艾媒咨询 | 2025年中国智能小家电典型企业研究与消费者调查数据

随着居民生活水平提升、消费观念转变，以及技术不断革新，智能小家电市场前景广阔，有望在未来持续拓展品类、提升智能化程度，满足消费者对便捷、健康、高品质生活的追求。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能小家电典型企业研究与消费者调查数据》显示，2024年市场规模达到2099亿元，预计2030年将进一步增长至3393亿元，表明智能小家电正处于高速增长期。消费者对这类产品的需求持续上扬，其市场前景极为广阔。
在中国智能小家电消费者中，93.07%的消费者表示愿意购买，而仅有6.93%的消费者表示不愿意购买；每周使用小家电的频率中，3-4次的使用频率最高，占比达到56.65%，5-7次占比25.66%，7次以上的使用频率为10.78%，而0-2次的使用频率仅为6.91%。体现智能小家电在中国市场的高度接受度和广泛的市场需求，市场潜力巨大，同时反映出小家电在中国家庭中的普及程度和使用频率较高。
艾媒咨询分析师指出，中国智能小家电行业未来发展前景乐观。消费端，随着居民生活水平提升，对生活品质愈发重视，追求便捷、高效、个性化的生活方式，智能小家电的智能化、多功能特性正好契合这一需求趋势。“一人经济”“银发经济” 兴起，促使对小型化、操作简易化智能小家电需求攀升，像迷你智能电饭煲、智能老人按摩仪等。同时，健康养生观念普及，消费者青睐具备健康功能的产品，如能精准控温、实现营养烹饪的智能电炖锅，以及可净化空气、监测水质的智能小家电，为行业开辟新增长点。技术层面，物联网、人工智能等技术持续进步，赋能智能小家电不断升级。政策上，“以旧换新” 等政策推动家电更新换代，刺激智能小家电市场需求释放。不过，行业也面临挑战，产品同质化严重，部分企业研发创新能力不足；市场竞争激烈，品牌众多，头部企业需巩固优势，中小企业要寻求差异化突围。
With the improvement of residents' living standards, the transformation of consumption concepts, and the continuous innovation of technology, the market prospects for smart small household appliances are broad. It is expected to continue to expand product categories and enhance the degree of intelligence in the future, meeting consumers' pursuit of a convenient, healthy and high-quality life. According to the latest "Research on Typical Enterprises of Smart Small Household Appliances in China in 2025 and Consumer Survey Data" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size will reach 209.9 billion yuan in 2024. It is expected to further increase to 339.3 billion yuan by 2030, indicating that smart small household appliances are in a period of rapid growth. The demand for such products from consumers continues to rise, and its market prospects are extremely broad.
Among Chinese consumers of smart small household appliances, 93.07% said they were willing to purchase, while only 6.93% said they were not. Among the weekly usage frequencies of small household appliances, those used 3 to 4 times have the highest proportion, reaching 56.65%, those used 5 to 7 times account for 25.66%, those used more than 7 times make up 10.78%, while those used 0 to 2 times only account for 6.91%. This reflects the high acceptance and extensive market demand of smart small household appliances in the Chinese market, with huge market potential. At the same time, it indicates the high popularity and usage frequency of small household appliances in Chinese households.
Analysts from iiMedia Research pointed out that the future development prospects of China's smart small household appliances industry are optimistic. On the consumer end, as residents' living standards improve, they are paying more and more attention to the quality of life and pursuing a convenient, efficient and personalized lifestyle. The intelligent and multi-functional features of smart small household appliances precisely meet this demand trend. The rise of the "one-person economy" and the "silver economy" has driven up the demand for small-sized and easy-to-operate smart small appliances, such as mini smart rice cookers and smart elderly massage devices. Meanwhile, with the popularization of health and wellness concepts, consumers favor products with health functions, such as smart electric stew POTS that can precisely control temperature and provide nutritious cooking, as well as smart small household appliances that can purify the air and monitor water quality, opening up new growth points for the industry. From a technical perspective, technologies such as the Internet of Things and artificial intelligence continue to advance, empowering the continuous upgrading of smart small household appliances. In terms of policy, policies such as "trade-in for new" have promoted the renewal of household appliances and stimulated the release of market demand for smart small household appliances. However, the industry also faces challenges, with severe product homogeneity and insufficient R&D and innovation capabilities in some enterprises. The market competition is fierce and there are numerous brands. Leading enterprises need to consolidate their advantages, while small and medium-sized enterprises should seek differentiated breakthroughs.

