艾媒咨询 | 2025年中国高考志愿填报及就业前景大数据分析报告

近年来，随着中国经济在复苏进程中加速结构调整，国内外产业格局与人才需求发生深刻变革。在数字化转型、绿色低碳发展等国家战略驱动下，高等教育体系正经历新一轮专业重塑。2025年教育部新增的智能分子工程、航空运动、低空技术与工程、数字演艺设计等29个专业，精准对接人工智能科技、航空航天、数字艺术等前沿领域，标志着高校专业设置与市场需求的高度协同。iiMedia Research（艾媒咨询）数据显示，中国高等教育资源主要集中在发达城市，集聚效应明显，传统一线城市高校仍是考生首选，新一线城市报考热度也在不断提升，但学校实力仍然是考生非常关注的因素。中国正处于“工程师红利”释放期，产业融合趋势或已影响新一代人才的知识结构布局。
In recent years, as China's economy has accelerated its structural adjustment during the recovery process, profound changes have taken place in the domestic and international industrial patterns and talent demands. Driven by national strategies such as digital transformation and green and low-carbon development, the higher education system is undergoing a new round of professional reshaping. In 2025, the Ministry of Education added 29 new majors, including Intelligent Molecular Engineering, Aviation Sports, low-altitude technology and engineering, and Digital Performance Design, which precisely align with cutting-edge fields such as artificial intelligence technology, aerospace, and digital art, marking a high degree of synergy between the professional Settings of universities and market demands. iiMedia Research data shows , China's higher education resources are mainly concentrated in developed cities, with a significant agglomeration effect. Traditional first-tier city universities remain the top choice for candidates, and the application enthusiasm in new first-tier cities is also on the rise. China is currently in a period of releasing the "engineer dividend", and the trend of industrial integration may have already influenced the knowledge structure layout of the new generation of talents.

艾媒咨询 | 2025年中国高考及院校录取分数大数据分析报告

高考作为中国教育体系中连接基础教育与高等教育的关键枢纽，其报考规模、录取机制及分数线划分始终是社会各界关注的焦点。2025年，中国高考迎来历史性拐点，全国报名人数为1335万，较2024年减少7万，这是自2018年以来高考报名人数首次出现下降。艾媒咨询分析师认为，这一变化背后的驱动因素多元：既源于适龄考生数量的自然波动，也与职业教育、留学等多元升学路径的分流密切相关，高考从“唯一选择”向“重要选择”的转型趋势愈发明显。
而在录取环节，985院校作为高等教育的“金字塔尖”，其录取分数分布始终是考生与家长最关注的风向标。2025年，两类科目的985院校录取分数均呈现出“顶尖集中、梯度分明、学科差异显著”的特征。iiMedia Research（艾媒咨询）数据显示，在历史普通类本科批中，清华大学以24省675.25分的平均录取分数稳居第一，北京大学以670.54分紧随其后，上海交通大学以659.75平均分位列第三；TOP4-10依次为复旦大学（659.38分）、中国人民大学（654.83分）、南京大学（650.38分）、浙江大学（650.08分）、国防科技大学（644.50分）、北京航空航天大学（637.71分）、南开大学（635.83分）。在物理普通类本科批中，北京大学以24省平均688.00分拔得头筹，清华大学以686.29分排名第二，上海交通大学以676.46分位列第三；TOP4-10依次为复旦大学（675.58分）、中国科学技术大学（670.58分）、浙江大学（670.50分）、中国人民大学（667.50分）、南京大学（667.04分）、哈尔滨工业大学（666.67分）、北京航空航天大学（656.33分）。从数据看，学科差异尤为明显。物理类分数整体高于历史类，反映出理科方向的竞争更为激烈，顶尖院校竞争进入“分毫必争”阶段。
As a key hub connecting basic education and higher education in China's education system, the college entrance examination has always been the focus of attention from all sectors of society in terms of its application scale, admission mechanism and score line division. In 2025, China's college entrance examination will reach a historic turning point. The number of applicants nationwide will be 13.35 million, a decrease of 70,000 compared to 2024. This is the first decline in the number of applicants since 2018. Analysts from iiMedia Research believe that the driving factors behind this change are diverse: it is not only due to the natural fluctuation in the number of school-age candidates, but also closely related to the diversion of multiple college admission paths such as vocational education and studying abroad. The trend of the college entrance examination transforming from the "only choice" to the "important choice" is becoming increasingly obvious.
In the admission process, as the "top of the pyramid" of higher education, the distribution of admission scores of 985 universities has always been the most closely watched barometer for candidates and their parents. In 2025, the admission scores of 985 universities for both types of subjects will exhibit the characteristics of "concentrated top-tier, distinct gradients, and significant disciplinary differences" :iiMedia Research Data shows that in the regular undergraduate batch of history, Tsinghua University ranked first with an average score of 675.25 across 24 provinces, followed closely by Peking University with 670.54 points, and Shanghai Jiao Tong University came in third with 659.75 points. The top 4 to 10 universities are Fudan University (659.38 points), Renmin University of China (654.83 points), Nanjing University (650.38 points), Zhejiang University (650.08 points), National University of Defense Technology (644.50 points), Beihang University (637.71 points), and Nankai University (635.83 points) in sequence. In the regular undergraduate batch of physics, Peking University took the lead with an average score of 688.00 across 24 provinces. Tsinghua University ranked second with 686.29 points, and Shanghai Jiao Tong University came in third with 676.46 points. The top 4 to 10 are Fudan University (675.58 points), University of Science and Technology of China (670.58 points), Zhejiang University (670.50 points), Renmin University of China (667.50 points), Nanjing University (667.04 points), Harbin Institute of Technology (666.67 points), and Beihang University (656.33 points) in sequence. From the data, it can be seen that the differences among disciplines are particularly obvious. The overall score for physics is higher than that for history, reflecting that the competition in the science direction is more intense, and the competition among top universities has entered a stage where every penny counts.

