关于“正品保障”的报告
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艾媒咨询| 2020年中国酒类新零售市场研究报告
本报告研究涉及企业/品牌/案例：挖酒网,1919酒类直供,酒仙网
随着新零售概念普及，酒类新零售平台与传统酒类市场将趋于结合，该趋势也推动着中国酒类新零售市场规模和用户规模不断扩大。酒类新零售市场在2020年的规模约为1167.5亿元，预计2021年市场规模将增长16.8%至1363.1亿元。同时，酒类新零售平台通过发挥专业化仓储物流的技术优势，并加速线上线下渠道推广引流，进而优化用户购酒体验、强化用户线上购物习惯，因此行业用户规模有着一定的基础，2020年用户规模达到了4.63亿人。iiMedia Research(艾媒咨询)数据显示，46.4%的受访网民倾向于线上购买酒类商品，同时, 分别有51.7%和56.8%的受访网民认为价格优惠和正品保障是吸引他们到线上购买酒类商品的原因。酒类新零售平台融合线上、线下、物流的新零售模式成为激活零售市场的关键步骤，通过连接传统酒企和消费者，并发挥其渠道互通、数字化、场景化等优势特点，为消费者带来种类多、价格低、有保障的购酒体验，推动中国酒水行业步入新阶段。
With the popularization of the New Retai, the liquor-based new retail platform will combine with the traditional liquor market. This trend also promotes the continuous expansion of the market and user scale of China liquor-based new retail market. The scale of the liquor-based new retail market in 2020 is about 116.75 billion yuan, and it is expected that the market scale will increase by 16.8% to 136.31 billion yuan in 2021. At the same time, the liquor-based new retail platform optimizes users’ liquor purchasing experience and strengthens their online shopping habits by giving scope to the technical advantages of specialized warehousing and logistics and accelerating the promotion of online and offline channels. Hence, the user scale of the industry will reach 463 million in 2020. As the data of iiMedia Research showed, 46.4% of the netizens surveyed tend to buy liquor products online. Meanwhile, 51.7% and 56.8% of the netizens surveyed think that preferential price and authentic products guarantee are the reasons to attract them to buy liquor products online. The liquor-based new retail platform integrates the New Retailing model of online, offline and logistics, which has become a key step to activate the retail market. By connecting traditional liquor enterprises and consumers, and giving full play to the advantages of channel intercommunication, digitization and scene, the platform can bring consumers a multiple, low price and guaranteed liquor purchasing experience, and promote China's liquor industry into a new stage. -
艾媒咨询|2020-2021年中国国潮经济发展专题研究报告
本报告研究涉及企业/品牌/案例：拼多多,华为,汉尚华莲
目前在快递业和电商平台服务业持续发展的推动下，中国社会消费品零售总额和出口总额逐年呈现上升趋势。2020年受疫情影响下，中国社会消费品零售总额为39.2万亿元，比上年下降3.9%，出口净额为15.0万亿元。随着制造业结构持续升级，工业生产配套链不断完善，进一步发挥国内市场优势同时扩大内需，国潮商品质量也得到提升。国粹作为国潮文化的典型发展领域，而汉服领域是传统国粹结合潮流元素发展的典型代表，iiMedia Research（艾媒咨询）数据显示，中国汉服爱好者数量规模和市场规模快速增长，预测2021年汉服爱好者数量规模预计达689.4万人，市场销售规模将达到101.6亿元。调研数据显示，28.3%的消费者非常信任目前国产制造的商品质量，54.1%的消费者表示比较信任；同时，各电商平台通过大量消费补贴，让消费者用更实惠的价格体验新国牌商品，助力国潮经济发展。
In recent years, driven by the sustainable development of domestic delivery industry and e-commerce platform, total retail sales and exports of consumer goods in China are increasing year by year. In 2020, affected by the epidemic, total retail sales of China will reach 39.2 trillion yuan, has decreased by 3.9% over the previous year, and its net exports will reach 15.0 trillion yuan. With the continuous upgrading of the manufacturing structure, the continuous improvement of the industrial production chain, the further development of the domestic market advantages and the expansion of domestic