艾媒咨询 | 2025年中国智能硬件市场发展状况与用户行为调查数据

随着人工智能技术与物联网技术的深度融合，中国智能硬件市场近年来呈现爆发式增长，产品形态从智能家居、可穿戴设备向工业级、医疗级等领域快速拓展，市场规模持续攀升。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能硬件市场发展状况与用户行为调查数据》数据显示，2020年中国人工智能核心产业规模便达到1500亿元，预计2025年产业规模达到4000亿元。其中，2024年中国教育智能硬件市场规模为962亿元，预计2025年中国教育智能硬件市场规模可达1125亿元，说明以人工智能行业为核心的智能硬件市场发展前景广泛。在对智能硬件了解情况调查中，有57.75%的智能硬件用户选择了智能手机，这表明超过半数的智能硬件用户对智能手机了解程度最高。在智能家居购买情况中，44.44%的用户购买了智能电视，说明中国智能硬件用户对智能电视的需求最为旺盛。在可接受的智能可穿戴设备类型中，51.69%的智能硬件用户可以接受智能手表产品，43.07%的智能硬件用户可以接受智能手环类产品。在智能硬件产品（设备）具有的优点上，29.54%的智能硬件用户认为其提升了生活或工作效率。在智能硬件产品（设备）具有的缺点上，22.76%的智能硬件用户认为最突出的问题是价格虚高。艾媒咨询分析师认为，未来中国智能硬件行业需要精细化，各企业需要加强自身核心技术研发，优化智能硬件产品，提高智能硬件用户体验，同时关注政策导向，把握细分市场机遇。
With the deep integration of artificial intelligence technology and Internet of Things technology, China's smart hardware market has witnessed explosive growth in recent years. The product forms have rapidly expanded from smart home and wearable devices to industrial-grade, medical-grade and other fields, and the market size has continued to rise. According to the latest "iiMedia Report | Survey data of China's intelligent hardware market development and user behavior in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the scale of China's core artificial intelligence industry reached 150 billion yuan in 2020. It is estimated that the industrial scale will reach 400 billion yuan in 2025 and the core industrial scale of artificial intelligence in China will reach 1 trillion yuan in 2030. Among them, the market size of educational smart hardware in China was 96.2 billion yuan in 2024, and it is expected to reach 112.5 billion yuan in 2025. The above data and predictions are sufficient to demonstrate that the development prospects of the smart hardware market, with artificial intelligence and the smart hardware industry at its core, are broad. In the survey on the understanding of smart hardware, 57.75% of smart hardware users chose smart phones, which indicates that more than half of smart hardware users have the highest level of understanding of smart phones. In the purchase situation of smart home appliances, 44.44% of users bought smart TVS, indicating that the demand for smart TVS among Chinese smart hardware users is the most vigorous. Among the acceptable types of smart wearable devices, 51.69% of smart hardware users can accept smartwatch products, and 43.07% of smart hardware users can accept smart bracelet products. In terms of the advantages of smart hardware products (devices), 29.54% of smart hardware users believe that they have improved the efficiency of life or work. Among the shortcomings of smart hardware products (devices), 22.76% of smart hardware users believe that the most prominent issue is the inflated price.Analysts from iiMedia Research believe that in the future, China's smart hardware industry needs to be refined. Each enterprise should enhance its core technology research and development, optimize smart hardware products, improve the user experience of smart hardware, and at the same time pay attention to policy guidance and seize the opportunities in niche markets.

艾媒咨询 | 2025-2026年中国养生茶饮行业现状研究及消费者洞察报告

健康消费已成为国民消费升级的核心方向。在此背景下，养生茶饮作为“健康+饮品”的跨界赛道，凭借功能性与便利性的融合优势，逐渐从边缘品类走向消费主流，成为中国饮品市场的核心增长极。iiMedia Research（艾媒咨询）数据显示，2025年中国养生茶饮市场规模将达642.7亿元，同比增长25.3%，预计2028年将突破千亿元。
Health consumption has become the core direction of the national consumption upgrade. Against this backdrop, health-preserving tea beverages, as a cross-border track of "health + drinks", have gradually moved from a marginal category to the mainstream of consumption by leveraging the integrated advantages of functionality and convenience, becoming a core growth pole in China's beverage market. iiMedia Research data shows that the market size of health tea beverages in China is expected to reach 64.27 billion yuan in 2025, with a year-on-year growth of 25.3%. It is projected to exceed 100 billion yuan by 2028.

