关于“理想ONE”的报告
艾媒咨询|2021年10-11月中国汽车行业监测报告
本报告涉及的案例/品牌/企业：上汽、长安、吉利
数据显示，2021年10月，中国商用车出口3.3万辆，较9月份下降13.8%，同比增长37.2%，11月出口3.0万辆，较上月再次下降，降幅10.5%，同比增长13.0%。1-11月累计出口商用车36.6万辆，同比增长77.0%，其中新能源商用车增幅为70.4%。艾媒咨询分析师认为，虽然新能源商用车出口增幅迅猛，但整体占比依然较小，仅占出口总量的3.3%，商用车海外市场份额有待进一步提高。数据显示，2021年11月末，中国汽车库存达到72.4万辆，汽车经销商库存预警指数达到55.4%，环比上升2.9个百分点，位于荣枯线之上。长期的高库存会给车企带来较大的仓储成本压力，造成企业经营业绩下滑，不利于汽车行业的整体发展。
According to the data, in October 2021, China exported 33000 commercial vehicles, a decrease of 13.8% over September and a year-on-year increase of 37.2%. In November, 30000 commercial vehicles were exported, a decrease of 10.5% and a year-on-year increase of 13.0%. From January to November, 366000 commercial vehicles were exported, with a year-on-year increase of 77.0%, of which new energy commercial vehicles increased by 70.4%. AI media consulting analysts believe that although the export of new energy commercial vehicles has increased rapidly, the overall proportion is still small, accounting for only 3.3% of the total export. The overseas market share of commercial vehicles needs to be further improved. The data show that by the end of November 2021, China's auto inventory reached 724000 units, and the inventory early warning index of auto dealers reached 55.4%, up 2.9 percentage points month on month, above the boom and bust line. The long-term high inventory will bring greater storage cost pressure to automobile enterprises, resulting in the decline of enterprise business performance, which is not conducive to the overall development of the automobile industry.-
艾媒咨询| 2020年11-12月中国汽车行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例：蔚来,理想汽车,长城汽车
受车市寒冬及新冠疫情影响，2020年中国汽车销量延续下降趋势，全年汽车销量同比减少1.9%至2527.2万辆，降幅较2019年收窄了6.3个百分点，主要归功于汽车厂商和经销商尝试直播卖车、新零售等方式加速企业数字化转型。在车市寒冬背景下，新能源汽车逆势上扬，在新能源汽车下乡、补贴等政策加持下，中国新能源汽车自2020年7月开始连续6个月正增长，其中特斯拉、比亚迪、蔚来等品牌表现突出。新能源汽车市场的繁荣也带动了汽车电池领域的发展，蔚来汽车、北汽新能源、伯坦科技、奥动新能源等已先后入局，新能源汽车换电模式将成为趋势。
Affected by the cold winter market and COVID-19, China's auto sales continued to decline in 2020, and the total sales volume decreased by 1.9% to 25 million 272 thousand vehicles in the same period. The decline was narrowed by 6.3 percentage points compared with 2019. The main conclusion was attributed to the accelerated transformation of the enterprises by car manufacturers and distributors. Under the background of the cold winter of the automobile market, new energy vehicles are rising against the trend. With the policy of new energy vehicles going to the countryside and subsidies, China's new energy vehicles have been growing for six consecutive months since July 2020, with Tesla, BYD, Weilai and other brands showing outstanding performance. The prosperity of new energy vehicle market has also led to the development of automotive battery field. Weilai automobile, BAIC new energy, Botan technology and ordong new energy have entered the market successively, and the power exchange mode of new energy vehicles will become a trend. -
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艾媒咨询|2020上半年中国直播电商市场研究报告
本报告研究涉及企业/品牌/案例：辛选、谦寻文化、美ONE。
直播电商由于带给人们一种专业导购式体验、节约了用户购物成本、顺应了消费下沉趋势和节约了部分商家的获客成本而提供了独特价值，具有内生增长能力。中国的直播电商行业起步于2016年电商平台对新业务模式的探索，2019年开始，市场增长迅速。iiMedia Research(艾媒咨询)数据显示，2019年，中国直播电商市场规模达到4338亿元，相比于2018年增长了226.2%，预计到2021年，市场规模可以达到12012亿元。直播电商用户整体上是理性的，用户选择同直播电商购物的最主要原因是优惠限时限量（占50.8%）、商品性价比高（占48.3%）、商品是我需要的（占46.7%）。消费者最主要的退货原因是商品质量有问题，占43.3%，而发货不及时和售后服务不好也是导致退货的重要原因，分别占22.5%和18.3%。因此，供应链管理能力和团队运营能力构成了直播电商平台的核心竞争力。此外，随着直播电商的发展，C2M模式将会使拥有供应链的头部企业受益，直播电商将会带动高性价比白牌商品市场增长，从而为实体经济赋能。
