关于“汽车行业”的报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
iiMedia Research(艾媒咨询)数据显示,随着科技的发展和燃油车成本的上升,新能源汽车的消费需求逐渐增加,推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示,2023年中国新能源汽车市场规模为115000亿元,同比增长16.2%,2025年有望达到231000亿元。艾媒咨询分析师认为,消费者对新能源汽车的续航历程和安全性能有更高期望,长续航、快充功率和动力系统保护措施成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓,下沉市场成为新能源车新发展机遇。
Data from iiMedia Research shows that with the development of technology and the rising cost of fuel vehicles, the consumer demand for new energy vehicles is gradually increasing. This has driven manufacturers to improve their product power and the rapid growth of new energy vehicle sales. According to the data, Chinese new energy vehicle market will be 11,500 billion yuan in 2023, a year-on-year growth of 65.0%, and is expected to reach 2,311 billion yuan in 2025. Analysts from iiMedia Consulting believe that consumers have higher expectations for the range course and safety performance of new energy vehicles. Long range, fast charging power and power system protection measures have become key aspects for consumers to consider when purchasing a car. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of growth in the first-tier market, the sinking market has become a new development opportunity for new energy vehicles.艾媒咨询 | 2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
全球汽车电动化转型趋势愈演愈烈,各国正加速布局新能源汽车产业,全球新经济产业第三方数据挖掘和分析机构 iiMedia Research(艾媒咨询)最新发布的《2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告》数据显示,随着科技的发展和燃油车成本的上升,新能源汽车的消费需求逐渐增加,推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示,2023年中国新能源汽车市场规模为11.5千亿元,同比增长16.2%,2025年有望达到23.1千亿元。艾媒咨询分析师认为,中国市场需求强劲符合长期发展趋势,市场规模的高增长有望持续发展。消费者对新能源汽车的续航历程和安全性能有更高期望,长续航、轮胎安全、自动泊车成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓,下沉市场成为新能源车新发展机遇。
Global automotive electric transformation trend intensified, countries are accelerating the layout of new energy automobile industry, the global auto industry third-party data mining and analysis institutions “iiMedia Report | Monitoring and case study report of global and Chinese new energy vehicle industry from 2024 to 2025”according to data with the development of science and technology and the rising cost of fuel vehicles, new energy vehicles consumer demand is gradually increased, promote the manufacturer product force and the rapid growth of new energy vehicle sales.Data show that in 2023, China's new energy vehicle market size is 1.15 billion yuan, year-on-year growth of 16.2% and is expected to reach 2.31 billion yuan in 2025. iiMedia consulting analysts believe that the strong Chinese market demand is in line with the long-term development trend, the high growth of market size is expected to continue to develop. Consumers have higher expectations for the endurance process and safety performance of new energy vehicles. Long endurance, tire safety and automatic parking have become the key aspects that consumers consider when buying cars. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of the growth rate of the first-line market, the sinking market has become a new development opportunity for new energy vehicles.艾媒咨询|2024-2025年中国无人驾驶汽车市场行业研究报告
随着汽车智能化与电动化的不断升级,无人驾驶汽车成为汽车行业发展的新趋势。在政策和社会需求等多维度因素的推动下,自动驾驶的服务需求持续增长。数据显示,2023年无人驾驶汽车市场规模达118.5亿元,预计2025年前后将迎来规模性产业化契机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国无人驾驶汽车市场行业研究报告》数据显示,2024年中国有49.3%的受访消费者知道且非常了解无人驾驶汽车;超过四成用户通过短视频平台获取无人驾驶汽车的相关资讯。超六成的受访消费者认为无人驾驶汽车的主要优势是减少驾驶疲惫感和减少交通事故的发生,无人驾驶汽车采用先进的传感技术和智能系统,可以实时感知周围环境,显著降低道路交通事故的发生率。
With the continuous upgrading of automotive intelligence and electrification, driverless vehicles have become a new trend in the development of the automotive industry. Driven by multi-dimensional factors such as policy and social demand, the demand for autonomous driving services continues to grow. According to the data, the market size of driverless cars reached 11.85 billion yuan in 2023, and it is expected to usher in large-scale industrialization opportunities around 2025. According to the latest "China Pilotless automobile market Industry Research Report from 2024 to 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development.艾媒咨询 | 2024年中国电视剧行业消费行为调研分析报告
