关于“安井”的报告
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艾媒咨询 | 2024年中国速冻食品消费趋势洞察研究报告
随着现代生活节奏加快,人们对方便、快捷食品的需求不断提升;同时,餐饮端对半成品食材的需求日益增强,半成品食材的兴起为速冻食品市场注入了新的活力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国速冻食品消费趋势洞察研究报告》数据显示,中国速冻食品市场规模不断扩大,2023年中国速冻食品市场规模已达1835.4亿元,预计2025年将达2130.9亿元。与此同时,中国懒宅人群数量现已超过8亿人,这使得速冻食品的消费群体进一步增加,行业发展潜力巨大,发展空间广阔。速冻食品行业目前行业集中度高,头部企业收益率较为可观,头部品牌效应明显。这种格局下,龙头企业能够很好地利用规模效应不断巩固自己的地位,凭借强大的资金实力与研发能力,不断地推出新品,进一步扩大市场。
With the accelerated pace of modern life, people's demand for convenient and fast food is rising; at the same time, the catering end of the demand for semi-finished ingredients is increasing, the rise of semi-finished ingredients has injected new vitality into the frozen food market. According to the latest "China Quick-Frozen Food Consumption Trend Insight Research Report in 2024" released by iiMedia Research, the size of China's frozen food market is expanding, and in 2023, the size of China's frozen food market has reached 183.54 billion yuan in 2023, and is expected to reach 213.09 billion yuan in 2025. At the same time, the number of lazy people in China is now more than 800 million people, which makes the consumer group of frozen food further increase, the industry has great potential for development, the development space is vast. Frozen food industry has a high degree of industry concentration, the head of the enterprise yield is more considerable, the head of the brand effect is obvious. Under this pattern, the leading enterprises can make good use of the scale effect to continuously consolidate their position, and with strong financial strength and research and development capabilities, they constantly launch new products to further expand the market.
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