关于“用餐工具”的报告
艾媒咨询 | 2024年中国知识付费行业发展情况与消费行为调研分析报告
当前，基于社交、生活、职业发展及兴趣爱好等方面的多元化需求，人们需要不断汲取大量的信息以及通过学习不断提升自身的综合素质，而知识付费成为了中国消费者获取信息和学习的重要渠道，越来越多消费者愿意为高质量的知识内容付费。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国知识付费行业发展情况与消费行为调研分析报告》数据显示，2024年中国知识付费消费者规模将继续保持平稳增长态势，预计达到6.1亿人。而在知识付费服务的类型偏好上，中国消费者展现出对技能培训类内容的强烈需求，占比达到了40.44%。艾媒咨询分析师认为，随着社会对技能型人才的持续需求和在线教育技术的不断进步，技能培训类知识付费内容将愈发受到消费者的欢迎。
At present, based on the diversified needs of social communication, life, career development and hobbies, people need to constantly absorb a large amount of information and continuously improve their comprehensive quality through learning.Knowledge payment has become an important channel for Chinese consumers to obtain information and learn, and more and more consumers are willing to pay for high-quality knowledge content. According to the latest "2024 China knowledge payment industry develement situation and consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's knowledge payment consumers will continue to maintain a steady growth trend in 2024, and is expected to reach 610 million people. In terms of the type preference of paid knowledge services, Chinese consumers showed a strong demand for skills training content, accounting for 40.44%. Analysts from Imedia Consulting believe that with the continuous demand for skilled talents in society and the continuous progress of online education technology, paid content for skills training knowledge will be increasingly welcomed by consumers.-
艾媒咨询 | 2024年中国共享单车消费者行为调研分析报告
随着城市化进程的加快，共享单车已成为市民日常出行的重要选择。近年来，共享单车市场规模持续增长，用户数量激增，共享单车迅速席卷了城市的每一个角落。它们不仅重塑了人们的日常出行方式，更成为现代社会共享经济理念的生动实践。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国共享单车消费者行为调研分析报告》数据显示，2017至2023年间，中国共享电单车投放规模经历了显著增长，从2017年的15万辆起步，到2023年达到550万辆的峰值。这一增长趋势反映了共享电单车在解决城市交通问题、推动绿色出行方面的重要作用。
With the acceleration of urbanization, shared bicycles have become an important choice for citizens' daily travel. In recent years, the scale of the shared bicycle market has continued to grow, the number of users has surged, and shared bicycles have quickly swept every corner of the city. They not only reshape People's Daily travel methods, but also become a vivid practice of the concept of sharing economy in modern society. According to the latest "2024 China Shared Bicycle Consumer Behavior Research and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, between 2017 and 2023, the scale of China's shared electric bicycles has experienced significant growth, starting from 150,000 in 2017. It will peak at 5.5 million vehicles by 2023. This growth trend reflects the important role shared motorcycles play in solving urban transportation problems and promoting green mobility. -
艾媒咨询 | 2024年中国数字中台市场研究报告
随着云计算、大数据、物联网、人工智能等技术的创新发展，传统产业数字化转型不断加快，数据安全和隐私问题成为用户和企业的关切点，企业对灵活、高效解决方案的需求持续增加，生态合作将成为行业发展趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国数字中台市场研究报告》数据显示，2022年中国数字经济总体规模达50.2万亿元，同比增长10.3%。随着传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，预计2025年达70.8万亿元。中国零售企业在物料管理、销售管理中使用到信息系统较多；零售企业使用的数字化工具主要有数字系统（75.9%）和数字营销（57.6%）；有75.4%的零售企业在接受数字中台服务商服务后经营效率提升6%-25%。数字中台市场集中度较高，大厂技术设施健全，优势明显。当前中台的行业格局由竞争转向竞合，以协同生态为核心，集众所长，企业中台趋向云化、智能化、生态化、全渠道化。