电视剧已成为现代生活不可或缺的娱乐方式,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国电视剧行业消费行为调研分析报告》数据显示,34.03%的观众观看电视剧时间占空闲时间的比例为40%-60%,24.09%的观众则有20%-40%的空闲时间用于观看电视剧。在剧情偏好方面,动作冒险类(33.45%)、爱情都市类(33.27%)以及悬疑警匪类(32.91%)剧集尤为受到观众青睐。至于观剧平台的选择,头部平台优势明显,腾讯视频与爱奇艺占据了市场的较大份额。艾媒咨询分析师认为,目前电视剧观众的剧情偏好呈现出多元化的特点。制片方与剧组应当摒弃一味追求高流量和同质化的传统思维,鼓励多题材作品的繁荣发展,并依据不同平台的受众特征进行精准投放,以实现内容与平台的最佳匹配。
TV series have become an indispensable entertainment mode in modern life. According to the latest "2024 China TV drama industry consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 34.03% of the audience watch TV series accounted for 40%-60% of their free time, and 24.09% of the audience spend 20%-40% of their free time watching TV series. In terms of plot preference, action-adventure series (33.45%), love-city series (33.27%) and suspense police series (32.91%) were particularly favored by viewers. As for the choice of viewing platforms, the head platform has obvious advantages, and Tencent Video and iQiyi occupy a large share of the market. Analysts from IImedia Consulting believe that the current drama audience preferences show diversified characteristics. Producers and crews should abandon the traditional thinking of blindly pursuing high traffic and homogenization, encourage the prosperity and development of multi-theme works, and accurately deliver according to the audience characteristics of different platforms, so as to achieve the best match between content and platforms.艾媒咨询 | 2024年中国线上快递行业消费者调研报告
在当前便捷的生活方式下,线上快递已成为众多消费者的首选方式,他们普遍认为线上寄件具有节约时间和费用的双重优势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国线上快递行业消费者调研报告》数据显示,众多快递品牌中,顺丰凭借其高效的服务质量和可靠的物流体系,备受广大消费者的青睐。纵观整个行业,超过九成的消费者对当前的快递寄件服务持正面评价。在寄件方式的选择上,消费者则最偏爱蜂巢/菜鸟驿站智能寄件(48.74%),其次是上门取件服务(33.02%)。艾媒咨询分析师认为,在线上快递蓬勃兴起的背景下,快递公司需优化服务流程,特别是在物流信息的实时更新、上门服务的准时性等方面,以提升消费者的整体体验。同时,为进一步抢占市场份额与促进行业协调发展,各快递公司应充分利用自身在大件、中小件以及文件运输中的专业优势,不断创新服务模式,以满足消费者日益多样化、个性化的需求。
In the current convenient lifestyle, online courier has become the preferred choice for many consumer, who generally believe that online parcel delivery has the dual advantages of saving time and money. The latest "2024 China online express industry consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that among many courier brands, SF Express has won the favor of a large number of consumers with its efficient service quality and reliable logistics system. Over 90% of consumers surveyed hold a positive view of the current courier delivery service. In terms of parcel delivery methods, consumers are most partial to smart parcel delivery via hive/AliExpress Station (48.74%), followed by home delivery service (33.02%). Analysts from iimedia Research believe that in the background of the booming online courier industry, courier companies need to optimize their service processes, especially in real-time updates of logistics information and punctuality of home delivery services, to enhance the overall consumer experience. At the same time, in order to further seize market share and promote coordinated development of the industry, courier companies should fully utilize their professional advantages in handling large, medium and small parcels and documents, and continuously innovate service models to meet the increasingly diverse and individualized needs of consumers.艾媒咨询|2024年中国SaaS行业发展研究报告
随着云计算、5G等技术的不断创新,SaaS行业加速发展。大多数企业进行数字转型升级,纷纷涌入SaaS行业赛道。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国SaaS行业发展研究报告》数据显示,2023年中国SaaS行业市场规模达555.1亿元,预计2027年将超过1500亿元。
艾媒咨询分析师认为,受社会环境的影响,SaaS的应用更加广泛。随着企业的商业模式的不断变化,SaaS企业的业务体系呈现多元化,推动着SaaS行业的市场规模不断扩大。
With the continuous innovation of cloud computing, 5G and other technologies, the SaaS industry is accelerating its development. Most enterprises are undergoing digital transformation and upgrading, and are flocking to the SaaS industry track.According to the latest "Research Report on the Development of China's SaaS Industry in 2024" released by iiMedia Research, the market size of China's SaaS industry reached 55.51 billion yuan in 2023, and it is expected to exceed 150 billion yuan by 2027.