艾媒咨询 | 2025-2026年中国新式茶饮行业发展现状与消费趋势调查分析报告

随着消费升级与中华文化崛起，中国新式茶饮行业已成为全球消费品市场的创新标杆。iiMedia Research（艾媒咨询）数据显示，2024年中国新式茶饮市场规模达3547.2亿元，同比增长6.4%，预计到2028年有望突破4000亿元。中国新式茶饮行业将进入“精耕细作”的新阶段，企业需在健康化产品研发、数字化运营能力及体验化消费场景打造方面形成综合优势，同时通过出海拓展全球市场，才能实现可持续增长。With the upgrading of consumption and the rise of Chinese culture, the new-style tea beverage industry in China has become an innovation benchmark in the global consumer goods market. iiMedia Research data shows that the market size of new-style tea beverages in China reached 354.72 billion yuan in 2024, increasing by 6.4% year-on-year. It is expected to exceed 400 billion yuan by 2028. The new-style tea beverage industry in China is about to enter a new stage of "meticulous cultivation". Enterprises need to form comprehensive advantages in the research and development of healthy products, digital operation capabilities and the creation of experiential consumption scenarios. At the same time, they should expand the global market by going global to achieve sustainable growth.

艾媒咨询 | 2025年中国新式茶饮大数据研究及消费行为调查数据

随着消费者健康意识提升、口味需求多元化，新式茶饮行业正经历深度变革，市场竞争激烈，行业已步入存量竞争阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国新式茶饮大数据研究及消费行为调查数据》数据显示，2024年中国新式茶饮行业市场规模为3547.2亿元，预计未来几年中国新式茶饮市场规模仍将保持稳定增长态势，到2028年有望突破4000亿元，这一增长态势揭示新式茶饮行业已从单一饮品消费升级为融合文化体验、健康生活、社交互动的复合型产业。中国新式茶饮消费者中，每周购买2-3次的消费者占比最高，达到69.76%，每周购买4-6次和购买1次及以下的消费者分别占比18.31%和9.57%，每周购买6次以上的消费者仅占2.36%；64.63%的消费者表示未来购买意愿“不变”，22.75%的消费者表示购买意愿会“增多”，而12.62%的消费者表示购买意愿会“减少”。反映了新式茶饮在中国市场的受欢迎程度，并且大多数消费者对新式茶饮的购买意愿保持稳定。
艾媒咨询分析师指出，在未来中国新式茶饮市场竞争加剧，价格内卷持续，低价产品占比上升挤压利润空间，行业从增量竞争转向存量博弈，中小品牌生存难度加大。同时消费需求升级推动产品向健康化、功能化、个性化延伸，拓展消费场景，AI、大数据等技术深度渗透供应链管理、门店运营、用户服务等环节，优化成本结构，增强供应链响应速度与消费体验。头部企业通过全球化采购、自建生产基地与仓储物流网络，强化原料把控能力，降低中间成本，支撑规模化扩张。
With the improvement of consumers' health awareness and the diversification of taste demands, the new-style tea beverage industry is undergoing profound changes. The market competition is fierce, and the industry has entered a stage of competition for existing customers. According to the latest "2025 China New-Style Tea Beverage Big Data Research and Consumer Behavior Survey Data" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of China's new-style tea beverage industry will be 354.72 billion yuan in 2024. It is expected that the market size of new-style tea beverages in China will continue to maintain a stable growth trend in the coming years, and is likely to exceed 400 billion yuan by 2028. This growth trend indicates that the new-style tea beverage industry has upgraded from a single beverage consumption to a composite industry integrating cultural experience, healthy living and social interaction. Among Chinese consumers of new-style tea beverages, those who purchase 2-3 times a week account for the highest proportion, reaching 69.76%. Those who purchase 4-6 times a week and those who purchase once or less account for 18.31% and 9.57% respectively. Consumers who purchase more than 6 times a week only account for 2.36%. 64.63% of consumers indicated that their future purchasing intention would remain "unchanged", 22.75% said it would "increase", while 12.62% said it would "decrease". This reflects the popularity of new-style tea beverages in the Chinese market, and the purchasing intention of the majority of consumers for new-style tea beverages remains stable.
Analysts from iiMedia Research pointed out that in the future, competition in China's new-style tea beverage market will intensify, price competition will continue, and the proportion of low-priced products will rise, squeezing profit margins. The industry will shift from incremental competition to a zero-sum game, making it more difficult for small and medium-sized brands to survive. At the same time, the upgrading of consumer demand drives products to extend towards health, functionality and personalization, expanding consumption scenarios. Technologies such as AI and big data deeply penetrate supply chain management, store operation, user service and other links, optimizing the cost structure and enhancing the response speed of the supply chain and the consumption experience. Leading enterprises strengthen their raw material control capabilities, reduce intermediate costs and support large-scale expansion through global procurement, self-built production bases and warehousing and logistics networks.