demand, the quality of China-Chic goods has also been improved. Chinese quintessence culture is a typical development field of China-Chic culture, while Hanfu is a typical representative of traditional quintessence culture combined with trend elements. As the data of iiMedia Research showed, the number and market scale of Hanfu fans in China are growing rapidly. It is predicted that the number and scale of Hanfu lovers in 2021 will reach 6.89 million, and the market sales scale will reach 10.16 billion yuan. According to the survey data, 28.3% of interviewed consumers have great confidence in the quality of domestic products, and 54.1% of them have little confidence in the quality. At the same time, through the large consumer subsidies provided by e-commerce platforms, it allows the consumers to experience the new Chinese brand products at better prices, which helps the development of China-Chic economy. -
艾媒咨询|2020上半年中国网络互助发展专题研究报告
本报告研究涉及企业/品牌/案例：e互助、相互宝。
在国家政策的支持下，中国网络互助行业不断发展，逐渐成为医疗保障的有益补充。2019年中国网络互助行业救助总人数规模超过3万人，行业救助总金额超50亿元。截至2019年年底，中国网络互助覆盖人数达1.5亿人，预计2020年中国网络互助覆盖率达17.8%，2022年网络互助覆盖人数达有望达到3.9亿，覆盖率将达27.8%。通过网络互助平台的对比，结果显示，相较于报销型和综合型平台，给付型和聚焦型平台在人均互助金、获助比例等方面更具优势，e互助综合能力领先各平台。目前没有发现网络互助行业的规模效应，平台会员分摊未来有望保持平稳发展。未来中国网络互助将进入繁荣发展期，有望成为“国民级”产品，专业化运营与风险管控将成平台重点发展方向，行业也将从同质化到募集效率、金额的差异化发展。
With the support of national policies, China's network mutual assistance industry has continued to develop and has gradually become a useful supplement to medical security. In 2019, the total number of people assisted by China's network mutual assistance industry exceeded 30,000, and the total amount of industry assistance exceeded 5 billion yuan. At the end of 2019, the number of people covered by China's network mutual assistance reached 150 million. It is estimated that the coverage rate of China's network mutual assistance will reach 17.8% in 2020, and the number of network mutual assistance coverage is expected to reach 390 million in 2022, with a coverage rate of 27.8%. Through the comparison of network mutual assistance platforms, the results show that, compared with reimbursement and integrated platforms, payment and focused platforms have more advantages in terms of per capita mutual assistance, the proportion of assistance and so on. Besides, the comprehensive ability of “E HUAZHU” leads all platforms. At present, the scale effect of the network mutual assistance industry has not been found, and the platform members are expected to maintain stable spending in the future. In the future, China's network mutual assistance will enter a period of prosperity and development, and it is expected to become a "national-level" product. Professional operation and risk management will become the key development direction of the platforms. The industry will also develop from homogeneity to differentiated development in raising efficiency and amount. -
艾媒报告|2019-2020年中国跨境电商市场年度盘点及标杆企业运行监测报告
本报告研究涉及企业/品牌/案例：考拉海购，苏宁国际，奥买家，天猫国际，京东国际，洋码头，拼多多，AliExpress Plaza，家乐福，乐天，沃尔玛，莎莎，花王，MAC，兰蔻，小红书，波罗蜜，豌豆公主，蜜芽，聚美优品，55海购，申通快递，百世快递，韵达快递，中通快递，顺丰速运，中国邮政，支付宝，微信支付等