艾媒咨询｜2024年中国高考志愿填报及就业前景大数据分析报告

近年来，国内外形势均发生较大变化，中国经济正处于恢复期，高校专业会出现新一轮洗牌，就业前景好和就业稳定的院校和专业报考人数将出现大幅上涨。2024年，教育部在法学、工学、文学、农学、艺术学、教育学、管理学方向新增24种专业，高等教育逐步向市场发展情况靠拢。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）基于专业赛道空间与行业布局分析，推出《2024年中国高考志愿填报及就业前景大数据分析报告》，数据显示，49.15%中国高考生意向城市为一线或新一线。随着人工智能、大数据、云计算等成为主流，高技术行业出现大量职位空缺，相关专业将成报考热门。2023年中国高考志愿填报市场付费规模为9.5亿元，近九成高考生愿意选择高考志愿填报服务，随着高考志愿报考行业付费需求增多，其市场规模将持续增长。
In recent years, the situation at home and abroad has undergone great changes, China's economy is in a recovery period, there will be a new round of reshuffle of college majors, and colleges and majors with good employment prospects and stable employment will see a substantial increase in applicants. In 2024, the Ministry of Education will add 24 new majors in the fields of law, engineering, literature, agriculture, art, education and management, and gradually move closer to the market development of higher education. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, based on the analysis of professional track space and industry layout, launched the "2024 Chinese College Entrance Examination voluntary filling and employment prospects Big data analysis report". 49.15% of China's college entrance examination business to the city for the first line or new line. As artificial intelligence, big data and cloud computing become the mainstream, there are a large number of job vacancies in high-tech industries, and related majors will become popular candidates. The market payment scale of China's college entrance examination voluntary filling in 2023 will be 950 million yuan. Nearly 90% of college entrance examination candidates are willing to choose voluntary filling service. With the increase in the demand for fees paid by the industry for college entrance examination volunteers, its market size will continue to grow. 