艾媒咨询 | 2025年中国家居市场消费行为调查数据

当前家居行业呈现积极变化。政策大力扶持，2025年安排3000亿元支持消费品以旧换新，刺激消费潜力释放。消费者偏好智能、环保、适老化产品，企业加速全球化布局，借助 AI 提升效率与体验，整体市场复苏且升级态势明显。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家居市场消费行为调查数据》数据显示，消费者在选购软装家居产品时，更倾向于舒适性、材质质感和环保性；选购硬装家居产品时，更加关注产品质量、安全性和安装便捷性。在家居风格方面，现代简约风格以45.15%的占比成为2025年中国消费者最偏好的家居风格，远超其他风格。其次是传统中式风格，占比35.87%。与此同时，有49.45%的消费者表示已经购买并使用过智能家居产品，说明智能家居市场已经拥有一定的用户基础；40.85%的消费者表示有计划购买或使用智能家居，进一步印证了该市场潜在需求较大，未来增长空间广阔。其中，智能灯光控制系统和智能安全控制系统被认为是消费者最感兴趣的智能家居功能，分别占比35.40%和35.24%。消费者对智能家居功能的兴趣不仅反映了对便捷生活的追求，也体现了对家庭安全和舒适环境的重视。艾媒咨询分析师认为，消费者多元且明确的需求，不仅勾勒出市场的当下轮廓，更为家居行业未来发展铺就了清晰道路。随着技术的不断进步和成本的降低，智能家居产品的普及率也有望进一步提高，为消费者打造更加智能化、个性化的居住空间。
Currently, the home furnishings industry is showing positive changes. With strong policy support, 300 billion yuan was allocated in 2025 to support the trade-in of consumer goods, stimulating the release of consumption potential. Consumers prefer intelligent, environmentally friendly, and age-friendly products. Enterprises are accelerating their global layout and leveraging AI to enhance efficiency and user experience. The overall market shows a clear trend of recovery and upgrading.According to the latest "Survey data on the consumption behavior of China's home furnishing market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, when consumers purchase soft home furnishings products, they tend to prioritize comfort, material texture, and environmental protection. When purchasing hard home furnishings products, they pay more attention to product quality, safety, and installation convenience.In terms of home styles, the modern minimalist style, accounting for 45.15%, has become the most preferred home style among Chinese consumers in 2025, far surpassing other styles. The traditional Chinese style follows, accounting for 35.87%.At the same time, 49.45% of consumers said they have purchased and used smart home products, indicating that the smart home market already has a certain user base. 40.85% of consumers said they plan to purchase or use smart home products, further confirming that the market has great potential demand and broad growth space in the future. Among them, the intelligent lighting control system and the intelligent security control system are considered the smart home functions that consumers are most interested in, accounting for 35.40% and 35.24% respectively.Consumers' interest in smart home functions not only reflects their pursuit of a convenient life but also their emphasis on family safety and a comfortable environment. Analysts from iiMedia Research believe that consumers' diverse and clear demands not only outline the current picture of the market but also pave a clear path for the future development of the home furnishings industry. With the continuous advancement of technology and the reduction of costs, the penetration rate of smart home products is expected to further increase, creating a more intelligent and personalized living space for consumers.