Live e-commerce provides unique value and has endogenous growth ability because it brings people a kind of professional shopping guide experience, saves the shopping cost of users, conforms to the downward trend of consumption and saves the customer acquisition cost of some businesses. China's live e-commerce industry started in 2016 when e-commerce platforms explored new business models. From 2019, the market grew rapidly. As the data of iiMedia Research showed,the market scale of China's live e-commerce reached 433.8 billion yuan in 2019, an increase of 226.2% compared with that in 2018. It is estimated that the market size will reach 1201.2 billion yuan by 2021. On the whole, the users of live e-commerce are rational. The main reasons why users choose to shop with live e-commerce are the time and amount limit(50.8%), the high cost performance ratio (48.3%) and the products I need (46.7%). The most important reason for consumers to return goods is the bad quality of goods, accounting for 43.3%. The delayed delivery and poor after-sales service are also important reasons for the return of goods, accounting for 22.5% and 18.3% respectively. Therefore, supply chain management ability and team operation ability constitute the core competitiveness of live e-commerce platform. In addition, with the development of live e-commerce, C2M mode will benefit the head enterprises with supply chain, and the live e-commerce will drive the growth of white brand commodity market with high cost performance, thus enabling the real economy. -
艾媒咨询|2020年9-10月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例：一汽大众、吉利汽车、特斯拉。
2020年上半年，国家层面和地方政府出台的一系列政策起到了刺激汽车消费的效果，为下半年车市恢复奠定了基础。同时，“金九银十”这个汽车传统销售旺季的到来，加上消费者在经济方面的安全感以及身处的环境现状的改善，都共同驱动了车市销量的增长。数据显示，2020年1-10月，汽车产销1951.9万辆和1969.9万辆，同比下降4.6%和4.7%，降幅与1-9月相比，分别收窄2.1个百分点和2.2个百分点。其中，10月的汽车产销分别达到255.2万辆和257.3万辆，环比增长0.9%和0.31%，同比增长11.0%和12.5%。
In the first half of 2020, a series of policies at the national level and by local governments had the effect of stimulating automobile consumption, laying the foundation for the recovery of the automobile market in the second half of the year. At the same time, the arrival of the "golden nine silver ten" , a traditional automobile sales peak season, coupled with consumers' sense of economic security and the improvement of the current situation in the environment, all together drive the growth of the car market. The figures show that between January and October 2020, car production and sales totaled 19.519 million and 19.699 million units, down 4.6 percent and 4.7 percent from the same period a year earlier. The decrease narrowed by 2.1 percentage points and 2.2 percentage points, respectively, from January to September. Of this total, car production and sales reached 2.552 million and 2.573 million respectively in October, up 0.9 percent and 0.31 percent month-on-month and 11.0 percent and 12.5 percent year-on-year. -
艾媒咨询|2020-2021年中国新能源汽车产业研究及典型案例分析报告
本报告研究涉及企业/品牌/案例：特斯拉、宝马、小鹏汽车、比亚迪、北汽蓝谷。
在中国汽车行业滞胀、燃油车走下坡路的背景下，中国新能源汽车是一个全新的赛道。2020年8月，在新能源汽车里，中国新能源乘用车销量远高于商用车，单月销量为10.0万辆，环比增长13.0%，同比增长23.1%。在经济下行压力及车企行业低迷的情况下，国家十分重视汽车行业问题的解决，并以新能源汽车发展作为突破口；同时，国内新能源汽车企业纷纷寻求美国上市，这都令网民持续关注新能源汽车及其基础设施建设动向，网络热度指数在高位震荡。随着疫情对中国影响的减弱，新能源汽车销量在2020年7月首次同比正增长，增幅超过传统汽车。
In the context of the downward pressure on the economy and the downturn in the auto industry, the country attaches great importance to solving problems in the auto industry and takes the development of new energy vehicles as a breakthrough. At the same time, domestic new energy auto companies have sought to go public in the United States, which has caused netizens to continue to pay attention to new energy vehicles. The trend of energy vehicles and infrastructure construction, the network heat index fluctuates at a high level. As the impact of the epidemic on China diminishes, sales of new energy vehicles will increase year-on-year for the first time in July 2020, which is higher than that of traditional vehicles. -
艾媒报告|2020年3-4月中国直播电商行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:谦寻文化，美ONE，如涵控股。
其他提及企业/品牌：淘宝，抖音，快手，阿迪达斯，九阳，雅诗兰黛，三只松鼠，百草味，意涂，优娃，纳斯，构美等。
受新冠疫情影响，2020年3-4月直播电商行业发展势头迅猛。“小朱配琦”、薇娅卖火箭和罗永浩直播等事件，进一步推动了直播电商的传播热度。从具体类目看，穿搭、珠宝、美妆、美食与亲子是直播的销售TOP5；从MCN机构看，谦寻文化、美ONE、优娃三个MCN机构的流量、销售产品量等占据前三名；从主要渠道看，在3-4月期间，抖音的月活用户人数最多。