艾媒咨询 | 2025年中国消毒消杀产品市场环境分析与消费者调查数据

在大健康理念深入人心的背景下，公众的健康防护意识已显著提升，对公共场所与居家环境的卫生标准提出了更严格、更常态化的要求。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国消毒消杀产品市场环境分析与消费者调查数据》显示，2024年中国家清产品行业的市场规模为583.9亿元，2028年预计达到700.3亿元。此外，2024年中国消毒剂市场产值为254.6亿元，预计2025年将达到255.7亿元。随着消费理念不断升级，个人与家庭健康安全日益成为公众关注的核心，消毒消杀产品也逐渐从应急储备物资，转向日常生活的高频刚需品。这一转变将持续拓宽市场边界，为相关企业带来广阔的市场机遇与发展空间。
在2025年中国消费者购买消毒剂的调查中，93.20%的消费者表示会购买消毒剂，而6.80%的消费者表示不会购买。数据显示，绝大多数消费者对消毒剂有较高的购买意愿，占比超过九成。此外，在2025年中国消费者购买过的消毒产品品种中，消毒液的购买占比最高，达到43.40%；免洗洗手液和酒精的购买占比相近，分别为41.80%和39.60%。这表明中国消费者对个人卫生和健康防护的重视程度持续提高，消毒产品市场已进入更加成熟和细分的阶段。
艾媒咨询分析师认为，中国消毒消杀市场将步入精细化、理性化的发展新阶段。消费者对产品的需求将从“广谱消毒”转向“精准防护”，驱动产品与技术持续创新。具备高安全性、能针对特定场景（如母婴、宠物）的细分品类潜力巨大。同时，随着健康意识深化，兼具便捷性、环保可降解特性的产品将成为主流，智能消毒设备如自动感应喷雾器等也将加速普及。
In the post-pandemic era, public awareness of health protection has significantly increased, leading to stricter and more regular requirements for hygiene standards in public places and home environments. According to the latest report "2025 China Disinfection and Sanitization Products Market Environment Analysis and Consumer Research Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the output value of China's disinfectant market was 25.46 billion yuan in 2024 and is expected to reach 25.57 billion yuan in 2025. With the continuous upgrading of consumption concepts, personal and family health and safety have increasingly become the core of public concern. Disinfection and sterilization products have gradually shifted from emergency reserve materials to high-frequency and essential items in daily life. This transformation will continue to expand the market boundaries and bring broad opportunities and growth potential to related enterprises.
In the survey of Chinese consumers' purchase of disinfectants in 2025, 93.20% of consumers indicated that they would purchase disinfectants, while 6.80% said they would not. The data shows that the majority of consumers have a high willingness to purchase disinfectants, with a proportion exceeding 90%. Additionally, among the types of disinfection products purchased by Chinese consumers in 2025, disinfectant liquid had the highest purchase proportion, reaching 43.40%. The purchase proportions of hand sanitizer and alcohol were similar, at 41.80% and 39.60% respectively. This indicates that Chinese consumers' attention to personal hygiene and health protection is continuously increasing, and the disinfection product market has entered a more mature and segmented stage.
Analysts from iiMedia Research believe that China's disinfection and sanitization market will enter a new stage of refined and rational development. Consumers' demands for products will shift from "broad-spectrum disinfection" to "precise protection", driving continuous innovation in products and technologies. Segmented categories with high safety and specific scene targeting (such as for infants, pets) have huge potential. At the same time, as health awareness deepens, products that are both convenient and environmentally friendly and biodegradable will become mainstream, and intelligent disinfection devices such as automatic sensor sprayers will also accelerate their popularization.

艾媒咨询 | 2024年中国00后暑假文娱活动分析报告

随着暑假的到来，文娱行业迎来了消费的高峰期，各类线上线下文娱活动备受欢迎，对于00后群体，他们成长于物质条件相对富足的年代，在暑假中对精神娱乐需求旺盛，悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示，中国居民在教育、文化和娱乐领域的消费支出比例波动明显，2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为，00后更倾向于参与多样化的文娱活动，包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等，消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume.

