关于“文娱行业”的报告
艾媒咨询 | 2024年中国00后暑假文娱活动分析报告
随着暑假的到来，文娱行业迎来了消费的高峰期，各类线上线下文娱活动备受欢迎，对于00后群体，他们成长于物质条件相对富足的年代，在暑假中对精神娱乐需求旺盛，悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示，中国居民在教育、文化和娱乐领域的消费支出比例波动明显，2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为，00后更倾向于参与多样化的文娱活动，包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等，消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume.-
艾媒咨询 | 2024年中国电视剧行业消费行为调研分析报告
电视剧已成为现代生活不可或缺的娱乐方式，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国电视剧行业消费行为调研分析报告》数据显示，34.03%的观众观看电视剧时间占空闲时间的比例为40%-60%，24.09%的观众则有20%-40%的空闲时间用于观看电视剧。在剧情偏好方面，动作冒险类（33.45%）、爱情都市类（33.27%）以及悬疑警匪类（32.91%）剧集尤为受到观众青睐。至于观剧平台的选择，头部平台优势明显，腾讯视频与爱奇艺占据了市场的较大份额。艾媒咨询分析师认为，目前电视剧观众的剧情偏好呈现出多元化的特点。制片方与剧组应当摒弃一味追求高流量和同质化的传统思维，鼓励多题材作品的繁荣发展，并依据不同平台的受众特征进行精准投放，以实现内容与平台的最佳匹配。
TV series have become an indispensable entertainment mode in modern life. According to the latest "2024 China TV drama industry consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 34.03% of the audience watch TV series accounted for 40%-60% of their free time, and 24.09% of the audience spend 20%-40% of their free time watching TV series. In terms of plot preference, action-adventure series (33.45%), love-city series (33.27%) and suspense police series (32.91%) were particularly favored by viewers. As for the choice of viewing platforms, the head platform has obvious advantages, and Tencent Video and iQiyi occupy a large share of the market. Analysts from IImedia Consulting believe that the current drama audience preferences show diversified characteristics. Producers and crews should abandon the traditional thinking of blindly pursuing high traffic and homogenization, encourage the prosperity and development of multi-theme works, and accurately deliver according to the audience characteristics of different platforms, so as to achieve the best match between content and platforms. -
艾媒咨询｜2024-2025年中国银发经济投资前景分析报告
随着中国逐步迈入老龄化社会，老年人的衣食住行行业逐渐得到了社会广泛的关注和政府的扶持。发展银发经济是解决中国老年人衣食住行，提升其生活品质的重要途径之一，同时亦有助于带动中国经济发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国银发经济投资前景分析报告》数据显示，2023年中国养老产业市场规模为12.0万亿元，同比增长16.50%，预计2024年中国养老产业市场规模为13.9万亿元，2027年市场规模有望达20万亿元以上。
艾媒咨询分析师认为，新一代中老年人受教育程度普遍较高，退休后更加注重生活品质和社交需求，普遍愿意为自己的兴趣爱好买单，为银发经济市场的发展提供了良好的条件。
With China gradually entering the aging society, the clothing, food, housing and transportation industry of the elderly has gradually received extensive social attention and government support. Developing the silver economy is one of the important ways to solve the problem of clothing, food, housing and transportation of the elderly in China, improve their quality of life, and also help to promote China's economic development.According to the latest "Analysis Report on Investment Prospects of China's Silver Economy from 2024 to 2025" released by iiMedia Research, in 2023, the market size of China's pension industry will be 12.0 trillion yuan, an increase of 16.50%. It is expected that the market size of China's pension industry will be 13.9 trillion yuan in 2024, and the market size is expected to reach more than 20 trillion yuan in 2027.
Analysts from iMedia Consulting believe that the new generation of middle-aged and elderly people generally have a higher education level, pay more attention to the quality of life and social needs after retirement, and are generally willing to pay for their interests and hobbies, which provides good conditions for the development of the silver economic market. -
艾媒咨询｜2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用，虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台，在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示，2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元，预计2025年分别达到6402.7亿元和480.6亿元，呈现强劲的增长态势。
艾媒咨询分析师认为，虚拟人技术具有为用户提供高度智能化和个性化服务的潜力，为B端企业降本增效，其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad. -
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