With the innovative development of cloud computing, big data, Internet of Things, artificial intelligence and other technologies, the digital transformation of traditional industries is accelerating, data security and privacy issues have become the concern of users and enterprises, and enterprises' demand for flexible and efficient solutions continues to increase, and ecological cooperation will become the development trend of the industry. According to the latest China digital market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the overall scale of China's digital economy reached 50.2 trillion yuan in 2022, with a year-on-year growth of 10.3%. As the digital transformation of traditional industries continues to accelerate, the digital economy infrastructure has achieved leapfrog progress, and it is expected to reach 70.8 trillion yuan by 2025. Chinese retail enterprises utilize a wide range of information systems in material management and sales management. The primary digital tools employed by retail enterprises include digital systems (75.9%) and digital marketing (57.6%). After receiving services from digital middle-platform service providers, 75.4% of retail enterprises have witnessed a 6% to 25% increase in operational efficiency. The digital middle-platform market exhibits a high degree of concentration, with large companies boasting comprehensive technical facilities and notable advantages. Currently, the middle-platform industry landscape is shifting from competition to cooperation, centered on collaborative ecosystems. It integrates the strengths of various parties, driving enterprise middle-platforms towards cloudification, intelligence, ecologization, and omni-channel development. -
艾媒咨询｜2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
iiMedia Research（艾媒咨询）数据显示，随着科技的发展和燃油车成本的上升，新能源汽车的消费需求逐渐增加，推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示，2023年中国新能源汽车市场规模为115000亿元，同比增长16.2%，2025年有望达到231000亿元。艾媒咨询分析师认为，消费者对新能源汽车的续航历程和安全性能有更高期望，长续航、快充功率和动力系统保护措施成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓，下沉市场成为新能源车新发展机遇。
Data from iiMedia Research shows that with the development of technology and the rising cost of fuel vehicles, the consumer demand for new energy vehicles is gradually increasing. This has driven manufacturers to improve their product power and the rapid growth of new energy vehicle sales. According to the data, Chinese new energy vehicle market will be 11,500 billion yuan in 2023, a year-on-year growth of 65.0%, and is expected to reach 2,311 billion yuan in 2025. Analysts from iiMedia Consulting believe that consumers have higher expectations for the range course and safety performance of new energy vehicles. Long range, fast charging power and power system protection measures have become key aspects for consumers to consider when purchasing a car. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of growth in the first-tier market, the sinking market has become a new development opportunity for new energy vehicles. -
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艾媒咨询｜2023年中国电动工具行业发展白皮书
在国民经济各领域蓬勃发展的背景下，中国电动工具应用场景日益丰富，行业实现快速发展。iiMedia Research（艾媒咨询）数据显示，2023年中国电动工具市场销售规模为200.8亿元；预计未来四年（2024-2027）将保持超6%的年平均增速，2027年有望达到259.6亿元。中国电动工具行业国产品牌发展迅速，在技术创新、产品升级、市场份额等方面都有显著提升。以东成为代表的国产电动工具品牌崛起势头明显，彰显中国制造大国的实力与创新能力。锂电池在电动工具领域的应用日益广泛，能够满足各种类型的电动工具需求，电动工具锂电化比例持续提升。
Against the backdrop of booming development in various fields of the national economy, the application scenarios of power tool in China are becoming increasingly diverse, and the industry is achieving rapid development. According to data from iiMedia Research, the sales scale of China's power tool market in 2023 was 20.08 billion yuan, which is expected to maintain an annual average growth rate of over 6% in the next four years (2024-2027). And it is expected to reach 25.96 billion yuan in 2027. The domestic brands in China's power tool industry are developing rapidly, with significant improvements in technological innovation, product upgrades, and market share. The rise of domestic power tool brands represented by DongCheng, demonstrating the strength and innovation capability of China as a manufacturing powerhouse. The application of lithium batteries in the field of power tools is becoming increasingly widespread, which can meet the needs of various types of power tools, and the proportion of lithium electrification in power tools continues to increase. -