艾媒咨询 | 2024年中国月子中心产业运行状况与消费者行为数据分析报告

在“她经济”崛起以及健康生育观念逐步普及的大背景下，月子中心产业的网络关注度保持较高水平，月子中心产业将在一定时期内保持稳定发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国月子中心产业运行状况与消费者行为数据分析报告》数据显示，2013年至2023年间中国月子中心数量显著增长，从2013年的550家起步，至2023年达到峰值5454家，增长了近10倍。这一增长趋势反映出中国月子中心行业的蓬勃发展和市场需求的持续扩大，显示出月子中心服务在中国家庭中的日益普及和重要性。
Under the background of the rise of "her economy" and the gradual popularization of the concept of healthy fertility, the network attention of the maternity center industry has maintained a high level, and the maternity center industry will maintain stable development in a certain period of time. According to the latest "2024 China Maternity Center Industry Operation Status and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the number of maternity centers in China has increased significantly from 2013 to 2023. From 550 in 2013 to a peak of 5,454 in 2023, an increase of nearly 10 times. This growth trend reflects the booming development of China's maternity center industry and the continued expansion of market demand, showing the growing popularity and importance of maternity center services in Chinese families.

艾媒咨询｜2024年中国肉类市场现状及消费需求数据分析报告

随着国家对畜牧产业的持续投入和养殖科技的进步，中国肉类产量稳步增长，品种产品结构不断优化，消费者对肉类产品的品质和安全性要求也在不断提高。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国肉类市场现状及消费需求数据分析报告》数据显示，2024年中国消费者购买的畜肉类产品以79.72%的占比位居榜首，显示出消费者对猪肉、牛肉、羊肉等畜肉类的强烈需求。
艾媒咨询分析师认为，畜肉类和禽肉类在中国肉类消费市场中占据主导地位，且消费者对肉类产品的品质和安全性要求也在不断提高。
With the continuous investment of the country in the livestock industry and the progress of breeding science and technology, China's meat production has steadily increased, the structure of varieties and products has been optimized, and consumers' requirements for the quality and safety of meat products have also been continuously improved. According to the latest data Analysis Report on the Status Quo of China's Meat Market and Consumer Demand in 2024 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the number of animal meat products purchased by Chinese consumers in 2024 ranked first with 79.72%. It shows that consumers have a strong demand for pork, beef, lamb and other animal meats.
Analysts from IMedia Consulting believe that livestock and poultry meat occupy a dominant position in China's meat consumption market, and consumers' requirements for the quality and safety of meat products are also increasing.

艾媒咨询 | 2024年中国共享单车消费者行为调研分析报告

随着城市化进程的加快，共享单车已成为市民日常出行的重要选择。近年来，共享单车市场规模持续增长，用户数量激增，共享单车迅速席卷了城市的每一个角落。它们不仅重塑了人们的日常出行方式，更成为现代社会共享经济理念的生动实践。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国共享单车消费者行为调研分析报告》数据显示，2017至2023年间，中国共享电单车投放规模经历了显著增长，从2017年的15万辆起步，到2023年达到550万辆的峰值。这一增长趋势反映了共享电单车在解决城市交通问题、推动绿色出行方面的重要作用。
With the acceleration of urbanization, shared bicycles have become an important choice for citizens' daily travel. In recent years, the scale of the shared bicycle market has continued to grow, the number of users has surged, and shared bicycles have quickly swept every corner of the city. They not only reshape People's Daily travel methods, but also become a vivid practice of the concept of sharing economy in modern society. According to the latest "2024 China Shared Bicycle Consumer Behavior Research and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, between 2017 and 2023, the scale of China's shared electric bicycles has experienced significant growth, starting from 150,000 in 2017. It will peak at 5.5 million vehicles by 2023. This growth trend reflects the important role shared motorcycles play in solving urban transportation problems and promoting green mobility.