iiMedia Research（艾媒咨询）数据显示，2020年中国中国跨境电商交易规模预计达12.7万亿元。2019年随着《电商法》的正式实施、海淘消费者对品牌和品质的重视程度日益提升，主流跨境电商积极建设品牌口碑，不断铺开线下布局，加强正品保障，用户的海淘体验得到进一步的提高。
2019年跨境电商行业整体发展向好，跨境电商规模持续扩大，行业内竞争持续激烈，拼多多等竞争者先后入局跨境电商、阿里收购考拉，释放了巨大的市场需求。在此背景下，口碑和用户信任度成为跨境电商平台竞争的关键因素。iiMedia Research（艾媒咨询）数据显示，总样本量为1757的针对跨境电商用户调研中，74.1%的消费者表示在选购海外商品时，最看重的是商品是否为正品，58.8%的用户表示品牌知名度十分重要。随着居民收入的增长、生活水平的提高，海淘用户越来越看重品牌的价值，开始追求更高品质感的购物体验。用户要求提升、市场监管趋严，促使各大电商平台纷纷采取各项正品保障措施，技术赋能供应链，加强从采购到供应的全流程控制，同时积极维护和建设品牌口碑。
In 2019, the overall development of cross-border e-commerce industry has been on a positive trend. The scale of cross-border e-commerce continues to expand, and competition within the industry continues to be fierce. Pinduoduo and other competitors have successively entered cross-border e-commerce and Alibaba has acquired Kaola, which has unleashed huge market demand. In this context, word of mouth and user trust have become key factors in the competition of cross-border e-commerce platforms. As the data of iiMedia Research showed, in the user survey with a total sample size of 1757, 74.1% of consumers said that when buying overseas goods, the most important thing is whether the goods are genuine, while 58.8% said brand awareness is very important. With the increase of residents’ income and the improvement of their living standards, overseas online shopping users pay more and more attention to the value of the brand and start to pursue higher quality shopping experience. Users’ requirements are improved and market supervision is tightened, prompting major e-commerce platforms to take various quality assurance measures, empower the supply chain with technology, strengthen the control of the whole process from procurement to supply, and actively maintain and build brand reputation.
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艾媒报告|2019Q3中国跨境电商市场监测报告
本报告研究涉及企业/品牌/案例：乐天，沃尔玛，莎莎，Metro，奥买家，苏宁国际，考拉海购，唯品会，小红书，海外通，中国外运股份有限公司，百世快递，申通，韵达，中通，DHL，顺丰，中国邮政，Swisse,洋码头，花王
随着物流配送效率得提升、人们消费观念的转变及各项利好政策的出台，跨境电商步入了快速增长阶段，各大跨境电商逐渐加大新零售布局。iiMedia Research(艾媒咨询)数据显示，预计在2020年，中国跨境电商交易规模将达到12.7万亿元。此外，在阿里全资收购网易考拉后，跨境电商行业格局发生了重大改变，阿里在跨境电商行业将占据超过一半的市场份额，头部平台的优势进一步凸显。大部分海淘用户对此收购事件有着较为乐观的态度，60.9%的海淘用户认为收购有利于整合行业资源，且受访的考拉海购用户中，超过五成表示在平台被收购后会增加产品使用频率。
With the improvement of logistics distribution efficiency, the change of people's consumption concept and the introduction of various favorable policies, cross-border e-commerce has entered a stage of rapid growth, and major cross-border e-commerce companies have gradually increased their new retail layout. As the data of iiMedia Research showed, China cross-border e-commerce transactions are expected to reach 12.7 trillion yuan in 2020. In addition, after Alibaba's wholly owned acquisition of Kaola, the pattern of cross-border e-commerce industry has been significantly changed, and Alibaba will occupy more than half of the market share in the cross-border e-commerce industry, further highlighting the advantages of the head platform. Most overseas online shopping users have a relatively optimistic attitude towards the acquisition. 60.9% of the users believe that the acquisition is conducive to the integration of industry resources, and more than 50% of the interviewed Kaola users implies that they will increase the use frequency of products after the acquisition of the platform. -
