艾媒咨询 | 2026年中国高考志愿填报及就业前景大数据分析报告

高考作为衔接基础教育与高等教育的关键节点，社会关注度居高不下，相关报考服务市场体量稳步扩容。同时，教育改革持续推进与就业市场格局变迁，科学择校选专业成为适配个人发展与时代需求的重要升学规划方式。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国高考志愿填报及就业前景大数据分析报告》显示，2025年中国高考人数规模达到1335万人，录取率为80.9%，本科平均录取率约为40%。当下升学竞争整体依旧激烈，高考志愿填报相关行业整体具备充足的发展潜力与广阔成长空间。
50.7%的家长或高考生刚开始着手准备高考志愿填报，45.1%已有充分准备，仅4.1%家长或高考生尚未开始准备，数据反映出国民整体教育重视程度不断提升，家庭在升学规划、志愿咨询等相关领域的投入意愿持续上涨。在城市和学校选择方面，传统一线城市和新一线城市高校仍是39.8%的中国高考生的首选，同时学校实力仍然是考生非常关注的因素，53.4%考生优先院校，服从专业调整。
艾媒咨询分析师指出，高考人数持续高位，热门专业、优质院校的竞争愈发激烈，同时，新高考改革后的填报规则复杂度提升，志愿填报的科学性与前瞻性成为考生及家长的核心关注因素。此外，随着个性化发展需求持续释放，高考志愿填报逐渐向精准化、个性化、多元化方向发展，考生不再局限于单一择校标准，更注重个人兴趣、学科优势与未

艾媒咨询 | 2025年中国高考志愿填报及就业前景大数据分析报告

近年来，随着中国经济在复苏进程中加速结构调整，国内外产业格局与人才需求发生深刻变革。在数字化转型、绿色低碳发展等国家战略驱动下，高等教育体系正经历新一轮专业重塑。2025年教育部新增的智能分子工程、航空运动、低空技术与工程、数字演艺设计等29个专业，精准对接人工智能科技、航空航天、数字艺术等前沿领域，标志着高校专业设置与市场需求的高度协同。iiMedia Research（艾媒咨询）数据显示，中国高等教育资源主要集中在发达城市，集聚效应明显，传统一线城市高校仍是考生首选，新一线城市报考热度也在不断提升，但学校实力仍然是考生非常关注的因素。中国正处于“工程师红利”释放期，产业融合趋势或已影响新一代人才的知识结构布局。
In recent years, as China's economy has accelerated its structural adjustment during the recovery process, profound changes have taken place in the domestic and international industrial patterns and talent demands. Driven by national strategies such as digital transformation and green and low-carbon development, the higher education system is undergoing a new round of professional reshaping. In 2025, the Ministry of Education added 29 new majors, including Intelligent Molecular Engineering, Aviation Sports, low-altitude technology and engineering, and Digital Performance Design, which precisely align with cutting-edge fields such as artificial intelligence technology, aerospace, and digital art, marking a high degree of synergy between the professional Settings of universities and market demands. iiMedia Research data shows , China's higher education resources are mainly concentrated in developed cities, with a significant agglomeration effect. Traditional first-tier city universities remain the top choice for candidates, and the application enthusiasm in new first-tier cities is also on the rise. China is currently in a period of releasing the "engineer dividend", and the trend of industrial integration may have already influenced the knowledge structure layout of the new generation of talents.

艾媒报告 |2019中国知识产权产业运行数据监测与创新案例研究报告

本报告研究涉及企业/品牌/案例：知果果，超凡，权大师，汇桔网，猪八戒，快法务，海尔，华为，格力，吉利控股，中国电子科技集团，中国航空，中兴通讯,UNITALEN,中国国际贸易促进委员会专利商标事务所，柳沈侓师事务所，三友知识产权，三环知识产权，中原信达知识产权，北京集佳，中国专利代理（香港），佰腾，快智慧，知呱呱，高沃，中细软集团，高通，爱立信，京东，百度，1号店，滴滴打车，小米，宁波上中下自动变速器有限公司，时代佳丽公司，贵州茅台，凤凰网，人民日报，新华社，南方日报，索尼，高通，诺基亚，三星，阿里巴巴，腾讯，美国美光，日本东芝，LG，松下