艾媒咨询 | 2025年中国年份普洱茶行业现状及消费趋势洞察报告

在消费升级浪潮的席卷下，茶叶市场正经历着深刻的结构性变革。消费者不再满足于基础的茶饮需求，而是朝着追求高品质、独特风味与文化内涵的方向大步迈进。年份普洱茶作为茶叶品类中的佼佼者，以其随着时间陈化而愈发醇厚的口感、丰富的养生保健功效，以及深厚的文化底蕴，吸引了越来越多消费者的目光，已然成为茶叶市场中炙手可热的细分领域。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国年份普洱茶行业 现状及消费趋势洞察报告》数据显示，未来中国普洱茶行业市场规模将整体平稳上升，预计到2030年，普洱茶市场规模将达到242.6亿元，年份普洱茶市场规模将达84.8亿元。
艾媒咨询分析师认为，随着消费升级与健康理念的普及，年份普洱茶市场正围绕品质与养生价值展开深度竞争。高品质的年份普洱茶受到越来越多消费者的青睐，从茶叶原料的甄选，到制作工艺的把控，再到仓贮条件的优化，每一个环节都备受关注。
Under the sweeping tide of consumption upgrading, the tea market is undergoing profound structural changes. Consumers are no longer satisfied with basic tea-drinking needs but are rapidly moving towards the pursuit of high-quality, unique flavors, and cultural connotations. Aged pu'er tea, as a standout in the tea category, has attracted the attention of an increasing number of consumers with its mellow taste that improves with age, rich health benefits, and profound cultural heritage, becoming a hot niche in the tea market. Data from the latest report titled "Insight Report on the Current Status and Consumption Trends of vintage pu'er tea Industry in China in 2025" released by iiMedia Research (a global third-party data mining and analysis institution for new economy industries) shows that the overall market size of China's pu'er tea industry will steadily rise in the future. It is projected that by 2030, the market size of Pu'er tea will reach 24.26 billion yuan, and that of aged pu'er tea will reach 8.48 billion yuan.
Analysts from iiMedia Research believe that with the upgrading of consumption and the popularization of health concepts, the aged Pu'er tea market is now engaged in an in-depth competition centered on quality and health-care value. High-quality aged Pu'er tea is gaining favor with an increasing number of consumers. Every aspect, from the selection of tea leaves, to the control of the production process, to the optimization of storage conditions, is highly focused on.