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艾媒咨询|2020-2021年中国OA行业研究报告
本报告研究涉及企业/品牌/案例：蓝凌，今目标，云之家，企业微信，钉钉，泛微，致远软件
iiMedia Research(艾媒咨询)调研数据显示，82.7%的受访白领表示认为数字化技术极大地提高了办公的效率，认同OA系统的必要性。预计伴随数字化的不断普及，未来更多企业会选择更多地发展远程办公模式，OA业务市场广阔。这一市场机遇令OA行业发展的市场呈现老品牌厂商与互联网巨头相互竞争的局面。因此，OA平台需要持续走向成熟化，提高提高服务品质来逐渐稳定市场格局。
As the data of iiMedia Research showed, 82.7% of white-collar workers surveyed believe that digital technology has greatly improved the efficiency of office work, and they agree with the necessity of OA system. It is expected that with the continuous popularization of digitization, more enterprises will choose to develop telecommuting mode in the future, and the market of OA business is vast. This market opportunity presents a situation of competition between old brand manufacturers and Internet giants in the development market of OA industry. Therefore, OA platform needs to continue to mature and improve service quality to gradually stabilize the market pattern. -
艾媒咨询|2020中国第三方手机输入法场景应用专题研究报告
近年来，中国第三方手机输入法用户规模持续增长，iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机输入法用户规模达7.29亿人，同比增长3.9%，2020年达到7.55亿人。艾媒咨询分析师认为，受到疫情的影响，在线办公、在线教育用户对第三方输入法需求激增，以及随着移动互联网的影响扩大，中老年人对语音输入需求也不断扩大，2020年第三方手机输入法有望进一步下沉。目前AI创新功能的用户认知及使用已初具规模，iiMedia Research（艾媒咨询）数据显示，超六成第三方手机输入法用户表示熟悉AI创新功能。基于语音识别技术发展较高的成熟度，AI语音输入功能已获得用户认可，AI语音输入功能使用偏好比例接近六成。艾媒咨询分析师认为，受到疫情的影响，AI功能认知度和使用率提升，尤其体现在在线办公和在线教育场景。
In recent years,the scale of third-party mobile input method users in China has continued to grow.As the data of iiMedia Research showed, The scale of third-party mobile input method users in China reached 729 million in 2019, a year-on-year increase of 3.9%, and reached 755 million in 2020 . IiMedia Consulting analysts believe that due to the impact of the epidemic,online office and online education users’ demand for third-party input methods has surged, With the expansion of the mobile Internet,the demand for voice input by middle-aged and elderly people will also continue to expand. The mobile phone input method is expected to sink further. At present, the user awareness and use of AI innovative functions have begun to take shape. According to data from iiMedia Research, more than 60% of third-party mobile phone input method users are familiar with AI innovative functions. Based on the high maturity of voice recognition technology, the AI voice input function has been recognized by users, and the preference ratio of AI voice input function is close to 60%. iiMedia Consulting analysts believe that due to the impact of the epidemic, the awareness and utilization of AI functions have increased, especially in online office and online education scenarios. -
艾媒咨询|2020年中国APP出海市场现状与竞争格局专题研究报告
中国移动互联网成熟的发展模式，以及中国品牌智能终端在海外话语权进一步提升，为APP出海发展创造了机遇。iiMedia Research(艾媒咨询)数据显示，2019年中国短视频市场规模达到245.8亿元。短视频行业的快速发展也使中国诞生一批具备竞争力的产品，在海外市场收获良好表现，快手、字节跳动等短视频典型企业在2020上半年均有相关产品进军海外市场。但近期海外国家对中国应用的下架和禁令风波也暴露了中国移动应用出海面临的政治风险，面对美国颁布的微信禁令，仅不足一成非苹果手机用户会在禁令实施后购买苹果手机。移动应用出海面对的非市场因素影响，需要做好长期发展规划，加强对发展中国家的布局，走农村包围城市道路发展。
The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas.
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