随着全球对知识产权的重视程度提高，中国近几年知识产权发展势头迅猛。2018年汽车制造业成为诞生最多知识产权竞争力百强企业的行业，其次为计算机、通信和其他电子设备制造业。北京、广东占绝对优势，分别拥有25.8%和16.7%的百强企业，中国知识产权发展有区域集中化趋势。同时，iiMedia Research(艾媒咨询)数据显示，83.7%的中国企业研发支出集中在500万元以下，超70%的企业研发占比低于10%，中国知识产权发展仍有较大发展空间。艾媒咨询分析师认为，以前是资助驱动、奖励驱动等知识产权以外的因素在推动IP市场，随着人工智能、大数据的不断发展，以后会逐渐过渡到技术驱动、创新投资驱动、内需驱动等内在因素驱动。

With the increasing emphasis on intellectual property worldwide, China's intellectual property development has developed rapidly in recent years. In 2018, automobile manufacturing industry became the industry which had the highest number of top 100 intellectual property companies in China, followed by computer, communications and other electronic equipment manufacturing industries. Beijing and Guangdong have absolute advantages, having 25.8% and 16.7% of the top 100 intellectual property companies respectively. The development of China's intellectual property has a regional concentration trend. According to data from iiMedia Research, 83.7% of Chinese companies' R&D expenditures are below 5 million yuan, and over 70% of the companies’ proportions of R&D is less than 10%. There is still much room for development of China's intellectual property. iiMedia Consulting analysts believe that factors such as subsidy and reward used to promote the market greatly. With the continuous development of artificial intelligence and big data technology, innovative investment, and domestic demand will become important elements to improve the market.

艾媒报告 |2018-2019中国知识付费行业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括:喜马拉雅、蜻蜓FM、段数、格子匠、知乎、豆瓣、网易公开课、十点读书、微信、简书、36kr、亿欧、在约、行行、豆丁网、有脑、知网、百度文库、道客巴巴、得到、自客、吴晓波频道、三节课、远读重洋、老路识堂、小鹅通、给赞、千聊

2018年知识付费行业在中国蓬勃发展。iiMedia Research（艾媒咨询）数据显示，2018年知识付费用户规模达2.92亿人，预计2019年知识付费用户规模将达3.87亿人。然而面临产品打开率和复购率缩水、缺乏内容筛选和推广体系等行业困境，艾媒咨询分析师认为，纵横向复购版图扩张或成知识付费可持续发展关键。

Since the first year of knowledge payment in 2016, the scale of China's knowledge paying users has been growing at a high speed. According to iiMedia Research, the number of knowledge paying users reached 292 million in 2018. It is estimated that the number of knowledge paying users will reach 387 million in 2019. Under the driving factors of policy strengthening intellectual copyright protection, online payment popularization to support knowledge payment, national output seeking to realize cash export and consumption upgrade driving culture expenditure, the knowledge payment market is expanding, but the industry faces product opening rate and repurchase rate. In the face of shrinkage, lack of content screening and promotion systems, knowledge-paying companies are seeking further development, such as the IP operation strategy of Himalayan FM, and Qianliao is translating from knowledge-based payment tools to knowledge-based payment platforms. iiMedia Consulting analysts believe that the horizontal re-purchase of the paid knowledge products and the vertical re-purchase joint expansion may become the key to the sustainable development of knowledge payment.

艾媒报告 |2018上半年中国知识付费行业动态监测报告

iiMedia Research(艾媒咨询)数据显示，63.6%的受访知识付费用户使用知识付费产品主要目的是为了获取专业知识，用户消费已逐渐趋于理性。而各类知识付费产品中，平台型产品借助本身大流量优势覆盖众多用户，内容型产品则借助近年微信生态土壤社交流量优势，也得以迅速提升影响力，知识付费潜在用户基数庞大，用户将呈现大众化发展趋势。

艾媒咨询：2018年中国知识付费类产品竞品分析报告

近年来,移动互联网的快速发展让垂直化服务和个性化需求成为可能，知识付费在知识共享、网生内容、社群电商以及移动音频、移动直播等风口产业交织的环境下应运而生。2016年被称为“知识付费元年”，知乎、果壳、喜马拉雅FM、得到等知识服务平台短时间内聚拢了大量用户，并且实现了知识的变现，发展十分迅速。