iiMedia Research analysts believe that Due to the influence of social environment, the application of SaaS has become more widespread. With the continuous changes in the business model of enterprises, the business system of SaaS enterprises has diversified, driving the market size of the SaaS industry to continuously expand.艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告
iiMedia Research(艾媒咨询)数据显示,2024年中国在线餐饮外卖行业市场规模为16357亿元,预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和,众多餐饮品牌开始将目光投向下沉市场,寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活,超六成的下沉市场外卖消费者每周点外卖的频率在3次以上,工作日(38.4%)和节假日聚餐(34.6%)是外卖消费的主要场景。平台信誉(50.5%)和用户评价(45.7%)是下沉市场消费者选择外卖平台时最关注的因素,其次是外卖产品丰富度(42.5%)和配送费(38.7%)。随着互联网普及程度的提高和移动支付的便捷性提升,下沉市场的外卖用户数量呈现出快速增长的态势,下沉市场有望成为外卖行业规模增长的新动力源。
According to iiMedia Research, the market size of China's online food delivery industry in 2024 is 1,635.7 billion yuan, and it is expected to reach 1,956.7 billion yuan in 2027. With the gradual saturation of the take-out market in first - and second-tier cities, many catering brands have begun to look to the sinking market to seek new growth points and development opportunities. Take-out is gradually integrating into the daily life of consumers in the sinking market, and more than 60% of take-out consumers in the sinking market order take-out more than 3 times a week, and weekdays (38.4%) and holidays (34.6%) are the main scenes of take-out consumption. Platform reputation (50.5%) and user evaluation (45.7%) are the most concerned factors for consumers in sinking markets to choose delivery platforms, followed by delivery product richness (42.5%) and delivery costs (38.7%). With the improvement of the popularity of the Internet and the convenience of mobile payment, the number of take-out users in the sinking market has shown a rapid growth trend, and the sinking market is expected to become a new power source for the scale growth of the take-out industry.艾媒咨询 | 2024-2025年中国婚庆行业市场及消费行为调研报告
婚姻被视为人生中最重要的里程碑之一。随着社会经济的快速发展和人们生活水平的不断提高,新人对于婚礼的期望和要求也在不断提升,婚礼不再仅仅是简单的仪式,而是成为展示个人品位、情感表达和家庭文化的重要舞台。与此同时,科技的进步和互联网的普及进一步推动了婚庆行业在视觉设计、摄影摄像等方面的发展,也为婚庆市场带来了诸多挑战。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国婚庆行业市场及消费行为调研报告》数据显示,目前中国20-39岁的适婚人口总量约为4.3亿人,大量的适婚人口,为中国婚庆市场增加了潜在客户。物质的极大丰富和年轻人与时俱进的观念使得消费者对婚庆的需求内容呈现多样化,花费也持续走高。2024年中国狭义婚庆行业市场规模达到2.84万亿元,广义市场规模达到14.32万亿元。艾媒咨询分析师认为,适婚人群90后和00后结婚意愿有所下降,中国婚庆市场或将迎来更大的挑战;婚庆行业消费的区域性较强,尚未形成具有全国性影响力的规模婚庆品牌,缺乏知名婚庆企业;一站式婚庆公司将成为消费者首选,婚庆领域或将诞生独角兽企业;婚礼类型呈现多元化局面,中式传统婚礼最受欢迎;数字化技术普及逐步催生线上婚礼消费增加。
Marriage is regarded as one of the most important milestones in life. With the rapid development of the social economy and the continuous improvement of people's living standards, the expectations and requirements of the newlyweds for the wedding are also constantly improving, the wedding is no longer just a simple ceremony, but has become an important stage to show personal taste, emotional expression and family culture. At the same time, the progress of science and technology and the popularity of the Internet have further promoted the development of the wedding industry in visual design, photography and other aspects, and also brought many challenges to the wedding market. According to the latest "2024-2025 China wedding industry market and consumer behavior survey report" released by iiMedia Research, data show that the total number of marriageable people between the ages of 20 and 39 in China is about 430 million. A large number of marriageable people, adding potential customers to the Chinese wedding market. The great wealth of materials and the concept of young people to keep pace with The Times have diversified consumers' demand for wedding content, and the cost has continued to rise. In 2024, the market size of China's narrow wedding industry will reach 2.84 trillion yuan, and the broad market size will reach 14.32 trillion yuan. The iiMedia consulting analysts believe that China's wedding market may face greater challenges as the post-90s and post-00s have shown a decline in their willingness to marry. The wedding industry has a strong regional consumption, has not yet formed a large-scale wedding brand with national influence, and lacks a well-known wedding enterprise; The one-stop wedding company will become the first choice of consumers, and the wedding field will be born unicorn enterprises; The wedding types show a diversified situation, Chinese traditional wedding is the most popular; The popularization of digital technology has gradually led to an increase in online wedding consumption.
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