Affected by the new corona epidemic, the live-streaming e-commerce industry will develop rapidly from March to April 2020. In terms of specific categories, wearing, jewelry, makeup, food and parenting are live sales of TOP5. From the MCN institution, humble culture, beauty ONE, and Yuwa occupy the top three. Besides, Douyin has the largest number of live monthly users during this period. -
艾媒报告|2020-2021中国 MCN产业运行大数据监测及趋势研究报告
本报告研究涉及企业/品牌/案例：星期六,极米传媒科技,天龙集团,引力传媒,日出东方,元隆雅图,国旅联合,美盛文化,网达软件,粤传媒,中广天择,黑芝麻,中昌数据,拉芳家化,日播时尚,天创时尚,芒果超媒,安奈儿,南极电商,电声股份,搜于特,沉浸文化,大鹅文化,婉锐(上海)电子商务,网星梦工厂,杭州微念科技,灰斑马,彦祖文化,小象互娱,五月美妆,泰洋川禾,光风霁月,papitube,薇娅,李佳琦,李子柒,办公室小野,张大奕,毒角SHOW,吴佳煜,幸猴儿,留几手,张雪峰老师,Papi酱,祝晓晗,花一村,快递员吴彦祖,米未传媒,微博,微信,今日头条,抖音,网易,火山小视频,西瓜视频,快手,易车,汽车之家,bilibili,马蜂窝,小红书,京东,淘宝,蘑菇街，楼氏传播，蜂群传媒，陌陌，爱奇艺，虎牙直播，斗鱼直播，大禹，青藤文化，二更,新片场,三感 video,罐头视频,小题影视,洋葱视频,末那传媒,橘子娱乐,飞博共创,杭州宸帆,如涵控股,美嗖文化,达人说,美 ONE,军武科技,有狐文化,鹿角熊,无忧传媒,星匠联盟,贝壳视频,灵魂有香气的女子,日日煮,十二栋文化,震惊文化,吾皇的白茶,幕星社,Drama TV,YouTube等
2020年1月22日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国MCN产业运行大数据监测及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国MCN产业的发展现状、产业链细分领域以及MCN业态细分领域进行深度分析，并且以如涵控股、美ONE等具有影响力的MCN公司作为典型进行商情分析，深入探究运行模式和发展趋势。2018年有59.3%的MCN完成过融资，其中半数以上融资轮次集中在A轮(28.6%)和天使轮(23.8%)，行业融资类型以早期轮次为主，MCN商业模式仍处于成长期。艾媒咨询分析师认为，MCN机构商业变现形式单一、红人孵化机制不成熟、内容同质化、行业版权保护意识薄弱、负面舆情多等成为中国MCN产业发展面临的主要难题与挑战。未来，中国MCN将要进一步加强行业监管力度、融入互联网行业新兴技术、继续深耕内容垂直行业，同时积极开拓国外市场。
On January 22, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the“Research Report on Big Data Monitoring and Trends of China's MCN Industry Operation 2020-2021”.In 2018, 59.3% of MCNs completed financing, of which more than half of the financing rounds were concentrated in round A (28.6%) and angel rounds (23.8%). The type of industry financing was mainly in early rounds, and the MCN business model is still in its growth stage . Ai Media Consulting analysts believe that the single form of commercial realization of MCN institutions, the immature incubation mechanism of reds, the homogeneity of content, the weak awareness of copyright protection in the industry, and the negative public opinion have become the main problems and challenges facing the development of China's MCN industry. In the future, China's MCN will further strengthen industry supervision, integrate emerging technologies in the Internet industry, continue to cultivate vertical content industries, and actively explore foreign markets. -
艾媒咨询｜2024年“理想MEGA被抹黑”事件舆情监测分析报告
2024年3月1日，理想MEGA正式上市，网络上却出现了非常多针对理想MEGA的负面言论，之后接连曝出该事件疑似网络水军恶意攻击、警方介入事件调查等，引发了全网对理想MEGA、理想创始人李想以及网络水军的讨论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年“理想MEGA被抹黑”事件舆情监测分析报告》数据显示，截至4月26日，“理想MEGA”的网络口碑由3月1日的62.0降至4月26日的44.3。最受网民热议的话题从理想MEGA的外观，转向理想MEGA的定价、配置、网络水军、理想创始人李想以及小鹏汽车等问题。iiMedia Research（艾媒咨询）调研数据显示，超半数网友认为针对网络水军应该加强监管，严厉打击。未来，需要网民与企业携手营造清朗网络环境，促进汽车行业健康发展。
On March 1, 2024, the IDEAL MEGA was officially listed, but there were a lot of negative comments against the IDEAL MEGA on the network, and then it was successively exposed that the incident was suspected to be a malicious attack by the network water army, and the police were involved in the investigation of the incident, which triggered the discussion of the whole network on the IDEAL MEGA, the IDEAL founder Li Xiang and the network water army. Global new economy industry third party data mining and analysis institution iiMedia Research recently released the "2024 'IDEAL MEGA is discredited' event public opinion monitoring and analysis report" data shows that as of April 26, The online reputation of "IDEAL MEGA" dropped from 62.0 on March 1 to 44.3 on April 26. The most hotly debated topic among netizens has changed from the appearance of the IDEAL MEGA to the pricing, configuration, network water army of the IDEAL MEGA, ideal founder Li Xiang and Xiaopeng Automobile. According to iiMedia Research, more than half of netizens believe that supervision should be strengthened to crack down on online water soldiers. In the future, Internet users and enterprises need to work together to create a clear network environment and promote the healthy development of the automobile industry.
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