艾媒报告|2019中国网络游戏企业社会责任感专题研究报告
本报告研究涉及企业/品牌包括：腾讯游戏、网易游戏、三七互娱、完美世界、多益网络、巨人网络、昆仑万维、盛趣游戏、游族网络、世纪华通、英雄互娱、掌趣科技、游久游戏、龙图游戏、吉比特、光线传媒、中文传媒、乐元素、网龙、欢悦互娱、天神娱乐、浙数文化、中手游、恺英网络、冰川网络、顺网科技、云游控股、华清飞扬、第七大道、柠檬微趣、盛天网络、电广传媒、奥飞娱乐、IGG、全科文化、金山软件、际动网络、铁血科技、天舟文化、凯撒文化、拓维信息、乐游科技控股、掌中飞天、塔人网络、深海软件、迅游科技、博雅互动、宝通科技、人人游戏、云畅游戏
iiMedia Research （艾媒咨询）数据显示，2018年中国手机游戏市场规模接近1500亿元，较2017年增长26.4%，而对于游戏行业整体而言，2018年增速仅为5.3%。近年游戏行业发展繁荣主要由手机游戏高速增长所致，目前行业头部企业如腾讯游戏、网易游戏均在手游领域投入巨大。2018年收入前50手游新品中，腾讯、网易研发的游戏合计收入占比达到44.4%。近年来，中国游戏企业重视企业形象和社会责任，iiMedia Research （艾媒咨询）数据显示，社会责任感TOP50网络游戏企业中，三分之二来自于北上广深一线城市。在企业上市情况方面，A股上市企业占比高达56.0%，经济效益对于企业发挥社会责任感起到关键作用。腾讯游戏、多益网络社会责任感得分分别为上市企业和非上市企业之首，头部企业更需发挥行业领头作用，树立良好业内形象。
As the data of iiMedia Research showed, the scale of China mobile game market in 2018 is close to 150 billion yuan, with an increase of 26.4% over 2017. While for the whole game industry, the growth rate in 2018 is only 5.3%. In recent years, the development and prosperity of the game industry is mainly caused by the rapid growth of mobile games market. At present, leading enterprises in the industry, such as Tencent games and Netease games, have invested tremendous amounts in the field of mobile games. Tencent and Netease accounted for 44.4% of the total revenue of the top 50 mobile games in 2018. In recent years, Chinese game companies attach great importance to corporate image and social responsibility. As the data of iiMedia Research showed, two-thirds of TOP50 online game companies with most social responsibility come from first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. As for the listing situation of enterprises, the proportion of A-share listed enterprises is as high as 56.0%. Economic benefits play a key role in the social responsibility of enterprises. Tencent Game and Duoyi Network have the highest scores of social responsibility for listed and non-listed enterprises respectively. Head enterprises need to play a leading role in the industry and establish a good image in the industry. -
艾媒报告 |2019中国3.15消费者权益调查报告电商篇
iiMedia Research(艾媒咨询)数据显示，2018年中国移动电商用户规模达到6.08亿人。在移动支付技术全面普及后，电商消费用户已经达到庞大的规模，关于电商消费者的权益保障不容忽视。而各类商品中，家电、食品和服装商品是问题重灾区，分别有34.2%、26.5%和26.3%的受访用户认为网购这些商品最容易发生权益保障问题。
According to iiMedia Research, the number of mobile e-commerce users in China reached 608 million in 2018. After the popularization of mobile payment technology, e-commerce consumers have reached a huge scale, and the protection of the rights and interests of e-commerce consumers can not be ignored. Among all kinds of commodities, household appliances, food and clothing commodities are the most serious disaster areas. According to iiMedia Research data, 34.2%, 26.5% and 26.3% of the respondents thought that online purchasing of these goods was the most prone to the protection of rights and interests. In the future, the rights and interests of e-commerce users can be effectively protected only by continuing to improve the norms of the business sector and its sub-areas, giving play to the role of harmony elimination and social exposure.