艾媒咨询 | 2025年中国中药茶饮行业发展状况与消费行为调查数据

在健康消费的浪潮下，中药茶饮这一“健康+饮品”的跨界赛道强势崛起。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国中药茶饮行业发展状况与消费行为调查数据》显示，2024年中国养生茶饮市场规模为512.8亿元，预计2028年中国养生茶饮市场规模将达到1189.5亿元。随着现代生活节奏加快和健康理念深入人心，养生茶饮凭借其天然、健康的特性日益受到消费者青睐。在中医药文化复兴和“药食同源”理念的影响下，市场涌现出越来越多创新产品，持续推动了中国养生茶饮市场规模显著增长，显示出强劲的发展动力与广阔的市场前景。
中国消费者饮用中药茶饮的方式中，“个人熬煮”占比最高（67.10%），反映出对传统制备方式的显著偏好；线下门店现制消费亦占相当比例（47.56%），显示现制茶饮市场具备良好基础。在饮用场景方面，“身体不适时”占比达74.45%，表明中药茶饮在缓解症状方面的功能性认知深入人心；而“疲劳困乏时”饮用比例也达43.91%，说明其在提神醒脑方面亦具市场需求。整体来看，中药茶饮消费仍高度依赖“药食同源”的文化认同，既被视作缓解特定症状的功能饮品，也逐步融入日常，成为调节身心的健康生活方式。
艾媒咨询分析师认为，中国中药茶饮行业未来将呈现以下三大发展趋势。一是产业现代化与标准化。行业竞争将向上游延伸，推动中药材原料的规范化种植与可追溯体系建设。同时，依托现代萃取技术与生产工艺升级，实现风味与功效的稳定输出，为规模化扩张奠定坚实基础。二是产品功能精准化与多元化。中药茶饮企业将针对睡眠管理、体重控制、情绪舒压等细分需求，开发成分与靶向更明确的精准化产品，满足多元化的健康消费场景。三是消费体验日常化与时尚化，中药茶饮将持续淡化“药感”，强化“时尚养生”标签，深度融入年轻人的日常办公与社交生活，完成从功能性饮品到生活方式品牌的进化。
Under the wave of health consumption, the cross-border track of traditional Chinese medicine tea, which combines "health" and "beverages", has risen strongly. According to the latest "2025 Development Status and Consumer Behavior Survey Data of Traditional Chinese Medicine Tea Industry in China" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the market size of health-preserving tea in China was 51.28 billion yuan in 2024, and it is expected to reach 118.95 billion yuan in 2028. With the acceleration of modern life pace and the deepening of health concepts, health-preserving tea, with its natural and healthy characteristics, is increasingly favored by consumers. Under the influence of the revival of traditional Chinese medicine culture and the concept of "food and medicine sharing the same origin", more and more innovative products have emerged in the market, continuously driving the significant growth of the market size of health-preserving tea in China, demonstrating strong development momentum and broad market prospects.
Among the ways Chinese consumers drink traditional Chinese herbal tea, "personal brewing" accounts for the highest proportion (67.10%), reflecting a significant preference for traditional preparation methods; consumption at offline stores also takes up a considerable share (47.56%), indicating a solid foundation for the market of freshly made herbal tea. In terms of consumption scenarios, "when feeling unwell" accounts for 74.45%, demonstrating that the functional perception of traditional Chinese herbal tea in alleviating symptoms is deeply rooted in people's minds; while "when feeling tired and sleepy" also has a consumption ratio of 43.91%, suggesting that there is also market demand for its ability to refresh and invigorate. Overall, the consumption of traditional Chinese herbal tea still highly relies on the cultural recognition of "food and medicine sharing the same origin", being regarded not only as a functional drink for specific symptoms but also gradually integrating into daily life as a healthy lifestyle for regulating the body and mind.
Analysts from iiMedia Research believe that the traditional Chinese medicine tea industry in China will present the following three major development trends in the future. First, industrial modernization and standardization. Industry competition will extend to the upstream, promoting the standardized planting of traditional Chinese medicinal materials and the construction of traceability systems. At the same time, relying on modern extraction technology and production process upgrades, stable flavor and efficacy output will be achieved, laying a solid foundation for large-scale expansion. Second, product function precision and diversification. Traditional Chinese medicine tea enterprises will develop more precise products targeting specific needs such as sleep management, weight control, and stress relief, to meet diverse health consumption scenarios. Third, daily and fashionable consumption experience. Traditional Chinese medicine tea will continue to reduce the "medicinal taste", strengthen the "fashionable health preservation" label, and deeply integrate into the daily office and social life of young people, completing the evolution from a functional drink to a lifestyle brand.

艾媒咨询 | 2025年中国外贸AI智能应用市场洞察分析报告

在全球经济一体化的大背景下，外贸行业竞争愈发激烈。随着人工智能（AI）技术的迅猛发展，其在各领域的应用不断深入，外贸行业也迎来了智能化变革的浪潮。AI 智能应用正逐渐渗透到外贸业务的各个环节，深刻改变着传统的贸易模式和运营方式，为外贸企业带来了新的机遇与挑战。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《 2025年中国外贸AI智能应用市场洞察分析报告》数据显示， 88.17% 的工作者已在使用 AI 相关工具或系统，表明 AI 在外贸领域的普及度极高，已然成为外贸工作的重要组成部分。同时，超六成中国工作者认可外贸 AI 在智能数据管理（客户信息、订单等）方面的功能优势，52.76% 的人认为提高数据分析、管理能力十分关键，这不仅凸显了数据管理于外贸业务的核心地位，也强烈预示着外贸行业未来对 AI 数据处理能力有着迫切需求。艾媒咨询分析师认为，AI 不仅已广泛融入外贸工作，其在数据处理与管理方面的能力更是备受关注，有望成为推动外贸行业发展、提升企业竞争力的关键力量。
Under the background of global economic integration, the competition in foreign trade industry is becoming more and more fierce. With the rapid development of artificial intelligence (AI) technology, its application in various fields continues to deepen, and the foreign trade industry has ushered in a wave of intelligent change. AI intelligent applications are gradually penetrating into all aspects of foreign trade business, profoundly changing the traditional trade mode and operation mode, and bringing new opportunities and challenges to foreign trade enterprises. According to the latest "Analysis report on China's foreign trade AI intelligent application market insight in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 88.17% of workers are already using AI-related tools or systems, indicating that AI is extremely popular in the field of foreign trade. It has become an important part of foreign trade work. At the same time, more than 60% of Chinese workers recognize the functional advantages of foreign trade AI in intelligent data management (customer information, orders, etc.), and 52.76% of them believe that it is critical to improve data analysis and management capabilities, which not only highlights the core position of data management in foreign trade business. It also strongly indicates that the foreign trade industry has an urgent need for AI data processing capabilities in the future. AI Consulting analysts believe that AI has not only been widely integrated into foreign trade work, its ability in data processing and management is more concerned, is expected to become a key force to promote the development of foreign trade industry and enhance the competitiveness of enterprises.

