新技术产业的发展前景向好，至2019年底高企数量增长迅速，突破21.5万家。目前，中国城镇化水平和信息化建设不断提高加速，给人工智能发展提供了良好的社会环境。人工智能产业逐渐迈入成熟化发展的新阶段，同时，资本逐步回归理性，对人工智能产业的关注将由热点概念向应用落地转变。伴随着政府新基建一系列政策信号的释放和落地，人工智能发展迎来新红利，引发新一轮产业升级革命。未来，具备底层技术创新和落地能力的企业将更受资本的重视和青睐。
The market scale of China's Artificial Intelligence industry has been expanding continuously since 2015. With the tilt of national policies and the development of related basic technologies such as 5G communication and new infrastructure, artificial intelligence has entered the stage of explosive growth. In 2020, the market size of the core industry of the Artificial Intelligence industry is expected to exceed 150 billion yuan, with a growth rate of 26.2%. In the next 15 years, the market size of the core industry is also expected to grow steadily, and by 2030, the market size of the core industry is expected to exceed 1 trillion yuan. With the continuous investment in new infrastructure, the development prospect of the high-tech industry is getting better. By the end of 2019, the number of high-tech industries has increased rapidly, exceeding 215,000. At present, China's urbanization level and information construction are constantly improving and accelerating, providing a good social environment for the development of Artificial Intelligence. The Artificial Intelligence industry has gradually entered a new stage of mature development. At the same time, the capital has gradually returned to rationality, and the attention to the artificial intelligence industry will change from hot concept to application and implementation. With the release and landing of a series of policy signals on new government infrastructure, the development of Artificial Intelligence has ushered in a new dividend, triggering a new round of industrial upgrading revolution. In the future, enterprises with the capability of low-level technological innovation and implementation will be more valued and favored by capital. -
艾媒报告|2020年春季中国学校在线复课效果评估专项调研报告
应对疫情停课不停学，推迟返校时间是避免疫情进一步扩大的有效措施，iiMedia Research（艾媒咨询）数据显示，51.1%的受访者赞成疫情期间线上教育，54.5%的受访者赞成疫情期间停课不停学。而在线教学中，如何有效达到教学质量以及监督学生完成教学任务，则成为了社会关注热点。iiMedia Research（艾媒咨询）数据显示，60.0%的受访者没有时间监督孩子进行线上教育，48.5%的受访者认为疫情期间线上教育学生注意力容易分散，39.6%的受访者认为线上教育教学质量不高，55.3%的受访者认为疫情期间，线上教育的预期效果比在学校学习效果差。如何解决这些线上教育的劣势，是在线教育进行持续发展需要解决的问题。
It is an effective measure to avoid further expansion of the epidemic to stop school and postpone the time of returning to school. According to the data of iiMedia Research, 51.1% of the respondents approve of online education during the epidemic, and 54.5% of the respondents approve of school suspension during the epidemic. In online teaching, how to effectively achieve teaching quality and supervise students to complete teaching tasks has become a hot topic of social concern. According to the data of iiMedia Research, 60.0% of the respondents did not have time to supervise their children's online education, 48.5% of the respondents thought that students' attention was easily distracted during the epidemic, 39.6% of the respondents thought that the quality of online education and teaching was not high, and 55.3% of the respondents thought that the expected effect of online education during the epidemic was worse than that of learning in school. How to solve the disadvantages of online education is a problem that needs to be solved in the sustainable development of online education. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例：人民网，华谊兄弟，腾讯音乐集团，阅文集团，哔哩哔哩，抖音，虎牙直播，腾讯游戏；其他提及企业/品牌：人民在线，人民视讯，环球网，幸福蓝海影视文化集团，中央广播电视台，中视传媒股份有限公司，中影集团，上影集团，光线传媒，华谊兄弟，博纳影业，万达影视传媒，腾讯，百度，阿里巴巴，考拉FM，QQ音乐，酷狗音乐，酷我音乐，全民K歌，虾米音乐，网易云音乐，猫眼娱乐，QQ阅读，起点中文网，新丽传媒，天方听书网，喜马拉雅，懒人听书，AcFun，搜狐视频，乐视视频，次元社，微信，支付宝，豌豆荚，百度应用，中国移动，中国电信，华为，美图手机，阿里云视频，快手，梨视频，腾讯微视，斗鱼直播，YY直播，王者荣耀，QQ游戏，网易游戏，百度，字节跳动，企鹅影视，淘票票，优酷视频，UC浏览器，书旗小说，阿里体育，百度贴吧，爱奇艺，梨视频，百度问答，今日头条，西瓜视频，火山小视频，懂车帝，皮皮虾视频，芒果TV
本报告主要通过文娱行业的投融资数据，对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究，并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析，以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐，媒体仍占据文娱投资细分领域的头部地位，影视、动漫在数字技术帮助下，优势明显。而互联网大企业依托自身业务，进行文娱生态布局，掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告|2019-2020年中国在线教育行业发展研究报告
本报告研究涉及企业/品牌/案例：编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。
随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高，在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示，2020中国在线教育用户规模将达3.09亿人，市场规模将达4538亿元。在在线教育用户调查中，34.5%用户表示对K12在线教育有一定了解；38.1%用户认为教学讲解环节与技术相结合的关系密切；44.8%用户表示继续观望在线素质教育发展前景；思维和编程类在线素质教育中最受用户认可，占比37.2%。艾媒咨询分析师认为，受政策利好、社会教育意识加强以及中小学学生升学压力的影响，未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强，素质教育需求也将愈加迫切。
With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent. -
2019年7月中国企业热点舆情事件监测与分析报告
本报告研究设涉及企业/品牌/案例：百度，腾讯，阿里，新氧，斗鱼，老虎证券，富途牛牛，悟空理财，包括步道乐跑、糗事百科、Soul、安逸花、淘新闻、贝贝、起点读书、人人贷借款、导航犬、扇贝单词、WIFI万能钥匙、掌阅、墨迹天气、智行火车票，陌陌，虎牙，映客，虎牙，欢聚时代
艾媒商情舆情数据监测系统(yq.iimedia.cn)显示，2019年7月A股市场接连爆雷，从新城控股董事长猥亵女童到暴风董事长行贿被拘，都引发媒体强烈关注。而百度AI开发者大会“泼水门”、孙宇晨天价午餐“打水漂”等事件、斗鱼《哪吒》令AI智能、数字货币、泛文娱等朝阳产业受到广泛关注。而教育机构外教涉毒猥亵、新氧涉售违禁药、APP过渡收集个人信息、晋江等被约谈整改等问题等，不仅引起网民广泛讨论引起了网民的广泛讨论，也推动相关监管部门的高度重视。
iiMedia business sentiment data monitoring system (yq.iimedia.cn) showed that in July 2019, the A-share market was exploding in succession. The arrest of the bride from the chairman of Xincheng Holdings and the bribery of the chairman of the storm had caused strong media attention. The Baidu AI Developer Conference “splashing watergate“, Sun Yuchen's high-priced lunch “watering“ and other events, fighting fish “Where“ made AI intelligence, digital currency, pan-cultural entertainment and other sunrise industries have received extensive attention. The education institutions' foreign-related teachings on drug abuse, new oxygen-related illegal drugs, APP's transition to collect personal information, Jinjiang and other issues such as rectification and rectification have not only caused widespread discussion among netizens, but also caused extensive discussion among netizens and promoted the height of relevant regulatory authorities. Pay attention to it.
- 1
- 2
- 3
