关于“澳大利亚”的报告
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艾媒咨询｜2024年中国信创产业发展白皮书（精简版）
得益于中国数字经济的迅猛发展，2023年中国信创产业规模达20961.9亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。艾媒咨询数据显示，2024年中国国产PC整机市场规模将达5182.3亿元，中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大，尤其在办公软件领域，办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。
白皮书由艾媒咨询主编，汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表，内容丰富、数据详实，深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry. -
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艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例：上海喜喜母婴护理服务股份有限公司，苏州喜之家母婴护理服务股份有限公司，深圳爱帝宫母婴健康管理股份有限公司，馨月汇母婴专护服务（上海）有限公司，优艾贝（中国）集团有限公司，悦子阁（上海）健康服务有限公司，Andbaby安恩贝，北京禧月阁母婴护理有限公司，巍阁产后休养中心（月子会所），仕馨孕育护理中心股份有限公司，台湾臻喜月子会所，广禾堂草本生物科技（上海）有限公司，金月汇精致月子会所，山东福座母婴护理股份有限公司，美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示，中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元，中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看，以及近期三孩政策的推出，2021年后人口生育率可能小幅上升趋势，因此，月子中心的市场规模也会随之增长，预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为，目前月子中心正处于蓬勃发展阶段，预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐，并且还没有形成完备的市场监管标准，因此在2021年后月子服务行业会处于调整期，增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down. -
艾媒咨询|2020-2021中国互联网医疗行业发展白皮书
本报告研究涉及企业/品牌/案例：科亚医疗,灵医智惠,京东健康,爱康体检宝
2021年中国移动医疗市场规模预计将达到635.5亿元，用户规模将扩大至6.87亿人。医疗器械设备与电商行业的发展，推动中国互联网医疗行业市场迎来新的发展机遇。首先是中国政策环境的利好，同时互联网医疗服务行业在2020年迎来重大普及发展的历史机遇，行业经济前景可观。医疗硬件设备的提升与专业数字化医疗网络的搭建同样为互联网医疗提供更长远技术支持。2019年中国移动医疗行业投资交易规模急剧增长至162亿元，资本市场密切关注中国移动医疗产业发展。iiMedia Research（艾媒咨询）数据显示，受访用户对于当前互联网医疗行业服务表示“比较认可”占比46.0%，“非常认可”占比22.2%。其中，在诊前、诊中以及诊后环节中，最受认可的因素分别为服务时间地点灵活、就诊过程快捷以及在线支付方便，互联网医疗在效率上的提升得到用户普遍认可。未来中国医疗器械将在产品功耗、专业性、安全性等方面有更高的要求，走向更具创新性、人性化、精细化将成必然。
In 2021, China's mobile medical market is expected to reach 63.55 billion yuan, and the number of users will expand to 687 million. The development of the medical equipment and e-commerce industry has promoted China's Internet medical industry market to usher in new development opportunities. First of all, China's favorable policy environment. The Internet medical service industry had a major historical opportunity for popularization and development in 2020, and therefore the industry's economic prospects are considerable. The improvement of medical hardware equipment and the construction of professional digital medical networks also provide longer-term technical support for Internet medical treatment. In 2019, the scale of investment transactions in China's mobile medical industry increased sharply to 16.2 billion yuan, and the capital market paid close attention to the development of China's mobile medical industry. According to data from iiMedia Research, 46.0% of the interviewed users expressed "relatively recognized" and "very recognized" accounted for 22.2% of the current Internet medical industry services. Among them, the most recognized factors in the pre-diagnosis, in-diagnosis, and post-diagnosis links are flexible service time and location, fast medical treatment process, and convenient online payment. The efficiency improvement of Internet medical treatment is generally recognized by users. In the future, China's medical equipment will have higher requirements in terms of product power consumption, professionalism, and safety, and it will be inevitable to move toward more innovative, humane, and refined products. -
艾媒咨询|2020年全球留学市场变化与中国留学生选择意愿行为分析报告
随着留学群体的不断增加，教学实力是意向留学人群选择留学国家的首要考虑因素。但是随着近些年来留学生在国外遇害事件频发，安全问题也成为留学生重点考虑的因素。疫情期间，留学生群体面临较大问题，iiMedia Research（艾媒咨询）数据显示，40%的留学生认为疫情会导致毕业延期、增加留学成本；而有32.9%的人表示需要自己解决住宿问题。