艾媒咨询｜2024-2025年中国无人驾驶汽车市场行业研究报告

随着汽车智能化与电动化的不断升级，无人驾驶汽车成为汽车行业发展的新趋势。在政策和社会需求等多维度因素的推动下，自动驾驶的服务需求持续增长。数据显示，2023年无人驾驶汽车市场规模达118.5亿元，预计2025年前后将迎来规模性产业化契机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无人驾驶汽车市场行业研究报告》数据显示，2024年中国有49.3%的受访消费者知道且非常了解无人驾驶汽车；超过四成用户通过短视频平台获取无人驾驶汽车的相关资讯。超六成的受访消费者认为无人驾驶汽车的主要优势是减少驾驶疲惫感和减少交通事故的发生，无人驾驶汽车采用先进的传感技术和智能系统，可以实时感知周围环境，显著降低道路交通事故的发生率。
With the continuous upgrading of automotive intelligence and electrification, driverless vehicles have become a new trend in the development of the automotive industry. Driven by multi-dimensional factors such as policy and social demand, the demand for autonomous driving services continues to grow. According to the data, the market size of driverless cars reached 11.85 billion yuan in 2023, and it is expected to usher in large-scale industrialization opportunities around 2025. According to the latest "China Pilotless automobile market Industry Research Report from 2024 to 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development.

中国品牌杂志社X艾媒咨询｜2024年中国品牌营销创新与消费趋势洞察报告

2024年5月7日，备受瞩目的第八届中国品牌发展论坛系列活动在北京盛大举行。本次活动由《中国品牌》杂志社与中国品牌网共同主办，聚焦中国品牌在新时代下的创新与发展，探讨中国品牌在转型升级、中国品牌及品牌国际化等方面的新经验和新做法。艾媒咨询分析师受邀出席本次活动，并与《中国品牌》杂志社携手发布了备受瞩目的《2024中国品牌营销创新与消费趋势洞察报告》。随着经济的不断发展与互联网产业、数据科学的进步，市场消费趋势与品牌营销模式都在逐渐发生转变，AI技术、大数据科学等前沿技术为品牌营销提供了强效助力。iiMedia Research（艾媒咨询）数据显示，品牌营销模式逐渐向细分人群、精准定位的方向转变，2023年中国移动广告市场规模为4646.6亿元，同比增长2.7%，预计2025年市场规模有望突破4800亿元。2024年，54.1%的消费者会在除生活必需品外的其他支出中购买兴趣爱好相关产品，且61.4%的消费者通过短视频平台了解国货品牌信息，简约风和国潮风的广告最受消费者青睐。随着国民人均收入的提高，越来越多消费者愿意为个人兴趣买单，青年消费者已走在时代前列。未来，AI赋能品牌营销、大数据精准营销以及多形式、多类别的全覆盖式营销策略将成为品牌营销发展新趋势。
On May 7th, 2024, the high-profile 8th China Brand Development Forum series of activities was held in Beijing. This event, co-sponsored by China Brand Magazine and China Brand Network, focuses on the innovation and development of Chinese brands in the new era, and discusses the new experience and new practices of Chinese brands in transformation and upgrading, Chinese brands and brand internationalization. Imedia Consulting analysts were invited to attend this event, and jointly released the high-profile "China Brand Marketing Innovation and Consumption Trend Insight Report in 2024" with "China Brand" magazine. With the continuous development of the economy and the progress of the Internet industry and data science, market consumption trends and brand marketing models are gradually changing, and cutting-edge technologies such as AI technology and big data science provide a strong boost for brand marketing. iiMedia Research data show that the brand marketing model gradually to the direction of segmentation, accurate positioning, 2023 China's mobile advertising market size of 464.66 billion yuan, an increase of 2.7%, is expected to 2025 market size is expected to exceed 480 billion yuan. In 2024, 54.1% of consumers will purchase hobby related products in addition to daily necessities, and 61.4% of consumers will understand domestic brand information through short video platforms, and simple style and national tide style advertisements are the most favored by consumers. With the increase of national per capita income, more and more consumers are willing to pay for personal interests, and young consumers have been in the forefront of The Times. In the future, AI enabled brand marketing, big data precision marketing and multi-form, multi-category full coverage marketing strategies will become a new trend in the development of brand marketing.