艾媒咨询 | 2025年中国智能学习机行业发展状况和消费行为调查数据

随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能学习机行业发展状况和消费行为调查数据》显示，2024年中国教育智能硬件市场规模达962亿元，预计2025年达到1125亿元；2024年中国智能学习机市场规模达270.72亿元，预计2027年中国智能学习机市场规模将达到514.41亿元。随着家长和学生对于教育质量要求的提高，传统的“一刀切”教学模式已无法满足其需求。智能学习机通过AI技术，能够根据学生的学习进度和能力提供定制化的学习方案，满足个性化学习需求。
在消费者购买智能学习机产品的种类中，排名前三的分别是智能学习笔（58.33%）、儿童手表（49.43%）、电子词典笔（39.94%）。此外，在购买学习机时，学习资源（66.92%）成为首要关注因素，使用体验（52.31%）与售后服务（48.46%）次之。这表明，智能学习机产品的竞争核心正从技术功能转向“内容+服务”的综合生态构建。未来，能够整合优质教育资源、提供流畅交互体验并建立完善服务体系的品牌，将在市场竞争中占据主导地位。
艾媒咨询分析师认为，未来中国智能学习机产品将向“内容生态化、服务个性化、交互人性化”深度演进。硬件参数将不再是竞争焦点，行业核心壁垒在于构建覆盖全学科、适配多教材版本的优质内容资源库。AI技术将进一步赋能，实现真正意义上的个性化学习路径规划与实时学情反馈。同时，产品将更注重情感化交互与护眼设计，从学习工具转变为懂孩子的学习伙伴。此外，伴随“双减”政策深化，与校内课堂互补的精准辅导及家庭教育场景解决方案，将成为关键增长点。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest survey data on the development status and consumer behavior of China's intelligent learning machine industry in 2025 released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the market size of China's education intelligent hardware will reach 96.2 billion yuan in 2024, and is expected to reach 112.5 billion yuan by 2025; The market size of intelligent learning machines in China is expected to reach 27.072 billion yuan by 2024, and is projected to reach 51.441 billion yuan by 2027. With the increasing demands of parents and students for educational quality, the traditional "one size fits all" teaching model can no longer meet their needs. Intelligent learning machines can provide customized learning plans based on students' learning progress and abilities through AI technology, meeting personalized learning needs.
Among the types of smart learning machine products purchased by consumers, the top three are smart learning (58.33%), children's watches (49.43%), and electronic dictionary pens (39.94%). In addition, when purchasing a learning device, learning resources (66.92%) become the primary concern, followed by user experience (52.31%) and after-sales service (48.46%). This indicates that the competitive core of intelligent learning machine products is shifting from technical functions to the comprehensive ecological construction of "content+services". In the future, brands that can integrate high-quality educational resources, provide smooth interactive experiences, and establish a comprehensive service system will dominate the market competition.
Analysts from iMedia Consulting believe that in the future, Chinese intelligent learning machine products will deeply evolve towards "content ecology, personalized services, and interactive humanization". Hardware parameters will no longer be the focus of competition, and the core barrier of the industry lies in building a high-quality content resource library that covers all disciplines and is compatible with multiple textbook versions. AI technology will further empower and achieve truly personalized learning path planning and real-time learning feedback. At the same time, the product will focus more on emotional interaction and eye protection design, transforming from a learning tool to a learning partner who understands children. In addition, with the deepening of the "double reduction" policy, precise tutoring and family education scene solutions that complement on campus classrooms will become key growth points.