With the increasing number of students studying abroad, teaching strength is the primary consideration for those who intend to study abroad to choose a country to study abroad. However, with the frequent occurrence of international students being killed abroad in recent years, safety issues have also become a key consideration for international students. During the epidemic, the group of international students faced major problems. According to iiMedia Research data, 40% of international students believed that the epidemic would delay graduation and increase the cost of studying abroad; while 32.9% said they needed to solve the accommodation problem by themselves. -
艾媒报告|2019-2021年全球内衣产业运行状况与中国内衣市场监测大数据报告
本报告研究设计企业/品牌/案例：Victoria’s Secret，Fruit of the Loom，Jockey，Maidenform， Vanity Fair，Aerie，PVH，Soma Intimates，耐克，Under Armour，阿迪达斯，Lululemon，H&M，Champion，曼妮芬，歌瑞尔，黛安芬，优衣库，都市丽人，加一尚品，古今，NEI WAI，蒛一，Oysho，Bothyoung，遐，Realwill，好奇蜜斯，爱美丽，Bragood，6ity8ight，爱慕，安莉芳，少女美屋，丝之莎，荷韵阁， La Perl，香蔻慕乐，汇洁股份，健盛集团，超盈国际控股，维珍妮，LB,WLFD
中国内衣产业起步较晚，行业集中度相对分散。但是，从内衣人均消费支出看，中国的人均内衣支出价格复合增长率为16.5%，预计到2019年的市场规模约为2000亿元。艾媒咨询分析师发现，首先，少女内衣市场规模迅速增长，预计2019年中国少女内衣市场规模将达到641.3亿元。其次，男性内衣市场仍然有较大的开发潜力，尽管国外的品牌如CK、FORBIDDEN，国内的爱慕等内衣品牌也开始进入男性内衣市场，但这个市场仍然属于市场蓝海。第三，从内衣的宣传销售方面看，网生品牌和新零售方式开始成为主流，是未来内衣争夺的重要发力点。
China's underwear industry started late; the concentration of the industry is relatively scattered. However, in terms of per capita consumption expenditure of underwear, China's per capita underwear expenditure price growth rate of 16.5%, the market size is expected to be about 200 billion yuan by 2019. iiMedia consulting analysts found three trends. First, the market size of China's girl sin wear underwear market is expected to reach 64.13 billion yuan in 2019. Secondly, the men's underwear market still has a greater potential for development, although foreign brands such as CK, FORBIDDEN, domestic underwear brands such as amulet also began to enter the men's underwear market, but this market still belongs to the blue sea of the market. Third, from the aspect of underwear publicity and sales, online brand and new retail mode began to become the mainstream, is the future of the underwear competition is an important power point. -
艾媒研报 |恒安嘉新：深耕网络空间安全前景可期，客户高集中产业链话语权弱
本报告研究涉及企业/品牌/案例：恒安嘉新、任子行、美亚柏科、绿盟科技、华为、中国移动、中国联通、中国电信、启明星辰、CBC宽带资本、国投创新、红杉盛德股权投资中心、中移创新产业基金（深圳）合伙企业、林芝利新信息技术有限公司、嘉兴市兴和股权投资合伙企业、深圳市华泰瑞麟股权投资基金合伙企业、联通创新创业（深圳）投资中心、北京谦益投资中心、中国互联网投资基金
随着网络空间安全形势的复杂化，传统信息安全不断向网络空间安全演进。5G、云计算、大数据、工业互联网、人工智能等互联网新技术、新应用和新模式陆续出现，对网络安全提出了新的要求，行业新监管需求也驱动着安全市场快速发展，网络安全市场前景广阔。2018年，中国网络信息安全市场规模达到495.2亿元，增长率为20.9%，而中国网络安全投入占IT投入比重水平较全球平均水平尚存在较大差距，存量市场空间巨大。预计到2021年,中国网络信息安全市场规模有望突破900亿元。作为拥有三大电信运营商等优质客户以及强大股东背景的安全企业，恒安嘉新在5G带来的新机遇面前享有一定的资源优势，但信息技术快速发展也意味着网络安全需求复杂多变，技术迭代风险较高。同时，公司面临的资金压力问题也有待解决。
With the complexity of the cyberspace security situation, traditional information security continues to evolve toward cyberspace security. New Internet technologies, new applications and new models such as 5G, cloud computing, big data, industrial Internet, artificial intelligence, etc. have emerged, incurring new requirements for network security. New regulatory requirements of the industry also drive the rapid development of the security market, and the network security market has broad prospects. In 2018, China's network information security market reached 49.52 billion yuan, at a growth rate of 20.9%, and China's network security investment level is still far below the global average. It is estimated that by 2021, the scale of Chinese network information security market is expected to exceed 90 billion yuan. As a security enterprise with three major telecom operators and other high-quality customers as well as strong shareholder background, Eversec Technology enjoys certain resource advantages in the face of new opportunities brought by 5G. But the rapid development of information technology also means complex and changeable network security requirements and higher technology iteration risks. At the same time, the financial pressure faced by the company also needs to be solved. -
艾媒报告 | 2019全球跨境电商市场与发展趋势研究报告
本报告研究涉及企业/品牌包括:eBay、MercadoLibre、亚马逊、全球速卖通、网易考拉、万科物流、小红书、唯品会、海囤全球、天猫国际、京东、苏宁、阿里巴巴、蜜芽、洋码头、达令、淘宝网、支付宝、微信支付、顺丰菜鸟网络
2018年，全球跨境电商行业迎来利好，iiMedia Research(艾媒咨询)数据显示，2018年全球B2C跨境电商交易规模达到6760亿元，同比去年增长27.5%，全球跨境网购普及率达51.2%。进博会及相关政策出台促进中国跨境电商发展，中国跨境电商交易规模达到9.1万亿元，用户规模超1亿。超五成用户每月购物一次，高频次海淘购物为跨境电商企业带来更多发展机遇。
Since 2018, the global cross-border e-commerce industry has continued to develop. According to iiMedia Research, the global B2C cross-border e-commerce transaction scale increased by 27.5% year-on-year in 2018. It is expected to exceed 800 billion US dollars in 2019. The penetration rate of online shopping has reached 51.2%, and the proportion of consumers who use cross-border e-commerce for online shopping accounts for 70% of online shoppers in the Middle East. Apparel, shoes and hats are the most popular category for consumers to purchase through cross-border e-commerce. Western Europe is largest e-commerce market in Europe, with the highest penetration rate among cross-border online shopping in the Macedonian region and Portugal in Europe. Cross-border e-commerce accounts for 25% of the Australian e-commerce market, and Australian online shoppers prefer cross-border purchases of products from American and the UK. In Latin America, the development of e-commerce in Brazil is relatively mature, and the e-commerce in Argentina is developing rapidly. In 2018, the CIIE and related policies promoted the development of cross-border e-commerce in China. The scale of cross-border e-commerce transactions in China reached 9.1 trillion yuan, and the scale of users exceeded 100 million. In 2018, 30.7% of cross-border e-commerce users buy foreign products online because of the good quality, which was 7.8% higher than the first half of 2018. Over 50% of users purchased once a month. iiMedia Research analysts believe that quality is increasingly valued by cross-border e-commerce users, users' demand for high-quality products is gradually increasing, and high-frequency overseas online shopping brings more development opportunities for cross-border e-commerce companies. -
艾媒研报 |2019年瑞幸咖啡(Luckin coffee)燃烧的资本，暴走的“小蓝杯”
中国咖啡市场存量小，市场潜力大。上游和中游的初加工、深加工技术落后，下游缺乏本土知名品牌，未来现磨咖啡增长潜力巨大。瑞幸咖啡凭借低价策略+多元化精准营销，并通过线下密集布局自营店，精准定位咖啡的刚需人群，获取了大量用户。截至2018年底，瑞幸咖啡线下门店总数突破2000家，消费人数达1254万人，销售量超过8968万杯。但瑞幸目前的管理和发展模式正在面临一系列的挑战。主要挑战：(1)中国茶文化底蕴深厚，现磨咖啡刚需市场小;(2)管理粗糙，咖啡品质参差不齐;(3)短期内资金缺口大，盈利成难题。
China's coffee market has a small stock and a large market potential. The Primary and deep processing technologies of the upstream and midstream are backward, and the downstream link lack local famous brands. With the low price strategy + diversified precision marketing strategy, Luckin Coffee has acquired a large number of users through the densely-distributed self-operated stores. By the end of 2018, the total number of stores under the Luckin Coffee line exceeded 2,000, with a consumption of 12.54 million and a sales volume of over 89.68 million. However, Luckin's current management and development model is facing a series of challenges. The main challenges: (1) China's tea culture is profound, freshly brewed coffee just has a small market; (2) Management is rough, quality of coffee is uneven; (3) Short-term funding gap is large, and profitability becomes a problem.
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